usps rfp billboard outdoor advertising

8/7/2019 USPS RFP Billboard Outdoor Advertising

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Solicitation Number 1099804-11-A-0002Attachment #1SCOPE OF WORKCommercial Outdoor Advertising Management Services

1. LOCATION OF WORK - Various locations throughout the United States of America.2. SCOPE - .The Commercial Outdoor Advertising Management Services Contractor("Contractor") shall have the organization, capability, and expertise to provide outdoor advertisingmanagement services for simultaneous projects at multiple locations throughout the nation orregion as identified by the Postal Service during the term of the contract. The Contractor'sservices will include, identifying properties within the USPS portfolio and evaluating the propertiesfor potential use as an outdoor advertising site. The outdoor sites may have existing structures inplace or the structures will have to be constructed to provide for "signage" that may includevarious types of outdoor formats, such as but not limited to, digital billboards, wallscapes,bulletins and posters. The Contractor will be responsible for soliciting the license agreements(license, sign structure and permit) of the identified sites to potential billboard tenants and fullydeveloping the management process of the identified sites, including soliciting for andevaluating advertisers, obtaining permits, meeting with local stakeholders and regulatoryagencies, acquiring and managing contractors, and coordinating construction with the localFacilities Services Office.3. SUPERVISON BY USPS - Performance of the work shall be subject to supervision by thePostal Service. This shall include instructions to contractors concerning work orders andassociated scopes of work.The USPS shall have the sole discretion to accept or reject any proposed license agreement,advertising or any term or condition as stated in a proposed license agreement.4. STATUS REPORTING - The Contractor will provide the USPS with remote access to real-timedata reports on the collection of gross rent, percentage rents, payments to the USPS, signingbonuses, deduction of net fees, site inspections, inventory and any other periodic written statusreports to the USPS Contracting Officer, or other reports which may be required by the USPSContracting Officer on request.5. AUTHORITY - The Contractor has the authority to perform the functions outlined in thecontract but does not have authority to bind the Postal Service to contractual agreements ormonetary or legal obligations. Only an authorized USPS Real Estate Contracting Officer, actingwithin the scope of his or her authority, may bind the USPS to legal, contractual, or monetaryobligations. The Contractor must avoid situations where the Contractor may give the impressionthat it has the authority to bind the USPS.6. INDEPENDENT CONTRACTOR - This is a non-personal services contract. It is thereforeunderstood and agreed that the Contractor and/or Contractor's employees shall perform theservices specified herein as independent contractors and not as employees of the USPS. TheContractor shall be responsible for management and administration of the work required and shallbear sole responsibility for performance of the contract, and shall be free from control by theUSPS, but shall be subject to the USPS' right to inspect, accept, or reject work, and shall complywith such general direction of the USPS Contracting Officer as necessary to accomplish theservices ordered by the USPS.7. INDEPENDENT MANAGEMENT - The Contractor shall provide independent management ofall commercial outdoor advertising sites. The Contractor must ensure that there are no "conflictsof interest" between industry relationships and the Contractor's ability to manage the USPSoutdoor commercial advertising assets. The Contractor must not operate any outdoor advertiSingsignage or billboards within the USPS markets. .

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Solicitation Number 1099804-11-A-0002Attachment #18. ADVERTISING STANDARDS - All advertisements shall be commercial in nature, promoting aproduct or service. Prohibited advertising shall include: (i) an advertisement that is indecent orobscene; (ii) an advertisement that depicts violent or sexual material that would be harmful tominors; (iii) an advertisement that is unlawful or legally actionable; (iv) an advertisement foralcohol, tobacco, gambling, or weapons; (v) an advertisement for a product or service thatcompetes with a Postal Service product or service; or (vi) an advertisement that takes a positionon government, public policy, morality, politics or religion .9. WORK TO BE PERFORMED - The services to be provided under this contract include but arenot be limited to:

a. Site Planning/Economic Analysis Evaluate USPS properties for use as an outdoor advertising site; Estimate the fair lease value for the identified site to include advertisingrates, traffic volume comparisons, demographics, media market rankingsand other industry data; Develop marketing strategy and perform market studies ; Provide cash flow and financial analysis for each recommended site.

b. Evaluate and Manage Entitlement Process Evaluate state statutes as well as local billboard ordinances andother land use restrictions imposed by law, rule, regulation orcovenant; Investigate, describe, and manage entitlement process, includingcost, timeline, and necessary resources; Evaluate and manage permitting process including timeline; Ensure compliance with all permitting requirements; Determine if outdoor advertising can be permitted As-Of-Right orwhether a variance is required; If variance is required, determine feasibility and strategy.

c. Transaction Management Services Develop and manage advertiSing solicitation process; Conduct site investigations; Perform site studies; Perform site location analysis; Evaluate offers/proposals; Prepare and negotiate the license agreement; Prepare recommendations and economic analysis of proposals andevaluation of offers; Negotiate deal pOints; Submit license agreements to the USPS for consideration andacceptance or rejection; Coordinate subsequent activities (construction and installation ofstructure); Administer and manage the license agreement, which shall includecollecting rent and other charges payable by the tenant and ensuringthat the tenant complies with the terms of the license agreement.

d. Construction Management Acquire billboard construction contractor(s) ; Supervise on-site construction and installation of the billboardstructure.

e. Property Management

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Solicitation Number 1099804-11-A-0002Attachment #1 Provide management of on-going maintenance of the billboard; Provide inspection of the condition of the billboard structure .

f. Valuation Prepare estimate of value; Provide valuation recommendations.

g. Manage Advertising Content Provide initial review of the proposed advertising content beforesubmitting to the USPS Contracting Officer for final review andapproval; Monitor compliance with established USPS advertising contentguidelines (see paragraph 8 above for a discussion of the advertisingcontent guidelines) for each site; Provide reports of any violation of advertisement content immediatelyto the USPS Contracting Officer; Comply with instructions from the USPS to reject or removeadvertising displays, which in the Postal Service's judgment are notconsistent with its advertising standards.

h. Collection of Revenue and Reporting Collect rental and other charges payable by the tenant; Provide real-time data reports on the payments to the USPS,collection of gross rent, percentage rents, signing bonus, anddeduction of net fees for the Contractor's services (the Contractorshall provide USPS with remote access to database system toretrieve real-time reports); Provide real-time data of site reviews, site inventory, and sitevacancy (the Contractor shall provide USPS with remote access todatabase system to retrieve real-time reports); Provide reports on regulatory compliance issues or violations ormaterial default with state statutes and local billboard ordinances,

and other land use restrictions imposed by law, regulation, rule orcovenant; Provide monthly reports of site reviews, marketing efforts, andpotential tenants.i. Disposi tion Services

Develop strategy and manage decommissioning, disposition and siterestoration process; Review license for opportunities/impediments related to disposition .

10. INDEFINITE QUANTITY. This contract is an indefinite quantity contract and theminimum quantity to be ordered by the USPS shall be one (1) billboard opportunity and themaximum quantity shall be five thousand (5,000) billboard opportunities.

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Solicitation Number 109804-11-A-0002 April 29, 2011Attachment #2Commercial Outdoor Advertising Management Services Contractfor Various Locations throughout the United States of AmericaHOW TO COMPLETE THE REQUEST FOR PROPOSAL STATEMENT

The Postal Service intends to select the most highly qualified contractor to perform the preceding Scopeof Work. RFP Statements will be evaluated by a panel appointed by the Contracting Officer. Completing the RFP Statement.

