Leslie CottenjéUX Design & Customer RelationsPureplexity

UX for Windows 8

ABOUT ME Linguistic background Founder of Pureplexity – digital agency Responsible for User Experience Design External consultancy for Windows 8 Projects for Thomas Cook, Quick,

Mercedes Benz, … .

GLOBAL APP CHARACTERISTICS

• Interaction• Focused• Belongs to the user• Needs to solve a problem /

be useful• Mobile use

THIS APPLIES TO ALL PLATFORMS!

FLOW A good consistent Experience

Define the goal of the app Strategise the content Build Information Architecture Identify the brand

CONTENT FIRST

DO MORE WITH LESS

AUTHENTICALLY DIGITAL WIN AS ONE

LEVERAGE THE BRAND

PRIDE IN CRAFTSMANSHI

P

Design Principles?

Guidelines vs UX Keep a USER-centred approach, keeping

the SITUATION into account. Learning curve Added value for user Informing vs utility

WIN8 App Platform Think beyond guidelines & templates Extended reach: tablets, phones but also

laptops, PC’s… Not only mobile apps, but touch apps in

showrooms, musea, … .

CONTACT US

Leslie CottenjéBaron Ruzettelaan 5

1.28310 Brugge

leslie@pureplexity.com

0472/833477@Girlgeek_be