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31/08/2011 Page 1 / 31 uTRUSTit – Usable Trust in the Internet of Things Project Reference: 258360 FP7-ICT (Area: ICT-2009-1.4 Trustworthy ICT) Project Duration: 1 Sep 2010 – 31 August 2013 D8.3.1 Periodic Dissemination Report [SEARCH-LAB] FINAL Authors: Daniel Petro (SEARCH-LAB) Lars Ellensohn (CURE), Christina Hochleitner (CURE) Franziska Pürzel (TUC) Trenton Schulz (NR) Henrik Arfwedson (SWE) Jos Dumortier (K.U.Leuven) Version: 1.0 Date: 31/08/2011 Dissemination level: (PU, PP, RE, CO): PU Project Co-Funded by the European Commission within the 7th Framework Programme

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Page 1: uTRUSTit Dissemination Report - Europa › docs › projects › cnect › 0 › 258360 › ... · 2017-04-20 · 31/08/2011 Page 5 / 31 1. Introduction 1.1 Background – a quick

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uTRUSTit – Usable Trust in the Internet of Things

Project Reference: 258360 FP7-ICT (Area: ICT-2009-1.4 Trustworthy ICT) Project Duration: 1 Sep 2010 – 31 August 2013

D8.3.1 Periodic Dissemination Report

[SEARCH-LAB]

FINAL

Authors:

Daniel Petro (SEARCH-LAB)

Lars Ellensohn (CURE), Christina Hochleitner (CURE)

Franziska Pürzel (TUC)

Trenton Schulz (NR)

Henrik Arfwedson (SWE)

Jos Dumortier (K.U.Leuven)

Version: 1.0 Date: 31/08/2011

Dissemination level: (PU, PP, RE, CO): PU

Project Co-Funded by the European Commission within the 7th Framework Programme

Project Co-Funded by the European Commission within the 7th Framework Programme

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Abstract

The purpose of the Dissemination Report document series is to report performed dissemination activities of the uTRUSTit project on a yearly basis. The main goal of dissemination is to raise awareness of the project, from the concept to the final results, promote its adoption and gain publicity to the 7th Framework Programme.

The uTRUSTit dissemination process itself is split into three subsequent phases: first our activity targets mostly the R&D community, that are open to a still unfolding, yet promising European initiative; then we take a step further by extending our audience, building on available project results; finally we go on to emphasizing exploitability of project benefits and pave the way for a fruitful project afterlife.

The first dissemination phase covered the endeavors aiming at gaining public awareness of the uTRUSTit project’s existence, background, goals, concept, vision, expected impact and the collaborating group behind it. This initial dissemination – yet lacking major demonstrable results – was effectively promoted by delivering assisting materials as a project design templates, logo, poster, leaflet, and presentation slides.

This issue of Dissemination Report closes a successful first year in our communication activities, reaching a wide group of interested communities and individuals, and yielding many feedbacks to our own work, which both will improve our professional design process and our dissemination strategy in the next two years.

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Table of Contents

1. INTRODUCTION ............................................................................................................................................ 5

1.1 Background – a quick overview on uTRUSTit’s dissemination ...................................................................... 5

1.2 Scope of this deliverable ............................................................................................................................... 5

2. THE FIRST DISSEMINATION REPORT ............................................................................................................. 6

2.1 Objectives of the first year ............................................................................................................................ 6

2.2 First year results ............................................................................................................................................ 6

2.2.1 Dissemination materials ....................................................................................................................... 6 2.2.2 Conferences, workshops ....................................................................................................................... 9 2.2.3 Scientific publications ......................................................................................................................... 14 2.2.4 Visibility in written press .................................................................................................................... 14 2.2.5 Online dissemination .......................................................................................................................... 15 2.2.6 Miscellaneous events ......................................................................................................................... 16

2.3 Individual participation of partners ............................................................................................................. 17

2.3.1 CURE ................................................................................................................................................... 17 2.3.2 Norsk Regnesentral ............................................................................................................................ 17 2.3.3 Technical University of Chemnitz........................................................................................................ 17 2.3.4 SEARCH-LAB ........................................................................................................................................ 18 2.3.5 Katholieke Universiteit Leuven ........................................................................................................... 18 2.3.6 Sweden Connectivity .......................................................................................................................... 18

3. EVALUATION OF THE PROCESS AND RESULTS ............................................................................................. 19

4. FUTURE WORK ............................................................................................................................................ 20

5. REFERENCES ................................................................................................................................................ 22

6. APPENDICES ................................................................................................................................................ 23

6.1 Appendix 1 – The uTRUSTit poster .............................................................................................................. 23

6.2 Appendix 2 – The uTRUSTit leaflet .............................................................................................................. 24

