ustb ad interaction design 02

交互设计 / Interaction Design覃京燕老师 / Professor Qin Jingyan

作业2号 / Homework Nº 2

丽芳 / Lai Guim2012年09月28日

University of Science and Technology Beijing

北京科技大学

交互设计 / Interaction Design 作业2号 / Homework Nº 2 - Page 1

Homework 02: User Research

STEP 1. DEFINE USER PROFILES.

1.1 Find a Personality Model as support.

1.2 Define each User Profile.

1.3 Construct a tool to assign an User Profile to real Users.

1.4 Apply the tool to 4 real Users.

1.5 Analyse the obtained results and assign an User Profile to the Users.

STEP 2. DEFINE A DEVICE TO ANALISE.

2.1. Analyse my own mobile phone device, its interface and features.

STEP 3. DEFINE SCENARIOS OF INTERACTION BETWEEN USERS AND THE DEVICE.

3.1 Define 3 different scenarios considering the features of my mobile phone.

STEP 4. DEFINE THE USER EXPERIENCE

4.1 Create an hypotesis about the eventual reaction of the Users in the 3 defined scenarios.



STEP 1. DEFINE USER PROFILES.

1.1 Find a Personality Model as support.

The selected Personality Model in which this assignment it is based it is called “Professional DinaMetric Programs”. It was selected due to its popularity inside multinational corporations to establish their worker’s profiles and improve the performance of their workteams.

1.2 Define each User Profile.

The Professional DinaMetric Programs provides five different profiles, defining an animal as ametaphofic representation of each profile. According this definition, this research will consider five profiles:

a. Tiger Type:

Personality: Confident, Authoritary, High Determined, Competitive, Ambitious, Adventurous, Positive, Strengths: Good control of the situation, Ability to act decisively. Weakness: Under stressed situations, they tend to try harder to achieve the one task’s objective, often overlooking details.

b. Peacock Type:

Personality: Enthusiastic, Optimistic, Eloquent, Friendly, Sincere, Warm. Strengths: They carry an active life, their enthusiasm encourage others to achieve the objective of a task. Weakness: Unability to complete a task.

c. Koala Type:

Personality: Stable, Honest, Modest, Avoid Conflict, Healty Acting, Moderate. Strengths: Sensible to other’s feelings, improving the sense of collective enviroment. Weakness: Difficult to make decisions quickly, Do not oppose others opinion.

d. Owl Type:

Personality: Traditional, Attention to details, Coherent, Strong sense of Responsability, Conservative, Flexible, Precise. Strengths: Truth seeker, they are patient enough to find out logical conclusions by analizing details. Weakness: Accuracy it is more valuable than feelings, this can be perceived as indifference from the outside. Under preassure they tend to analize over.



e. Lizard:

Personality: Extremaly Adaptative, Dominating, Flexible, Patiente, Strengths: Good Communication Skills, Great Adaptation

Weakness: Capricious.

1.3 Construct a tool to assign an User Profile to real Users.

To establish one of the five defined profile to the real users, an small survey was applied to each one of the participants. This survey consist in 30 questions about different aspects of the subject’s self-perception, each question has a range of answers evaluated in scale of five degrees:

- Extremally (5 points) - Very (4 points) - Normal (3 points) - A Little (2 points) - Not at all (1 points)

The survey consists as it follows:

Instructions: Think in your personality (without considering the eventual perception form others judgements about you). Do you think in yourself as:

01. Trustworthy? 02. Gentle? 03. Energetic? 04. Considerate? 05. Analytic? 06. Kind? 07. Serious? 08. Compassionate? 09. Confident? 10. Brave? 11. Precise? 12. Adaptative? 13. Organized? 14. Proactive? 15. Shy?

This method assign a specific profile to the result obtained from the sum of the values in the answers as it follows:

- 5, 10, 14, 18, 24, 30 points = Tiger Type. - 3, 6, 13, 20, 22, 29 points = Peacock Type. - 2, 8, 15, 17, 25, 28 points = Koala Type. - 1, 7, 11, 16, 21, 26 points = Owl Type. - 4, 9, 12, 19, 23, 27 points = Lizard Type.

16. Strong?17. Calm?18. Dare to Learn More?19. Responsive?20. Extrovert?21. Attentive with details?22. Communicative?23. Well Organized?24. Hardworking?25. Generous?26. Carefull?27. Happy?28. Traditional?29. Warm?30. Determined?



