ve ce brochure

YO U R F I E L D O F V I S I O NVision Expo East

ConfErEnCE: March 18 – 21, 2010

Exhibition: March 19 – 21, 2010

New York, NY | Jacob K. Javits Convention Center

www.visionexpoeast.com

ENdorsEd bY:

2010 Continuing EduCation Program

Pennsylvania Optometric Association

Wow, an entire decade has passed since all of the hype concerning Y2K. Eyecare has changed during that time and we at the Conference Advisory board have been following those changes closely. International Vision Expo East 2010 has a lot to be excited about. Two outstanding and important organizations are contributing to this year’s meeting. The optometric retina society (ors) and the ocular surface society of optometry (osso) have both contributed lecturers and content to our program. This is an important event for us and certainly elevates the level of education available to our attendees.

As the importance of diabetes mellitus continues to grow in America, eyecare providers (ECPs) must keep up with advances in this important arena. International Vision Expo East has selected several courses for you this year pertaining to diabetes, both from a systemic point of view as well as an ophthalmic point of view. Wavefront technology will be a big buzz word during the next decade and we are fortunate to have several courses relating this new technology to eyecare. Wavefront is being incorporated in IoL manufacturing, spectacle lenses, refractive surgery and even contact lenses. be sure to attend some of these courses to be up-to-date.

Coding and billing are always popular draws and this year will be no different. We have several courses updating the changes for the new decade as well as the new ICd-10 differences. While the economy has had an impact on the refractive surgery marketplace, the technology employed continues to change and improve. International Vision Expo East offers several refractive technology update courses.

Whether you manage a busy optometric practice, ophthalmology clinic or opticianry, it is never too late to update your business skills. International Vision Expo East develops management programs for all ECPs and these courses have become the hallmark of International Vision Expo educational events.

Lens technology is rapidly changing. With the advent of digital surfacing (ds), we now have a plethora of lens designs available in a myriad of materials for our patients. International Vision Expo is committed to bring new lens designs and technology to the forefront of continuing education. ECPs who prescribe spectacle lenses are taking more time to educate their patients on specific types of lenses and coatings, and are actually relating specific lens types to particular ocular disease states. International Vision Expo is proud to take the lead in education relating lens type prescriptions to various ophthalmic conditions. opticians are continually improving their knowledge base on these materials and are actually working with doctors as an important part of the eyecare team in educating patients’ about current technology.

Finally, ophthalmic technicians have begun to make International Vision Expo East their home for continuing education. And our Conference Advisory board, which includes members of the ophthalmological community, is making certain that the courses specifically presented for those individuals meet the rigorous requirements necessary for course credit.

International Vision Expo has become the one singular, continuing education venue in the United states where all of the educational courses are open to all members of the eyecare profession. Essentially, all courses are available for anyone. It is not uncommon to find ophthalmologists, optometrists and opticians sitting next to each other in several different courses. This is truly a unique opportunity to “expand your field of vision” through education and networking in the profession. WELCoME AGAin to ViSion ExPo EASt 2010!

KIrK L. sMICK, od, FAAoCHAIrMAN, CoNFErENCE AdVIsorY boArd

Meet the members of the Conference Advisory board who have been actively involved in the development of this year’s continuing education meeting:

TO VISION EXPO EaST 2010WELCOME

CONfErENCE adVISOry BOard

Jenean Carlton, AboC, NCLC

Edward deGennaro, MEd, AboM

Mark dunbar, od

david Edwards, Ldo, Abo, NCLE

Andrew Gurwood, od

richard Madonna, od

Jack schaeffer, od

Peter shaw-McMinn, od

Kirk smick, od, FAAo, Chairman

richard soden, od

Michael Ward, MMsc, FAAo

Vincent Young, Md

guaranteed to boost your profit margin and improve efficiencies.

EXCLuSIVE COurSES yOu WILL ONLy fINd aT VISION EXPO

Your customers and patients are cautiously rebuilding their confidence in the economy. They are actively seeking leadership, innovation and value. Vision Expo offers exclusive courses that teach you how to harness that energy and translate it into immediate, measurable results.

With show-exclusive manufacturer discounts and value-laden conference registration packages, your trip to Vision Expo is guaranteed to more than pay for itself. Choose the pricing tier that fits your needs:

• Standard Packages for individuals

• Total Office Packages for each member of your team

• A La Carte options that provide maximum flexibility to focus on a specific area of interest

• Other optometric conferences charge $300–$500 for registration fees before you even purchase one course. Compare the Vision Expo value!

HOW WILL VISION EXPO HELP yOu rEBuILd yOur BuSINESS aHEad Of THE ECONOMIC rECOVEry?Work SMArtEr not hArdEr, inCrEASE EffiCiEnCy And AVoid CoStLy MiStAkES

oPtiCAL boot CAMP® trAininG SESSionSThe exclusive and popular optical boot Camp new dispenser immersion programs make their return.CourSE 1110

optical Boot Camp® Level 1 — immersion training for new dispensers

CourSE 4110

optical Boot Camp® Level 2 — top gun

ALLiEd hEALth PErSonnEL EduCAtionCourSES 3202, 4212

do you need to renew your licensure for JCAHPo or learn how to become a high-performance ophthalmic technician? Vision Expo offers continuing education courses that have been submitted to JCAHPo for accreditation.

oCuLAr SurfACE SoCiEty of oPtoMEtry dEbutCourSE 2416

osso debuts this exclusive course. Join top educators for a comprehensive dry eye diagnosis and management seminar that will cover all aspects of diagnosis and treatment strategies.

oPtoMEtriC rEtinA SoCiEtyCourSES 3116, 3216, 3316, 3416

The optometric retina society debuts these exclusive courses. Join top educators for seminars that will cover the diagnosis and management of retinal disorders.

LunCh With thE ExPErtS roundtAbLECourSE 3008

Have lunch with members of International Vision Expo’s Conference Advisory board to discuss critical topics in an intimate roundtable environment.

frAME buyEr’S CErtifiCAtE ProGrAMCourSES 1104, 1214, 2103, 2303, 3106, 3108, 3403, 4114

Maximize your dispensary’s profit potential. Upon completion of 8 Frame buyer continuing education hours, you will be awarded a Frame buyer’s Certificate. Hours may be combined over multiple years.

diAbEtES EduCAtionCourSES 1112, 1212, 2313, 4308

Attend these exclusive courses and learn the latest on diabetes.

StudEnt SESSionSCourSE 3013

What Choices are there after graduation and How do i get there?NYsoA and PoA present a two-hour presentation for optometry students who are thinking about what they will do after they graduate.

E-tEChnoLoGyCourSES 1204, 2202, 2314, 3104, 3304, 4208, 4214

Attend these exclusive courses to keep pace with the future of e-technology software and the Internet so you can be on the cutting edge.

E-tEChnoLoGy LiVE dEbAtECourSE 2208

the great debate: is it time to Sell Eyewear on the internet?This “great debate” will explore the pros and cons of selling eyewear on the Internet. Come with your most critical questions for our panel of experts.

boot CAMP WorkShoPSCourSES 3206, 3306, 3406, 4106, 4206, 4306

basic, hands-on instruction on frame adjusting and repair, taking accurate spectacle measurements and basic lensometry.

frEE kEynotE addrESSESPresented in the medical & Scientific theater, booth mS1274 inside the Exhibit Hall.

