uweekly austin media kit
DESCRIPTION
Spring 2012TRANSCRIPT
Schedule Got Buzz?
Contact Us
Important Dates
Regular Publication Dates
1/18: First Issue of Spring Semester3/7: SXSW Edition5/9: Graduation Edition
Michael Huereque(512) [email protected]
/uweeklyaustinuweeklyatx.com
More:Student focus groups available upon request, access to Greek groups who can boost your business through special events
UWeekly Austin3500 Alpine Circle #2Austin, Texas 78704
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One of the secrets to our success is our relentless promotional effort. UWeekly puts on the best events, gives away the most cash and goodies, and adds to the fun of the college experience. We make every effort to include our clients in all of our marketing:
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Schedule Got Buzz?
Contact usMichael Huereque(512) [email protected]
UWeekly Austin
One of the secrets to our success is our relentless promo-tional e�ort. UWeekly puts on the best events, gives away the most cash and goodies, and adds to the fun of the col-lege experience. We make every e�ort to include our cli-
Mug NightWe supply the mugs, the marketing and the crowd
Bar StarzOur paparrazi is out on the town every week
Winner, winnerOnly UWeekly gives away reader cash every week
Facebook usWe leverage our social media for your bene�t
Rad Parties
Wayne, we deliver good times
Always hustlingOur Street Team hands out pa-
/uweeklyaustin
uweeklyaustin.com
Important Dates UWEE
KLY
AUSTIN
Mug NightWe supply the mugs, the marketing and the crowd.
BarstarsOur paparrazzi is out on the town every week.
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AUGUST 2011
Regular Publication Dates
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MAYSUN MON TUE WED THU FRI SAT
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Schedule Got Buzz?
Contact usMichael Huereque(512) [email protected]
UWeekly Austin
One of the secrets to our success is our relentless promo-tional e�ort. UWeekly puts on the best events, gives away the most cash and goodies, and adds to the fun of the col-lege experience. We make every e�ort to include our cli-
Mug NightWe supply the mugs, the marketing and the crowd
Bar StarzOur paparrazi is out on the town every week
Winner, winnerOnly UWeekly gives away reader cash every week
Facebook usWe leverage our social media for your bene�t
Rad Parties
Wayne, we deliver good times
Always hustlingOur Street Team hands out pa-
/uweeklyaustin
uweeklyaustin.com
Important Dates UWEE
KLY
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AUGUST 2011
Regular Publication Dates
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1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
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27 28 29 30 31
Schedule Got Buzz?
Contact usMichael Huereque(512) [email protected]
UWeekly Austin
One of the secrets to our success is our relentless promo-tional e�ort. UWeekly puts on the best events, gives away the most cash and goodies, and adds to the fun of the col-lege experience. We make every e�ort to include our cli-
Mug NightWe supply the mugs, the marketing and the crowd
Bar StarzOur paparrazi is out on the town every week
Winner, winnerOnly UWeekly gives away reader cash every week
Facebook usWe leverage our social media for your bene�t
Rad Parties
Wayne, we deliver good times
Always hustlingOur Street Team hands out pa-
/uweeklyaustin
uweeklyaustin.com
Important Dates UWEE
KLY
AUSTIN
Winner, WinnerOnly UWeekly gives away reader cash every week.
Always HustlingOur Street Team hands out papers and swag on Guadalupe.
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AUGUST 2011
Regular Publication Dates
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MAYSUN MON TUE WED THU FRI SAT
1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
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27 28 29 30 31
Schedule Got Buzz?
Contact usMichael Huereque(512) [email protected]
UWeekly Austin
One of the secrets to our success is our relentless promo-tional e�ort. UWeekly puts on the best events, gives away the most cash and goodies, and adds to the fun of the col-lege experience. We make every e�ort to include our cli-
Mug NightWe supply the mugs, the marketing and the crowd
Bar StarzOur paparrazi is out on the town every week
Winner, winnerOnly UWeekly gives away reader cash every week
Facebook usWe leverage our social media for your bene�t
Rad Parties
Wayne, we deliver good times
Always hustlingOur Street Team hands out pa-
/uweeklyaustin
uweeklyaustin.com
Important Dates UWEE
KLY
AUSTINSUN MON TUE WED THU FRI SAT
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AUGUST 2011
Regular Publication Dates
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MAYSUN MON TUE WED THU FRI SAT
1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31
Schedule Got Buzz?
Contact usMichael Huereque(512) [email protected]
UWeekly Austin
One of the secrets to our success is our relentless promo-tional e�ort. UWeekly puts on the best events, gives away the most cash and goodies, and adds to the fun of the col-lege experience. We make every e�ort to include our cli-
Mug NightWe supply the mugs, the marketing and the crowd
Bar StarzOur paparrazi is out on the town every week
Winner, winnerOnly UWeekly gives away reader cash every week
Facebook usWe leverage our social media for your bene�t
Rad Parties
Wayne, we deliver good times
Always hustlingOur Street Team hands out pa-
/uweeklyaustin
uweeklyaustin.com
Important Dates UWEE
KLY
AUSTIN
Facebook UsWe leverage our social media for your benefit.
Rad PartiesFrom 90s Flashback to ‘Lil Wayne, we deliver good times.
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AUGUST 2011
Regular Publication Dates
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MARCH
SUN MON TUE WED THU FRI SAT
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APRIL
NOVEMBERSUN MON TUE WED THU FRI SAT
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27 28 29 30
MAYSUN MON TUE WED THU FRI SAT
1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31
Schedule Got Buzz?
