vanuatu international visitor survey jan – jun 2018...total direct economic impact for jan-jun...
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Vanuatu International Visitor Survey
Jan – Jun 2018
The views expressed in this publication do not necessarily reflect those of the New Zealand Government.
Summary of the Key Findings
Visitor Spending
and Impact
Total Direct Economic Impact for Jan-Jun 2018
US$80.4 Million (Vt 8.7 billion) directly flowing to Vanuatu EconomyUS$ 1,540 (Vt 166,337) per visitor per Trip; 52,131 visitors in all
US$195 (Vt 21,057) per visitor per day
Respondent Profile and Characteristics
• 74% from Aus/NZ• 76% under 59 years• 55% female• 71% household
income less than $100,000
Decision Making
• Friends and family , previous visits, and Google are key sources for finding Vanuatu as a destination
• 36% purchased by direct with airlines and/ or a accommodation places
Satisfaction
• 81% would come back
• Satisfied with local people, environment,activities and attractions
• Public service and facilities, prices of goods and services,rubbish least appealing
Pre-Arrival and in Country Spend
ECONOMY
$80.4 million
Food &
Beverage$14.2 million
Duty Free$1.2 Million
Local Transport
$4.3 million
Airfares$20.4million
Retail$3.8 million
Souvenirs
$1.3 Million
Domestic travel
$3.7million
Tours$3.1 million
Accommodation$26.2million
Entertainment Internet &
Service$2.2 million
Direct Economic Impact for Jan – Jun 2018
Presentation Structure
Methodology and Visitor Profile
Visitor Characteristics
and Preferences
Information and Decision
MakingVisitor
Satisfaction
Visitor Spending
and Impact
Respondents (Jan – Jun 2018)
Total number of valid e-mails sent: 20,588
Total number of responses: 2,417
Responses cover a total of 3,186 adults and 525 children
7.1% of all visitors during
the period
Conversion rate of 11.7%
4.6% of all visitors during
the period
Total IVS Respondents (Jan 2015 – Jun 2018)
10.6% of all visitors during
the period
Conversion rate of 14.2%
Respondents to Date17,495
Total people included in
expenditure sections 34,080
Visitor Characteristics - IVS Respondent Data
Accommodation$21.4million
Gender
Females
55%Household Income38% Under $50,00033% $50,000 -$100,00029% Over $100,001
19% 30-39 years old19% 40-49 years old23% 50-59 years old
AgeCountry of Origin
58% Australia16% Long Haul16% New Zealand5% New Caledonia5% Other Pacific
Country of Origin
58
16 16
5 5
51
18
9
16
6
0
10
20
30
40
50
60
70
Australia Long haul New Zealand New Caledonia Other Pacific
Shar
e of
visi
tors
(%)
% of IVS Respondents % of Vanuatu Arrivals
Western Australia2.5%
South Australia3.6% New South Wales
39.2%
Queensland32.5%
Northern Territory
0.2%
Victoria17.9%
Tasmania1.6%
New South Wales, Queensland and Victoria make up 89.6% of all Australian visitor arrivals
Australian Respondents - IVS Respondent Data
Australian Capital Territory
2.4%
Top 3 Post Codes – Queensland
4350 – Toowoomba, QLD
4551 – Shelly Beach, QLD
4655 – Hervey Bay, QLD
Heat Maps for Australia (January-June 2018)
New Zealand Respondents - IVS Respondent Data
Auckland, Waikato, Canterbury, Wellington, Bay of Plenty, and make up 71% of all New Zealand
visitor arrivals
Waikato11.8%
Wellington7.7%
Auckland35.5%
Canterbury8.6%
Bay of Plenty7.4%
Heat Maps for New Zealand (January-June 2018)
Top 3 Postcode Areas
7010 - Nelson
0632 - Auckland
3110 - Tauranga
Long Haul Market- Region Breakdown
16% of IVS respondents
Long Haul – Region Breakdown
5
25
26
45
0 5 10 15 20 25 30 35 40 45 50
Other
Asia
North America
Europe
Share of visitors (%)
Long Haul Market – Europe