6.3 Appendix 3 – The uTRUSTit introductory presentation slides ..................................................................... 25

6.4 Appendix 4 – The uTRUSTit website (home page) ...................................................................................... 31

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Table of Figures Figure 1 – The uTRUSTit logo ......................................................................................................... 7

Figure 2 – The uTRUSTit poster ...................................................................................................... 7

Figure 3 – The uTRUSTit leaflet ...................................................................................................... 7

Figure 4 – The uTRUSTit presentation (first page) ......................................................................... 8

Figure 5 – The uTRUSTit website (home page) .............................................................................. 8

Figure 6 – Visitors and hits between Sep 2010 and Aug 2011 ....................................................... 9

Figure 7 – NIS Summer School Poster Session ............................................................................. 12

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1. Introduction

1.1 Background – a quick overview on uTRUSTit’s dissemination The main goal of dissemination is to raise awareness of the uTRUSTit project, from the concept to the final results. A properly carried out dissemination promotes uTRUSTit adoption and helps identify exploitation prospects globally. It is also an opportunity to gain publicity to the 7th Framework Programme.

The dissemination process itself is split into three major one-year-long phases:

1. The first phase is to make uTRUSTit goals and concepts known among the R&D community. Beyond that, it also focuses on audiences that are open to an unfolding initiative, yet lacking tangible delivered values.

2. The second phase builds on the first convincing results: methodology reports, specifications and initial prototypes that are already available to be disseminated. Provided with means to approach a wider set of groups, the consortium can undertake an aimed dissemination process.

3. As the project starts delivering its final results, our dissemination focus moves over to exploitability in the third phase. The consortium will put efforts to let the widest audience benefit from uTRUSTit results, establishing a fruitful afterlife of the project.

Each phase has different goals needing different approaches to achieve them.

With our dissemination activity, we target the scientific community, industrial stakeholders, the public sector, and other groups who might be interested in the achievements of the project. The main goal of this first phase was to spread the word about uTRUSTit as an R&D initiative with valuable industrial prospects. This was mainly achieved by certain offline activities (presenting the project on conferences, workshops, exhibitions and other events, using an introductory dissemination material set) along with means gaining online visibility (e.g. creating the official uTRUSTit website, and also featuring uTRUSTit on other webpages). The basis created so can well be built upon in the next phases by refining and undertaking our strategy according to a comprehensive dissemination plan and thus extending and improving our ways to reach the targeted groups effectively. This process is further elaborated in [D8.2].

In the next chapters, the first dissemination phase results are reported.

1.2 Scope of this deliverable The purpose of this document is therefore to report performed dissemination activities of the first year of the uTRUSTit project. It also supports the definition of a well-focused dissemination plan for the second and third year of the project starting in September 2011.

The dissemination report is delivered every year, providing an overview of the current status. The next dissemination report will already comprise a section about exploitation which will highlight particular activities undertaken towards the industrial community and further uptake of the uTRUSTit project results.

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2. The First Dissemination Report

2.1 Objectives of the first year For the first year of the work, we had set the following goals:

The uTRUSTit project’s existence, background, goals, vision, concept, expected impact and the collaborating partners behind it – its so-called static properties – should be widespread known

All tools that help us achieve the above goal must be prepared

Project-relevant opportunities (e.g. conferences, press visibility) should be monitored and exploited

As the following sections will suggest, we achieved the first goal with good results. We gained visibility in multiple online and offline channels: press, forums, websites as well as conferences and workshops Europe-wide.

We created multiple dissemination materials to assist us in dissemination activities, including the uTRUSTit website, a press release, scientific papers, a leaflet, a poster and presentation slides.

Continuous monitoring of dissemination opportunities was fruitful to gain public awareness; however, it is also clear that some groups and communities will be addressable even more effectively once uTRUSTit already has tangible results. This and other feedbacks helped in forming a suitable dissemination plan for the remaining two-third of the project.

2.2 First year results The dissemination activities in the first year of the project have mainly focused on the scientific dissemination of the initial project results and taking steps to gain awareness of the project among the general public.

As the project kicked off, the consortium started work by publishing a press release. Various media showed interest, which has led to published articles in written press or online media. The press release can also be found on the project website in multiple languages: http://www.utrustit.eu/utrustit_latest-news.html.

The press release was followed by the work on dissemination materials, including the project logo, the design templates, the poster, the leaflet and the website.

2.2.1 Dissemination materials

Logo and templates We started with the creation of a template set for uTRUSTit documents with a design of its own. This set included the official uTRUSTit logo, as shown below:

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Figure 1 – The uTRUSTit logo

Poster The poster features ‘static’ information about the project: logo, partners, description, goals, vision, impact, contacts and reference to the 7th Framework Programme. The poster also puts emphasis on the first year results of uTRUSTit: the Requirements, Scenarios, Personas and more.