ViSionoMiCS® AddrESSFrIdAY, MArCH 19, 4:00 PM–5:00 PM

Neil Gailmard, odUnderstand how to analyze the eyecare practice as a business. CourSE 24MS

Become the CEo of your Practice: manage People, Process and Expenses

hEALth CArE rEforMSsATUrdAY, MArCH 20, 1:00 PM–2:00 PM

William Applegate, senior Policy Advisor, Public Policy and Government AffairsCapitol Hill is making headlines

with health care reform. Learn the current status, what it means to the optical community, and preparations you need to start implementing today.

CourSE 30MS

obama’s Health Care Plan: making Sense of new reforms

SoCiAL MEdiALearn the basics of social media to discover how to get your business more involved.CourSE 2202

Social networking 101 — What the tweet is facebook?

CourSE 4214

growing your Practice using Social media Sites Like facebook

nEW! ShAMroCk fEStSaturday, march 20, 5:00 Pm–6:00 Pmods will receive a special invitation to this new event. Enjoy free beer and wine, live Irish music and a photo memento. Presented in the Medical & scientific Theater, booth Ms1274 inside the Exhibit Hall. 3rEGIsTEr TodAY, CALL 1.800.811.7151 or VIsIT WWW.VIsIoNExPoEAsT.CoM2 E x PA N d Y o U r F I E L d o F V I s I o N I N T E r N AT I o N A L V I s I o N E x P o & C o N F E r E N C E

CONTINuINg EduCaTION

PL ATINUM

SPONSOrSInternational Vision Expo gratefully acknowledges these companies for their support of the Continuing Education Program. These sponsors play a vital role in allowing us to provide the highest level of education possible. However, please note that the sessions and speakers have been selected using strict guidelines and are not a commercial sales opportunity.

GoLd

sILVEr

Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying

The Vision Council’s programs help you enhance your

career, your practice and your community’s vision health.

For more information, visit www.thevisioncouncil.org.

Frame Buyer’s CertificateChoose 8 hours of courses to receive

your Frame Buyer’s Certificate

co-sponsored by Eyecare Business

Thursday, March 26 Friday, March 27

1:00 pm – 3:00 pm>> Eyewear Pricing Strategies Course 1110

10:15 am – 12:15 pm>> Manage Your Frame Board – Don’t Let It Manage You Course 2210

2:00 pm – 3:00 pm>> Frame Technology & Design – What’s New, What’s Now Course 2309

3:15 pm – 5:15 pm>> Want Vs. Need – Creating Eyewear Desire Course 2411

Saturday, March 28

9:45 am – 11:45 am>> Power Panel – Managing Blind Dates And Breakups Course 3208

12:45 pm – 2:45 pm>> Power Panel – Retail Merchandising Course 3308

12:45 pm – 2:45 pm>> Professional Retailing For Eye Care Professionals Course 3307

Sunday, March 29

12:15 pm – 2:15 pm>> Retail Formulas and Financials for the Optical Dispensary Course 4311WHaT IS yOur arEa Of INTErEST aT ViSion ExPo EaSt?

faSHionyOur fOCuS?

IS LEnS INTErESTEd IN

tECHnoLogy?

mEdiCaL BuSinESSNEEd INNOVaTIVE WaNT SaVVy

EyECarE? SoLutionS?

• see international designers you won’t find anywhere else

• Add chic accessories to boost incremental income

• Preview new product launches, licenses and lines

• Access show-only pricing to maximize your dispensary’s revenue potential

• shop the hot Galleria and the couture Underground

• Apply innovations in contact lens and anterior segment science

• Manage efficient and profitable diagnostic technology

• Investigate opportunities to add or expand low vision care

• Upgrade software to streamline your patient care systems

• Implement Pharma knowledge to effectively manage ocular conditions

• Understand revolutionary advances in lens designs

• Adapt efficient solutions to streamline your workflow and increase productivity

• Integrate high tech products to ensure risk-free processing of modern materials

• Compare a broad selection of tools and supplies with show-only pricing

• Explore practice management solutions

• Learn more about the frames and accessories you sell and transfer that knowledge into higher profits

• breathe new life into your inventory with unique designers your customers can’t find anywhere else

• build stronger relationships with accessible sales consultants and business owners

• Combine classroom learning and leave Vision Expo with a full toolbox to keep your business flourishing

4 E x PA N d Y o U r F I E L d o F V I s I o N I N T E r N AT I o N A L V I s I o N E x P o & C o N F E r E N C E 5rEGIsTEr TodAY, CALL 1.800.811.7151 or VIsIT WWW.VIsIoNExPoEAsT.CoM

LEArNING oUTCoMEsProgram is subject to change

As the economy recovers, the rules of your business continue to evolve. international Vision Expo has

strengthened its commitment to provide you with all of the necessary tools to rebuild your business

utilizing technology, efficiency, management and skill-building, and is the only continuing education

program to offer this extensive business curriculum.

details can be found throughout this brochure and at www.visionexpoeast.com.

Vision Expo continues to be the most comprehensive provider of continuing education for ECPs and retailers. if you are looking for a better way to run your business, sign-up for Vision Expo’s business Solutions courses including:

outside the classroom, the Vision Expo exhibitors support your learning by showcasing every category of products, services and technologies, together under one roof. And some of the most valuable information-sharing will happen in casual conversations as you network with you peers. You simply cannot replicate the impact that International Vision Expo and Conference will have on your bottom line.

PLuS 20 ViSionoMiCS® hourS And So MuCh MorE! For complete details visit www.visionexpoeast.com and click on the business solutions Icon

fEAturEd EVEntS foCuSEd on uniquE buSinESS SoLutionS:

• Visionomics®

• social Networking

• E-Technology

• optical boot Camp®

• boot Camp Workshops

• Frame buyers Program/ Inventory Management

• Lunch with the Experts

• the great debate: Is It Time to sell Eyewear on the Internet? bring your questions and opinions, no matter which side you are on

• ViSionomiCS® kEynotE: become the CEo of Your Practice: Manage People, Process and Expenses, Neil Gailmard, od, held in the Medical & scientific Theater

• Social networking: social Networking 101: What the Tweet Is Facebook? and Growing Your Practice Using social Media sites Like Facebook

• E-tECHnoLogy: From electronic eyewear selection to patient management database systems to the future of electronic health records — 9 hours of courses offered

VISION EXPO INTrOduCES

TO HELP yOu rIdE THE rEBOuNd TO SuCCESSBuSINESS SOLuTIONS THUrsdAY, MArCH 18

1111 rooM 111:00 PM–3:00 PM TWo HoUrs

a forensic Study to assist you in understanding your ProfitabilityJay binkowitz, optometric Consultant

• Identify and classify your operational expenses• Evaluate and standardize your information• Determine your true operational costs and

profitability separated into professional vs. dispensary

• Understand an actual practice forensic study

1211 rooM 113:15 PM–4:15 PM oNE HoUr

review-Based Staff Compensation Strategies and BenchmarksJay binkowitz, optometric Consultant

