ux india talk 2016: designing for humans - responsibly
TRANSCRIPT
Designing for Humans - responsibly
Sirajuddin MustafaDirector, Human Experience Design
“disarm” now
this weapon is capable of destroying our attention
?
…because we arethe “users”
users?
users | humans?
users | humans?
humans at the core of our
UX thought
hUmans
Humans
humans at the core of our
U HX thought
how do you measure ?
success
revenue
$
revenue# of users
$
revenue# of userssocial media buzz
$
revenue# of userssocial media buzzdownloads
$
revenue# of userssocial media buzzdownloadsratings
$
users as commodity
Empathy is
the c
apac
ity to
step
into
other
peop
le’s s
hoes
, to un
derst
and t
heir l
ives,
and s
tart t
o solv
e
proble
ms from
their
persp
ectiv
es. H
uman
-cente
red de
sign
is pre
mised o
n empa
thy, o
n the
idea
that
the pe
ople
you’r
e
desig
ning f
or are
your
roadm
ap to
inno
vativ
e solu
tions
. All
you h
ave t
o do i
s empa
thize
, und
erstan
d the
m, and
bring
them al
ong w
ith yo
u in t
he de
sign p
roces
s.
For t
oo lo
ng, th
e inte
rnatio
nal d
evelo
pmen
t com
munity
has
desig
ned s
olutio
ns to
the c
halle
nges
of po
verty
with
out
truly
empa
thizin
g with
and u
nders
tandin
g the
peop
le it’s
lookin
g to s
erve.
But b
y putt
ing ou
rselve
s in t
he sh
oes o
f
the pe
rson w
e’re d
esign
ing fo
r, hum
an-ce
ntered
desig
ners
can s
tart t
o see
the w
orld,
and a
ll the
oppo
rtunit
ies to
impro
ve it,
throu
gh a
new an
d pow
erful
lens.
Immers
ing yo
urself
in an
other
world n
ot on
ly op
ens y
ou up
to ne
w crea
tive p
ossib
ilities
, but
it allo
ws you
to le
ave
behin
d prec
once
ived i
deas
and o
utmod
ed w
ays o
f think
ing.
Empa
thizin
g with
the p
eople
you’r
e des
igning
for is
the b
est
route
to tru
ly gra
sping
the c
ontex
t and
comple
xities
of th
eir
lives
. But
most im
porta
ntly,
it kee
ps th
e peo
ple yo
u’re
desig
ning f
or sq
uarel
y grou
nded
in th
e cen
ter of
your
work.
humans commodity
users as commodity
Image: http://www.hercampus.com/sites/default/files/styles/full_width_embed/public/2015/03/03/photo%201%20-%20empathy%2C%20in%20feeling.gif
user requirementshuman needs?
Physiological
Security
Love - Belonging
Self Esteem
SelfActualization
Maslow's hierarchy of Human needs
The Empathy Gap
The Empathy Gap for Humans
where does it reside?
commander-in-chief
https://timedotcom.files.wordpress.com/2014/11/122374839-copy.jpg
a great blessing
billions of neuronsfew connections
logs our experiences
Newborn 1 month 6 months 2 years
the happy brain chemicals
Dopamine & Serotonin
Dopamine + Serotonin
Seeking rewards like information, knowledge
Dopamine & Serotonin
Seeking importance
Dopamine + Serotonin =
Happy brain chemicals
the jolt
an art of forcefully holding
the viewer’s attention by rapid audio, visual
or content changesthe jolt
Warning:Audio/Video
Intended to create jolt
Rock band: (2002)Thirty Seconds to MarsEntire song is about 6 minutes in YouTube
jolts per minute
this is what 15 jolts/minute used to be
Bob Ross - Valley View (Season 21 Episode 1)
jolts per minute
15 900
60x increase
this is what 900 jolts/minute looks like
negative impact
shorter attention span@ work@ study
Young people including toddlers addicted to
videos / online contents
revenue – $4~$5mm# of users – 26mmsocial media buzz10m downloads – 13h ratings - viral
$
Image:http://www.metronews.ca/content/dam/thestar/uploads/2016/7/20/pokemonproblems.jpg
Image:http://www.metronews.ca/content/dam/thestar/uploads/2016/7/20/pokemonproblems.jpg
making money = good
making money = goodirresponsible design =
bad
dark patterns?
a user interface that has been carefully crafted to trick users
into doing things, such as buying insurance with their purchase or
signing up for recurring bills darkpatterns.org
human errorsor anti-patterns?
the crowning moment of Miss Universe 2015
Designers
are powerful
with great power comes..?
http://www.pixelstalk.net/wp-content/uploads/2016/08/HD-Spiderman-Background.jpg
influence human life
use your powerfor the
human well-being
here are the takeaways
start with a good intent
dark patternsethical approach
think about un-intended
consequences
better design?
what kind of products you want for
our future generation
fill the empathy gap
users | humans?
lets remember
go ahead and impact
go ahead and Impact by
Good Design
design for humans
responsibly
