variability _ noreen ann
TRANSCRIPT
Sun Rises, Sun Sets.Clouds turn into blue, Clouds turn into dark.Everything Changes,
Nothing is left.
•Services are highly
variable. Their quality
depends on who provides
them and when and
where they are provided.
Causes of Service
Variability• Services are produced and consumed simultaneously.•High degree of contact between the service provider and the guest• Lack of communication and heterogeneity of guest expectations
•When the product they receive is different and does not meet their expectations on the next visit, they often do not return.•When variability is absent we have consistency, which is one of the key factors in the success of a service business.