Note:

Read this package carefully to make sure you understand what is required. Ask questions if you do not understand Complete all required sections Provide information on the format provided or in a similar formatDo not leave blanks, indicate N/A if not applicable Provide examples showing comparable experience as identified in the RFP ProposalStatement. Experience listed must meet the definition of comparable services as statedherein. Provide three references (name, telephone number and address) for each example of

comparable experience. The evaluation team must be able to contact the reference(s) listedto verify experience and performance, or reference(s) will not be considered . Complete all sections of the RFP Statement: Part I - Entity's Background Information Part II - Entity's Client Services and Customer Satisfaction Information Part III - Entity's Capability and Capacity to Perform Part IV - Entity's CSA1 Market Areas of Interest and Relevant Experience

Part V - Entity's Work Management Plan Part VI- Entity's Price Proposal, including Professional Fees : Offer and Award, andRepresentations and Certifications (Provision 4-3)

This is not a public procurement and proposals will not be publicly opened. All questions concerning thissolicitation shall only be directed (in writing, and if submitted electronically, in WORD format) to: StephenC. Roth at [email protected]. Questions raised during the proposal process will only beconsidered from the entities which were issued the RFP. Questions from subcontractors or other partieswill not be given a response . NO QUESTIONS will be answered over the phone.Questions should 1) identify the entity submitting the question; 2) must be dated; 3) shall reference thesection of the solicitation or other provision which the question concerns; 4) be numbered sequentially. Ifquestions are asked at different times, then the questions shall continue the sequential numbering fromprevious questions.Do not attempt to contact anyone else during the RFP process . Answers issued by Stephen C. Roth willbe provided to all offerors. If an Amendment to this RFP Proposal Statement is required, the Amendmentwill be issued to all entities that were issued the RFP.Debriefing: Unsuccessful offerors will be provided a debriefing if requested. A debriefing is an opportunityfor offerors to understand how the Postal Service assessed the strengths and weaknesses of theirsubmission. Request for a debriefing must be submitted in writing no later than three (3) calendar daysafter receiving notice of the status of a response to the RFP from the USPS.

1 Combined Statistical Area - See reference material attached to PART IV Relevant Experience

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Solicitation Number 109804-11-A-0002 April 29, 2011Commercial Outdoor Advertising Management Services Contractfor Various Locations throughout the United States of America

GENERAL INFORMATIONA. GENERAL INFORMATION1. Award will be based on "Best Value" to the USPS.2. The Postal Service reserves the right to make multiple awards as a result of this RFP and toaward similar work to other firms during the contract period.3. Entities not selected will be notified within sixty (60) days from the response date of this request4. Requirements described in the Scope of Work are designated as mandatory requirements .Failure to meet a mandatory requirement is considered non-compliant and will disqualify theproposal from further consideration . If multiple Offerors fail one or more mandatory requirements,then the USPS will determine which Offerors may still compete. This determination is at thediscretion of USPS and will be based on a review of responses on the basis of: the fewest

failures; nature of failure ; and flexibility of the solution .5. There will be no public opening of offers and all proposal information received will remainconfidential. Award(s) may be made with or without discussions. The Postal Service reservesthe right to reject any or all offers .6. Offerors must submit a fully completed Request for Proposal (RFP) Statement Package.Statements/Proposals will not be maintained or returned. Entities will not be reimbursed for anyexpense(s) incurred in developing their Statement/Proposal.

The RFP Statement must be submitted in two separate, sealed packages:(1) Technical/Performance Qualification Package. Label the Technical/PerformanceQualification Package as follows:US Postal ServiceFacilitiesAttn: Stephen C. Roth475 L'Enfant Plaza SW Room 6670Washington DC 20006-1861Technical Proposal from (Name of Offeror)RFP- Outdoor Advertising Management ServicesSolicitation Number 109804-11-A-0002(2) Price Proposal Package. Label the Price Proposal Package as follows:

US Postal ServiceFacilitiesAttn: Stephen C. Roth475 L'Enfant Plaza SW Room 6670Washington DC 20006-1861

Price Proposal from (Name of Offeror)RFP- Outdoor Advertising Management ServicesSolicitation N um ber 109804-11-A-0002

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Solicitation Number 109804-11-A-0002 April 29, 2011Attachment #2Commercial Outdoor Advertising Management Services Contractfor Various Locations throughout the United States of America

The Statement/Proposal should be indexed into sections and tabbed as follows: Part I - Background Information Part II - Client Services and Customer Satisfaction Information Part III - Capability and Capacity to Perform Part IV - CSA Market Areas of Interest and Relevant Experience Part V - Work Management Plan Part VI - Price Proposal

Offeror's shall submit one (1) bound original and (4) bound copies of the RFP Statement along withfive (5) copies on a PC (WINDOWS) formatted (CD). DO NOT INCLUDE PRICING INFORMATIONON THE CDs

B. GENERAL DESCRIPTION of SCOPE OF SERVICES1. The Postal Service is seeking Commercial Outdoor Advertising Services Manager(s) capable ofproviding services in support of a facilities program to include all 50 states as noted in theattached Scope of Work. The contractor may join t venture or partner with other entities tosupplement their own in-house capabilities. Whether in-house or through joint ventures, thecontractor must be able to provide the Postal Service with all of the services described in theattached Scope of Work.2. The contractors selected will support Facilities Headquarter located in Washington DC andFacilities Service Offices located throughout the United States.3. Contract duration will be for a base period of five (5) years with two (2) - three (3) year renewaloptions.

C. MINIMUM PERFORMANCE REQUIREMENTS1. The successful Offeror must be a multi Combined Statistical Area (CSA) Commercial OutdoorAdvertising Services Management entity with comparable experience providing significant andnumerous services for national corporate clients and/or Federal government entities during thepast five (5) years.2. "Comparable" experience includes providing Commercial Outdoor Advertising Servicesgenerating annual revenues in excess of $50,000,000+ across the United States and U.S.Territories.3. An entity must have in-house services and/or strategic relationships with entities experienced inproviding comparable services as a primary business function and purpose of the entity.4. Be capable of providing all of the services required and supporting these services through "inhouse" personnel, strategic relationship and/or or through joint ventures. Key personnel cannot

be changed without the prior written permission of the primary contracting officer.5. This is a competitive process. The USPS intends to consider award to only the most highlyqualified entities. The composition of an entity cannot be changed without the written approval ofthe contracting officer.

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Solicitation Number 109804-11-A-0002 April 29, 2011Attachment #2Commercial Outdoor Advertising Management Services Contractfor Various Locations throughout the United States of AmericaD. EVALUATION FACTORS AND SELECTION PROCESSThe Postal Service will award a contract resulting from this solicitation to the offeror(s) whose offer(s) is inconformance with this solicitation and is deemed to offer the Postal Service the best overall value, priceand other factors as specified considered. Award will be determined by comparing the difference in thevalue of Technical and Management features with differences in cost to the Postal Service. In makingthese comparisons, the Postal Service is more concerned in obtaining superior technical or managementfeatures than with making an award at the lowest overall cost to the Postal Service. However, the PostalService will not make awards at a significantly higher overall cost to the Postal Service to achieve slightlysupplier technical or management features.The following performance evaluation factors will be used in the evaluation of offers:

Entity's Background Information (Part I) Entity's Client Services and Satisfaction Information (Part /I) Entity's Capability and Capacity to Perlorm (Part 11/) Entity's CSA Market Areas of Interest and Relevant Experience (Part IV) Work Management Plan (Part V) Price Proposal (Part VI)

Relative Importance of Factors and Selection ProceduresWhen combined, the non-price factors are significantly more important than price. Keep this in mindduring preparation of your proposal. However, the relative influence that any of the factors will have onthe source selection decision will depend on the differences among the offerors.Basis for SelectionTo reach a source selection decision, the Postal Service will rank the competing proposals from best toworst on the non-price factors. The Postal Service will then make tradeoffs between the differences inthe non-price factors and the proposed prices, with the objective of identifying the proposal offering thebest overall value to the Postal Service. As the distinction between non-price factor ratings narrows, pricewill become more important in the overall source selection decision.

