various ways to start online selling in india
DESCRIPTION
Information on various options to open an online store. Sell from the comfort of your home at as low as Rs 800 a monthTRANSCRIPT
OPENING AN ONLINE STOREMANU GUPTA
WHY GO ONLINE
• Bigger market reach
• Easier to display products to customer
• No dependency on store location
• Low initial investment needed
SOME STATISTICS FOR INDIAN BUYERS
• India has 137 million internet users with penetration of 11%.
• Total percentage of online buyers to internet users is 18%.
• Compared to India, China, Brazil, Sri Lanka and Pakistan have internet population of 538 (40%), 79 (40%), 3.2 (15%) and 29 (15%) millions respectively.
• Therefore, lower internet density continues to remain a challenge for e-commerce.
WHY SELL ONLINE
• No personal attention needed during the whole transaction
• Marketing, logistics etc can be outsourced.
• Payments can be received online.
• Can reach a much larger audience
OPTIONS AVAILABLE
• Own website
• Become a seller at an online marketplace
• Open your own online store
• Open a facebook store
OWN WEBSITE
• Pros:
• Full control
• No dependency on others
• Good for long term
• Cons
• Initial investment of 25000-30000 needed
• Tough to market
• Takes time to get the website developed and then promoted
• Less trust of buyers
EXAMPLE OF BUSINESSES WITH OWN WEBSITES
• http://www.ezoneonline.in/
• http://www.lenovo.com/in/en/
HOW TO SELL AT ONLINE MARKETPLACES
• Flipkart
• Amazon
• Snapdeal
• Jabong
• Ebay
PROS OF ONLINE MARKETPLACE
• Huge customer-base available
• Easy to get orders
• No issues in managing logistics
CONS OF ONLINE MARKETPLACE
• Payments come once a weak
• Limited control over the store
• If someone is selling same product at a lesser price then too much competition.
AMAZON
• Listing is free till December for businesses
• Selling is relatively easier because you get a response from them faster than flipkart
• Excellent customer-base and service
• Charges are based on percentage and differ from product to product
SNAPDEAL, JABONG, EBAY
• eBay has an advantage that anyone can sell there. You do not need any special registration
• Snapdeal and Jabong are also some places where businesses can sell.
MYBABYCART.COM
• Excellent option for mompreneurs
• They provide guidance on selling online and is managed by moms only.
• http://mybabycart.com
• Link to sell is http://mybabycart.com/content/22-sell-on-mybabycart
• email to [email protected]
CREATE A WEBSITE OF YOUR OWN
• High initial cost of involved approx 25000.
• Need to bring traffic here so marketing effort
• Will take time in getting known and promotional costs may not be worth it
OPEN AN ONLINE STORE
• storehippo.com:
• based in Gurgaon
• cost starts at Rs 800 per month and can go unto 3000 per month for increased convenience and features
• Provide shipping facility also
• You do not need to be a company to work with them.
• Online payment collection facility
• http://www.storehippo.com/features
ZEPO.IN
• Provides 14 day free trial
• Demo will be available at the end of the session.
• Integrated selling on website and online marketplaces at one place
FACEBOOK STORE
• sell using Facebook with the help of sellmojo.com
• example
• https://www.facebook.com/replica4all
• All products are available on facebook synced with the store
• User clicks on a link which takes to website to add to cart
PROS
• Facebook connection and facebook page promotion can be used for actual selling
• Good for small businesses and businesses based on Facebook.
CONS
• Dependency on facebook
• Not good for scaling up businesses
ZEPO.IN
• One place to manage selling on all marketplaces
• Open an online store using your website
• Marketing and shipping support
• http://www.zepo.in/pricing.html
• Starting price is Rs 1000 per month.
SELLMOJO
• Store is directly integrated with Facebook
MOMPRENEURS
• mybabycart.com
• Provide a lot of support to women.
• Need to send email to [email protected]
• Based in Bangalore.
REFERENCES
• http://dipp.nic.in/English/Discuss_paper/Discussion_paper_ecommerce_07012014.pdf