valley café january 30-01-2014: made to serve #2
DESCRIPTION
Presentation by Prof. Ir. Bart Nieuwenhuis about 'Servitization'.TRANSCRIPT
Made to serve #2
Bart Nieuwenhuis
Five forms of Product-Service Systems
• Integration oriented PSS• Product oriented PSS• Service oriented PSS• Use oriented PSS• Result oriented PSS
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1. Integration oriented PSS
• Customers owns the product• Manufacturer adds downstream services• Product + vertical integration services
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2. Product oriented PSS
• Customer owns the product• Manufacturer adds related services• Product + Services integral to product
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3. Service oriented PSS
• customer owns the product• manufacturer packages services and
product• an integrated product-service system
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K lik om de tekststijl van het model te bewerkenTweede niveau
Derde niveauVierde niveau
Vijfde niveau
Use oriented PSS
• customer: service user, no product owner• “manufacturer” owns the product• service-product system
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Result oriented PSS replace product with service
• there is no product any more…
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Examples 1/2
• Humanising spaces
• Inspirience center• Miele laundrette
• “Power by the hour”®
Examples 2/2
Questions?
Services Valley Networking