valley café january 30-01-2014: made to serve #2

12
Made to serve #2 Bart Nieuwenhuis

Upload: services-valley

Post on 30-Oct-2014

291 views

Category:

Business


5 download

Tags:

DESCRIPTION

Presentation by Prof. Ir. Bart Nieuwenhuis about 'Servitization'.

TRANSCRIPT

Page 1: Valley Café January 30-01-2014: Made to Serve #2

Made to serve #2

Bart Nieuwenhuis

Page 2: Valley Café January 30-01-2014: Made to Serve #2

Five forms of Product-Service Systems

• Integration oriented PSS• Product oriented PSS• Service oriented PSS• Use oriented PSS• Result oriented PSS

13 maart 2013 Maatschappelijk Ondernemen 2

Page 3: Valley Café January 30-01-2014: Made to Serve #2

1. Integration oriented PSS

• Customers owns the product• Manufacturer adds downstream services• Product + vertical integration services

13 maart 2013 Maatschappelijk Ondernemen 3

Page 4: Valley Café January 30-01-2014: Made to Serve #2

2. Product oriented PSS

• Customer owns the product• Manufacturer adds related services• Product + Services integral to product

13 maart 2013 Maatschappelijk Ondernemen 4

Page 5: Valley Café January 30-01-2014: Made to Serve #2

3. Service oriented PSS

• customer owns the product• manufacturer packages services and

product• an integrated product-service system

13 maart 2013 Maatschappelijk Ondernemen 5

Page 6: Valley Café January 30-01-2014: Made to Serve #2

K lik om de tekststijl van het model te bewerkenTweede niveau

Derde niveauVierde niveau

Vijfde niveau

Page 7: Valley Café January 30-01-2014: Made to Serve #2

Use oriented PSS

• customer: service user, no product owner• “manufacturer” owns the product• service-product system

13 maart 2013 Maatschappelijk Ondernemen 7

Page 8: Valley Café January 30-01-2014: Made to Serve #2

Result oriented PSS replace product with service

• there is no product any more…

13 maart 2013 Maatschappelijk Ondernemen 8

Page 9: Valley Café January 30-01-2014: Made to Serve #2

Examples 1/2

• Humanising spaces

• Inspirience center• Miele laundrette

• “Power by the hour”®

Page 10: Valley Café January 30-01-2014: Made to Serve #2

Examples 2/2

Page 11: Valley Café January 30-01-2014: Made to Serve #2

Questions?

Page 12: Valley Café January 30-01-2014: Made to Serve #2

Services Valley Networking