STRATEGIC HUMAN RESOURCE MANAGEMENT FOCUSES ON ALIGNING PEOPLE MANAGEMENT WITH ORGANIZATIONAL STRATEGY. ARTS ADMINISTRATION ENABLES ARTS ORGANIZATIONS TO FLOURISH AS BUSINESSES WHILE DEFINING THE CULTURE OF OUR TIME. ARE YOU CUT OUT TO BE A CORPORATE ENTREPRENEUR? BRAND & PRODUCT MANAGEMENT COULD BE A PERFECT FIT….IF YOU ARE SEEKING A CAREER-FOCUSED MBA PROGRAM THAT EMPHASIZES COMMITMENT TO EXCELLENCE AND PROVIDES A TREMENDOUS RETURN ON YOUR INVESTMENT, TAKE A CLOSE LOOK AT WISCONSIN MBA SPECIALIZATIONS RELATED TO

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THE WISCONSIN MBA ISN’T “ONE SIZE FITS ALL.” OUR MANAGEMENT-RELATED MBA PROGRAMS GIVE YOU UNMATCHED EXPERTISE IN STRATEGIC HUMAN RESOURCE MANAGEMENT, ARTS ADMINISTRATION, OR BRAND & PRODUCT MANAGEMENT.

For students who already know where they

are headed, Wisconsin is the place to start.

Combining a uniquely deep experience in

a designated area of study with a strong

foundation of business principles, Wisconsin

MBA students graduate with a portfolio of

skills, experience, and specialized knowledge

that allows them to hit the ground running and

immediately contribute to the success of their

organizations.

A hallmark of the Wisconsin MBA is

the extensive applied learning built into

the curriculum, providing students real

opportunities to solve problems faced by

businesses today. These applied learning

projects are interwoven with rigorous classroom

material, bringing research theory to life.

Students graduate with the ability to be a field-

specific expert while also supporting the overall

business function of the organization. They also

have lifelong access to their specific knowledge

center, which provides a bridge between their

prior academic experience and the real-world

activities sustained in their workplace.

No other MBA program can match the level

of individualized staff support we provide

in each of our 10 career specializations. Our

outstanding alumni network, engaged industry

partners, active student organizations and clubs,

and supportive community of creative and

adventurous leaders put the Wisconsin MBA out

in front.

Within the Wisconsin MBA, you’ll find:

• An innovative, applied curriculum

• Motivated, like-minded students

• Faculty and staff dedicated to your knowledge center

• An advisory board of top executives from relevant industries

• Connections to top employers in your area of interest

• Access to a powerful worldwide alumni network

A Wisconsin MBA is grounded in applied

learning, graduating individuals prepared to

add immediate value to the organizations

that employ them. Each newly admitted

student joins a relatively small MBA class of

approximately 130 participants and an even

smaller, intimate cohort of driven, accomplished

individuals who are committed to careers in

their chosen specialization. Students benefit

from a strong core business curriculum while

building an unmatched depth of knowledge and

expertise within their area of specialization. As

part of this small group, students get individual

attention, unique access to faculty and staff,

a loyal network of alumni, and a wealth of

insights from industry executives.

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Class profile(Class of 2013)

Enrollment 111

GMAT (mean) 680

GMAT 10th-90th percentile 630-730

Work experience 5 years

Age 28

Women 24%

Minority 17%

Career placement (Wisconsin MBA Graduating Class of 2011)

Base salary $91,229

Signing bonus $18,276

Internship placement 98%

STRATEGIC HUMAN RESOURCE MANAGEMENTManaging people is critical to organizational

success. But aligning people management with

organizational strategy can be challenging. If

you are up to the challenge, this field may be

right for you.

The program is a great fit for individuals who

have experience in human resources and are

looking to accelerate their careers. It also meets

the needs of motivated individuals looking to

enter HR. The common thread is a commitment

to making a difference in organizational

performance through managing people.

The Wisconsin MBA in Strategic Human

Resource Management puts an emphasis

on strategic thinking, and on quantifying

the impact of human resource decisions

on business performance. The program is

designed for people who want to become

leaders in the human resource field. It produces

human resource generalists, consultants, and

specialized professionals.

In addition to a foundation in the functional

areas of business, you will gain specialized

knowledge relating to strategic management

of human resources, including compensation,

staffing, employee and labor relations,

management of organizational change, and

negotiation.

Graduates of the program are known for their

ability to combine analytical skills, knowledge

of people, and strategic insights to help their

organizations make the most of their

human capital.

Program graduates often are selected for

corporations’ high-potential leadership

programs, where they are provided with a

series of challenging and developmental job

assignments.

Graduates of our program work for…Chevron Corporation

Cisco Systems

CUNA Mutual Group

Exxon Mobil

General Electric

IBM

Johnson & Johnson

Kraft

Typical job titles of recent graduates…Consultant

Human resource manager

Human resource advisor

Human resource associate

Executive compensation consultant

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ARTS ADMINISTRATIONManagers and business leaders of arts

organizations provide an essential bridge

between art, artists, and audiences. They

combine the tools of business—management,

marketing, accounting, finance, operations,

negotiation—with the tools of community-

building—fundraising, development, education,

outreach, volunteerism, partnership—to make

thriving and vital spaces for arts and culture.

