using technology to grow your business
DESCRIPTION
A few different ways to use technology to GROW your business. First and foremost, understand what type of technology you're focusing on.TRANSCRIPT
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Your BusinessGrowTechnology to
Using
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Who am I?
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This will be EASY
RIGHT?
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Technology Expectations
✓ Speed✓ Collaboration✓ Consolidation
✓ Accuracy✓ Standards✓ Connection
etc...
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We don’t BUDGET properly!
Reason #1
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$1,500/employeein 1987
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$5,100/employeein 2004
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2009?we’ll know soon
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Lack of Strategy
Reason #2
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We ask the WRONG questions?
Reason #3
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What could I do w/this technology?
What can this technology do FOR ME?
RIGHT?
WRONG
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Endless Supply of Tools
Reason #4
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✓ Not all IT is alike✓ How do you manage this?
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3 World of Technology
FunctionalEnterprise
Network
Delivers Productivity & Optimization
Increased Collaboration
Helps Standardize & Monitor Work
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“This classification allows us to understand
which technology we must invest in as well as
what we should do to maximize returns.”
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Delivers Productivity & OptimizationFunctional
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Delivers Productivity & Optimization
✓ Experimentation ✓ Increased Precision
Functional
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✓ Microsoft Office• Open Office• Zoho• Google Docs
✓ To-do Lists• TaDa List• Things App• Remember the Milk
FIT Example Tools
✓ PhotoShop• Picnik • Pixelmator • Aviary
✓ Analytics• Google Analytics• AWstats• Omniture
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FIT Example Tools
OR
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FIT Example Tools
OR
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Functional externally
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Increased CommunityNetwork
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✓ Facilitating Collaboration ✓ Allowing Opinion & Transparency✓ Fostering emergence
Network Increased Community
behaviors, social patterns, trends
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Example ToolsNIT
✓ Wiki✓ BaseCamp✓ Campfire✓ Skype✓ IM✓ Twitter✓ Facebook✓ LinkedIn✓ Adobe Connect✓ Email
✓ Twiddla.com✓ Box.net✓ Blogging✓ ZoHo
• Meeting• Planner
✓ etc...
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externallyNetwork
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Helps Standardize & Monitor WorkEnterprise
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✓ Redesigning business process✓ Standardizing workflow✓ Monitoring activities & events
Helps Standardize & Monitor WorkEnterprise
effectively
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Example ToolsEIT
✓ CRM• ZoHo• Highrise• SugarCRM• Salesforce
✓ Exchange (or Zimbra)✓ Harvest Time App
✓ CMS✓ POS✓ ERP✓ IntraNET✓ Daylight✓ etc...
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externallyEnterprise
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now that we know...
FunctionalEnterprise
Network
Delivers Productivity & Optimization
Increased Collaboration
Helps Standardize & Monitor Work
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How do I manage this?
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Manage organizational change, not IT
installation
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Selection
Exploration Adoption
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focus on your businessThe take Away
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at the end of the day
don't let technology choose you, choose the
technology that will grow your business
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elevatorup.com/presentation
Thank You
www.