Europe
3
3
4
5
8
8
27
28
0 5 10 15 20 25 30
Poland
Switzerland
Sweden
Spain
Germany
Netherlands
UK
France
Share of visitors (%)
Top
Eigh
t Eur
opea
n Co
untr
ies
Long Haul Market – North America
20
80
0 10 20 30 40 50 60 70 80 90
Canada
United States of America
Share of visitors (%)
Nor
th A
mer
ican
Cou
ntrie
s
North America
Long Haul Market – Top Countries
6
9
11
12
47
0 5 10 15 20 25 30 35 40 45 50
Republic of Korea
Singapore
Thailand
Japan
China
Share of visitors (%)
Top
Five
Asia
n Co
untir
es
Asia
Annual Household Income
AverageAustralian: US99,477
New Zealand: US$79,378New Caledonia: US$42,644
Other Pacific: US$41,759Long Haul: US$82,451
25
36
1914
2 1 3
32
40
20
4 2 1 1
69
21
9
1
70
21
10
3937
14
8
2
0
10
20
30
40
50
60
70
80
<$50,000 $50,001-100,000 $100,001-150,000 $150,001-200,000 $200,001-250,000 $250,001-300,000 >$300,001
Shar
e of
visi
tors
(%)
Australia New Zealand New Caledonia Other Pacific Long Haul
Methodology and Visitor Profile
Visitor Characteristics
and Preferences
Visitor Spending and
Impact
Information and Decision
Making
Visitor Satisfaction
Presentation Structure
Visitor Characteristics – Summary
55% Air Vanuatu23% Virgin Australia11% Aircalin11% Qantas (code share)8% Fiji Airlines
Airlines Used7.9 Nights on average64% Stayed up to 1 week
Length of Stay54% First trip23% 1 or 2 times
Previous Visits
Travel Companions72% Holiday9% Business/Conference8% Visiting Friends/Family
Purpose of Visit96% Efate (Port Vila)17% Tanna16% Espiritu Santo
Islands Visited on Trip
Note: 31+ days as outliners were removed for length of stay analysis
21% Travel by themselves79% Travel with others
Main Purpose of Visit
73
25
77
65
77
10
9
11
7
6
10
42
8
12
4
1
1
2
1
4
1
5
6
4
2
1
2
3
1
14
1
4
2
3
4
1
3
1
0 10 20 30 40 50 60 70 80 90 100
Long Haul
Other Pacific
New Caledonia
New Zealand
Australia
Share of visitors (%)
Holiday Visiting friends or relatives Business & Conference Attending a wedding Volunteering Honeymoon Other Education
Previous Visits
First Time Visitors 54% 1 or 2
Times23%
53
26
912
62
22
611
26 2419
31
43
29
11
17
82
10
36
0
10
20
30
40
50
60
70
80
90
First time 1 or 2 times 3 or 4 times 5+ times
Shar
e of
visi
tors
(%)
Australia New Zealand New Caledonia Other Pacific Long Haul
Length of Stay (nights)
Australia 8.0 nightsNew Zealand 8.2 nightsNew Caledonia 6.5 nightsOther Pacific 6.7 nightsLong Haul 9.1 nights
AVERAGE
Note: 31+ days as outliners were removed for length of stay analysis
22
10
30
76
26
21
9
34
74
25
48
6
20
42
20
51
8
17
42
17
35
7
15
35
35
0
10
20
30
40
50
60
5 or less 6 7 8 9 10 and more
Shar
e of
visi
tors
(%)
Australia New Zealand New Caledonia Other Pacific Long Haul
Airlines Used for Travel – Holiday
55%/55%
Fiji Airways and Aircalin are more commonly used by visitors from Pacific countriesOthers (Air New Zealand,
Solomon Airlines)
11%/11%
23%/25%
8%/5%
6%/3% * Text is grey represents all visitors/green represents ‘holiday’ onlyNote: Multiple responses, therefore total does not add up to 100%
11%/10%
Islands Visited
96%With 96%
overnight visitors
16%With 90% overnight
visitors
17%With 86% overnight
visitors
2%2%
2%
Others 8%
Islands Visited – Time Series
14 14
7
1 1 1
16
14
9
32 1
1415
8
2 2
1
13 13
7
2 2
1
17 17
9
2 2 2
14
18
9
2 2
0
15
18
8
2 21
16
17
8
2 22
0
5
10
15
20
Espiritu Santo Tanna Other Malekula Ambrym Pentecost
Shar
e of
visi
tors
(%)
Nov 2014 - Jan 2015 May -Jul 2015 Aug - Nov 2015 Dec 2015 - Mar 2016 Apr - Sep 2016 Oct - Dec 2016 Jan - Dec 2017 Jan- Jun 2018
AVERAGEEfate (Port Vila) 6.5 nightsEspiritu Santo 6.0 nightsTanna 3.4 nights
