Are we missing

the boat?

Looking for the insight…

The absence of…

A big data approach

mall

Arad, Lugoj

Exhibition For rent

Really hot today

Great, parking space

15 lei please

Last night…

Another expresso

We are going to the mountains

A big data approach

Car

Car

Car Car

Car

Car

Car

Car

Car

Car

Car Car

taxi taxi Show car

A big data approach

Car

Car

Car Car

Car

Car

Car

Car

Car

Car

Car Car

taxi taxi Show car

A big data approach

Car

Car

Car Car

Car

Car

Car

Car

Car

Car

Car Car

taxi taxi Show car

Grass

Grass

Tree

Tree Tree

Tree

Tree

Tree

Tree

Tree

Tree

Tree

Tree Tree

Tree Tree

Tree

Tree Tree

Tree

Tree

Tree

Tree Tree

Tree Tree Tree

Tree

grass

Tree

grass

grass

A big data approach

Car

Car

Car Car

Car

Car

Car

Car

Car

Car

Car Car

taxi taxi Show car

Grass

Grass

Tree

Tree Tree

Tree

Tree

Tree

Tree

Tree

Tree

Tree Tree

Tree Tree

Tree

Tree Tree

Tree

Tree

Tree

Tree Tree

Tree Tree Tree

Tree

grass

Tree

grass

grass

Tower block

Tower block Tower block

Tower block

Tower block Tower block

Tree

A big data approach

Bastion

Cafe de paris

Papillon

A big data approach

A big data approach

Bastion

Cafe de paris

Papillon

Car

Car

Car Car

Car

Car

Car

Car

Car

Car

Car Car

taxi taxi Show car

Grass

Grass

Tree

Tree Tree

Tree

Tree

Tree

Tree

Tree

Tree

Tree Tree

Tree Tree

Tree

Tree Tree

Tree

Tree

Tree

Tree Tree

Tree Tree Tree

Tree

grass

Tree

grass

grass

Tower block

Tower block Tower block

Tower block

Tower block Tower block

Tree mall

Arad, Lugoj

Exhibition For rent

Really hot today

Great, parking space

15 lei please

Last night…

Another expresso

We are going to the mountains Communism

A green environment

Traffic - many cars

driven by men

Fancy places for a drink

The most powerful tool…

The human mind

Role of the researcher

Insight

Interpretation

Meaningful observations

Getting your data

Where should we really focus?

Connect with consumers

Connecting data

Finding insights?

Crowd interpretation is the analysis of research data by a group of

consumers in order to obtain richer, more accurate interpretation of

data that leads to insights.

Insightment community

My transfer

Observation

Interpretation

Evaluation

20-40% added value

Big data?

What are the most important topics?

There are many social media sites available where

people are talking about biking. We want to detect if

and why biking is cool in london

Health

DIY

classics

outfit

Tube green

Work

Infrastructure

Evidence based conclusions Endorse & Discuss

Are consumers the

researchers of the future?

205 different conclusions

12 pieces of evidence

1 week

>200 sources

Dominant themes

Tactical advice

Competitive field

Are consumers the

researchers of the future?

Measuring engagement

Consumers to the rescue

The value is in the insight

Trigger Change

www.insites-consulting.com

Thank you!

Annelies Verhaeghe, Head of research innovation

New York I Timisoara I London I Rotterdam I Ghent

Evergemsesteenweg 195 I 9032 Ghent I Belgium

@annaliezze

http://be.linkedin.com/in/verhaegheannelies

+32 474 599 164

annelies@insites-consulting.com