• Gain a better understanding of the benefits of review-based compensation

• Create a reward-based compensation system for the entire staff

• Design job elements based on responsibilities along with clear direction on how to evaluate and reward performance


How to implement disney® management into your PracticeMark Wright, od

• Utilize practice demographic information• Create a usable service theme• Implement service standards• Utilize staff, setting and policies to deliver the

service theme• Integrate it all together

FrIdAY, MArCH 19

2111 rooM 118:30 AM–9:30 AM oNE HoUr

a Comprehensive Look at Pricing Strategies/fee StructuresLaurie Pierce, AboM, NCLC

• Contrive three pricing strategies for ophthalmic lenses

• Understand tier pricing for Rx and non-Rx frames• Label tier pricing based on practice demographics• Market bundled packaging to patients• Create a dialogue to deliver packaging information

in a precise manner

2211 rooM 119:45 AM–11:45 AM TWo HoUrs

99 marketing techniques for your PracticePeter shaw-McMinn, od

• Recognize what marketing techniques have been used in the past

• List new marketing techniques to use in the office• Develop a marketing plan using these techniques• Differentiate between internal and external

marketing• Identify marketing techniques to use throughout the

patient exam experience• Use a marketing calendar to lay out your marketing

plan


a Systems approach for Prescribing and dispensingPeter shaw-McMinn, od; Mark Wright, od

• Justify the value of AR to self/patient• Develop an in-office system to increase patients’

compliance with AR usage post-prescribing• Calculate the economics of Rx-ing AR

24MS booth MS1274 in Exhibit hALLLoCAtEd in MEdiCAL & SCiEntifiC thEAtEr

4:00 PM–5:00 PM oNE HoUr

frEEkEynotE addrESSBecome the CEo of your Practice: manage People, Process and Expenses

Neil Gailmard, od• Understand how to analyze the eyecare practice as

a business• Design a plan for improved staff management

including increased delegation• Be able to compare practice expense categories with

national norms

sATUrdAY, MArCH 20


E-Prescribing and incorporating Emr into your PracticeMark Wright, od

• E-prescribe• Avoid the minefields of EHR• Identify the EHR that best matches the features

needed


retaining Valuable EmployeesCraig Thomas, odPlease refer to Web site for learning objectives.


five Ways to increase ProfitsModerator: Peter shaw-McMinn, odPanelists: Carole burns, od; Neil Gailmard, od; Gary Gerber, od

• Identify ways to improve the efficiency of offering vision care

• List strategies to control expenses• List strategies to increase the revenue per patient• Provide services and products that provide value to

the patient• Build the practice by drawing new patients and

retaining former patients• Communicate the benefits of what you have to offer


instrumentation: developing your Wish List and making it HappenNeil Gailmard, od

• Understand the clinical and optical benefits of the major instruments available for eyecare practice

• Know how to maximize the practice building and billing aspects of instrumentation

• Develop a plan to prioritize the acquisition of new instruments

sUNdAY, MArCH 21


the great debate: Staff management tacticsModerator: Peter shaw-McMinn, odPanelists: Mark Wright, od; Neil Gailmard, od; Gary Gerber, od

• List strategies for hiring the right person for the job• Develop a strategy for training staff• Identify ways to motivate each staff member• Provide leadership for the staff• Deal with typical staffing issues which may arise• Build an effective, happy team


Cheap marketing that Pays off Big timeGary Gerber, od

• Learn when to implement marketing initiatives • Learn low-cost marketing strategies• Learn how to measure results of your marketing

efforts


use the medical model and advanced technology to improve Patient Care and ProfitsCraig Thomas, odPlease refer to Web site for learning objectives.

Join intErnationaL ViSion ExPo & ConfErEnCE ON THESE SITES TO QuaLIfy fOr SPECIaL OffErS

67rEGIsTEr TodAY, CALL 1.800.811.7151 or VIsIT WWW.VIsIoNExPoEAsT.CoM

oPtoMEtriS tS/oPhthALMoLoGiS tSProgram is subject to change

LEArNING oUTCoMEsoPhthALMiC ProfESSionAL S — oPtiCiAnS/PArAS/S tAff

Program is subject to change

LEArNING oUTCoMEsoPtoMEtriS tS/oPhthALMoLoGiS tS


LEArNING oUTCoMEs


Life on the EdgeKatherine Mastrota, od

• Review eyelid anatomy and physiology

• Appreciate changes in the eyelid margin associated with ocular surface and other eyelid disease

• Understand the pathophysiology of meibomian gland dysfunction


anterior Segment disease grand roundsGary E. oliver, od

• Current protocols for treating various anterior segment disease entities

• The most appropriate medication to use for a featured anterior segment disease entity

• Alternative medications or treatments if the primary treatment fails for a specific anterior segment disease entity

• Indications for additional medical laboratory testing or scans when managing various anterior segment disease cases

• Appropriate follow-up care plan for each anterior segment disease entity presented

• Potential complications of the anterior segment disease cases presented


developing a diabetes Specialty within your optometry PracticeA. Paul Chous, MA, od, FAAo

• Describe the needs of patients with diabetes• Understand the needs of other health care providers

and techniques for working collaboratively and knowledgeably on the diabetes care team

• Describe some strategies for creating a diabetes friendly optometric practice

• Describe evidence with respect to nutritional and nutraceutical management of diabetes and diabetes related eye disease

• Discuss the merits and practical use of in-office blood glucose testing

• Describe how to critically evaluate the overall diabetes management plan


glaucoma grand roundsMitch dul, od; richard Madonna, od

• Understand how the results of clinical trials in glaucoma can be utilized in the care of your patients

• Understand the interpretation and utilization of imaging devices in glaucoma

• Recognize the limitations of structure-function integration and understand how this affects the management of the patient with glaucoma

• Consider functional disability and quality-of-life measurements when managing glaucoma

• Learn the most recent studies regarding oxygen and corneal physiology

• Study market trends in SiHy fitting• Learn the most common challenges and

complications of SiHys• Learn how to differentiate yourself as a contact lens

specialist by utilizing the latest technology


What’s new in EyecareModerator: Peter shaw-McMinn, odPanelists: richard soden, od; richard Madonna, od; Jack schaeffer, od

• Be aware of new technologies and practices developed in the past few years which can result in improved patient care

• Know how to access more information on the new technologies and practices

• Recognize how these new technologies and practices can be used in the clinic to improve patient care

• Make a decision whether to apply these new technologies and practices into their clinic

• Consider the financial ramifications of purchasing new instrumentation and providing new services

• Communicate the benefits of the new technology and services to the patient


migraine: important aspects of its diagnosis and managementArranged through the cooperative efforts of COVD and NYSOAdiane Adamczyk, od

• Provide an overview of the various types of migraines

• Review the danger signs of a migraine• Review the differential diagnosis of migraines• Discuss the diagnostic testing for migraine patients• Review the management of migraine patients as it

relates to the eyecare practitioner• Provide critical analysis of the patient history and

presentation as it relates to migraines and their differential diagnosis


macular Protective Pigment density and amddavid C. Eldridge, od

• Educate attending doctors of the latest findings related to AMD risk factors, the importance of early diagnosis, as well as potential treatment options

