using your blog as your home base
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Utilizing your blog as a homebase for your online business activities presented by Jim Raffel at the Central Wisconsin Social Media Conference.TRANSCRIPT
USING YOUR BLOG AS YOUR HOME BASE
Jim Raffel – CEO ColorMetrix and Blogger at Jim Raffel.comStories and Inspiration, small business CEO style.
Build an online home base
The Goal
The Goal
A community you own and control
Not in the manipulative sense
As in not Facebook where the rules can and do change almost daily
Social Media OutpostsConfusing – Right?
Social Media & Community Universe
Your Blog
YouTube
TwitterFaceBook
Email Marketing
Your Blog – The Community
The home base
Search engine traffic
Shows your willingness to share
Blogging Tips
Just start writing
Can refine purpose and message as you go
Aim for publishing once a day
Linkedin – Think Corporate
Take time setting up a profile
Wait to add connections
Add a picture early in the process
Linkedin is your resume
Linkedin Tips
Write five recommendations for other
Share your blog posts
Don’t share your Twitter stream
YouTube – Video Works
Setup a profile
Shoot and share some video
Video is coming on strong
Smart Phone/Mobile Devices viewing
YouTube Tips
Shoot for fun
Don’t try for professional
Be candid and spontaneous
If your competitors aren’t why not be first?
Twitter – Engagement
Your profile matters
Follow those you find interesting
Engage them
Share great content
Listen, talk, listen some more
It’s a conversation
Twitter Tips
Be yourself
Engaging vs. broadcasting
Link to your blog
Share your posts multiple times a day
A different animal
Can be useful for business
I am selective in who I will add as a friend
The rules change…..a lot and frequently
Be cautious with eggs you put in this basket
Facebook Tips
Get in there
See what works for you
Share your posts with friends
Email marketing
Still works – better than ever
Should drive traffic to your blog
One message at a time
Share more than you sell
Email marketing tips
Look at your inbox
Model the successful campaigns of others
Write unique content for newsletters
Don’t include full blog posts - teasers
Your Community
Your Blog
YouTube
TwitterFaceBook
Email Marketing
As Your Community Grows
Blog Comments
Posts via RSS/email signup
Newsletter signup
Contact page
About page
Public speaking page
7 Things Blogging Does
Mitch Joel
1. Critical Thinking
2. Ideation
3. Tinkering
4. Relationships
5. Business
6. Sharing
7. Exhaust Valve
Finding Jim Raffel
http://JimRaffel.com
Twitter: @raffel
http://ColorMetrix.com
Twitter @ColorMetrix
Cell Phone: 414-732-6954