Length of Stay on Islands
Note: Multiple responses, therefore total does not add up to 100% Note: 31+ days as outliners were removed for length of stay analysis
Outer Islands Visited – Country of Origin96
1310
7
1 1 1
98
1411
7
1 2 2
97
19 18
1 1 1 1
94
107 8
2 1
96
26
45
8 7 5 52 3
0
10
20
30
40
50
60
70
80
90
100
Efate (Port Vila) Espiritu Santo Tanna Other Pentecost Malekula Ambrym Erromango Gaua
Shar
e of
visi
tors
(%)
Australia New Zealand New Caledonia Other Pacific Long Haul
Presentation Structure
Methodology and Respondent Profile
Visitor Characteristics
and Preferences
Visitor Spending and
Impact
Information and Decision
Making
Visitor Satisfaction
781 760636 697
904
712 787
657
905
1010
Australia New Zealand New Caledonia Other Pacific Long Haul
US$
Pre-paid sepnd flowing into Vanuatu In-country spend
1547
1293
1602
1914
Expenditure by Market
PER PERSON PER VISIT
1493
Note: the high spend for long haul is driven by the higher length of stay.
Expenditure by MarketAustralia
NewZealand
New Caledonia
Other Pacific
Long Haul
Overall Average
Average Spend Prior to arrival
Per Person - Whole Trip $1,250 $1,216 $1,018 $1,115 $1,446 $1,251Flowing into local economy - Estimated 62.5% of the pre-paid spend flows into the Vanuatu economy
Per Person - Whole Trip $781 $760 $636 $697 $904 $782Per Person per Day $98 $93 $98 $104 $99 $99Length of stay 8.0 nights 8.2 nights 6.5 nights 6.7 nights 9.1
nights 7.9 nights
Average Spend while in Vanuatu
Per Person - Whole Trip $712 $787 $657 $905 $1010 $758 Per Person per Day $89 $96 $101 $135 $111 $96
Total spend flowing into Vanuatu economy – Whole Trip
$1,493 $1,547 $1,293 $1,602 $1,914 $1,540Total spend flowing into Vanuatu economy – Per Day
$187 $189 $199 $239 $210 $195
Overall Visitor Spend Time Series Trends
831 803757 758
817 803847
782837
713705
756 757691
736758
1668
15161462
15141574
14941583
1540
0
200
400
600
800
1000
1200
1400
1600
1800
Nov 2014 - Jan2015
May -Jul 2015 Aug - Nov 2015 Dec 2015 - Mar2016
Apr -Sep 2016 Oct - Dec 2016 Jan-Dec 2017 Jan-Jun 2018
US
dolla
rs
62.5% prepaid expense Local spend Flowing back to economy
Average Spend while in Vanuatu per day
PER PERSON PER DAY
By Market
Overall - $96 per day
Food & Beverage, 29.4, 31%
Accomodation, 24.1, 25%
Retail, 9.3, 10%
Domestic Travel, 9.0,
9%
Tours, 7.4, 8%
Local Transport, 5.5, 6%
Entertainment, Internet &
Service, 5.4, 5%
Souvenirs, 3.0, 3%
Duty Free, 2.9, 3%
8996 101
135
111
96
0
20
40
60
80
100
120
140
160
Australia NewZealand
NewCaledonia
OtherPacific
Long Haul Overall
Spen
d pe
r per
son
per d
ay (U
S$)
Average Spend while in Vanuatu by Market
Australia - $89 per day New Zealand - $96 per day
Food & Beverage, 35.2, 37%
Accomodation, 24.2, 25%
Retail, 9.1, 9%
Tours, 7.9, 8%
Domestic Travel, 6.0, 6%
Local Transport, 5.4, 6%
Entertainment, Internet &
Service, 4.6, 5%
Souvenirs, 2.8, 3%
Duty Free, 1.2, 1%
Food & Beverage, 30.3, 34%
Accomodation, 21.4, 24%
Retail, 8.4, 10%
Tours, 8.4, 9%
Local Transport,
5.3, 6%
Entertainment, Internet &
Service, 5.2, 6%
Domestic Travel, 4.3, 5%
Souvenirs, 3.0, 3%
Duty Free, 2.9, 3%
Average Spend while in Vanuatu by Market
New Caledonia - $101 per day Other Pacific - $135 per day
Accomodation, 46.0, 34%
Food & Beverage, 30.0,
22%
Retail, 18.1, 13%
Domestic Travel, 9.4,
7%
Entertainment, Internet & Service,
9.4, 7%
Duty Free, 7.9, 6%
Souvenirs, 5.5, 4%
Local Transport,
5.3, 4%
Tours, 3.6, 3%
Food & Beverage, 24.5, 24%
Accomodation, 20.5, 21%
Domestic Travel, 18.5,
18%
Retail, 13.2, 13%
Entertainment, Internet & Service, 7.3,
7%
Local Transport,
6.0, 6%
Duty Free, 4.9, 5%