1.4 Apply the tool to 4 real Users.

User A: Maigualida Díaz Female 27 years old From Venezuela

User B: Winky Kua Female 31 years old From Philiphines

User C: Angel Camacho Male 24 years old From Dominican Republic

User D: Luis Mangas Male 33 years old From Mexico



1.5 Analyse the obtained results and assign an User Profile to the Users.

User A = Koala User C = Peacock

User B = O wl User D = Lizard



STEP 2. DEFINE A DEVICE TO ANALISE.

2.1. Analyse my own mobile phone device, its interface and features.

Mobile Phone Model Nokia 1202General 2G Network GSM 900 / 1800 GSM 850 / 1900 - American version Announced 2008, November Status Available. Released 2009, April

Body Dimensions 105.3 x 45 x 13.1 mm, 61.8 cc Weight 78 g - Flashlight

Display Type Monochrome graphic Size 96 x 68 pixels, 1.3 inches (~90 ppi pixel density) - Themes and wallpapers

Sound Alert types Vibration; Downloadable polyphonic ringtones Loudspeaker Yes 3.5mm jack No

Memory Card slot No Phonebook 200 entries Call records 20 dialed, 20 received, 20 missed calls

Data GPRS No EDGE No WLAN No Bluetooth No USB No Camera No

Features Messaging SMS Browser No Radio No Games Yes GPS No Java No

Color Midnight black - Predictive text input - Organizer

Battery Standard battery, Li-Ion 720 mAh (BL-4C) Stand-by Up to 624 h Talk time Up to 8 h

Misc SAR US 0.76 W/kg (head) SAR EU 1.10 W/kg (head) 0.38 W/kg (body)



STEP 3. DEFINE SCENARIOS OF INTERACTION BETWEEN USERS AND THE DEVICE.

3.1 Define 3 different scenarios considering the features of my mobile phone.

Scenario I: There is the need to send a text message in chinese language, but the mobile phone it is already setted in english language. How the user will deal with this considering their mother tongue it is not chinese?

Correct Sequence of action:

Scenario II: There is the urgency to open a closed door in an obscure corridor. The mobile phone has a flashlight as a feature, the user needs to turn it on. How he or she will react?

Correct Sequence of action:

Scenario III: There is the wish to play a game to kill time. Will the user be satisfied with the games the mobile phone provides?

Correct Sequence of action and Games provided in the device:



STEP 4. DEFINE THE USER EXPERIENCE

4.1 Create an hypotesis about the eventual reaction of the Users in the 3 defined scenarios.

Scenario I: There is the need to send a text message in chinese language, but the mobile phone it is already setted in english language. How the user will deal with this considering their mother tongue it is not chinese? Hypothesis:

Scenario II: There is the urgency to open a closed door in an obscure corridor. The mobile phone has a flashlight as a feature, the user needs to turn it on. Will the user be able to complete the task quickly? Hypothesis:

User A:Yes, but if she does not know chinese good enough, may ask for some-body else’s assistance, due to her skill of “collective“ sense.

User B:Yes, she’ll do it without any mistake, because she analize details to get to logical conclusions.

User C:If he does not know enough chinese may not be able to find the way back after setting the device to chinese, due to his weakness of notbeing able to complete tasks.

User D:Yes, he’ll do it and very quickly, because he is flexible and he will try to adopt himself tho the chinese interface with the visual aids of icons.

User A:No, she will take time to succed. Due to her difficult to take decisions quickly, she will take longer in every step to reach the task.



User B:Yes, but because she is rational she will think it takes too much steps, therefore, too much time for a task that requires speed in its application in real life, in emergencies, for instance.

User C:Yes, even when steps are too many, he will do it wothout noticing the lenght of the path of actions, because he is optimistic.

User D:Yes, he’ll do it because is high determined, but he may be irritated in the end because it takes long to achieve this simple task.

Scenario III: There is the wish to play a game to kill time. Will the user be satisfied with the games the mobile phone provides? Hypothesis:

User A:She will play at least for a while because she is moderated, and perhaps will play just “Snake Xenzia“, “Soccer“ it is for boys, and “Sudoku“ it is too rational for her personality.

User B:She’ll be happy to relax playing “Sudoku“, because she has an analitic personality, and rational games represents fun for her.

User C:He will play for a while, but due to his tendency to not complete tasks, he may last not too much time playing, he will drop it soon.

User D:Perhaps for a moment because he is adaptable, but he will be bored soon due to adventurous spirit, he will be expecting something with more action in order to have fun.



RESOURCES:

- Professional DinaMetric Programs Test Systemhttp://www.docstoc.com/docs/50610594/PDP-Personality-Test-System

- Nokia 1202 Technical Specificationshttp://www.gsmarena.com/nokia_1202-2573.php

ustb ad interaction design 02

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