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HOW TO MAKE YOUR CONTENT SHINE Sonja Jefferson & Sharon Tanton 11/10/2012 VALUABLE CONTENT MARKETING 1 TREND #1 CONTENT MARKETING

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Valuable Content ltd's Sonja Jefferson and Sharon Tantons' presentation slides for their session Valuable Content Marketing, presented at the Kogan Page and British Library Marketing Trends event in October (http://www.koganpage.com)

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Page 1: Valuable Content Marketing

HOW TO MAKE YOUR CONTENT SHINE Sonja Jefferson & Sharon Tanton

11/10/2012 VALUABLE CONTENT MARKETING 1

TREND #1

CONTENT MARKETING

Page 2: Valuable Content Marketing

THE TROUBLE WITH CONTENT

11/10/2012

VALUABLE CONTENT MARKETING

2

Page 3: Valuable Content Marketing

WHAT IS CONTENT?

11/10/2012 VALUABLE CONTENT MARKETING 3

Page 4: Valuable Content Marketing

CONTENT IS…

‘Content’ is the words on the slide you are reading. It’s the copy on your website, the blog you posted last night, the videos and Tweets you share. When we’re talking about content, we just mean words and information.

11/10/2012

VALUABLE CONTENT MARKETING

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Page 5: Valuable Content Marketing

VALUABLE CONTENT IS…

‘Valuable content’ is super-charged content. It’s content with a bigger purpose; useful information created for a particular audience; content that hits the mark.

11/10/2012

VALUABLE CONTENT MARKETING

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Page 6: Valuable Content Marketing

WHAT CONTENT WORKS FOR YOU?

Think of a bit of content you have appreciated, shared or acted on in the last week:

• What was it?

• How did you receive it?

• Why did you like it?

• What did you do with it?

11/10/2012

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Page 7: Valuable Content Marketing

VALUABLE CONTENT IS…

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Page 8: Valuable Content Marketing

WHAT CONTENT WORKS FOR YOU?

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VALUABLE CONTENT MARKETING

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TAKE ACTION

• Understand what content your clients/customers want – see free worksheet

• You’ll find case studies to learn from and example of best practice on our site

• Plenty of resources in the Valuable Content Marketing book – out 3 January 2013

Be generous, get creative – we wish you the best of luck

www.valuablecontent.co.uk

11/10/2012

VALUABLE CONTENT MARKETING

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http://www.valuablecontent.co.uk/the-valuable-content-marketing-book/
http://www.valuablecontent.co.uk
Page 10: Valuable Content Marketing

WHAT CONTENT WILL YOUR CUSTOMERS VALUE?

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Page 11: Valuable Content Marketing

THE NEW BUYER MENTALITY

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Page 12: Valuable Content Marketing

YOUR NEW MARKETING MANIFESTO

11/10/2012 www.valuablecontent.co.uk 12


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