uxcon16 / design for corporate transformation / luca mascaro

Design for corporate transformation

Future marketHuman expectations

Technological opportunities

Corporate transformation

Past Now Soon Tomorrow Future

ARTIFICIAL INTELLIGENCE

WEB

MOBILE

SMAC

ROBOTICS

Future marketHuman expectations

Technological opportunities

Corporate transformation

Opportunity space

ARTIFICIAL INTELLIGENCE

WEB

MOBILE

SMAC

ROBOTICS

Disruptors are shaping our future daily experiences within the 4th industrial revolution

CHANGE AS CUSTOMERS EXPERIENCE

Servification

CHANGE AS WORKER EXPERIENCE

Flexapreneurship

CHANGE AS HUMAN EXPERIENCE

IAcollaboration

In the next 5 year all organisations need to completely reshape theirselves in order to fit people expectations and being competitive.

Market segments

LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS

Players on the market



Value per customer


Business strategy

Disrupt existing markets

Build exponential organizations

Try to transform their business

Try to survive


Business strategy

Build exponential organizations

Try to transform their business

Try to survive

Disrupt existing markets

HOW TO MOVE IN THIS SPACE

The transformation challenge

HUMAN EXPERIENCE

PRODUCTS & SERVICES

PLATFORMS

PROCESSES & ORGANIZATION

TOOLS

HUMAN EXPERIENCE

TRASFORMING

from human to human by technology

OUR VISION AS DESIGNERS

build a future where people live experiences over their expectations

Understand Co-Design Empower

The role of a design within transformation

5 big transformation challenges for design

1.

Support the implementation of the leaders’ models (culturally first)

2.

Co-create and evolve with customers a new generation of products and services

3.

Reshape the service & organisational model

4.

Enhance the human experience making technology a partner

5.

Prototype, pivot, and scale new phygital technologies in an iterative and unpredicted way

Thank you

@lucamascaro www.sketchin.ch

http://www.sketchin.ch