E. METHOD AND DATE OF SUBMITTALThe completed RFP Statement should be delivered via one of the many services provided by the UnitedStates Postal Service or hand delivered to:

Stephen C. RothUSPS Facilities475 L'Enfant Plaza SW Room 6670Washington, DC 20260-1861Statements must be received at the above address no later than June 3,2011 at 3:00 PM EST. Identifyyour submission by including the following information on the outside of your package.

Entity's Name:Solicitation N0109804-11-A-0002Location: HeadquartersProject: Commercial Outdoor Advertising Management ServicesDue Date: June 3,2011 at 3:00 PM EST

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Solicitation Number 109804-11-A-0002 April 29, 2011Attachment #2Commercial Outdoor Advertising Management Services Contractfor Various Locations throughout the United States of AmericaPART I - Background Information

(see submittal form for Part 1- next 3 pages)

This measure is on a PASS/FAIL basis. Only proposals receiving a PASS evaluation on all aspects ofthis factor will be considered further.

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Solicitation Number 109804-11-A-0002 April 29, 2011Attachment #2Commercial Outdoor Advertis ing Management Services Contractfor Various Locations throughout the United States of America

PART 1- BACKGROUND INFORMATION(Complete all sections on all 3 pages)A. Entity Name:

Street Address:City/State/Zip:Main telephone #__ __ Fax #

B. Identify up to two (2) authorized negotiators within the entity:Name Title Phone Number Email Address

c. Provide Other Information concerning the entity making this submittal:Subsidiary___ Identify Parent Company)_______ Division__Other ___________________________ _

D. Identify Type of Entity:Corporation__ Partnership*__ Joint Venture*Other

*If your proposed entity is a joint venture, each company must complete Part HE. Year Entity was established: ____F. Name, address, and telephone number of parent company (enter N/A if not applicable).

Provide former names or other business names (enter N/A if not applicable).

G. Is the enti ty a Minority Business Enterprise (MBE), Women Owned Business (WBE), or SmallBusiness Enterpr ise (SBE)? FOR INFORMATION PURPOSES ONLY (Provide evidence that thestated designation is legally recognized)SBE: n o _ , yes_ ; MBE: no _, yes_ ; WBE: no _, y e s _

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Solicitation Number 109804-11-A-0002 April 29, 2011Attachment #2Commercial Outdoor Advertising Management. Services Contractfor Various Locations throughout the United States of America

PART 1- BACKGROUND INFORMATION(Continued - page 2 of 3)H. Joint Venture: If RFP Statement is submitted by a Joint Venture, please indicate each partner in theJoint Venture. If not a Joint Venture, please indicate that this section is NotApplicable: (N/A).

NAME OF JOINT TYPE OF PERCENTAGE OF PERCENTAGEVENTURE PARTNER PARTICIPATION FINANCIAL OPERATIONALPARTICIPATION PARTICIPATION

I. Judgments, Claims, and LawsuitsAre there any judgments, claims, and/or lawsuits pending or outstanding against or involving yourentity or partners comprising your entity? No __ Yes__If "Yes," Attach and submit details of all judgments, lawsuits or claims.

J. Provide a list of officers. If a privately held, provide a list of Partners and/or OwnersNAME POSITION OR TITLE NUMBER OF YEARS YEARS OFIN THE FIRM WITH THE FIRM EXPERIENCE

K. Is the entity or partners compris ing the entity under suspension or debarment by any Federal,state or local agency?No _, Yes _ . If "Yes," Attach and submit details on a separate sheet.

L. Has the enti ty or partners comprising the entity been terminated fo r default, poorperformance, non-performance or for cause by customers within the past five years?Yes__ No__ If Yes, provide the details/circumstances on attached sheet.

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Solicitation Number 109804-11-A-0002 April 29, 2011Attachment #2Commercial Outdoor Advertising Management Services Contractfor Various Locations throughout the United States of AmericaPART 1- BACKGROUND INFORMATION

(Continued - page 3 of 3)L. Affirmation: I , hereby certify that I am the authorizedrepresentative of the entity submitting this RFP Statement, and that the following statements are trueto the best of my knowledge, information, and belief:

I affirm that neither the entity, nor any officer, controlling shareholder, partner, or principal, nor anyother person substantially involved in the contracting activities of the entity has in the past five (5)years:(1) Been convicted under state or Federal statutes of a criminal offense incident to obtaining orattempting to obtain or performing a public or private contract. .(2) Been convicted under state or Federal statutes of fraud, embezzlement, theft, forgery, falsificationor destruction of records, or receiving stolen property.(3) Been found civil liable under state or Federal antitrust or other statutes for acts or omissions inconnection with submission of bids or proposals for or performance of a public or private contract.(4) Been criminally convicted of any violation of a state or Federal antitrust statute.(5) Been convicted under the provisions of Title 18 of the United States Code for violation of theRacketeer Influence and Corrupt Organization Act, 18 USC, Section 1961 et seq. or the MailFraud Act, 18 USC, Section 1341 et seq., for acts arising out of the submission of Bids orProposals for a public or private contract.(6) Been criminally convicted of conspiracy to commit any act or omission that would constitutegrounds for conviction or liability under any statute described in paragraphs (10), (2), (4), or (5)above; or(7) Admitted in writing or under oath, during the course of an official investigation, or otherproceeding, acts or omissions that would constitute grounds for conviction of liability under anystatute described above.(8) I certify that I have read and understand the instructions for completing the RFP Statement and ifI am unable to make the above Affirmation, I will provide a complete explanation on a separatesheet and submit as an attachment to this document

Name (Printed) Date

Signature

Title

Entity Name

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Solicitat ion Number 109804-11-A-0002 April 29, 2011Attachment #2Commercial Outdoor Advertising Management Services Contractfor Various Locations throughout the United States of AmericaPART II - Client Services and Customer Satisfaction:

(see submittal form for Part 1/- next page)This measure assesses the degree to which you have served and satisfied your customers in the past.The Postal Service's assessment of your past performance will be subjective and based on the review ofthe summaries submitted with your proposal, your reputation with your customers and others, and thechecking of references.At minimum, the Postal Service will contact the references provided to ask whether or not they believeyou (1) met and/or exceeded revenue and schedule/milestone expectations; (2) you were capable,efficient, and effective; (3) conformed to the terms of your contract; (4) were able to offer creative, yetrealistic and feasible solutions to problems; and (5) analytical, communicative, etc. The Postal Servicemay consider other sources of information such as other customers; federal, state, and local governmentagencies; published media; and electronic databases.The Postal Service will use its assessments of your experience and past performance to develop asummary level-of-confidence rating. The rating will reflect the Postal Service's subjective assessment ofthe likelihood that you will keep the promises outlined in your proposal. The Postal Service will use thisassessment when comparing your proposal to those submitted by other offerors.eSA Market Areas of Interest