Figure 2 – The uTRUSTit poster

(For a larger image of the uTRUSTit poster see Appendix 1 – The uTRUSTit poster on page 23.)

Leaflet The leaflet (or project brochure) complements the poster with more or less the same messages, but with a different phrasing and layout, that more suits a trifold flyer.

Figure 3 – The uTRUSTit leaflet

(For a larger image of the uTRUSTit leaflet see Appendix 2 – The uTRUSTit leaflet on page 24.)

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Presentation For visibility on conferences, the availability of a presentation slide set was an early need. It contains basic information on the project and its environment: what is the Internet of Things, what are the issues, how can uTRUSTit help solving them, who are the collaborative partners.

Figure 4 – The uTRUSTit presentation (first page)

(The slide set can be viewed in Appendix 3 – The uTRUSTit introductory presentation slides on page 25.)

Website The launch of the project website (http://www.utrustit.eu) was also rapid; on its public interface, it features basic information on the project, while the private area serves internal file sharing of delivered documents and templates. The uTRUSTit website will be adapted and updated throughout the duration of the project in order to present the latest project results, information about events and dissemination materials.

Figure 5 – The uTRUSTit website (home page)

(For a larger image of the uTRUSTit website see Appendix 4 – The uTRUSTit website (home page) on page 31.)

Below are visitor statistics from the first year of the uTRUSTit website.

uTRUSTit – Website Statistics 13.09.2010 until 13.09.2011 Hits (all): 308727 Hits (per day on average): 843.5 Hits per visitor on average 3.9 Visitors (all): 78670 Visitors per day on average: 214.945 Average time spent on website: 1 min 34 sec

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Unique IPs (all): 15790

Figure 6 – Visitors and hits between Sep 2010 and Aug 2011

2.2.2 Conferences, workshops

Since the project was launched, we have been attending and organizing numerous events, some of them already organized but still to take place, (including workshops and EU and clustering events) where we had the opportunity to popularize uTRUSTit. The table below enlists the significant events – where we either introduced the project as a dedicated part of the event (e.g. gave a presentation) or saw an opportunity for future exploitability of project results. The table will be followed by a longer description of each event.

Date Venue Event Participant

March 10, 2011 Darmstadt

Workshop on Usable Security and Privacy: Social and technical

aspects

NR

March 18, 2011 Stockholm Conference and

workshops with SWElarm association

SWE

April 12, 2011 Oslo

Norwegian Research Council, Mini-seminar: Visions for the future

Internet

NR

May 16, 2011 Budapest Internet of Things

Conference CURE, S-LAB

May 18-19, 2011 Budapest Future Internet Assembly CURE

June 27-July 1, 2011 Crete 4th Summer School on

Network & Information Security

CURE

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July 4-5, 2011 Amsterdam 2nd EffectsPlus Cluster

Meeting CURE

August 30, 2011 Stockholm

Mobile HCI Workshop on Mobile Work Efficiency: Enhancing Workflows with Mobile Devices

CURE

November 16, 2011 Amsterdam

AmI-11 Conference Workshop on Privacy,

Trust and Interaction in the Internet of Things

CURE

November 15-18, 2011 Vienna DeepSec – In-depth

Security Conference 2011 Europe

CURE

January 25-27, 2012 Stockholm NFC symposium SWE

Workshop on Usable Security and Privacy: Social and technical aspects, March 10, 2011.

http://usasecpriv2011.cased.de/ A workshop that focused specifically on usability, security, and privacy. This was mostly a presentation of projects that had finished and their results.

We were attendants and discussed the uTRUSTit project with the organizers, speakers, and other attendants.

It was mostly a networking opportunity. Though if they hold this workshop again, it might be interesting to present. One of the organizers was very interested in the e-voting aspects of uTRUSTit and urged us to stay in touch.

Conference and workshops with SWElarm association, March 18, 2011, Stockholm

http://www.swelarm.se/nyhetsbrev/seminarier_lockade_manga.html

The SWElarm yearly conference for member companies regarding security solutions. A total of more than 250 participants was at the conference.

Sweden Connectivity held a presentation at SWELARM association for security solutions to present “Do we have confidence on IoT’s” and uTRUSTit and wireless technology at their yearly seminar 2011-03-18 for members. There was interest in uTRUSTit and what would come from the project.

The security business is very much built on proprietary solutions since standards are seen as less reliable and this is an important obstacle to address for making IoT solutions competitive for the future.

