ux is not ui: an introduction to ux

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  • UX is not UIAn Introduction to UX

    Pithan Rojanawong | Growth Hacking Asia Sep 25, 2015

  • So what is UX (and UI)? Why UX?

    Real world example

    UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015

  • UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015

    UI design is not the solution

  • UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015

    UX reframe this question

    What do we want to make?

    instead, ask

    What do we want to achieve?

  • UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015

    Business goals

    Satisfied customersEngaged prospectsSmarter and more relevant contentSeamless usabilityImproved

    engagementSocial sharesWord-of-mouth marketingBrand recognitionConversionsE-Commerce sales

  • UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015

    This is the user interface of a website

    Krungthai-AXA Life Insurance Website

  • UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015

    UX needs to ask why?

    and find the answers with data

  • UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015

    UI User Interface

    UX User Experience

    How people interact with websites/mobile apps/products

    How they feel while theyre using them

  • UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015

    UI User Interface

    UX User Experience

    How people interact with websites/mobile apps/products

    How they feel while theyre using them

    Technical

    Emotional

  • UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015

    What does UX expert do

  • A senior UX role could be responsible for user research, tests, coordinating

    between product owners, stakeholders, developers, designers

    without touching UI design or even have the skills to

    UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015

  • So What does UX actually mean?UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015

  • UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015

    User researchUser interviewingGathering statisticsPersonasInformation architectureCreating wireframes

    PrototypingUsabilityUser interfaceVisual designInteraction designContent strategyAccessibilityWorking closely with developersCommunication with stakeholders

  • UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015

    User researchUser interviewingGathering statisticsPersonasInformation architectureCreating wireframes

    PrototypingUsabilityUser interfaceVisual designInteraction designContent strategyAccessibilityWorking closely with developersCommunication with stakeholders

  • UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015

    UI is an important (and big) part of UX

  • UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015

    Via: asinthecity.com

    http://asinthecity.com

  • UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015

    A skillful UX designer will focus on the users by getting to know who they are, what they want, identify problems, and try to

    solve the problems

  • UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015

    A skillful UI designer will use insights to design and develop

    user interface that will help solve the problems

  • UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015

    Identify problems

    User stories

    Experiments

    Information architecture

    Wireframes

    UI design

    Mock-ups

    Prototypes

    Production

    UX

    UI

  • UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015

    UX at Krungthai-AXA Life

  • UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015

    UX Designer

    Product Owner

    Developer

    UI Designer

    ActuaryContent Specialist

    Business AnalystProject Manager

  • UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015

    So, what is UX?

  • UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015

    UX design is a strategic process aims to create a product (or

    website/mobile app) that users will find easy to use, and quickly

    understand.

  • UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015

    UX Fundamentals Workshop OCT 31, 2015

    Analyzing user data & creating personas Logic & content Content strategy Information architecture Design for multi device Wireframe & prototyping Usability testing Tools for UX design

    Contact Growth Hacking Asia

  • Thank YouSource: Presentations on UX vs UI by Bruno Mendes, Nicolas Demange, and Centerline Digital

    UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015