Tours, 3.3, 3%
Souvenirs, 2.7, 3%
Average Spend while in Vanuatu by Market
Long Haul - $111 per day
Accomodation, 33.1, 30%
Food & Beverage, 28.3,
26%
Domestic Travel, 19.6,
18%
Tours, 8.3, 7%
Retail, 7.0, 6%
Local Transport,
6.4, 6%
Entertainment, Internet &
Service, 3.9, 3%
Souvenirs, 3.1, 3%
Duty Free, 1.1, 1%
Visitor Expenditure – Per Person and TotalPre-Paid Spend
flowing into VanuatuIn-country Spend Total Spend
US$99Vt 10,690
US$96Vt 10,367
US$195Vt 21,057
Whole Trip
US$782Vt 84,436
US$758Vt 81,901
US$1,540Vt 166,337
Direct economic impact on Vanuatu for Jan-Jun 2018US$80.4 million / Vt 8.7 billon in total
US$13.4 million/ Vt 1.45 billon per month
Per Day
Presentation Structure
Methodology and Respondent Profile
Visitor Characteristics
and Preferences
Visitor Spending and
Impact
Information and Decision
Making
Visitor Satisfaction
Information Sources and Decision Making
How did you find out about Vanuatu?
41% Friends and Family36% Previous Visits19% Google
How did you purchase your travel?
36% Direct with airlines and/ or accommodation places
29% Through a travel booking website22% Through a travel agent store10% Travel arrangements were made
by others2% Other
Importance of information Sources for Planning
3.5/5 Google3.4/5 Friends and Family3.3/5 Trip Advisor 3.2/5 Previous Visits
What influenced your decision making?
3.8/5 Experience a different culture
3.5/5 Beaches and swimming
3.8/5 Quiet and relaxing atmosphere
Influences on the decision to choose Vanuatu Country of origin Influences on the decision to choose Vanuatu
(score out of 5)
AustraliaQuiet and relaxing atmosphere
4.0Experience of a different culture
3.8
Proximity / Ease of travel3.8
Beaches and swimming3.7
New ZealandQuiet and relaxing atmosphere
3.8Experience of a different culture
3.6
Beaches and swimming3.5
Proximity / Ease of travel
3.4
New Caledonia
Proximity / Ease of travel4.0
Quiet and relaxing atmosphere
3.9
Affordable3.8
Range of natural attractions
3.7
Other Pacific
Business orconference
3.6
Quiet and relaxing atmosphere
3.3
Proximity / Ease of travel3.3
Food and cuisine3.2
Long Haul
Experience of a different culture4.1
Range of natural attractions
3.7
Volcanos3.5
Quiet and relaxing atmosphere
3.4
Importance of Sources Used for Planning – Holiday
1.7
1.9
1.8
2.2
2.3
2.0
2.5
2.6
2.9
3.1
3.0
3.4
3.3
3.6
1.7
1.9
1.9
2.2
2.2
2.3
2.5
2.5
2.8
3.0
3.2
3.3
3.4
3.5
1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0
Other sources (please specify)
Television or radio programmes
Airbnb
Magazine and newspaper articles
Travel books (e.g. Lonely Planet)
Work Colleagues
Social media (Facebook, Twitter etc)
Travel agent / travel brochures
Other travel booking websites (e.g. Booking.com; Expedia)
Vanuatu Tourism website (Vanuatu.travel)
Previous Vanuatu visits
Trip Advisor
Friends / family
Mean1= Not at all important 5= Extremly important
Total visitors Holiday visitors only
Importance of Sources Used for Planning – Market
1.7
1.9
2.0
2.8
2.1
2.3
2.5
2.3
2.9
2.9
2.6
3.1
3.3
3.6
2.5
2.2
2.2
2.6
3.8
2.5
3.1
2.7
2.7
3.1
4.0
3.8
3.4
3.6
2.0
2.4
2.2
2.5
2.9
2.4
3.0
3.2
3.4
3.4
3.8
3.9
3.1
3.3
1.6
1.7
1.7
2.0
2.3
2.0
2.4
2.6
2.5
2.9
2.9
3.4
3.1
3.5
1.7
1.7
1.7
2.0
2.1
2.1
2.4
2.4
2.7
3.0
3.2
3.4
3.4
3.6
1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0
Other sources
Airbnb
Television or radio programmes
Travel books (e.g. Lonely Planet)
Work Colleagues
Magazine and newspaper articles
Social media (Facebook, Twitter etc)
Travel agent / travel brochures
Other travel booking websites (e.g. Booking.com; Expedia)
Vanuatu Tourism website (Vanuatu.travel)