• Provide attendees information to educate their patients on the importance of regular examinations

• Discuss peer review publications bringing attendees up to date on the latest research in risk factor analysis

• Review new technologies that allow more comprehensive exams over time for their patients

THUrsdAY, MArCH 18


Cases from the ErGary E. oliver, od

• Current protocols for treating various ocular disease entities

• The most appropriate medication to use for a featured ocular disease entity

• Alternative medications or treatments if the primary treatment fails for a specific ocular disease entity

• Indications for additional medical laboratory testing or scans when managing various ocular disease cases

• Appropriate follow-up care plan for each ocular disease entity presented

• Potential complications of the ocular disease cases presented


genomics in optometryJerry rapp, Phd

• Understand the molecular mechanism of visual excitation

• Understand how mutations in rhodopsin impede its function and result in ADRP

• Relate the type of mutation in rhodopsin to the severity of disease as measured by deficits in visual function

• Appreciate the role of genetic counseling in families with ADRP

• Contrast rhodopsin mutations resulting in ADRP with those producing congenital night blindness


the Latest and greatest drugs for treating diabetes: What you know may Save/Extend your Patients’ LivesA. Paul Chous, MA, od, FAAo

• Understand insulin and glucose homeostasis• Describe the pathobiology of diabetes-related

microvascular and macrovascular complications and the primacy of blood glucose control

• Describe the major classes of conventional diabetes agents, their mechanisms of action, effect on HbA1c and contraindications

• Describe the MOA, efficacy and side effects of the newest diabetes agents

• Develop the ability to critically analyze the diabetes treatment plan

• Help solve real world blood glucose problem


Clinical Considerations with Silicone Hydrogel LensesJohn scibal, od

• Review history of contact lens development• Understand the science of lens technology

• Recognize the limitations in measuring progression in glaucoma and understand the rationale behind the newest software to help measure progression

• Improve your ability to manage patients with glaucoma


unborn at risk? topical medications for the EyeMilton Hom, od

• Learn about stages of pregnancy and the unborn• Learn about differences between lactation and

pregnancy risks• Understand treatment of anterior segment disease

and relation to pregnancy


offer Better Vision to your Patients by Correcting Higher order aberrations with Contact LensesPeter shaw-McMinn, od

• List four ways in which wave front technology can be used to better manage patient conditions

• Recognize ocular conditions that can benefit from these new technologies

• Describe how lower and higher aberrations blur images

• Explain how to use an aberrometer to exam for higher order aberrations

• Correct higher order aberrations using Wavetouch contact lenses

• Determine the effect on your practice of utilizing wavefront technology


Presbyopes in your PracticeJohn scibal, od

• Understand the untapped Presbyopic market and its potential impact on your practice

• Review studies comparing monovision and multifocal fits

• Learn the optics of multifocal contact lenses and the nuances of fitting them


use Wavefront technology to improve your Patients’ VisionPeter shaw-McMinn, od

• Describe how lower and higher aberrations blur images

• Explain how to use an aberrometer to exam for higher order aberrations

• Develop office protocol for prescribing iZon lenses• Position iZon lenses to patients• Be aware of the emergence of contact lenses

designed to correct higher order aberrations


using retinal Cameras as Screening and diagnostic toolsMurray Fingeret, od

• Role retinal photography may play in the evaluation of individuals for glaucoma

• Role retinal photography plays in the management of eye disease

• Methods to perform retinal photography


understanding the new antibiotics ii: anti-inflammatoryMilton Hom, od

• Diagnosis and treatment of lid disease, rosacea and blepharitis

• Anti-inflammatory effects of antibiotics• Ocular dermatological disorders

Hands-On Experience Latest Devices Low Vision Insight On Patient Management Exclusive Hands-On Experience Latest Devices Low Vision Insight Patient Management Exclusive COPE Latest Devices Low Vision Insight Patient Management Exclusive COPE Hands-On Experience Insight Patient Management Exclusive COPE Hands-On Experience Latest Devices Low Vision Insight Management Exclusive COPE Experience Latest Devices Low Vision Insight Patient Exclusive COPE Hands-On Experience Latest Devices Low Vision Insight Patient Management COPE Hands-On Experience Low Vision Insight Patient Exclusive Hands-On Experience Latest Devices Insight Patient Management Exclusive COPE Hands-On Experience Latest Devices Low Vision Management Exclusive COPE Hands-On Experience Latest Devices Low Vision Insight Patient Exclusive COPE Hands-On Experience Latest Devices Low Vision Insight On Patient Management Exclusive COPE Hands-On Experience Latest Devices Low Vision Insight On Patient Management Exclusive COPE Hands-On Experience Latest Devices Low Vision Insight On Patient Management Exclusive COPE

Speaker Lou Lipschultz, ODSpeaker Rebecca Kammer, OD

Friday, March 19

8:30 am to 9:30 am>> The Economics of Primary Low Vision Care Course 2104

2:45 pm to 3:45 pm>> 10 Tools and Tips to Growing Your Low Vision Practice Course 2304

9:45 am to 11:45 am>> Demystifying Low Vision: A Guide for Examination and Prescribing Course 2204

4:00 pm to 6:00 pm>> Low Vision Case Management: Overcoming Patient Objections Course 2404

Learn About

Low Vision

The Vision Council’s programs help you enhance your career, your practice and your community’s vision health. For more information, visit www.thevisioncouncil.org.8 E x PA N d Y o U r F I E L d o F V I s I o N I N T E r N AT I o N A L V I s I o N E x P o & C o N F E r E N C E

oPhthALMiC ProfESSionAL S — oPtiCiAnS/PArAS/S tAffProgram is subject to change



LEArNING oUTCoMEs

FrIdAY, MArCH 19


the Economics of Primary Low Vision Carerebecca Kammer, od; Lou Lipshultz, od

• Gain an overview of the financial aspects of incorporating low vision into a primary care practice

• Learn the specific benefits, return on investments, and tips on coding and billing for primary low vision care

• Review economic management concepts such as device pricing structure and the incorporation of nutriceuticals

2107 $50 member/$100 non-member rooM 078:30 AM–11:30 AM THrEE HoUrs

medical Coding and BillingCharles stuckey, od; Joanne Cope, od

• Extensive knowledge via detailed data of the optometrist’s role in medical eyecare

• Components included in a third party payer master plan

• Detailed knowledge for coding/billing requirements for medical eyecare claims


grand rounds of Cases detected with Sd oCt But missed with tm oCtJerome sherman, od, FAAo

• Differences between SD OCT and TM OCT• Various conditions detected with SD OCT but missed

with TM OCT • Ways of utilizing TM OCT to minimize the cases

missed


the differential diagnosis and treatment of the Pediatric red EyeArranged through the cooperative efforts of COVD and NYSOAIda Chung, od

• Develop differential diagnoses for a pediatric patient presenting with a red eye

• Recognize serious, vision-threatening red eye disorders requiring co-management

• Know the pediatric safety profile of commonly prescribed topical ophthalmic drugs


antioxidants and Human VisionJeffry Gerson, od

• Become familiar with different antioxidants• Become familiar with how different antioxidants

affect the eyes• Formulate a plan on how to use antioxidants to help

patients with their vision based on science


Prk: What, Where and Why?derek Van Veen, od, Ms

• Indications for PRK• Intra-operative techniques• PRK post-operative management


advances in optometric Care for maximizing Premium ioL Patient outcomesdouglas devries, od; Charlie Ficco, od