Norwegian Research Council, Mini-seminar: Visions for the future Internet, April 12, 2011

http://www.forskningsradet.no/servlet/Satellite?c=Nyhet&cid=1253965242940&lang=no&pagename=verdikt%2FHovedsidemal

This was a mini-seminar that was held after the Research Council’s “Trade and Industry Day.” The point was to present some current Internet of Things projects in the VERDIKT program.

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We were attendants representing the uTRUSTit project and discussed our project with other researchers and the Norwegian Research Council.

Internet of Things Conference, May 16, 2011, Budapest

http://www.iot-budapest.eu/

The Internet of Things conference was organized as part of the Future Internet Week by the European Commission and the Hungarian Innovation Office on May 16 2011 in Budapest. The conference presented several relevant and future topics concerning the IoT, such as smart grids, green IT or HCI and security and privacy. Speakers from industry and academia introduced interesting challenges concerning these topics.

We have presented the uTRUSTit vision in discussions with attendees of the session and were involved in several networking activities.

Future Internet Assembly, May 18-19, 2011, Budapest

http://www.fi-budapest.eu/index.php?menu=9

The Future Internet Assembly is a kind of collaboration between projects that aim to strengthen European activities on the Future Internet to maintain European competitiveness in the global marketplace. As part of the FIA there were several tracks of presentations targeting current and future topics such as smart grids or HCI and security and privacy. During discussion sessions it was possible to interact with the presenters and discuss current and important topics with representatives of industry and research.

During the FIA we have discussed the uTRUSTit vision and progress with representatives of other European projects as well as experts in industry and research. Furthermore we have contributed to vivid discussions on HCI, privacy and security.

4th Summer School on Network & Information Security, June 27-July 1, 2011, Crete

http://www.nis-summer-school.eu/

The summer school was jointly organized by ENISA and FORTH and was tackling “The Challenge of the Changing Risk Landscape”. Within five days leading experts in the field of trust, security and privacy presented their research and progress in the evolving technology landscape. Discussion sessions as well as panels opened the possibility to exchange information and results of ongoing research and connect to leading researches in this field.

As part of the summer school, uTRUSTit was presented in the poster session with the developed poster and leaflets. In addition to vivid interest in the project’s goals and networking with other related projects in this field, we connected with and disseminated our results to leading researchers in the area of trust and security. Through this summer school we had the possibility to present the project to a wide audience of experts.

The presentation took place as a poster session with the uTRUSTit poster and leaflets.

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Figure 7 – NIS Summer School Poster Session

2nd EffectsPlus Cluster Meeting, July 4-5 2011, Amsterdam

http://www.effectsplus.eu/effectsplus-2nd-clustering-event-july-4th-5th-2011/

Effectsplus is a FP7 funded Coordination & Support Action, across a large spectrum of R&D activity in the ICT Framework Program that relates to the twin requirements of trust and security, and their constituent concepts and components. The program of the second cluster meeting focused on Clouds & Services as well as Systems & Networks.

In a presentation, we provided an overview on the current status of uTRUSTit, its vision, goals and current workflow status. More specifically, we presented the obtained results of the first year with a main focus on personas and requirement elicitation. In the follow-up discussion we presented the project’s approach towards trust and privacy in the internet of things, as well as the involvement of HCI activities in security and trust related efforts.

The presentation will be available at the EffectsPlus website within short time (http://www.effectsplus.eu/2nd-cluster-meeting-reports-and-presentations/).

Mobile HCI Workshop on Mobile Work Efficiency: Enhancing Workflows with Mobile Devices, August 30, 2011, Stockholm

http://workshops.icts.sbg.ac.at/mobilehci2011/

This workshop is a forum of multi-disciplinary discussion on how mobile devices can increase perceived work efficiency (PWE), as well as how this subjective enhancement can be measured.

uTRUSTit was represented with a paper about user affordances towards mobile devices in the Internet of Things, where we presented user requirements towards to efficient functioning of mobile systems in the smart office environment. Here we actively presented results and user feedback gathered through the requirements elicitation phase of the project.

The presentation will be available at the workshop website.

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Pre-indicated future attendances

Identity Theft Conference 2011 (ID-tievery konferansen 2011), 13–14 September, Oslo, Norway

http://idtyveri.info/index.php?option=com_content&view=article&id=121:id-tyverikonferansen-2011&catid=34

The Norwegian Centre for Information Security (NorSIS) sponsors this conference as part of their Identity Theft project. The conference covers the topic of Identity Theft with a specific focus on Norway. The conference includes invited speakers from many areas of security and identity management inside Norway and in England. Several research projects inside security are included as well. The uTRUSTit project has a 30-minute presentation that will discuss challenges in eID and the Internet of Things and how uTRUSTit will help overcome these challenges.

Presentations will be available on the ID Theft website (http://idtyveri.info).