A. Virginia, Maryland and Delaware and the Washington DC Tri- State Metro AreaB. New England and the Boston Tri-State Metro AreaC. Connecticut & New York City Tri-State Metro Area - excluding New Jersey CountiesD. Pennsylvania, New Jersey, Upstate New York and the Philadelphia Tri-State AreaE. Texas & OklahomaF. Illinois and the Chicago Tri-State Metro AreaG. Ohio, Indiana and MichiganH. Kentucky, Tennessee and West VirginiaI. Intentionally Left BlankJ. Louisiana, Arkansas, Alabama & MississippiK. Georgia and the CarolinasL. FloridaM. Kansas, Missouri, Nebraska and IowaN. California and NevadaO. Intentionally Left BlankP. Arizona, New Mexico, Colorado and UtahQ. Wisconsin and MinnesotaR. The Dakotas, Idaho, Montana and WyomingS. Washington and Oregon

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Solicitation Number 109804-11-A-0002 April 29, 2011Attachment #2Commercial Outdoor Advertising Management Services Contractfor Various Locations throughout the United States of AmericaPART II - CLIENT SERVICES AND CUSTOMER SATISFACTION

COMPARABLE EXPERIENCE - Provide three examples that best demonstrates the entity's experiencein providing similar services to clients comparable to the USPS. Examples must be recent (in progress orcompleted during the past five (5) years) . Provide one complete sheet in this format for each example.Provide three (3) examples per CSA Market Area of Interest you are submitting for .Example #: _ of _ for CSA Market Area of Interest # , Description:___________Client's Identifying Contract Number:_____________________Client's Name: ____________________________Address______________________________ __City________________ State_____ Zip____Number of Assignments:_________Type of Assignments:__________________________Key Personnel:____________________________Value of Assignments under this contract: $________ .o $__________Contract Duration: (NTP Date) __ __ __ Contract completion (Date) __ __ __Original Contract Duration (Years)__ ~ A c t u a l Contract Duration (Years)____Provide Three (3) Client References:CLIENT REFERENCE 1:NAME: ________________ TITLE:____________Address: ______________________________ __Telephone: ____________ Email Address: _____________CLIENT REFERENCE 2:NAME: ________________ TITLE:____________Address: ______________________________ __Telephone: ____________ Email Address: _____________CLIENT REFERENCE 3:NAME: ________________ TITLE:____________A d d ~ s s : ______________________________ __Telephone: ____________ Email Address: _____________********* ***** **** ****** ************ ******* Describe the services furnished under this contract in attachment (Use no more than five pages) :

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Solicitation Number 109804-11-A-0002 April 29, 2011Attachment #2Commercial Outdoor Advert ising Management Services Contractfor Various Locations throughout the United States of America

PART III - Capability and Capacity to Perform:(see submittal form for Part 1/1.0 next page)This measure assesses the extent to which your personnel, your company's financial strength and yourother resources can perform the scope of work - including your ability to take on this additional work.The USPS will assess your organizational structure, office locations, key personnel, their technical skillsand other qualifications so as to assure that the USPS receives excellent performance for the full range ofservices sought under this solicitation.A. Organization/Past performance -

Attach a statement to Part III of your submittal describing the organization's capabilities including:a. An organization chart that clearly identifies the specific organizational elements and/or membercompanies that will be participating in the contract.b. Locations of all participating units under this contract throughout the United States and itsterritories.c. Reporting relationships and functions to be performed by each unit.d. Examples of the organization's internal and external relationship management systems andcontrol structures.e. Description of the entity's expertise, capability, structure, and resourcesf. Description of the entity's past excellence in performing comparable tasks throughout the UnitedStates and its territories.g. Description of the specific resources that would be dedicated to the contracth. Office locations and physical resources that are to be dedicated to this contract.

B. Adding Value fo r CustomersAttach a narrative to Part III of your submittal describing how the entity has provided added value forcustomers, by generating revenues and controlling costs, improving efficiency, process improvement,or other similar efforts with verifiable examples showing reduced costs and/or improvements toschedule or quality.

C. Workload/Capacity:Attach information to Part 11/ of your submittal concerning current capacity and ability to assume theresponsibilities contemplated in this RFP.Provide by attachment to Part III of your submittal information concerning recent transaction volume,using common industry metrics, for the past five years, and projected for the next two years, with andwithout this contract.Provide information concerning recent workload, using common industry metrics, for the past fiveyears, and projected for the next two years . Provide a brief explanation regarding how the USPSworkload would be incorporated into the company's existing workload

D. Financial Capacity (pass/fail):Attach your financial statements for the past two years to the "D. Financial" portion of the Part IIIsubmittal, including the Balance Sheet, Statement of Income, Statement of Cash Flows, and notes tothe financial statements. These statements must be AUDITED by an independent, licensed CPA.Include and attach your audited financial to the "D. Financial" portion of the Part III submittal.Please make sure you provide your Dun and Bradstreet Number (DUNS #) at the bottom ofthe "D. Financial" portion of the Part 1/1 submittal.

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PART 111.0 - CAPABILITY AND CAPACITY TO PERFORM:Also attach your financial statements for the past two years, including the Balance Sheet, Statement ofIncome, Statement of Cash Flows, and notes to the financial statements. These statements must beAUDITED by an independent, licensed CPA.Financial statements must be for the entity making the submittal, not the parent company, unless aguarantee of the subsidiary's obligations is provided. A TTACH THE AUDITED FINANCIALSTA TEMENTS. Failure to submit audited financial statements may result in the disqualification ofyour submittal because a determination of financial responsibility can NOT be made without thisinformation. In addition, if the firm's last fiscal year-end precedes the date of this submittal by more thansix (6) months, complete the following "Contractor's Interim Financial Data" form for the cor.npany's mostrecently completed quarterly fiscal period. If the entity's most recent fiscal year-end fell within the last sixmonths; completion of this form is not required.

CASHACCOUNTS RECEIVABLECONTRACTS (COMPLETED)CONTRACTS (IN PROGRESS)OTHER RECEIVABLESLESS: RESERVE FOR UNCOL.NOTES RECEIVABLECOSTS IN EXCESS OF BILLINGINVENTORIESMARKETABLE SECURITIESPREPAID EXPENSESOTHER CURRENT ASSETSTOTAL CURRENT ASSETS

1------1 NOTES PAYABLE1-----1 ACCOUNTS PAYABLE1------1 ACCRUED EXPENSES

BILLINGS IN EXCESS OF COST1---- . . . ,I --__ DEFERRED TAXES1---- . . . , OTHER CURRENT LIABILITIESI - - - - - i TOTAL CURRENT LIABILITIES

DEFERRED TAXESOTHER LfT LIABILITIESTOTAL LIT LIABILITIES

LAND 1 - -__ -1 CAPITAL STOCKBUILDINGS 1--__ 1 ADDITIONAL PAID-INEQUIPMENT 1------1 RETAINED EARNINGSFURNITURE & FIXTURES 1- - - - -1 TREASURY STOCKLESS: ACCUM. DEPREC. 1------1 OTHER ADJUSTMENTSOTHER FIXED ASSETS 1- - - - -1 TOTAL NET WORTH

t-T_O_T_A_L-::;:F-:-;-I_X_ED-:--A_S:-S_E_TS________ -I TOTAL LlAB+ NET WORTHLIFE INSURANCE (CASH VALUE)LONG TERM INVESTMENTSOTHER ASSETSTOTAL FIXED ASSETSTOTAL ASSETS

EARNED REVENUES+INCOME1-- - - -1 COST OF REVENUES EARNED1------1 GROSS INCOME

GENERAL & ADMIN, EXPENSE' - - - - - - I NET INCOME

Provide your Dun and Bradstreet Number (DUNS #): ___________

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Solicitation Number 109804-11-A-0002 April 29, 2011Attachment #2Commercial Outdoor Advertising Management Services Contractfor Various Locations throughout the United States of AmericaPART IV - CSA Market Areas of Interest and Relevant Experience:

(see submittal form for Part IV - next page plus attached CSA 1 reference material)This measure assesses depth of experience and success in accomplishing work rel,evant to scopedescribed in this RFP . The Postal Service will assess your company's relevant experience based on itsbreadth (how many of the contemplated contract tasks you have performed in the past) and its depth(how many times you have performed each task).The Postal Service will also assess your success in obtaining variances, the methodology used to obtainthose variances and the degree to which you were effective, efficient in doing so.The USPS will also assess your past compliance with applicable federal, state, and local laws andregulations.

eSA Market Areas of InterestA. Virginia, Maryland and Delaware and the Washington DC Tri- State Metro AreaB. New England and the Boston Tri-State Metro AreaC. Connecticut &New York City Tri-State Metro Area - excluding New Jersey CountiesD. Pennsylvania, New Jersey, Upstate New York and the Philadelphia Tri-State AreaE. Texas & OklahomaF. Illinois and the Chicago Tri-State Metro AreaG. Ohio, Indiana and MichiganH. Kentucky, Tennessee and West VirginiaI. Intentionally Left BlankJ. Louisiana, Arkansas, Alabama & MississippiK. Georgia and the CarolinasL. FloridaM. Kansas, Missouri, Nebraska and IowaN. California and NevadaO. Intentionally Left BlankP. Arizona, New Mexico, Colorado and UtahQ. Wisconsin and MinnesotaR. The Dakotas, Idaho, Montana and WyomingS. Washington and Oregon

1 Combined Statistical Area - See reference material attached to PART IV Relevant ExperienceNote: Combined Statistical Area (CSA) and Metropolitan Statistical Area (MSA)

information per the US Office of Management and Budget (OMB) and for reference only13 of 27


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Solicitation Number 109804-11-A-0002 April 29, 2011Attachment #2Commercial Outdoor Advertising Management Services Contractfor Various Locations throughout the United States of AmericaPART IV

-CSA MARKET AREAS OF INTEREST and RELEVANT EXPERIENCE-Company Name:Address:City/State/Zip I IContact Name & Title:Email & Telephone #: I

Using the attached list, determine the "Area of Interest" (indicated by letters "A thru R")Then enter "Area of Interest" letter here(letters I and 0 intentionally omitted)

How many years have you operated within this MSATotal number of structures managed / number that aredigital.Cal. days from Contract award needed to determine ifa site can be permitted "As of Right" or will requireIf Property is determined an "As of Right" site (in calendar days from execution of contractwith your company unless otherwise noted)Time needed to prepare, submit permit application(copies to USPS)Expected time needed to receive permit (fromsubmittal of application)Time needed to receive vendor offersTime needed to execute license agreement (fromreceipt of vendor offer)Time needed to construct "free standing structure"(from rcpt. of permit)Start receipt of revenueIf Property is determined an "Variance" site (in calendar days from execution of contract withyour company unless otherwise noted)Time needed to meet with officials and determinevariance permit strategy and submit strategy, in writingTime needed to prepare and submit permit application(copies to USPS)Expected time needed to receive permit (fromsubmittal of application)Time needed to receive vendor offers (from receipt ofvendor offer)Time needed to execute license agreement (fromreceipt of vendor offer)Time needed to construct "free standing structure"(from rcpt. of permit)Start receipt of revenue

NOTE: Copy page if submitting for more than 5 Areas of Interest14 of 27


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Solicitation Number 109804-11-A-0002 April 29, 2011Attachment #2Commercial Outdoor Advertising Management Services Contractfor Various Locations throughout the United States of AmericaCombined Statistical Areas(CSA)18l Metropolitan Statistical Areas(MSAs) that comprise C S A s ~

Note markets of Note markets ofoperation with interest with"X" "X"

A. Virginia, Maryland and Delaware and the Washington DC Tri- State Metro AreaWashington-Baltimore-NorthernVirginia, DC-MD-VA-WV CSA(4)

Salisbury-Ocean Pines, MDCSA (104)

Washington-Arlington-Alexandria. DC-VA-MD-WV MSA - 7Baltimore-Towson, MD MSA - 20Winchester, VA-WV MSA -299Lexington Park, MD uSA -NACulpeper, VA uSA -NA

Salisbury. MD MSA - 307Ocean Pines, MD uSA - NA

Virginia Beach-Norfolk-Newport News, VA-NC MSA - 36

Richmond, VA MSA - 43B. New England and the Boston Tri-State Metro AreaBoston-Worcester-Manchester, Boston-Cambridge-Quincy, MA-NH MSA - 10MA-RI-NH CSA (5) Providence-New Bedford-Fall River, RI-MA MSA -37

Worcester, MA MSA - 67

Portland-Lewiston-SouthPortland, ME CSA (60)Claremont-Lebanon, NH-VTCSA (94)

Manchester-Nashua, NH MSA - 129Springfield. MA MSA - 76Concord. NH uSA - NALaconia, NH uSA - NA

Portland-South Portland-Biddeford, ME MSA - 101Lewiston-Auburn, ME MSA - 334Lebanon, NH-VT uSA - NAClaremont. NH uSA - NA

C. Connecticut & New York City Tri-State Metro Area - excluding New Jersey CountiesNew York-Newark-Bridgeport, New York-Northern New Jersey-Long Island, NY-NJ-PANY-NJ-CT-PA CSA (1) MSA-1

Hartford-West HartfordWillimantic, CT CSA (34)

Bridgeport-Stamford-Norwalk, CT MSA - 56New Haven-Milford, CT MSA - 60Poughkeepsie-Newburgh-Middletown, NY MSA- 78Trenton-Ewing, NJ MSA - 138Kingston, NY MSA - 224Torrington, CT uSA - NA

Hartford-West Hartford-East Hartford, CT MSA - 45Willimantic. CT uSA - NA

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Solicitation Number 109804-11-A-0002 April 29, 2011Attachment #2Commercial Outdoor Advertising Management Services Contractfor Various Locations throughout the United States of AmericaD. Pennsylvania, New Jersey, Upstate New York and the Philadelphia Tri-State AreaPhiladelphia-Camden-Vineland,PA-NJ-DE-MD CSA (8)

Harrisburg-Carlisle-Lebanon, PACSA (56)York-Hanover-Gettysburg, PA CSA 1 Y 2 I ! S : . t : ! J m I D ~ E B l ! i ! 8 (68)Sunbu ry-Lewisbu rg-Sel nsg rove,PA CSA (102)

Pittsburgh-New Castle, PA CSA(18)Williamsport-Lock Haven, PA CSA I I ' : ' = = = ~ " ' : " " : ' = ~ (111 )Fairmont-Clarksburg, WV CSA(113)Beckley-Oak Hill. WV CSA (118)Buffalo-Niagara-Cattaraugus, NYCSA (39)

Albany-Schenectady-Amsterdam,NY CSA (40)

Rochester-Batavia-Seneca Falls,NY CSA (41)

Syracuse-Auburn, NY CSA (52)

Ithaca-Cortland, NY CSA (112)

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Solicitation Number 109804-11-A-0002 April 29, 2011Attachment #2Commercial Outdoor Advertising Management Services Contractfor Various Locations throughout the United States of AmericaCombined Statistical Areas(CSA)

E. Texas & OklahomaDallas-Fort Worth, TX CSA (7)

Lubbock-Levelland, TX CSA (86)

Longview-Marshall. TX CSA (87)

Tyler-Jacksonville, TX CSA (89)

Metropolitan Statistical Areas(MSAs) that comprise CSAs

Oklahoma City-Shawnee, OK CSA II==""""->=.Lo..-"