• Discuss the non-surgical options for patients dissatisfied with their eyesight after refractive IOL implantation

• Increase patient visits through long-term follow-up and refractive management

• Help prepare patients for secondary surgery, if necessary


Preparing the ocular and Lens Surfaces for Successful Contact Lens WearMilton Hom, od

• Learn what it means to prepare the lens and ocular surfaces

• Learn how to use predictive risk factors for CL-related dryness

• Learn how to optimize combinations of patient, lens and care solutions to minimize lens-related dryness


demystifying Low Vision: a guide for Examination and Prescribingrebecca Kammer, od; Lou Lipshultz, od

• Overview of the basics of the low vision exam• Points of referral when the patient presents with

highly complex issues• Tips to getting started in low vision kit• Update on optical devices, when to prescribe based

on patient goals• How to review prescribing strategies for maximum

success• Examples of patient treatment and management

using sample video cases and audience interaction


dry Eye vs. Contact Lens dry Eye: is the only difference the Lens?Kelly Nichols, od, MPH, Phd

• Identify the similarities and differences between dry eye and contact lens dry eye

• Understand the current diagnosis algorithms for dry eye and contact lens dry eye

• Discuss the current management paradigms for dry eye

• Analyze “best practice” for making changes to lenses and solutions in a contact lens dry eye patient

• Discuss emerging treatments in the FDA approval process and technology for dry eye

• Discuss new lens materials which may impact contact lens dry eye


masquerade Syndromes: Binocular Vision vs. PathologyArranged through the cooperative efforts of COVD and NYSOAJim Thimons, od

• Differentiating signs and symptoms of disease vs. binocular vision disorders

• Using case examples of overlap in signs and symptoms that may co-exist in disease and BV disorders

• Implementing management strategies for these types of cases





LEArNING oUTCoMEs

• Learn how to put this information to use in optometric practice and help patients lead healthier and more productive lives

• Discuss with whom to correspond regarding our diabetic patients, and what type of correspondence is appropriate


technology within a technology oriented officeLorie Lippiatt, od

• Understand current federal legislation and the push to electronic medical records

• Understand the technologies currently available for integration

• Understand the methods of integration, and how to maximize efficiencies in the office using integrated technology


dry Eye and Lid disease — Should We Be more Proactive?John schachet, od

• Teaching the global features of dry eye• Discussion of current diagnostic practices and tests• Discussion of meibomitis and lid issues • Discussion of current management options along

with relevant studies


modern management of Blunt traumaMarc Myers, od, FAAo; Andrew Gurwood, od

• Identify common mechanisms of ocular blunt trauma• Identify the most common sequelae of blunt trauma• Presentation of the most current treatment of ocular

trauma


Low Vision Case management: overcoming Patient objectionsrebecca Kammer, od; Lou Lipshultz, od

• Overview of the case management processes for primary low vision care in the full spectrum optometric office

• Prescribing options for optical, video and non-optical devices

• Overcoming patient objections when presenting treatment options

• Analysis and discussion of case management using video examples

• Considerations for financial management integrated with the optimal prescribing options

e-teCHnoloGY


Controversies in retinal Care (He Said: She Said)diana shechtman, od; Jeffry Gerson, od

• Learn about contemporary diagnostic equipment• Understand the relevance of this equipment in

different types of practices• Understand the differences in capabilities and

responsibilities of different practices• Discuss some current research and how it affects the

average practitioner• Discuss the importance of consistency and methods

for treatments of retinal disease• Learn from case examples what is important to both

patients and practitioners in appropriate care of retinal diseases


Posterior Corneal disordersCraig Thomas, od

• Review the modern model of corneal anatomy

• Review the normal structure and function of the corneal endothelium

• Review the various primary and secondary corneal endotheliopathies

• Review the clinical signs and symptoms of corneal disease

• Review examination techniques such as biomicroscopy, corneal pachymetry and specular microscopy

• Review the interpretation of specular endothelial photomicrographs

• Review the treatment options for posterior corneal disorders


Preparing the ocular Surface for the ideal Surgical outcomeWilliam Tullo, od, FAAo; Jim owen, od

• Causes of patient dissatisfaction with cataract and refractive surgery

• Factors that contribute to quality of vision (QOV)• Role of the patient’s tear film in QOV• How to measure/evaluate the tear film• How to fix a damaged or diminished tear film• Benefits of developing a dry eye sub-specialty

practice


ocular drugs for the new EconomyMilton Hom, od

• Learn about drug company programs offered to disadvantaged patients

• Learn about differences between conventional and alternative treatments

• Understand treatment and diagnosis of ocular allergy

• Learn about costs related to glaucoma treatment• Understand the diagnosis of dry eye subtypes• Learn about costs related to dry eye treatments


10 tools and tips to growing your Low Vision Practicerebecca Kammer, od; Lou Lipshultz, od

• Strategies for practice growth • Professional development, marketing and networking• Common mistakes and successful strategies in

primary care low vision


adding Sports Vision, Vision therapy, Low Vision and other Specialty Practice nichesCarole burns, od

• Analyze your practice to determine which populations you currently serve and which populations are underserved

• Identify the perfect niche to add to your practice• Identify how to market the niche practice to current

patients and new patients


the five myths of masking astigmatismJohn scibal, od

• Examine prevalence and distribution of astigmatism in the population

• Learn the effect of astigmatism on visual performance

• Point out the most common reasons OD’s avoid toric fitting, and point out their inaccuracy

2313 rooM 132:45 PM–5:45 PM THrEE HoUrs

diabetes: an inside LookA. Paul Chous, MA, od, FAAo; Jeffry Gerson, od

• Discuss the basic pathophysiology of diabetes and systemic treatments

• Discuss important systemic factors in diabetes and how they affect the average optometrist

• Discuss landmark studies, both systemic and ophthalmic, that have shaped the current standard of care

• Briefly discuss ocular complications besides retinopathy

• Discuss classification of diabetic retinopathy and clinical trial based treatments

• Discuss current strategies and ongoing clinical trials in regards to systemic treatment

• Discuss current strategies and ongoing trials in regards to ocular treatment

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LEArNING oUTCoMEs


Headaches, dry Eye, Eyestrain: Building new Practice Profit CentersJeff Krall, od

• Understand the mechanism that can trigger headaches and the relationships associated with dry eyes and eyestrain


the keys to Success in Buying and Selling an independent Practicebob schultz

• Overcome obstacles to sale; finding common ground between buyers and sellers

• Understand how to value your practice• How to go about transitioning your practice

3113 $50 members/$100 non-members rooM 138:30 AM–11:30 AM THrEE HoUrs

medical Coding 2010: What Every optometrist needs to knowrichard soden, od

• How to appropriately code eyecare services• ICD/CPT changes for 2010• New trends in coding• 99000 vs. 92000 codes — when to use them• Appropriate documentation• Use of LCD’s• “Cert” process• ICD-9 update• ICD-10 is coming• Use of special ophthalmological codes