AmI-11 Conference Workshop on Privacy, Trust and Interaction in the Internet of Things, November 16 2011, Amsterdam

http://iot-workshop.cure.at/

This workshop addresses topics of increasing importance in the emerging area of the Internet of Things (IoT): privacy, trust and related interaction concepts. The aim of the workshop is to bring together experts from different relevant areas to cover the complexity of the questions involved and to provide a forum for developing new ideas and approaches on how to address some of the major challenges in the field considering both a scientific and an industrial viewpoint. The workshop targets to identify the most pressing open questions in the field and to develop a research agenda for trusted and privacy-respecting computing in the internet of things. Special attention within the workshop is given on whether and how experiences with privacy and trust from related areas (such as e.g. ubiquitous computing) can be applied to the IoT, where existing conceptualizations need to be extended or modified and where radically new concepts are required.

The workshop will be organized by CURE as part of its uTRUSTit dissemination activities and as the first uTRUSTit Workshop. It will present the results of the uTRUSTit project in form of user requirements and interface designs for the IoT system to be developed.

Presentations will be available on the workshop website.

DeepSec – In-Depth Security Conference 2011 Europe, November 15-18 2011, Vienna

https://deepsec.net

DeepSec IDSC is an annual European two-day in-depth conference on computer, network, and application security. DeepSec IDSC 2011 will be held from November 15th to 18th 2011 at the Imperial Riding School Vienna, and aims to bring together the leading security experts from all over the world in Europe.

CURE will present results from uTRUSTit as part of its presentation on ‘Human Factors Engineering for IT Security’. There successfully applied concepts in the uTRUSTit project

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such as personas and scenarios and their implications on IT security development will be presented.

NFC symposium, January 25-27, 2012, Stockholm

http://www.nfcsymposium.com/

SWE has been asked to participate as speaker and with fore front pre-study which the uTRUSTit prototype for e.g. Medical Cabinet would be suitable. NFC Symposium is particularly interested in having a look at what the stakeholders know and think about NFC and the focus for the symposium is e.g.

1. Banking & payment 2. Mobile Operators 3. Transportation 4. Access Control 5. Security

The symposium is organized by Midfield Media (www.midfieldmedia.com)

2.2.3 Scientific publications

As part of the year one dissemination activities of uTRUSTit, the consortium handed in and published scientific papers at conferences, and organized a scientific workshop. Stemming from the structure of uTRUSTit’s workflow, the DoW had originally scheduled all publications to the 2nd and 3rd project year and to the time after the project’s end. Yet, the consortium has already had enough material to publish based on first-year research work. These publications target the user requirement research, including scenarios and personas, as well as the insights with respect to target users gathered from the user requirements analysis (WP2).

Publications published and submitted in the first project year

C. Graf, C. Hochleitner, L. Ellensohn, M. Tscheligi. 2011. User affordances towards mobile devices in the Internet of Things. Workshop on Mobile Work Efficiency. MobileHCI, Stockholm

J. Schrammel, C. Hochleitner, M. Tscheligi. 2011. Privacy, Trust and Interaction in the Internet of Things, Workshop at the AmI-11 Conference, Amsterdam

L. Fritsch, A-K. Groven, T. Schulz. 2011. On the Internet of Things, Trust is Relative, Trust and Interaction in the Internet of Things, Workshop at the AmI-11 Conference, Amsterdam

2.2.4 Visibility in written press

During the first year of the project, uTRUSTit has gained visibility in newspapers:

’Wem man vertrauen kann’, in: ‘Die Presse’, 16.1.2011, pp. 34, Austrian daily quality newspaper. The article describes the relevance of the uTRUSTit project for future developments in the area of the ‘Internet of Things’ and also includes an interview with the Johann Schrammel, HCI Senior Researcher at CURE. The article can be found on the uTRUSTit website: http://www.utrustit.eu/publications_utrustit.html

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„Wie können Nutzer dem Internet of Things vertrauen‘ in: ‘IT – Moderne Informationstechnik. Das Magazin für Ausbildung, Weiterbildung und Beruf‘, Januar/Februar 2011, 10. Jahrgang, p. 13, 14. The article describes the uTRUSTit project idea and its consortium members. The article can be found on the uTRUSTit website: http://www.utrustit.eu/publications_utrustit.html

2.2.5 Online dissemination

Being a project closely related to the Internet and Internet technologies, uTRUSTit has been mentioned and accounted of in numerous online news sources.

www.uTRUSTit.eu. The coordinator has set up the project website, which includes basic information on the project, its progress and also its dissemination activities

‘Internet der Dinge: Wem man vertrauen kann’, published on http://diepresse.com/home/science/625658/Internet-der-Dinge_Wem-man-vertrauen-kann , 15.1.2011.

