value concept & relationship marketing
DESCRIPTION
public presentation about the value concept and relationship marketing. (review of Annika Ravald and Christian Gronroos' cientific article apresentação oral sobre o conceito de valor e o marketing relacional. (revisão sobre o artigo de Annika Ravald e Christian Gronroos)TRANSCRIPT
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6. A Oferta no Marketing Relacional
• OFERTA: “Transportadora de Valor”
Vantagem competitiva sustentável
Mais valor para os consumidores
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5. A Oferta no Marketing Relacional
• A compra: produto/serviço em si
• Mudança no pensamento: – Tipo de oferta– Capacidade de manutenção de uma relação com os clientes
RELAÇÃO
Pode ser a razão última que sustenta o negócio
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