Computerized refractionNeil Gailmard, od, MbA, FAAo

• Understand the relative accuracy of technician refraction using computerized refraction systems

• Know how computerized refractions systems work and how they differ from standard phoroptors

• Learn the practice management advantages of computerized refraction


advanced Corneal mapping: WaveScans and topographiesAndrew Morgenstern, od

• Discuss different corneal mapping technologies (wavescans and topographies) and why they are completely necessary to refractive surgery and general optometric practice

• Discuss advantages and disadvantages of each technology and identify which patient requires each testing device for proper diagnosis

• Provide evidence-based data on each device on ability to assist in early detection of corneal disease

• Compare normal vs. abnormal subjects for better understanding of disease and refractive surgical risk

• Show how to interpret many different disease states from different maps to properly treat

• Provide case presentations of abnormal maps and discuss final diagnosis

• Discuss future technologies and devices coming to market


acquired Brain injury for the general PractitionerArranged through the cooperative efforts of COVD and NYSOAAllen Cohen, od, FAAo, FCoVd

• Define Acquired Brain Injury (ABI)• List the major and sub-categories of ABI• Describe the mechanico-pathophysiology of ABI and

the visual processing system• Have an understanding of processing of visual

information from the retina to the occipital cortex • List the most common visual and ocular sequelae

of ABI • Define Post Trauma Vision Syndrome (PTVS)


frEE

SPECiAL SyMPoSiuMWomen ask for direction — Leadership management for WomenPam boyd

• Better understand the role of leadership vs. the role of boss

• Feel more confident in your communication, learn to say no without guilt and learn why people are not “hearing” you

• Learn how to use praise and recognition without the backlash

• Have a model for successful coaching• Learn to avoid the pitfall of tolerating poor

performance• Learn productive and insightful interview techniques,

on-boarding practices and techniques for correcting and confronting problem associates

Not for Credit


Contact Lens Wear and Care: the Significance of the ocular SurfaceMile brujic, od; John schachet, od

• Elaborate on the causes of contact lens dropout• Discuss the prevalence of dry eye and its effect on

the contact lens patient• Facilitate diagnostic approaches to ocular surface

problems with contact lens patients• Discuss alternate approaches to matching the

diagnosis to the proper treatment of these ocular surface issues

• Discuss the effects of solutions in the never-ending battle to achieve contact lens wearing success

• Bring this all together in a clear, concise format for increasing practitioner success with contact lens patients experiencing any or all of these ocular surface problems


Current Concepts in ocular Surface disease: the dry Eye, Corneal dystrophy and Lid diseaseJack schaeffer, od; Kelly Nichols, od, MPH, Phd; Lyndon Jones, od

• Educate doctors on diagnostic evaluation of the dry eye

• Systemic causes of the dry eye• Evaluation forms • Ocular medications used for treatment• Systemic medications used for the dry eye• Show multiple photos of patients with a variety of

dry eye

sATUrdAY, MArCH 20


Structural and functional diagnostic tests used in the management of amddiana shechtman, od

• Describe the clinical features of macular degenerations

• Describe the basic principles of some of the new technological advancements in AMD (PHP and OCT)

• Understand our role in the management of the disease


oPtoMEtriS tS/oPhthALMoLoGiS tSProgram is subject to change





LEArNING oUTCoMEs

• Apply background knowledge to clinical tests for accurate diagnosis

• Understand the indications for retinal and glaucoma imaging and other adjunctive tests

• Using image registration and progression analysis to manage clinical decision making

• Understand the limiting factors in technology acquisition and implementation

3313 $50 members/$100 non-members rooM 132:45 PM–4:45 PM TWo HoUrs

the art of the deal: Practice transitions and associate relationshipsAlan Cleinman

• ODs will learn the difference between the four different types of deals

• Valuation methodologies will be explained• Market comparables will be shown as the standard

for benchmarking• Ways to explore the opportunities that are out there

will be explained• An outline of an actual transaction will be presented• The deal making process will be explored through

lessons learned


Post-operative Care for Laser Vision Correctionderek Van Veen, od, Ms; Andrew Morgenstern, od

• Identify and manage post-operative expectations and complications

• Emphasize post-operative dangerous infections (such as MRSA) that are increasing in our society


Clinical grand roundsron Melton, od; randall Thomas, od

• Case presentations of patients with eye diseases and a discussion of the diagnostic work up, diagnosis, treatment and follow-up care of these patients

• Actual cases of patients with eye diseases to gain more confidence in diagnosing and treating these common ocular diseases

• A clinical, practical discussion of the proper evaluation and differential diagnosis of eye diseases

• The components of a general ophthalmic evaluation • The additional testing options available to obtain the

best diagnosis• A clinical, practical discussion of the management

of eye diseases• An overview of various eye problems and their

characteristics• A discussion of the eye diseases and effect on visual

acuity


glaucoma Early diagnosisMurray Fingeret, od

• Importance of establishing an early diagnosis• Risk factors for developing glaucoma• Optic nerve signs of early disease• Visual field signs of early disease• Role of imaging and selective perimetry in

establishing timely diagnosis• Role of using multiple tests to confirm if early

damage is present


the diagnosis of retinal disease invisible to ophthalmoscopyMark dunbar, od, FAAo; Jerome sherman, od, FAAo

• Recognize occult retinal diseases not seen with ophthalmoscopy

• List traditional methods of functional testing to diagnose these diseases

• Introduce new technology and structural testing related to these diseases

3008 $50, includes lunch rooM 0812:00 PM–1:00 PM oNE HoUr

Lunch with the Experts roundtablesee page 26 for table topics and speakers.

• Have lunch with members of International Vision Expo’s Conference Advisory Board to discuss critical topics in an intimate roundtable environment

Not for Credit

3013 rooM 1312:00 PM–2:30 PM TWo ANd A HALF HoUrs

frEEWhat Choices are there after graduation and How do i get there?Moderator: Mitchell Horowitz, od

• Geared for optometry students who are thinking about what they will do after they graduate

• Hear from a panel of practitioners who practice in a variety of clinical settings

• Speakers will describe their current mode of practice and how they got there

• Legal issues facing new graduates will be covered by the NYSOA Legal Counsel

• Question and answer period will allow students to raise specific concerns they may have about their future careers as optometrists

Not for Credit, Lunch Provided; Registration is Required

30MS booth MS1274 in Exhibit hALLLoCAtEd in MEdiCAL & SCiEntifiC thEAtEr

1:00 PM–2:00 PM oNE HoUr

frEE

kEynotE AddrESSobama’s Health Care Plan: making Sense of new reformsWilliam Applegate, senior Policy Advisor, Public Policy and Government Affairs

• With so much focus on Capitol Hill regarding health care reform in America, this course will provide an in-depth understanding of the legislative process and the future of health care in America. What will be covered? What will be left behind? Find out what the future will bring and what it means for your business.