Contact usMichael Huereque(512) [email protected]
UWeekly Austin
One of the secrets to our success is our relentless promo-tional e�ort. UWeekly puts on the best events, gives away the most cash and goodies, and adds to the fun of the col-lege experience. We make every e�ort to include our cli-
Mug NightWe supply the mugs, the marketing and the crowd
Bar StarzOur paparrazi is out on the town every week
Winner, winnerOnly UWeekly gives away reader cash every week
Facebook usWe leverage our social media for your bene�t
Rad Parties
Wayne, we deliver good times
Always hustlingOur Street Team hands out pa-
/uweeklyaustin
uweeklyaustin.com
Important Dates UWEE
KLY
AUSTIN
Local RatesBlack & WhiteFull Color
Full Page
1/2 Page
1/4 Page
“This is by far the best advertising vehicle I have found to reach the UT students. UWeekly is professional and always goes the extra mile to deliver great results. I would recommend them highly - unless you are a competitor of mine!”-- Joe Smith, owner
THE
IND
EPEN
DEN
T VO
ICE
OF
UT
AUST
INJA
NUA
RY 2
6, 2
011
ISSU
E 16
WW
W.U
WEE
KLYA
UST
IN.C
OM
13 GET READY FOR THE SUPERBOWL
16 FRINGE THEATER GUIDE TO FRONTERAFEST
17 THIS ISN’T YOUR MOTHER’S FLOWER BED
22 CHECK OUT WEIRD WEDNESDAY AT THE
ALAMO DRAFTHOUSE
Readers
Discounts
Premiums
Reach
As one of the largest universities in the nation, UT Austin is an unparalleled customer base for local businesses and brand marketers. The economic impact of our audience is over $830 Million per year.
• 38,463 Undergraduates• 60% Female/ 39% Male
UWeekly Reader Demographics
Rates Effective 1/1/2012. Rates are per issue. Local businesses only.
Where to Find UsUWeekly is distributed directly on the UT/Austin and local ACC campuses and high-traffic area businesses and streetboxes. Our Street Team also hands out thousands of copies each week.
“UWeekly is currently my most trusted resource for communicating with the college demographic. They go above and beyond the paradigms of traditional print media to provide an invaluable experience for clients like myself. Worth every penny.”
– Eddie Moreno, 21 Rio Apartments
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16x1/2 Semester
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660755
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9101,040
1,0901,250
315380
350420
420505
485580
580695
160 180 215 250 300
Discounts5% EZ-Pay Autodebit (credit or debit)15% Commission for recognized agencies20% Student Organizations
Premiums10% Back Cover10% Page-breaker ads$250 Front Page Banner
Reach
Readers
Circulation: 14,000
Readership: 38,500
Locations: 200+
UWeekly is distributed directly on the UT/Austin and
and street boxes. Our Street Team also hands out thou-sands of copies each week.
As one of the largest universities in the nation, UT Austin is an unparalleled customer base for local businesses and brand marketers. The economic impact of our audience is over $830 Million per year.
• 38,168 Undergraduates • 12,339 Graduate & Law
• 51.5% Female/ 48.5% Male • Freshman class: 7,500+
UWeekly Reader Demographics
We Deliver Campus.Now entering its second year, UWeekly continues to of-
campus-area audience.
This is your platform to stay or become part of the cam-pus conversation by putting you in front of tens of thou-sands of potential customers on a weekly basis.
“This is by far the best advertising vehicle I have found to reach the UT students. UWeekly is professional and always goes the extra mile to deliver great results. I would recom-mend them highly - unless you are a competitor of mine!”-- Joe Smith, owner
$100CASH GIVEAWAYS
IN THIS ISSUE
PG4
PG14
Longer Shelf-life than the Texan
More Frequency than Study Breaks
More Student Readers than Chronicle
More Promotions than all of them
✓
✓
✓
✓
Circulation: 13,000Readership: 51,145Locations: 200+
(Now including all Austin ACC campuses)
Black & WhiteFull Color
Full Page
1/2 Page
1/4 Page
1/8 Page
One Semester*16x
* Ask about our two-semester special pricing.
1/2 Semester8x
One Month4x
Open Rate1x
695795
800915
9051,030
1,1751,340
370440
425505
480570
625740
190240
220275
250310
325405
95130
110150
125170
160220
EZ-Pay Autodebit (credit or debit)
Commission for recognized agencies
Student Organization
Back Cover
Page-breaker Ads
Front Page Banner
Free Standing Inserts
14,000 Glossy flyers (8.5x11”) printed and inserted into the paper
We Deliver Campus.Now entering its second year, UWeekly continues to offer local businesses the most effective way to reach the campus-area audience.
This is your platform to stay or become part of the campus conversation by putting you in front of tens of thousands of potential customers on a weekly basis.
Longer shelf-life than the Texan
More frequency than Study Breaks
More student readers than the Chronicle
More promotions than all of them
5%
15%
20%
10%
10%
$250
$35/m
$750
THE INDEPENDENT VOICE OF UT AUSTIN SEPT 7, 2011 WWW.UWEEKLYAUSTIN.COM
$25CASH GIVEAWAYS
EVERY WEEK
PHO
TO: E
LIJA
H W
ATSO
N
A West Campus eatery takes the food trailer in a whole new direction
UT is rated the 35th best school in the world
We say goodbye to A.V. Club Austin
THE INDEPENDENT VOICE OF UT AUSTIN SEPT 28, 2011 WWW.UWEEKLYAUSTIN.COM VOL. 3 ISSUE 7
$50CASH GIVEAWAYS
EVERY WEEKP7
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TO: C
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RTES
Y MIC
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EL IA
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LACK
READ THE INTERVIEW ON PAGE 26