Previous Vanuatu visits
Friends / family
Trip Advisor
Mean1= Not at all important 5= Extremly important
Australia New Zealand New Caledonia Other Pacific Long Haul
Travel Purchasing Behaviour by Market
41
34
19
30
41
33
10
46
19
27
15
24
22
36
22
9
30
9
14
8
3
2
4
2
2
0 10 20 30 40 50 60 70 80 90 100
Long Haul
Other Pacific
New Caledonia
New Zealand
Australia
Share of visitors (%)
Direct with airlines and / or accommodation places Through a travel booking website (e.g Booking.com, Expedia)
Through a travel agent store Travel arrangements were made by others
Other
Cruise visits to Vanuatu for holiday visitors only
Yes, 11%
No, 89%
Been on a cruise to Vanuatu before?
67%
17%
7%2%7%
5+
4
3
2
1
If Yes, how many times?
Did cruising before influence your decision to come back?
27
14
27
22
9
21
13
2628
13
0
5
10
15
20
25
30
No influence(1)
Little influence(2)
Someinfluence (3)
Veryinfluential (4)
Prime reason(5)
Shar
e of
visi
tors
(%)
Total 2010-2018
Presentation Structure
Methodology and Respondent Profile
Visitor Characteristics
and Preferences
Visitor Spending And
Impact
Information and Decision
Making
Visitor Satisfaction
Visitor SatisfactionOverall Satisfaction*85% Total visitors satisfied85% Holiday visitors satisfied
* Satisfied includes respondents who answered ‘satisfied’ or ‘very satisfied’
Satisfaction by Market
84
86
85
83
86
0 10 20 30 40 50 60 70 80 90 100
Long Haul
Other Pacific
New Caledonia
New Zealand
Australia
Share of visitors (%)
Water Based Activities
Note: Multiple responses, therefore total does not add up to 100%
12
13
18
21
23
24
35
38
44
63
69
84
89
0 20 40 60 80 100
Surfing
Banana boats
Fishing
Paddle Boarding
Diving
Sailing / cruising
Water based tours
General water sports
Kayaking / canoeing
Viewing coral and fish life
Snorkelling
Swimming
Visiting the beach
Share of visitors (%)
Degree of Participation
3.3
3.5
3.6
3.9
4.0
4.0
4.3
4.2
4.3
4.4
4.4
4.4
4.4
3.0 3.5 4.0 4.5
Surfing
Banana boats
Fishing
Paddle Boarding
Diving
Sailing / cruising
Water based tours
General water sports
Kayaking / canoeing
Viewing coral and fish life
Snorkelling
Swimming
Visiting the beach
Mean
Satisfaction
Cultural Interaction Activities
Note: Multiple responses, therefore total does not add up to 100%
17
19
32
67
68
83
0 20 40 60 80 100
Religious event / festivals
Attending church
Visiting a local school
Visiting a village
Cultural performances
Engaging with Ni-Vanuatu people
Share of visitors (%)
Degree of Participation
4.1
4.2
4.4
4.5
4.5
4.6
3.8 4.0 4.2 4.4 4.6 4.8
Religious event / festivals
Attending church
Visiting a local school
Visiting a village
Cultural performances
Engaging with Ni-Vanuatu people
Mean
Satisfaction
Land Based Activities and Touring
Note: Multiple responses, therefore total does not add up to 100%
8
9
13
16
26
30
33
33
34
55
84
96
0 20 40 60 80 100
Golfing
Cycling
Air-based activities (e.g. Ziplining;aerial tours)
Sports events
Volcano experience
Conservation / animal sanctuary
World War II history
Spa / beauty
Hiking and trekking
Visiting waterfalls
Sightseeing
Restaurants, bars and cafes
Share of visitors (%)
Degree of Participation
3.2
3.4
4.2
3.8
4.4
4.0
3.9
4.0
4.2
4.5
4.4
4.1
3.0 3.2 3.4 3.6 3.8 4.0 4.2 4.4 4.6
Golfing
Cycling
Air-based activities (e.g. Ziplining;aerial tours)
Sports events
Volcano experience
Conservation / animal sanctuary
World War II history
Spa / beauty
Hiking and trekking
Visiting waterfalls
Sightseeing
Restaurants, bars and cafes
Mean
Satisfaction
Shopping
59
64
69
74
76
0 20 40 60 80 100
Local music
Local clothing
Local arts
Local produce e.g coconut oil etc.