‘Digital veredelte Milch’, published on http://www.heute.de/ZDFheute/inhalt/27/0, 21.2.2011. www.heute.de is the the website of the news magazine ‘heute’ on the german channel ZDF. The article is referring to the uTRUSTit project and explaining the Internet of Things in general with regard to privacy issues

‘Så ska vi lita på maskiner med ip-liv’, published on 25.11.2011 on http://www.nyteknik.se/nyheter/it_telekom/internet/article3023110.ece

Several websites, online magazines, journals and information platforms reported about the project after the consortium published the press release:

o www.finanzkrisenspecial.de; Blog on the global finance crisis. Article published on 29.11.2011: http://www.finanzkrisenspecial.de/2010112929415/nachrichten/aktuelle-meldungen/eu-projekt-wie-konnen-nutzer-dem-internet-of-things-vertrauen.html

o www.ist.world.org; Plattform for research projects. Article published on http://www.ist-world.org/ProjectDetails.aspx?ProjectId=518f8c2c89714796b441a40d55840369&SourceDatabaseId=018774364ea94468b3f4dec24aa1ee53

o www.fair-news.de; Portal for press releases; Article pusblished on: http://www.fair-news.de/news/EU+Projekt+Wie+koennen+Nutzer+dem+und%238222Internet+of+Thingsund%238220+vertrauen-201683.html

o www.openpr.de; Portal for free and open public relation activites. Article published on: http://www.openpr.de/news/490393/EU-Projekt-Wie-koennen-Nutzer-dem-Internet-of-Things-vertrauen.html

o www.silicon.de ; A website for technological news in the IT field. Article published on http://www.silicon.de/technologie/mobile/0,39044013,41541214,00/mehr_vertrauen_fuer_das__internet_der_dinge.htm…dfkj

o www.pressetext.at; The largest Austrian portal for press releases. Article published on http://www.pressetext.com/news/20101129025?source=js

Forwarding of the initial press release to the German “Information Service Science” o http://idw-online.de/pages/en/

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o Internet portal for journalists and interested public for latest research activities

Norsk Regnesentral DART News o http://www.nr.no/pages/dart/news o This is our news page that is RSS syndicated. o The news item included us starting two long-term research projects on

usability, accessibility, and security. Of which, uTRUSTit was one. o http://www.nr.no/pages/dart/newsarchive

Norsk Regnesentral Project Factsheet o http://www.nr.no/pages/dart/project_flyer_utrustit o This is a standard page used for announcing new projects o This is the page we direct people to find out more about the uTRUSTit

project. It includes a short summary of the project, NR’s contribution, the benefit for customers, and the benefit for society.

o This information is also printed out and disseminated at various conferences, workshops, and NR events that holds and attends. The factsheet is also available to people who visit NR.

ICRI Project Factsheet o http://www.law.kuleuven.be/icri/projects.php?projectid=225 o Standard project factsheet from the Interdisciplinary Centre for Law and ICT,

Faculty of Law, K.U.Leuven, providing basic information on the projects that ICRI is involved in.

K.U.Leuven Faculty of Law research newsletter o http://www.law.kuleuven.be/apps/onderzoeksnieuwsbrief/index.php?show

=item&NieuwsbriefItem=916 o Faculty research newsletter announcing new project to which faculty

research groups are participant.

2.2.6 Miscellaneous events

uTRUSTit has also been disseminated at various events and meetings to business partners, interested parties and experts. Furthermore the project is disseminated through the websites of the consortium partners.

PPP Future of the Internet, (FP7 Call) Information Day, 8 July 2010. CURE HCI Researcher Cornelia Gerdenitsch gave a presentation on CURE research activities including a short overview on the uTRUSTit project. The presentation can be found online on: http://ec.europa.eu/information_society/activities/foi/events/fipppi10/docs/gerdenitsch-infoday2010.pdf

All consortium partners are presenting the uTRUSTit project on their own website (e.g. http://www.tu-chemnitz.de/tu/presse/aktuell/1/3358, or http://www.nr.no/pages/dart/project_flyer_utrustit)

SWE meetings with Pas Card on NFC and future use for payment. The contact was due to the SWElarm presentation in March-2011

SWE has established contact with a Door lock security company named Exma, and they support with door lock hardware in the uTRUSTit project

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2.3 Individual participation of partners Below is a report summary on the partners’ contribution to the first year dissemination results.

