Value Based Food Supply Chains

Examples in France

Mathieu Désolé, ISARA Lyon (France)

• What does it means « sharing values »? Lessons from economic « theory and practices »

• Political food context in France • Examples of Value-based Food Supply

Chains in France based on research project « SYAM »

• Comparison with situations in other countries: what is your experience?

Ultimatum game

• Player A gets 100 units and proposes player B an agreement: – If player B accepts, each one receives the

amount decided by player A – If player B rejects, both receives 0

• Let’s play: what is your decision?

Political « food » context in France

• Since 2000’s: emergence of alternative food systems « short supply chain »

• 2014: law « future of agriculture » • 2015: new regional organisation

transfer of food competences from national to regional scale

• 2016: national law against food wastage • 2017: new President food forum

Located between…

The mainstream food system

Studying how these food chains are

innovative

Exploring the multiples hybridities of these new

markets agencements

What these supply chains borrow from one another

« SYAM » : Mid tiers food systems

« SYAM » : Mid tiers food systems

Not a short supply chain and nor a standard (long):

• Regional scale, • More volume and products

than in a short supply chains • Intermediate in size … • Few intermediaries between

farmers and consumers • Mid size farms, firms,

distributors even industrial ones…

• Based on proximity between stakeholders but not on a geographical one…

First example : Frozen chopped steak

• Something new on food supply chains : the First pulse came from public authority of « Roanne agglomeration »

All the local stakeholders were invited: … but only a few of them accepted

Testing stage since march 2016 : • 5 15 “charolais”

beef farmers • A local Slaughter

House • A firm processor • 4 20 small GMS

(distributors) and a catering firm on the area

Full succes with consumers for the first selling test

First example : Frozen chopped steak

An innovative packaging to inform the consumer on the quality and the specificity of the product and on the specificity of the value sharing

Value sharing: Farmer: 28% Abattoir: 7% Transport: 18% Packaging: 12% Taxes, analyzes: 21% Distribution (supermarket): 13%

Second example : A catering company in Savoie

https://www.youtube.com/watch?v=xQRaDMvwIiI

How they present themselves

Ouverture le 01/10/2010 L’ATELIER ROCHOIS

Ouverture le 15/06/2016

L’ATELIER DE CHAUTAGNE

Haute-Savoie

Savoie

Ain Ouverture le 01/07/2017

L’ATELIER DU FAUCIGNY

Légumerie

87 employees Financial turn over : 6,8 M€ 13,000 meals per day

Second example : A catering

company in Savoie

LEZTROY supplies about 80% of local food in their 13,000 daily meals.

Different type of sourcing (local farmers, farmers processing theirs products, wholesalers, small firms, bakers…)

A lot of « clients » in the area

Second example : A catering

company in Savoie LEZTROY aims at developing since 2008 a « local food ecosystem » on the territory, by organizing their relationships with local producers and consumers, most commonly children in schools .

Acting for the children food education

Acting for the development of organic agriculture

Financial support to local farmers when they start

Co conception of products for the child…

What can we say about these two cases?

• More organisation : – with necessity to optimize logistic (to grow) and minimize

production cost (to insure sufficient outcome for farmers without increasing the price for the consumers)

• To share common values and cognitive proximity – Even if they include participants from the dominant agro-

industrial economy

• To differenciate the products – With local or organic labels

• To create new relationships with public actors of the area

Third Example: local governance in Isere

• Very active territory – Diversity of agriculture and urban metropol: Grenoble (~

500 000 inhab.) • Many initiatives are developped in the territory

– Some are supported and sometimes funded by local authorities

• Willingness to cooperate between different local authorities – To avoid public competition or public money wasting and

promote cooperation • Creation of a local arena for food and agriculture

local cooperation

Issues

• To maintain the link – Between farmers and consumers

• To preserve the proximity between the stakeholder in particular in the growing phase

• To highlight the link between the food products and their environmental, social and cultural embeddedness

• To preserve the bargaining power • To survive in a competitive market and remain

sustainable in the area

To continue and discuss

Differences/similarities between your countries and France

Your opinion