Local crafts
Share of visitors (%)
Degree of Participation
Note: Multiple responses, therefore total does not add up to 100%
4.1
3.7
3.9
4.2
4.0
3.5 3.7 3.9 4.1 4.3 4.5
Local music
Local clothing
Local arts
Local produce e.g coconut oil etc.
Local crafts
Mean
Satisfaction
Willingness to Return
Would you consider
re-visiting Vanuatu in
the next five years?
Yes81%
No19%
85%would like to visit the outer islands when they revisit
Vanuatu
Want to visit other places 39%Lack of value for money or too expensive 18%The long distance 13% Been there and done that 9%Public service and infrastructure 6%Personal Reasons 5%Local people and level of service 5%Attractions and activities 2%Only for business trip, volunteer trip or family trip 2%Food and food hygiene 1%*
Espiritu Santo 40%Tanna 37%Pentecost 8%Ambrym 5%Malekula 5% Efate and surrounding Islands 1%*
* Other reasons/Islands have not been included due to low percentages
Willingness to Return and Satisfaction
84
8685
84
88
86 86
85
80
8282
83 8282
78
81
72
74
76
78
80
82
84
86
88
90
Nov 2014 -Jan 2015
May -Jul2015
Aug - Nov2015
Dec - Mar2016
Apr -Sep2016
Oct - Dec2016
Jan-Dec2017
Jan-Jun 2018
Perc
ent
Satisfied visitors Willingness to return
* Satisfied includes respondents who answered ‘satisfied’ or ‘very satisfied’
Degree of Satisfaction – Total VS Holiday visitors
LEASTSATISFIED
ITEMS
3.2
3.3
3.2
3.2
3.3
3.5
3.5
3.6
3.6
3.7
3.8
3.7
4.0
4.1
3.2
3.2
3.2
3.2
3.3
3.4
3.6
3.6
3.7
3.7
3.7
3.8
4.0
4.1
3.0 3.2 3.4 3.6 3.8 4.0 4.2 4.4
Airport arrival / departure experience
Rubbish collection and general cleanliness
Internet and phone availability, cost and coverage
General shopping opportunities
Evening entertainment
Visitor information in Vanuatu (including signage)
Local handicrafts / artwork
Taxis / car / bus / car rental / ground transportation
Restaurants, cafes, and bars
Value for money
Ease of undertaking tours and activities while here
Access to local food and products
General quality of service
Variety of things to see and do
Mean1= very dissatisfied 5= Very satisfied
Total Holiday visitors only
Degree of satisfaction – Market
3.5
3.4
3.4
3.6
3.5
3.8
4.1
3.6
3.6
4
4
3.4
3.9
3.8
4.1
3.8
3.7
4.1
3.7
4.1
4.1
3.5
3.6
3.6
3.7
3.6
3.8
4
3.6
3.7
3.7
3.7
3.9
4
4.1
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5
Value for money
Taxis / car / bus / car rental / ground transportation
Restaurants, cafes, and bars
Access to local food and products
Ease of undertaking tours and activities while here
General quality of service
Variety of things to see and do
Australia New Zealand New Caledonia Other Pacific Long Haul
Market breakdown 1
Degree of satisfaction – Market
3.3
3.0
3.1
3.3
2.9
3.2
3.4
3.4
3.5
3.6
3.4
3.5
3.4
3.8
3.3
3.6
3.6
3.1
3.3
3.7
3.8
3.1
3.1
3.0
2.8
3.3
3.2
3.4
3.2
3.2
3.2
3.3
3.3
3.5
3.6
0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0
Airport arrival / departure experience
Internet and phone availability, cost and coverage
General shopping opportunities
Rubbish collection and general cleanliness
Evening entertainment
Visitor information in Vanuatu (including signage)
Local handicrafts / artwork
Australia New Zealand New Caledonia Other Pacific Long Haul
Market breakdown 2