2.3.1 CURE

The Dissemination & Exploitation work package is led by SEARCH-LAB, but as the coordinator of the project CURE also has a lot of responsibility in this respect. Therefore CURE has contributed to several activities such as the creation of the leaflets and the poster. In collaboration with SEARCH-LAB, CURE has built the uTRUSTit website. CURE has sent out the press release through various online channels, which resulted in an interview with the Austrian daily quality newspaper ‘Die Presse’. Furthermore an interview with the website of the German TV news programme ‘heute’ led to a report on the website. As a research organization CURE also takes part in networking events, such as the EffectsPlus Meeting in Amsterdam or the Future Internet week in Budapest, scientific conferences and publishes articles in journals. Namely CURE has published a paper titled ‘User affordances towards mobile devices in the Internet of Things’ at a workshop treating mobile work efficiency at the MobileHCI conference in Stockholm in August. CURE will also organize a workshop about ‘Privacy, Trust and Interaction in the Internet of Things’ at the AmI11 conference in Amsterdam, where researchers in this particular area will come together and discuss current findings and research approaches. Additionally CURE will present the chosen approaches from uTRUSTit to leading researchers in the field of IT security at the DeepSec conference. For the following years of the project CURE aims at scientifically disseminating the gained results at international conferences and workshops, such as the Interact, SOUPS or NordiCHI conferences and at networking with leading researchers in the field of privacy, security and trust, for example at EffectsPlus clustering meetings or the Future Internet Assembly.

2.3.2 Norsk Regnesentral

The Norwegian Computing Center/Norsk Regnesentral (NR) has written factsheets detailing the project and announced its participation in the uTRUSTit project. This is standard procedure for all of NR projects. NR has also translated the official press release to Norwegian. Most of the work on public dissemination will happen after the year one mark. We have already submitted two conference papers. One for the Nokobit conference in Norway discussing the personas and scenarios that was rejected and a position paper on trust strategies for the Internet of Things workshop at the International Joint Conference on Ambient Intelligence (AmI-11). We also will present information about the E-ID and trust in the Internet of Things at The Identity Theft Conference (ID-tyverikonferansen) 2011 in September. We will also be presenting at Yggdrasil 2011 information about accessibility in mobile devices, which is related to our work in the Internet of Things. For future papers, we are also planning submissions for the Universal Design 2012 Oslo Conference and Soups in the next year.

2.3.3 Technical University of Chemnitz

The main contribution to the dissemination activities from Chemnitz University of Technology (TUC) was to publish the initial press release on the Universities homepage and to forward this press release to the German “Information Service Science”. This information service has 18065 subscribers of which 4329 are registered as journalists. 372 of them are accredited. This

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allowed spreading the information about the start of the project to a wide interested public and science journalists.

2.3.4 SEARCH-LAB

As the leader of the Project Dissemination and Exploitation Work Package (WP8), SEARCH-LAB is responsible for continuous coordination of relevant activities. In the first year, coordination tasks mainly consisted of setting goals, methodologies and delivering assisting solutions (e.g. compiling communicable project properties; creating a wiki for better internal communication) before a comprehensive strategy is created; and driving deliverable preparation in a way that increases further exploitability. Continuously synchronizing with other partners, SEARCH-LAB also created the uTRUSTit project logo, poster, leaflet and presentation slides to assist dissemination activities. Similarly to other partners, we translated the press release of project launch to our language and featured uTRUSTit on the company website and flyer. In the following phases, our activities will concentrate on delivering and acting upon the Dissemination Strategy concerning both coordination and individual participation tasks.

2.3.5 Katholieke Universiteit Leuven

The Interdisciplinary Centre for Law and ICT (ICRI), Faculty of Law, K.U.Leuven has announced its participation in the uTRUSTit project on its personal website as well as in the online faculty research newsletter, ensuring a broad dissemination within the university and affiliated research partners. A Dutch translation of the initial press release will ensure further public dissemination within the Dutch-speaking community. The public activities of the uTRUSTit project are also a frequent topic of discussion in networking events, scientific conferences and workshops to which ICRI - K.U.Leuven participates. Further dissemination will be sought through scientific papers and articles.

2.3.6 Sweden Connectivity

Sweden Connectivity has gotten new contacts within the industry eg. Exma, Pas Card, SWElarm with possible direct support from NXP and TI thanks to the uTRUSTit project. SWE has also been able to disseminate uTRUSTit into those channels. Together with the FP7 partners in the project reviews of presentations and feedback has been important to reach out for new contacts. Having prototypes in 2012 will enhance dissemination work greatly for the uTRUSTit project within the industrial arena.

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3. Evaluation of the process and results This Periodic Dissemination Report document closes the first of the three dissemination phases we described in Section 1.1 (Background – a quick overview on uTRUSTit’s dissemination). Our three goals were

Drawing attention to the launch of the uTRUSTit project

Creating the first set of necessary helping tools

Monitoring and exploiting project-relevant dissemination opportunities

If we measure our overall success by the width of the group we were able to reach, our activity in conferences, workshops, featuring uTRUSTit in online and offline media and the consortium partners’ own interfaces all show notable results.