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Solicitation Number 109804-11-A-0002 April 29, 2011Attachment #2Commercial Outdoor Advertising Management Services Contractfor Various Locations throughout the United States of AmericaF. Illinois and the Chicago Tri-State Metro Area

Chicago-Naperville-Michigan City,IL-IN-WI CSA (3)

Rockford-Freeport-Rochelle, I LCSA (72)Peoria-Canton, IL CSA (80)

Carbondale-Marion-Herrin, IL CSA(119)

I'-""="-"'-'-.!.!=....e'-'>!'-' - 144I l i l l ~ 1 ! ! . ! < . . . . . ! . ! : . . . I . ! 2 ! : 1 - NAI I ' - ' - ' = ~ = . t ~ - NA

1 1 ~ l I ! Q . ! J ~ : i l l ! 1 . . . ! . b J : ! . i ; ! B - NA- NA

G Ohio Indiana and MichiaanCleveland-Akron-Elyria, OH CSA Cleveland-Elyria-Mentor, OH MSA - 28(16) Akron, OH MSA - 72

Ashtabula, OH uSA - NA

Mansfield-Bucyrus, OH CSA (105) Mansfield, OH MSA - 308Bucyrus, OH uSA - NAYoungstown-Warren-East Liverpool, Youngstown-Warren-Boardman, OH-PA MSA - 90OH-PA CSA (55) East Liverpool-Salem, OH uSA - NAToledo-Fremont, OH CSA (51) Toledo, OH MSA - 81Fremont, OH uSA - NALima-Van Wert-Wagakoneta, OH Lima, OH MSA - 337CSA (101) Wapakoneta OH uSA - NA

Van Wert, OH uSA - NAFindlay-Tiffin, OH CSA (117) Findlay, OH uSA - NA

Tiffin, OH uSA - NA

Cincinnati-Middletown-Wilmington, Youngstown-Warren-Boardman, OH-PA MSA -90Cincinnati-Middletown, OH-KY-IN MSA - 27OH-KY-IN CSA (21) Wilminaton OH uSA - NAColumbus, OH MSA 32Columbus-Marion-Chillicothe, OHCSA (24) Chillicothe, OH uSA - NAMarion, OH uSA - NAMount Vernon, OH uSA - NAWashington Court House, OH uSA - NA

Dayton-Sgringfield-Greenville, OH Dayton, OH MSA - 61CSA (42) Springfield, OH MSA - 280Greenville, OH ySA - NAUrbana OH uSA - NA

Ind ianagolis-Anderson-Col umbus, Indianapolis-Carmel, IN MSA - 34IN CSA (23) Anderson, IN MSA - 293Columbus, IN MSA - 363

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Kokomo-Peru, IN CSA (115)Fort Wayne-Huntington-Auburn, INCSA (61)

South Bend-Elkhart-Mishawaka, IN-MI CSA (64)Lafayette-Frankfort, IN CSA(91)

1 W ! ! . ! ~ . l . ! . ! . > < . . o . . . . ! ! - ' - - ! . = - NEWI===. . ! ! . . ! . . . . I=: ! . . ! - NA

~ " ' - ' - " " " " ' - ' - " c . . ! ! . ! . ! > = = " ' - - ' ! . . ! = " ' - = - 150

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Solicitation Number 109804-11-A-0002 April 29, 2011Attachment #2Commercial Outdoor Advertising Management Services Contractfor Various Locations throughout the United States of AmericaCombined Statistical Areas(CSA) Metropolitan Statistical Areas(MSAs) that comprise CSAs Note markets of Note markets ofoperation with "X" interest with "X"

H Kentuckv Tennessee and West VirainiaLouisville/Jefferson C o u n t ~ - Louisville/Jefferson County, KY-IN MSA - 42Elizabethtown-Scottsburg, KY-IN Elizabethtown, KY MSA - 314CSA (32) Scottsburg, IN uSA - NAL e x i n g t o n - F a ~ e t t e - F r a n k f o r t - Lexinaton-F avette KY MSA - 106Richmond-Berea, KY uSA - NARichmond, KY CSA (54) Frankfort KY uSA - NA

Mount Sterling, KY uSA - NAPaducah-Mayfield, KY-IL CSA (114) Paducah KY-IL uSA Mayfield, KY uSA - NACorbin-London, KY CSA (121) London, KY uSA - NACorbin, KY b!SA - NA---- Mem(2his, TN-MS-AR MSA - 41Nashville-Davidson-Murfreesboro- Nashville-Davidson-Murfreesboro-Franklin, TN MSA - 38Columbia, TN CSA (30) Columbia, TN b!SA - NAKnoxville-Sevierville-La Follette, TN Knoxville, TN MSA - 75CSA (44) Morristown, TN MSA - 285

Sevierville, TN b!SA - NAHarriman, TN b!SA - NALa Follette, TN b!SA - NANew(2ort, TN b!SA - NA

Chattanooga-Cleveland-Athens, TN- Chattanooga, TN-GA MSA - 97GA CSA (53) Cleveland, TN MSA - 319~ t h e n s , TN b!SA - NA

Jackson-Humboldt, TN CSA (107) Jackson, TN MSA - 321Humboldt, TN b!SA - NAJohnson C i t ~ - K i n g s l 2 o r t - B r i s t o l (Tri- Kings(2ort-Bristol-Bristol, TN-VA MSA - 151Cities), TN-VA CSA (70) Johnson City, TN MSA - 214Union C i t ~ - M a r t i n , TN-KY CSA (124) Union City, TN-KY b!SA - NAMartin, TN b!SA - NA--- Mem(2his, TN-MS-AR MSA -41--- Clarksburg, IJIN b!SA - NA--- Fairmont, IJIN b!SA -NABecklev. IJIN uSA -NA--- Oak Hill, IJIN b!SA - NA

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I


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Solicitation Number 109804-11-A-0002 April 29, 2011Attachment #2Commercial Outdoor Advertising Management Services Contractfor Various Locations throughout the United States of AmericaCombined StatisticalAreas (CSA) Metropolitan Statistical Areas(MSAs) that comprise CSAs

J. Louisiana. Arkansas. Alabama & MississippiNew Orleans-MetairieBogalusa, LA CSA (37)Baton Rouge-Pierre Part, LACSA (49)Fort Polk South-De Ridder, LACSA (122)Lafayette-Acadiana, LA CSA(66)

Shreveport-Bossier CityMinden, LA CSA (76)Lake Charles-Jennings, LACSA (92)4Monroe-Bastrop, LA CSA (96)Birmingham-Hoover-Cullman,AL CSA (38)Mobile-Daphne-Fairhope, ALCSA (62)Huntsville-Decatur, AL CSA(65)Montgomery-Alexander City,AL CSA (77)Dothan-Enterprise-Ozark, ALCSA (90)Jackson-Yazoo City, MS CSA(63)Gulfport-Biloxi-Pascagoula, MSCSA (83)Columbus-West Point. MS CSA(123)Little Rock-North Little Rock-PineBluff, AR CSA (47)

Jonesboro-Paragould, AR CSA(108)