Themes Percent
Local people 50.5%
Environment 31.7%
Activities, attractions and entertainment events 28.7%
Atmosphere 13.3%
Culture and history 7.9%
Food and Beverage 6.5%
Accommodation 5.6%
Level of service 4.0%
Convenience 3.9%
Other 2.6%
Safety 1.9%
Uncommercial 1.9%
New Developments 1.5%
Overall good experience 1.5%
Value for money 1.3%
Most Appealing Aspects
Most Appealing Aspects of Vanuatu
“The snorkelling is amazing. The coral is beautiful and there is more coral here than the other islands we have visited. The fish life is varied and abundant.”
“ The friendly people who did not try to sell me anything on the street or pester me with offers of transport or other services. I liked the small population and the lack of
sophisticated tourism. ”
“The people and their welcoming ways. And the fact that natural beauty
and individuality of Vanuatu is still intact
despite the high amount of tourism.”
Most Appealing Aspects of Vanuatu
Most appealing items
0
10
20
30
40
50
60
70
Nov 2014- Jan 2015
May -Jul2015
Aug - Nov2015
Dec 2015- Mar2016
Apr - Sep2016
Oct - Dec2016
Jan - Jun2017
Jul - Dec2017
Jan-Jun2018
Shar
e of
visi
tors
(%)
Local people
Activities, attractions and entertainment, events
Environment
Atmosphere
Food and Beverage
Accommodation
Least Appealing AspectsThemes PercentPublic services facilities and infrastructure 26.5%Price of goods and services 16.6%Rubbish cleanliness and natural environment care 14.8%Food and beverage 9.4%Social divide and social issues 8.3%Local people, standard of service 8.2%Attractions and activities 6.5%Bus rental cars scooters or transport 5.1%Shops and the shopping experience 4.9%Accommodation 4.3%Port Vila 4.0%Weather 3.4%Flight related issues 3.0%Stray animals and mosquitos diseases 2.1%Cruise ships 1.6%Safety related issues 1.6%
Least Appealing Aspects of Vanuatu
Least Appealing Aspects of Vanuatu
“Air Vanuatu travel arrangements: Unexplained and disorganised
cancellation of connecting flight Port Vila to Santo resulting in stay
at Port Vila.”
Least appealing items
0
5
10
15
20
25
30
35
40
45
Nov 2014- Jan 2015
May -Jul2015
Aug - Nov2015
Dec 2015 -Mar 2016
Apr - Sep2016
Oct - Dec2016
Jan - Jun2017
Jul - Dec2017
Jan-Jun2018
Shar
e of
visi
tors
(%)
Public services and facilities
Rubbish, cleanliness and natural environmentcare
Price of goods and services
Food and beverage
Attractions and activities
Local people, standard of service
Suggestions for Improvement
Themes Percent
Public services and infrastructure 39.7%
Charges entrance fee value for money 10.3%
Food quality and price 10.3%
Environment (cleanness rubbish nature) 9.1%
Entertainment activities transport 7.6%
Local people, standards of service 6.2%
Flight related issues 4.9%
Accommodation 4.6%
Shopping experience 3.8%
Social issues 3.8%
Weather 2.8%
Safety 1.3%
Suggestions for improvement
0
5
10
15
20
25
30
35
40
45
50
Nov 2014 -Jan 2015
May -Jul2015
Aug - Nov2015
Dec 2015 -Mar 2016
Apr - Sep2016
Oct - Dec2016
Jan - Jun2017
Jul - Dec2017
Jan-Jun2018
Shar
e of
visi
tors
(%)
Public services and infrastructure
Food quality and price
Entertainment, activities, transport
Charges, entrance fee, value for money
Flights
Environment