The Wisconsin MBA in Arts Administration

prepares students for the special challenges of

working in arts and culture, with an emphasis

on nonprofit, public, and community-based

organizations.

Students learn through intensive business

coursework and hands-on project assistantships

with campus and community organizations,

providing significant work experience while

in school. Part-time project-level appointments

with the Madison Symphony Orchestra,

Wisconsin Union, Overture Center for the Arts,

Dane County Cultural Affairs Commission,

Wisconsin Public Radio, UW-Madison Arts

Institute, and other host organizations ensure a

healthy mix of theory and practice throughout

the program.

Students also gain direct insight from innovative

and experienced practitioners through a guest

lecture series, alumni events and connections,

on-line discussions, national conference

participation, and real-world research projects

and consultancies.

The Bolz Center for Arts Administration is

one of the nation’s oldest and most respected

business degree programs in arts and cultural

management, and one of the few to offer

an MBA. Our alumni manage hundreds of

millions of dollars worth of cultural facilities

and programming, applying their business

knowledge to make a real difference in their

communities by supporting the power of

creative expression.

Graduates of our program work for… Chicago Humanities Festival

Country Music Hall of Fame and Museum

Guthrie Theater

Hubbard Street Dance Chicago

Kennedy Center for the Performing Arts

Mark Morris Dance Group

National Endowment for the Art

Nonesuch Records

Nonprofit Finance Fund

Oregon Public Broadcasting

St. Paul Chamber Orchestras

Whitney Museum of American Art

Typical job titles of recent graduates…Executive director

Director of finance

Director of development

Marketing/communications director

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BRAND AND PRODUCT MANAGEMENTCheerios, TurboTax, and Olay—what do they

have in common? They are all brands that you

could help manage very soon.

The Center for Brand and Product Management

is the nation’s first university-based center

focused exclusively on training MBAs in brand

and product management.

What do brand, or product, managers do? They

must act as corporate entrepreneurs, mobilizing

internal resources to create value for customers

and consumers. They must be able to craft, and

execute, strategy and are often accountable for

their brand’s overall profit and loss – excellent

training for those aiming to assume corporate

leadership roles.

Our program offers innovative academic

coursework—as well as hands-on training

from industry leaders—to prepare you to

excel in a number of environments. It lays

the groundwork for you to go on from brand

management to broader leadership roles such as

general manager, entrepreneur, or CEO.

Top executives from the finest brand and

product management companies in the world

regularly interact with our students. They make

an effort to know each student on a first-name

basis. They generously share their expertise and

assist students in identifying opportunities for

internships and full-time employment.

Graduates of our program work for…3M

General Mills

Intuit

Kimberly-Clark

Kraft Foods

Nestle

Procter & Gamble

S.C. Johnson

Target

WhiteWave Foods

Typical job titles of recent graduates… Associate Brand Manager

Buyer

Associate Marketing Manager

Product Manager

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Faculty in the Management and Human

Resources Department at the Wisconsin School

of Business are thought leaders in many

areas, including strategy, entrepreneurship,

organizational learning and innovation,

motivation, employee and executive

compensation, employee turnover, and other

aspects of human resources.

Research by the faculty is widely published,

and has had a major impact both in academic

circles and on the practice of management.

Management and Human Resources faculty seek

answers to the questions of the day and bring

their findings into the classroom.

The Weinert Center for Entrepreneurship

is another valuable resource for Wisconsin

students. The center is dedicated to teaching,

research, and service in entrepreneurial

management and enterprise development.

Students with a wide range of interests may take

classes in entrepreneurship and other related

topics in preparation for roles as business

owners and managers, venture capitalists,

or consultants to smaller businesses. The

department offers a graduate-level certificate in

entrepreneurship to students who complete a

series of classes in the area.

The Business, Environment, and Social

Responsibility program, housed within the

Wisconsin School of Business, also offers a

graduate-level certificate for completion of

a series of classes focused on sustainability.

This program’s mission is to provide students,

executives, and organizations with education,

knowledge, and tools in order to drive

innovation in sustainable enterprise.

In addition, the Wisconsin MBA has achieved

the endorsement of numerous outside parties

by achieving the following rankings:

• Ranked 25th in U.S. by U.S. News & World Report (3/13/2012)

• Ranked one of the Top 10 Most Popular Business Schools by Bloomberg BusinessWeek (3/28/2011)

• Ranked 17th worldwide; 14th in the U.S. in the 2011-2012 Beyond Grey Pinstripes list of top 100 business schools for environmental, social and ethical management education (9/21/2011)

• Ranked 24th in U.S. by Poets and Quants (12/8/2011)

• Ranked 10th by Hispanic Business magazine for its Best Business Schools for Diversity (6/2010)

LEARN FROM EXCEPTIONAL MANAGEMENT FACULTY

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LEARN MORE ABOUT EARNING YOUR WISCONSIN MBA in

• STRATEGIC HUMAN RESOURCE MANAGEMENT• ARTS ADMINISTRATION• BRAND & PRODUCT MANAGEMENT

800-390-8043mba@bus.wisc.edu

bus.wisc.edu/mba

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