New Orleans-Metairie-Kenner, LA MSA - 46Bogalusa. LA uSA - NABaton Rouge, LA MSA - 65Pierre Part, LA uSA - NAfort Polk South, LA uSA - NADe Ridder. LA uSA - NALafayette, LA MSA 169Opelousas-Eunice. LA uSA - NANew Iberia. LA uSA - NACrowley, LA uSA - NAAbbeville, LA uSA - NAShreveport-Bossier City. LA MSA - 130Minden, LA uSA - NALake Charles, LA MSA - 213Jennings, LA uSA - NAMonroe, LA MSA - 229Bastrop, LA uSA - NABirmingham-Hoover, AL MSA - 49Cullman, AL uSA - NAMobile, AL MSA - 124Daphne-fairhope-foley. AL uSA - NAHuntsville. AL MSA - 120Decatur. AL MSA - 258Montgomery. AL MSA - 136Alexander City, AL uSA - NADothan. AL MSA - 270Enterprise-Ozark, AL uSA - NAJackson, MS MSA - 96Yazoo City. MS uSA - NAGulfport-Biloxi. MS MSA - 186Pascagoula, MS MSA - 243Columbus, MS uSA - NAWest Point. MS uSA - NALittle Rock-North Little Rock-Conway. AR MSA - 74Pine Bluff. AR MSA - 343Searcy, AR uSA - NAJonesboro, AR MSA - 312Paragould, AR uSA - NA-fayetteville-Springdale-Rogers, AR-MO MSA -109

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Note markets of Note marketsoperation with of interest with"X" "XU


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Solicitation Number 109804-11-A-0002 April 29, 2011Attachment #2Commercial Outdoor Advertising Management Services Contractfor Various Locations throughout the United States of AmericaK Georaia and the CarolinasAtlanta-Sandy S!;1rings- A t l a n t a - S a n d ~ S!1rings-Marietta, GA MSA - 9Gainesville, GA-AL CSA (10) Gainesville, GA MSA -

LaGrange GA uSA - NACedartown, GA uSA - NAVallev. AL uSA - NAThomaston, GA uSA - NA

Macon-Warner Robins-Fort Macon, GA MSA-Valley, GA CSA (81) Warner Robins GA MSAFort Vallev. GA uSA - NA

Savannah-Hinesville-Fort Stewart, Savannah, GA MSA-GA CSA (78) Hinesville-Fort Stewart, GA MSA -Columbus-Auburn-O!;1elika, GA- Columbus, GA-AL MSA -Auburn-O!1elika, AL MSA -AL CSA (73) Tuskeaee AL uSA - NA

Augusta-Richmond C o u n t ~ , GA-SC MSA - 95Charlotte-Gastonia-Salisbu[Y, NC- Charlotte-Gastonia-Concord, NC-SC MSA - 33SC CSA (20) Statesville-Mooresville, NC I,!SA - NASalisbury, NC I,!SA - NA

S h e l b ~ , NC I,!SA - NALancaster, SC I,!SA - NALincolnton, NC uSA - NAAlbemarle, NC uSA - NAChester SC uSA - NARaleigh-Durham-Ca[y, NC CSA(29) Raleigh-Cary, NC MSA - 48Durham-Cha!1el Hill, NC MSA - 102

Greensboro-Winston-Salem-High Dunn, NC I,!SA - NAPoint. NC CSA (31) Greensboro-High Point, NC MSA - 71Winston-Salem, NC MSA - 105Thomasville-Lexington, NC I,!SA - NA

Asheville-Brevard, NC CSA (75) Burlington, NC MSA - 264Mount Airy, NC I,!SA - NALumberton-Laurinburg, NC CSA Asheville, NC MSA - 117(106) Brevard, NC I,!SA - NALumberton, NC I,!SA - NALaurinburg, NC I,!SA - NA

Greenville-S!;1artanburg-Anderson, G r e e n v i l l e - M a u l d i n - E a s l e ~ , SC MSA - 83SC CSA (36) S!1artanburg, SC MSA - 163Anderson, SC MSA - 222Seneca, SC I,!SA - NAG a f f n e ~ , SC I,!SA - NAUnion, SC I,!SA - NA

Columbia-Newber[y, SC CSA (50) Columbia, SC MSA - 70Newberry, SC I,!SA - NA

Myrtle Beach-Conway- M ~ r t l e Beach-North M ~ r t l e B e a c h - C o n w a ~ , SC MSA - 171Georgetown, SC CSA (84) Georgetown, SC I,!SA - NA--- Charleston-North Charleston-Summerville, SC MSA -79

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Solicitation Number 109804-11-A-0002 April 29. 2011Attachment #2Commercial Outdoor Advertising Management Services Contractfor Various Locations throughout the United States of AmericaCombined StatisticalAreas (CSA)

L. FloridaOrlando-Deltona-Daytona Beach.FL CSA (17)

Sarasota-Bradenton-PuntaGorda. FL CSA (48)

Port St. Lucie-Sebastian-VeroBeach. FL CSA (67)

Metropolitan Statistical Areas(MSAs) that comprise CSAsNote markets of Note marketsoperation with of interest with

Pensacola-Ferry Pass-Brent. FL MSA -109Orlando-Kissimmee-Sanford. FL MSA - 26Deltona-Daytona Beach-Ormond Beach. FL MSA - 103Palm Coast. FL MSA -The Villages, FL uSA - NABradenton-Sarasota-Venice. FL MSA - 73Punta Gorda, FL MSA - 248Tampa-St. Petersburg-Clearwater. FL MSA -19Cape Coral-Fort Myers. FL MSA -85Lakeland-Winter Haven. FL MSA -87Jacksonville . FL MSA -40Miami-Ft. Lauderdale-Pompano Beach. FL MSA - 8Palm Bay-Melbourne-Titusville, FL MSA -95Port St. Lucie. FL MSA -118Sebastian-Vero Beach, FL MSA - NA

"X" ux u

M. Kansas. Missouri. Nebraska and IowaKansas City-Overland ParkKansas City, MO-KS CSA (22)

Wichita-Winfield. KS CSA (57)St. Louis-St. CharlesFarmington. MO-IL CSA (15)Cape Girardeau-SikestonJackson, MO-IL CSA (116)Omaha-Council Bluffs-Fremont.NE-IA CSA (46)

Des Moines-Newton-Pella. IACSA (58)Sioux City-Vermillion. IA-NE-SDCSA (110)Ames-Boone. IA CSA (120)

Kansas City. MO-KS MSA - 29Warrensburg, MO uSA - NAAtchison. KS uSA - NA

Wichita. KS MSA - 84Winfield. KS uSA - NASt. Louis, MO-IL MSA - 18Farmington. MO uSA - NASpringfield . MO MSA -112Cape Girardeau-Jackson, MO-IL MSA -350Sikeston, MO uSA - NAOmaha-Council Bluffs. NE-IA MSA 59Fremont. NE uSA - NADes Moines-West Des Moines. IA MSA - 88Newton, IA uSA - NAPella. IA uSA - NASioux City. IA-NE-SD MSA - 273Vermillion. SD uSA - NAAmes, IA MSA -356Boone. IA uSA - NA

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Solicitation Number 109804-11-A-0002 April 29, 2011Attachment #2Commercial Outdoor Advertising Management Services Contractfor Various Locations throughout the United States of AmericaCombined StatisticalAreas (CSA)

N. California and NevadaSan Jose-San FranciscoOakland, CA CSA (6)

Sacramento-Arden ArcadeYuba City, CA-NV CSA (19)

Los Angeles-Long BeachRiverside, CA CSA (2)

Fresno-Madera, CA CSA - (43)

Las Vegas-Paradise-Pahrump,NV CSA (25)Reno-Sparks-Fernley, NV CSA(71)