Not for Credit


oral Pharmaceuticals in Clinical optometric Practicerichard Madonna, od; Mitch dul, od

• Similarities and differences of topical and system drug therapy

• The latest information on the use of systemic therapy for dry eye

• The latest information on systemic treatment of ocular infection

• The uses, risks and contraindications of systemic steroid use in the treatment of ocular diseases

• The uses and abuses of systemic pain medication• The use of nutritional therapy in eye disease


new Horizons in glaucomaMurray Fingeret, od

• New instrumentation used to detect optic nerve damage

• New visual field instrumentation used to detect visual field loss early

• Role of ocular perfusion in the development of glaucoma

• New OCT technologies to analyze the anterior segment

• Evolving changes occurring in the medications available to treat glaucoma

• New methods to assess risk for individuals with ocular hypertension


Evaluating new technology for your Practice: glaucoma and retinal applicationsMark dunbar, od, FAAo; ben Gaddie, od

• Understand the retinal applications of new technology

• Understand the glaucoma applications of new technology

• Evaluate and reward staff performance• Describe incorporating medical testing into the flow

of the practice


reducing the Pressure on glaucoma decision-makingron Melton, od; randall Thomas, od

• Equip the doctor with a practical, clinical base of information regarding the management of glaucoma

• Provide overview of all aspects of a comprehensive glaucoma evaluation

• Give the doctor a better knowledge of how the glaucoma drugs fit into the treatment plan

• Motivate the doctor to continually read the literature in order to keep up with the quickly changing field of glaucoma

• Sharpen the clinician’s skills in diagnosing and medically managing glaucoma

• Lay out the responsibility the optometric community has in establishing itself as the primary care provider of glaucoma


the role of High tech Procedures in the diagnosis and management of retinal disordersJerome sherman, od, FAAo; Mark dunbar, od, FAAo

• Basic understanding of OCT• Understand how OCT has allowed the diagnosis

of conditions that were difficult to recognize with traditional examination techniques

• Understand the role of other technologies such as ERG and pattern ERG, ultrasound and Fundus autofluorecense in the diagnosis of retina disease


aspiring to Be a million dollar PracticeHoward braverman, od; david Nelson, od; Peter Liane, od

• How to maximize managed care plans• Identify staff functions• Teach private practice differentiation by explaining

the medical model• Describe staff measuring metrics

3115 rooM 158:30 AM–11:30 AM THrEE HoUrs

Practical Solutions for Common anterior Segment ConditionsModerator: Charles Ficco, odPanelists: Chuck Aldridge, od; ben Gaddie, od; Jim Thimons, od

• Common ocular surface disease• Pertinent treatment options for such cases• Progressive research in the field of ocular surface

disease• Treating common conditions of the anterior segment• Properly refer patients who need to be referred• Incorporate the information gained in your own

practice• Build a medical model optometric practice• Gain the most up-to-date information on new

pharmaceuticals• Properly counsel your patients when faced with

ocular surface disease conditions


Cirrus™ HD-OCT, now with software

version 4, gives you a new level of clinical

certainty. New features improve your ability to

identify pathology and track change over time.

• Anterior segment imaging provides visualization of the angle and central corneal thickness measurements. No add-on lens is required.

• Guided Progression Analysis (GPA™) for RNFL shows event analysis, trend analysis and a quantified rate of change.

• Enhanced HD raster scan adds highly detailed, qualitative assessment of the area of interest.

• RNFL AutoCenter™ aligns the TSNIT circle post acquisiton, resulting in repeatability SD of 1.2 µm*.

• RNFL and Macular Thickness Normative Data provide comparison of patient’s data to an age-matched normative database.

Cirrus HD-OCT Track change for confident glaucoma management.

Eye on OCT™ — The online OCT news and education resource from Carl Zeiss. Visit www.oct.zeiss.com for all the latest OCT news and updates.

Carl Zeiss Meditec, Inc. 800-342-9821 www.meditec.zeiss.com/us

*Data on file

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arl Z

eiss

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itec,

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09.




LEArNING oUTCoMEs


retinal grand roundsdiana shechtman, od; Joseph sowka, od, FAAo

• The use of various auxiliary tests in the diagnosis and management of retinal diseases

• Practical approach in the diagnosis of retinal disorders

• Appropriate management for various retinal conditions

• New treatment options for select vitreoretinal diseases

• Differential diagnoses for various retinal diseases• The systemic implications of vitreoretinal disease


Beyond Paperless: Eyeroute and mobil applicationsPhil Gross, od

• Examine real case studies using electronic health records

• Examine mobile applications which can help improve patient care

• Learn how testing and images can be managed electronically

• Understand EMR integration with testing and images

• Realize better, more efficient patient care while on the go


Clinical Laboratory testingdavid Krumholz, od

• Establish an appreciation of the interrelationship of ocular and systemic disease

• Investigate the differential diagnosis of certain systemic diseases which affect the eye

• Educate the primary care optometrist about certain blood tests used to evaluate patients with these diseases

• Enable the primary care optometrist to effectively communicate with other health professionals


the importance of nutrition and dry Eye Syndrome and macular degenerationdavid Nelson, od

• Identify key trends in primary eyecare and medical optometry

• Identify demographic trends that effect growth• Become familiar with eye disease statistics


understanding allergies to maximize treatment SuccessMile brujic, od

• Better understand the allergic response and its clinical manifestations

• Understand the implications of allergies and uncomfortable contact lens wear

• Understand the treatment options available


Evidence Based LasikAndrew Morgenstern, od; Jim owen, od

• This course covers many of the studies conducted by the United States Navy Medical Centers. The data evaluates different laser platforms and the reasons why certain technologies are approved for Navy pilots and NASA astronauts.

• Based on highly researched data, determine which laser platform is best suited for the U.S. Navy and NASA pilots

• Find evidence why Laser Vision Correction is so beneficial to military pilots and how the military improves with laser vision correction programs

• Use all of the U.S. Naval refractive surgery studies to help determine which are the best and safest technologies to use in civilian/non-military environments


ocular Potpourriron Melton, od; randall Thomas, od

• A practical, clinical base of information regarding the medical management of ocular disease

• Enhanced knowledge of ocular disease that will allow you to gain more confidence in new treatment options

• A better knowledge of where the newer ophthalmic drugs fit into the treatment plan

• Motivation for you to continually read the literature in order to keep up with the quickly changing field of ocular disease


What’s new in the management of Common retinal disordersdiana shechtman, od; Joseph sowka, od, FAAo

• Discuss recent clinical trials for existing treatment in vitreoretinal disease

• Apply to clinical practice diagnostic modalities for patient evaluation

• Recognize the systemic implications associated with vitreoretinal disease

sUNdAY, MArCH 21


redefining Quality of Vision: new technologies influencing Vision CarePaul Karpecki, od

• Recognize the types of advanced clinical technology available today

• Delve into recent and future therapeutics, diagnostics and surgical treatments

• Learn how these technologies can be incorporated into the optometric practice

• Learn how these technologies can and have helped in clinical trials for advanced treatments of ocular diseases

• See what future options remain for patients with certain ocular pathologies

• Answer your patients’ questions about new developments in anterior and posterior segment disease


Prevention of medical ErrorsJoseph sowka, od, FAAo

• Understand and avoid common causes of preventable medical errors that occur in optometric offices

• Understand how medical errors can lead to malpractice suits

• Understand root cause analysis


Current Perspectives in transient Vision Lossdavid Krumholz, od

• Define amaurosis fugax and recognize its significance as a predictor of systemic illness