These results also gave some important feedbacks which we will consider in planning future dissemination activities. Some of these:

Market acceptance and a fruitful project afterlife is best achieved if we make dissemination and exploitation work for each other’s benefit, and see uTRUSTit design processes and deliverables with a ‘marketing-eye’ from the very beginning of our work;

Dissemination should monitor and follow the continuous change of forums where our targeted groups (e.g. IoT developers) communicate – e.g. social networks;

Scientific dissemination should foster interaction and discussions with experts in the field of IoT, privacy, security and trust as well as HCI and accessibility as well as collaboration with related projects

To gain better acceptance by the wider public and get important feedbacks (also from end-users), it makes sense to create an active community around uTRUSTit. This can only be undertaken once we have tangible results and demonstrable interesting use cases. Static dissemination materials – such as posters and leaflets – then will be less important as dynamic information steps forward. The same is true for reaching media and target groups.

The Dissemination Strategy will build in the experience gained to ensure an advanced approach for the next two phases of our communication work.

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4. Future work By the time the first phase closes, uTRUSTit’s Dissemination Strategy will also have just been delivered. The strategy will be building on

Common FP7 project dissemination practices

Customization to uTRUSTit specialties

The consortium’s relevant experience from the first project year

Achieved scientific results and findings

Current tendencies identified as having influence to markets, target groups and technical development associated to uTRUSTit

and comprehensively explains the necessary steps that the above reasoning yields.

Additionally, in 2012, the gained results of the first VR evaluation phase and the developed uTRUSTit prototypes as well as the first version of the Trust Feedback Toolkit will be presented to a wider public and according media will be made available.

Independently from the dissemination planning, partners also will regularly attend certain conferences, clustering events (such as Effectsplus events) and workshops, which provide further opportunities for spreading the word of uTRUSTit. Some of these foreseen events are enlisted below:

CHI Conference 2012 (http://www.chi2012.org/)

UbiComp (http://www.ubicomp.org/ubicomp2011/)

Pervasive (http://pervasiveconference.org)

IoT Conference (http://www.linggantek.com/IoT2011/home.html)

MobileHCI (http://www.mobilehci2011.org)

International Symposium on Ubiquitous Computing and Ambient Intelligence (http://www.ourglocal.com/url/?url=mami.uclm.es%2Fucami2011)

International Joint Ambient Intelligence Conference (http://www.ami-11.org/)

Trust Conference (http://www.trust2011.org/)

Future Challenges in Security and Privacy for Academia and Industry (IFIP SEC) (http://www.sec2011.org/)

Ambient Systems, Networks and Technologies (http://cs-conferences.acadiau.ca/ant-11/)

IEEE Pervasive Computing and Communication (PerCom) (http://www.percom.org/?q=cfp)

Sensor Networks, Information, and Ubiquitous Computing (http://www.waset.org/conferences/2011/singapore/icsniuc/cfp.php)

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Conference Ubiquitous Computing and Multimedia Applications (http://www.sersc.org/UCMA2011/)

Multimedia and Ubiquitous Engineering (www.ftrai.org/mue2011)

Symposium on Ubiquitous Virtual Reality (http://www.isuvr.org/)

NFC symposium (http://www.nfcsymposium.com/)

Web of Things (http://www.webofthings.com/wot/2011/)

Uti - UTI 2011 - Ubiquitous Things on the Internet (UTI 2011) (http://www.citweb.uaeu.ac.ae/UTI/default.htm)

Third International Workshop on Ubiquitous Computing (http://airccse.org/ubic2011/ubic2011.html)

Workshop on Ubiquitous Human-Computer Interaction - UbiHCI 2011(http://www.hci2011.org/)

DeepSec – In-depth Security Conference 2011 Europe (https://deepsec.net/)

Effectsplus 3rd technical Cluster meeting, 2012, Bristol (http://www.effectsplus.eu/upcoming-events/)

The next Dissemination Report, that is due in August 2012, will encompass all feedbacks and experiences the project partners are about to obtain and encounter, ensuring iterative improvement of our dissemination activities, and eventually making uTRUSTit results beneficial for widespread usage.

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5. References [D8.2] Petro, D. et al. (2011). uTRUSTit - D8.2 Dissemination Strategy. www.utrustit.eu, Section Building up the dissemination process

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6. Appendices

6.1 Appendix 1 – The uTRUSTit poster

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6.2 Appendix 2 – The uTRUSTit leaflet

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6.3 Appendix 3 – The uTRUSTit introductory presentation slides

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6.4 Appendix 4 – The uTRUSTit website (home page)