value of direct mail -keeping the conversation alive in your community
TRANSCRIPT
![Page 1: Value of Direct Mail -Keeping the Conversation Alive in Your Community](https://reader031.vdocuments.net/reader031/viewer/2022013004/55d74f01bb61eb3a708b459e/html5/thumbnails/1.jpg)
1
Value of Direct Mail
Keep the Conversation Alive in Your Community
![Page 3: Value of Direct Mail -Keeping the Conversation Alive in Your Community](https://reader031.vdocuments.net/reader031/viewer/2022013004/55d74f01bb61eb3a708b459e/html5/thumbnails/3.jpg)
Session Framework
•Six tips to a successful direct mail campaign.
•Step-by-step postcard design to drive results.
• Close with five action points to start on today.
Session Framework
![Page 4: Value of Direct Mail -Keeping the Conversation Alive in Your Community](https://reader031.vdocuments.net/reader031/viewer/2022013004/55d74f01bb61eb3a708b459e/html5/thumbnails/4.jpg)
•Cole Directory published in 1947.
•Crisscross directory of addresses & phone numbers.
•Invaluable information for a number of industries:•Telemarketing
•Debt collection
•Law enforcement
•Today, web-based lead generation for businesses.
Background
![Page 6: Value of Direct Mail -Keeping the Conversation Alive in Your Community](https://reader031.vdocuments.net/reader031/viewer/2022013004/55d74f01bb61eb3a708b459e/html5/thumbnails/6.jpg)
Features:• Webinars• Articles• Buddy’s
Blog• Resources
![Page 7: Value of Direct Mail -Keeping the Conversation Alive in Your Community](https://reader031.vdocuments.net/reader031/viewer/2022013004/55d74f01bb61eb3a708b459e/html5/thumbnails/7.jpg)
You’ve got mail!
•250 million Do-Not-Call
•33 billion Spam Emails
•80% of U.S. direct mail
![Page 8: Value of Direct Mail -Keeping the Conversation Alive in Your Community](https://reader031.vdocuments.net/reader031/viewer/2022013004/55d74f01bb61eb3a708b459e/html5/thumbnails/8.jpg)
8
Define Your Community
![Page 9: Value of Direct Mail -Keeping the Conversation Alive in Your Community](https://reader031.vdocuments.net/reader031/viewer/2022013004/55d74f01bb61eb3a708b459e/html5/thumbnails/9.jpg)
Define your Community
•List builders are free
•Accurate information
•Easy to use
![Page 10: Value of Direct Mail -Keeping the Conversation Alive in Your Community](https://reader031.vdocuments.net/reader031/viewer/2022013004/55d74f01bb61eb3a708b459e/html5/thumbnails/10.jpg)
•Your message should be:
•Consistent—uniform colors, design, font, etc.
•Professional—spelling & grammar counts!
•Personal--Promote your local connection.
•Relevant—audience, season, etc.
Be Memorable
![Page 11: Value of Direct Mail -Keeping the Conversation Alive in Your Community](https://reader031.vdocuments.net/reader031/viewer/2022013004/55d74f01bb61eb3a708b459e/html5/thumbnails/11.jpg)
![Page 12: Value of Direct Mail -Keeping the Conversation Alive in Your Community](https://reader031.vdocuments.net/reader031/viewer/2022013004/55d74f01bb61eb3a708b459e/html5/thumbnails/12.jpg)
Local reference
Years experience
Quality work
![Page 13: Value of Direct Mail -Keeping the Conversation Alive in Your Community](https://reader031.vdocuments.net/reader031/viewer/2022013004/55d74f01bb61eb3a708b459e/html5/thumbnails/13.jpg)
Rule of 7
Research Proves 7 impressions Make a Sale:
•More brand impressions=higher brand response.
•Builds trust.
•Creates buy-in.
•Establishes a relationship.
•Dance-craze theory.
