valley medical center foundation 3-6-12
DESCRIPTION
Chris Wilder gave this presentation to the Volunteer Auxiliary of Santa Clara Valley Medical Center on March 6, 2012. All about social media and how to promote your cause!TRANSCRIPT
How to make a big splash with social media
Chris Wilder, Executive Director
Valley Medical Center Foundation
Valley Medical Center
1876
Valley Medical Center
1935
Valley Medical Center
1960
Valley Medical Center
1999
“Dedicated to the health of the whole community”
VMC is the among the finest hospitals in Silicon Valley
The situation: Replace VMC or LOSE VMC.
All California hospitals must be able to withstand an 8.0 quake by 2013 or be shut down.
VMC replaced ½ its seismically outdated beds in 1999, built a new outpatient building 2005-2008, but had NO MONEY for the other 270 beds needed.
Price tag: $800,000,000.
4/08: Public Opinion Polling – can we win a ballot measure for a tax hike with 2/3 of the vote?
Maybe, if: The economy doesn’t get worse The ballot isn’t too long We run a really great campaign ($$$) Opposition is nonexistent
…so not bloody likely, but we have to play anyway.
6/08: Measure A was born. Game on.
Step 1: Blogger meets Constant Contact
Chris’s totally subjective idea on how to blog and CC correctly (oh – and it works)
Step 3: stay current to stay relevant
Step 4: Text is so “last century”.
Step 5: when others tell your story, re-tell it!
…right up to the last week…
November 4, 7:01 pm…
78%
Measure A WINS!
1/12/09 2323
Next up: Capitalize on our new-found fame(public knows us now, hospital staff grateful for our work…)
If you get paid to say nice things about your agency, find folks who don’t and use them!
When others tell your story, retell it!
Social media cannot exist on its own…
50 presentations in 30 days to department meetings, staff gatherings, Q n’ A…
Lots of 1:1 communication using the “telephone” or “face to face” (different than Facebook)
…and lunch cannot be served through social media. Yet.
Facebook and Twitter. Kid stuff?
How I use twitter
33
So, what’s the ROI here?
“Chris keeps me in the loop with goings-on at VMC through his constant updates, so when we wanted to partner with a local hospital, I thought of VMC first.”
- Ned Finkle, VP Strategic Marketing, NVIDIA
“Chris, you are the heart and soul of Valley Medical Center.”
- Hon. Liz Kniss, President, Santa Clara County Board of Supervisors
Chris; Having almost lost my daughter to MRSA I know first hand about the problem of infections in hospitals. It's nice to know that VMC is on the top of the problem. Lou
Why you have to do this…
You are not in complete control of your message anymore
You are no longer believable You need a seat at the table There is no going backward…this is how people
communicate now.
It doesn’t even take that much time…
iMovie, hi-def camera, obnoxious executive director
Thank you for your kind attention!
www.vmcfoundation.org
www.wildersideofhealth.blogspot.com
408-885-5201