Objective To find a way to repurpose vacant land

as a place to cultivate fresh food

Question How can we create a more active participation and environment?

Social Behavior Maintain a continuous interaction

Encourage long-lasting excitement and participation

Branded packaging

App

Website

Evolving space.

Print marketing campaign.

longfellowFARM

crops

members

choose aFARM

longfellow

genessee

columbus park

manheim park

seedlingk a n s a s c i t y

longfellow

Derick Lopezmember of longfellow farm

since oct. 2014recent activity

planted on:

ready on:

amount:

share

log

7-11-15

8-2-15

cherry tomatoes

longfellow

cherry tomatoeggplant

carrotsweet potato

lettuce

longfellow

CROPS

longfellow

MEMBERS

longfellow

sell

give

cook

Thank you!