![Page 14: Value of Direct Mail -Keeping the Conversation Alive in Your Community](https://reader031.vdocuments.net/reader031/viewer/2022013004/55d74f01bb61eb3a708b459e/html5/thumbnails/14.jpg)
![Page 15: Value of Direct Mail -Keeping the Conversation Alive in Your Community](https://reader031.vdocuments.net/reader031/viewer/2022013004/55d74f01bb61eb3a708b459e/html5/thumbnails/15.jpg)
![Page 16: Value of Direct Mail -Keeping the Conversation Alive in Your Community](https://reader031.vdocuments.net/reader031/viewer/2022013004/55d74f01bb61eb3a708b459e/html5/thumbnails/16.jpg)
Make an Impression
Using the Right Media
![Page 17: Value of Direct Mail -Keeping the Conversation Alive in Your Community](https://reader031.vdocuments.net/reader031/viewer/2022013004/55d74f01bb61eb3a708b459e/html5/thumbnails/17.jpg)
Why Direct Mail?
•Targeted
•80% are going to scan it
•More impressions less expensively
![Page 18: Value of Direct Mail -Keeping the Conversation Alive in Your Community](https://reader031.vdocuments.net/reader031/viewer/2022013004/55d74f01bb61eb3a708b459e/html5/thumbnails/18.jpg)
•Show Stopper
•Relevant Message
•Product Information
•Compelling offer
•QR Code
Perfect Postcard Design
![Page 19: Value of Direct Mail -Keeping the Conversation Alive in Your Community](https://reader031.vdocuments.net/reader031/viewer/2022013004/55d74f01bb61eb3a708b459e/html5/thumbnails/19.jpg)
Show Stopper
![Page 20: Value of Direct Mail -Keeping the Conversation Alive in Your Community](https://reader031.vdocuments.net/reader031/viewer/2022013004/55d74f01bb61eb3a708b459e/html5/thumbnails/20.jpg)
Relevant Message
![Page 21: Value of Direct Mail -Keeping the Conversation Alive in Your Community](https://reader031.vdocuments.net/reader031/viewer/2022013004/55d74f01bb61eb3a708b459e/html5/thumbnails/21.jpg)
Product Information
![Page 22: Value of Direct Mail -Keeping the Conversation Alive in Your Community](https://reader031.vdocuments.net/reader031/viewer/2022013004/55d74f01bb61eb3a708b459e/html5/thumbnails/22.jpg)
Compelling Offer
![Page 23: Value of Direct Mail -Keeping the Conversation Alive in Your Community](https://reader031.vdocuments.net/reader031/viewer/2022013004/55d74f01bb61eb3a708b459e/html5/thumbnails/23.jpg)
Compelling Offer
![Page 24: Value of Direct Mail -Keeping the Conversation Alive in Your Community](https://reader031.vdocuments.net/reader031/viewer/2022013004/55d74f01bb61eb3a708b459e/html5/thumbnails/24.jpg)
QR Code
![Page 25: Value of Direct Mail -Keeping the Conversation Alive in Your Community](https://reader031.vdocuments.net/reader031/viewer/2022013004/55d74f01bb61eb3a708b459e/html5/thumbnails/25.jpg)
Letter•Quote Letter
•Pre-Planning Letter
•I’m in your area
•Just Listed/sold
m
![Page 26: Value of Direct Mail -Keeping the Conversation Alive in Your Community](https://reader031.vdocuments.net/reader031/viewer/2022013004/55d74f01bb61eb3a708b459e/html5/thumbnails/26.jpg)
• Define trade area
• Crunch the numbers
• Choose a media
• Design a campaign
• Commit & track
Five Action Points
![Page 27: Value of Direct Mail -Keeping the Conversation Alive in Your Community](https://reader031.vdocuments.net/reader031/viewer/2022013004/55d74f01bb61eb3a708b459e/html5/thumbnails/27.jpg)
Colecommunity.com Resource filled with webinars, videos, a blog and articles dedicated to small business owners grow their business.
Postcardbuilder.com Resource based in Minnesota who specializes in direct mail for small business owners.
Resources
![Page 28: Value of Direct Mail -Keeping the Conversation Alive in Your Community](https://reader031.vdocuments.net/reader031/viewer/2022013004/55d74f01bb61eb3a708b459e/html5/thumbnails/28.jpg)
8