Metropolitan Statistical Areas(MSAs) that comprise CSAsSan Francisco-Oakland-Fremont. CA MSA - 11San Jose-Sunnyvale-Santa Clara, CA MSA - 31Santa Rosa-Petaluma, CA MSA - 104Vallejo-Fairfield, CA MSA - 123Santa Cruz-Watsonville, CA MSA - 175Napa, CA MSA - 286Sacramento-Arden Arcade-Roseville, CA MSA -24Yuba City. CA MSA - 239Truckee-Grass Valley, CA uSA - NAGardnerville Ranchos, NV uSA - NAStockton, CA MSA -77Modesto, CA MSA -100Los Angeles-Long Beach-Santa Ana, CA MSA - 2Riverside-San Bernardino-Ontario, CA MSA -1 3Oxnard-Thousand Oaks-Ventura. CA MSA - 63San Diego-Carlsbad-San Marcos, CA MSA - 17Fresno, CA MSA - 55Bakersfield. CA MSA - 62Las Vegas-Paradise, NV MSA - 30Pahrump, NV uSA - NAReno-Sparks. NV MSA - 116Fernley. NV uSA - NAP. Arizona. New Mexico. Colorado and Utah

Santa Fe-Espanola, NM CSA(98)Clovis-Portales, NM CSA (125)

Denver-Aurora-Boulder. CO CSA(14)

Salt Lake City-Ogden-Clearfield,UT CSA (28)

Santa Fe. NM MSA - 271Espanola. NM uSA - NAClovis. NM uSA - NAPortales. NM uSA - NAAlbuguergue. NM MSA -57Phoenix-Mesa-Glendale. AZ MSA -14Tucson. AZ MSA -52Denver-Aurora-Broomfield. CO MSA - 21Boulder. CO MSA - 160Greeley. CO MSA - 179Colorado Springs. CO MSA -83Salt Lake Citv. UT MSA - 50Ogden-Clearfield. UT MSA - 94Brigham Citv. UT uSA - NAHeber. UT uSA - NAProvo-Orem. UT MSA -98

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Note markets of Note marketsoperation with of interest with"X" "X"


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Combined StatisticalAreas (CSA)Q. Wisconsin and MinnesotaMilwaukee-Racine-Waukesha,WI CSA (26)Appleton-Oshkosh-Neenah, WICSA (83)Eau Claire-Menomonie, WI CSA(95)Fond du Lac-Beaver Dam, WICSA (99)Wausau-Merrill. WI CSA (109)Madison-Baraboo, WI CS (59)Minneapolis-St. Paul-St. Cloud,MN-WI CSA (13)

Little Rock-North Little Rock-PineBluff, AR CSA (47)Jonesboro-Paragould, AR CSA(108)

Metropolitan Statistical Areas(MSAs) that comprise CSAs

Milwaukee-Waukesha-West Allis, WI MSA - 39Racine, WI MSA - 217Appleton, WI MSA - 194Oshkosh-Neenah, WI MSA - 238Eau Claire. WI MSA - 245Menomonie, WI uSA - NAFond du Lac. WI MSA - 341Beaver Dam. WI uSA - NAWausau, WI MSA - 290Merrill, WI uSA - NAMadison. WI MSA 89Baraboo. WI uSA - NAMinneapolis-St. Paul-Bloomington. MN-WI MSA - 16St. Cloud. MN MSA - 221Faribault-Northfield. MN uSA - NARed Wing, MN uSA - NAHutchinson. MN uSA - NALittle Rock-North Little Rock-Conway. AR MSA - 74Pine Bluff, AR MSA - 343Searcy. AR uSA - NAJonesboro, AR MSA - 312Paragould. AR uSA - NA -Fayetteville-Springdale-Rogers, AR-MO MSA -109R. The Dakotas. Idaho. Montana and Wyoming

Fargo-Wahpeton, ND-MN CSA Fargo, ND-MN MSA - 204(93) Idaho Falls, ID MSA -295

Idaho Falls-Blackfoot. ID CSA(103)S. Washington and Oregon

Seattle-Tacoma-Olympia, WACSA (12)

Albany-Corvallis-Lebanon, ORCSA (97)Bend-Prineville, OR CSA (100)

Wahpeton. ND-MN uSA - NABlackfoot. ID uSA - NABoise City-Nampa, ID MSA -86

Seattle-Tacoma-Bellevue, WA MSA -15Olympia. WA MSA -181Bremerton-Silverdale, WA MSA - 183Mount Vernon-Anacortes. WA MSA - 317Oak Harbor. WA uSA - NAShelton, WA uSA - NACorvallis. OR MSA -358Albany-Lebanon, OR uSA - NABend. OR MSA - 251Prineville, OR uSA - NASpokane, WA MSA -107Portland-Vancouver-Hillsboro. OR-WA MSA - 23

U.S. Census 2010 data is not yet available

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Note markets of Note marketsoperation with of interest with"X" "X"


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PART V - Work Management Plan:This measure assesses the extent to which your proposal demonstrates a clear and comprehensiveunderstanding of the work to be performed. Using Microsoft Project or other similar software programprovide as a separate Attachment your "EXECUTIVE LEVEL" schedule of activities by keymilestones, their dependencies and the strategies you would employ in order to permit, license andbegin receiving advertising revenue from each location as well as meet quality, schedule and revenueperformance expectations. This measure will also assess the analytics you intend to employ in orderto determine a site's highest and best value, site assessment criteria relative to a property'sstrengths, weaknesses, opportunities and threats, strategies for leveraging the property's strengthsand mitigating its threats and weaknesses. Finally, the evaluation of your project management planwill included an assessment of your communications with the USPS and other stakeholders regardingstatus, cash flows, etc. Plans should be tailored to each CSA Market Area of Interest you aresubmitting for.

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PART VI - Price Proposal including Professional Fees

(Submit In Separate Sealed Package)

DO NOT INCLUDE FEES OR PRICING INFORMATION ON THE CD OR INPACKAGE ONE.

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ATTACHMENT 03- CONTRACTOR'S RELEASE

CONTRACTOR'S RELEASEContract No._______

Pursuant to the terms of and in consideration of the sum of__________ which has been or is to be paid under the said contract to___________________ hereinafter called the Contractor) or its assignees, if any, theContractor, upon payment of the said sum by the UNITED STATES POSTAL SERVICE. (hereinafter called thePostal Service), does remise, release and discharge the Postal Service, its officers, agents and employees, of and fromall liabilities, obligations, claims, and demands whatsoever under or arising from the said contract except:I. Specified claims in stated amounts, or in estimated amounts where the amounts are not susceptible of exactstatement by the Contractor, as follows:

2. Claims, together with reasonable expenses incidental thereto, based upon the liabilities of the Contractor to thirdparties arising out of the performance of the said contract, which are not known to the Contractor on the date of theexecution of this release and of which the Contractor gives notice in writing to the Contracting Officer within theperiod specified in the said contract.3. Claims for reimbursement of costs (other than expenses of the Contractor by reason of its indemnification of thePostal service against patent liability), including reasonable expenses incidental thereto, incurred by the Contractorunder the provisions of the said contract relating to patents.The Contractor agrees, in connection with patent matters and with claims which are not released as set forth above, thatit wiII comply with all of the provisions of the said contract, including without limitation those provisions relating tonotification of the Contracting Officer and relating to the defense or prosecution of litigation.IN WITNESS WHEREOF , this release has been executed this,___ ay of__

Name of ContractorBy____________________

Title,__________CertificateI, _----:-_----:-____ certify that I am the ____ ---:-__ --,_ofthe corporation named as Contractor in theforegoing release; that who signed said release on behalfof the Contractor was then--;---;--::7'"----,:--of said corporation; that said release was duly signed for and in behalfof said corporation byauthority of its governing body and is within the scope of its corporate powers.(CORPORATE SEAL)

PS Form 7307, October 2004

usps rfp billboard outdoor advertising

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