• Identify other causes of transient visual loss besides amaurosis fugax

• Identify and understand the significance of retinal emboli

• Present the current medical and surgical management of patients with these conditions

• Understand how the imaging studies these patients may undergo function and what information they can provide

• Establish appropriate optometric management of patients with transient visual loss


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LEArNING oUTCoMEs

• Become familiar with the peri and post-operative course of these patients

• Manage these patients peri- and post-operatively• Recognize post-operative complications• Recognize your role in this type of ophthalmic

surgery


uveitis management: a Clinical approachCharles Ficco, od

• Be familiar with the classification and signs and symptoms of uveitis

• Feel comfortable in treating and managing cases which are amenable to treatment

• Feel comfortable in recognizing the cases of uveitis that need to be referred or co-managed


macular Pigment Carotenoids and Visual functionsherry bass, od

• List and describe the role of the macular carotenoids in protecting the retina

• Describe the principles of heterochromatic flicker photometry in the measurement of the density of macular pigments

• List the available nutritional supplements and when they should be prescribed


Cases from Joslin diabetes Clinic: an optometrist’s Point of ViewW. Lee ball, od

• Discuss the impact of Diabetes Mellitus in the U.S.• Recognize sentinel lesions of Diabetic Retinopathy• Classify clinical level of Diabetic Retinopathy and

Diabetic Macular Edema (DME)• Discuss nationwide clinical trials of Diabetic

Retinopathy and the impact on patient care• Describe relationships between A1C, blood pressure

and cholesterol on the development of Diabetic Retinopathy and DME

• Describe the impact of lifestyle choices, including diet and tobacco use, on the development of the Diabetic Retinopathy and DME


Contact Lens management of the Compromised Corneasusan resnick, od

• Understand the variety of conditions for which contact lenses may be used on a therapeutic basis

• Recall the physiologic and topographical characteristics of common clinical presentations of corneal irregularity

• Differentially select the most appropriate contact lens design based upon patient history and diagnostic testing

• Describe the lens-to-corneal fitting relationship of the chosen lens type in managing the particular corneal condition

• Discuss contact lens material characteristics as they relate to lens selection for specific corneal condition

• Understand the role of both empirical and diagnostic lens fitting in managing challenging corneas


Visual field Loss masquerading as glaucomasherry bass, od

• List the typical field defects seen in early, moderate and advanced stages of glaucoma

• Describe visual field defects seen in branch retinal vein occlusive disorders

• Describe visual field loss in the sector photoreceptor disorders

• Describe visual field loss in various hereditary macular diseases

• Describe visual field defects in specific optic nerve disorders and toxic retinopathies

• Explain how principles of diagnosis aid in differentiating the above etiologies of glaucomatous-type field loss from true glaucoma


infectious Control with HiVdavid Krumholz, od

• Present the required coursework in infectious disease control required for New York State Licensed optometrists

• Review how infectious diseases may be transmitted• Discuss strategies for reducing the potential for

disease transmission• Relate general principles of infectious disease

control to optometric practice• Discuss HIV infection• Discuss AIDS


When ods Become Emergency docsAndrew Gurwood, od; Marc Myers, od, FAAo

• Identify scene hazards• Prepare for attending to a patient by obtaining

consent and donning personal protective equipment• Identify the signs of shock• Employ the Heimlich maneuver• Identify the vital signs• Initiate life sustaining first aid for victims of

respiratory distress, diabetic emergency, stroke, syncopal episode, seizure and allergic emergency

• Be familiar with cardiopulmonary resuscitation (CPR)


therapeutic and Specialty applications of Soft Contact Lensessusan resnick, od

• Outline the multitude of roles soft lenses may play in the clinical management of corneal and ocular conditions

• Discuss the criteria for soft lens selection and design for the management of corneal irregularity

• Discuss the fitting of soft contact lenses for corneal dystrophies, degenerations and pain management

• Discuss other non-traditional uses of soft lenses, such as sports vision and color vision enhancement

• Understand the options and fitting of soft lenses for prosthetic use

• Outline the potential future applications of soft lens technology


Periocular malignanciesMarc Myers, od, FAAo; Andrew Gurwood, od

• Awareness of the most common periocular premalignant and malignant lesions

• Develop the ability to clinically identify the signs of the most common lesions

• Understand when to make the appropriate referral for treatment

• Awareness of current treatment options• Discussion of patient education to promote skin

cancer awareness• Discussion of treatment options that are being

investigated to manage skin cancer


Podcasting Primerrichard Clompus, od

• How to record your own podcasts• How to learn and subscribe to podcasts• How to educate your patients using podcasts


from Cornea to Cortex: the most Common Causes of Chief ComplaintsW. Lee ball, od

• Understand the treatment and management of corneal diseases, anterior chamber insults, crystalline lens pathologies, vitreous humor abnormalities, retinal disorders, optic nerve disorders and cortical insults


repairing retinal detachmentsdavid Krumholz, od

• Review indications for scleral buckle retinal surgery• View video of the actual surgical procedure

e-teCHnoloGY


The Pennsylvania Optometric Association

Friday, March 19 8:30 - 11:30 amMedical Coding and BillingCharles Stuckey, O.D. and Joanne CopeCourse 2107$50 members $100 non-members

Saturday, March 20 12:00 - 2:30 pmWhat Choices Are There After Graduation and How Do I Get There?Mitch Horowitz, O.D., Moderator Panel of ODs from POA and NYSOACourse 3013 (not for credit)Free, Lunch Provided

218 North Street, Harrisburg, PA 17101 (717) 233-6455 www.poaeyes.org

Courses Sponsored by POA

is proud to endorse

Vision Expo East

International

Vision Expo

Courses Not To Be Missed SponsoredbytheNYSOA

Saturday, March 20, 2010

Medical Coding 2010: What

Every Doctor Needs to KnowRichard Soden, OD8:30 am -11:30 am$50 member$100 non-member

What Choices Are There After Graduation and How Do I Get There?Moderator: Mitchell Horowitz, ODPanel of Practitioners12:00 pm - 2:30 pm Not for Credit, Lunch Provided, FREE

The Art of the DealAlan Cleinman2:45 pm - 4:45 pm$50 member$100 non-member

119 Washington Avenue Albany, NY 12210 (800) 342-9836 [email protected] www.nysoa.org

TheNYSOAisproudtoendorse

THUrsdAY, MArCH 18 optometrists/ophthalmologists

THUrsdAY, MArCH 18 ophthalmic Professionals (opticians/Paras/staff)

EXPErIENCE THE MOST

CoMPrEHENsIVE CoNFErENCE SErVINg aLL EyECarE PrOfESSIONaLS

ACCrEdITATIoN LEGENdA — Abo

N — NCLE

P — AoA Paraoptometric

J — JCAHPo

C — CoPE

T — TQ/CEE

NYS-D/CL — New York state optician – dispensing/Contact Lens

The accreditation is pending.The “pending CE approval” courses are being submitted to the accrediting agencies for consideration of approval — if the accreditation designation is NOT listed, the course is NOT being submitted to that agency.

CoNFErENCE UPdATEs• Course handouts are available online

prior to the conference. They will not be available onsite for pre-registered conferees. After you register for your courses, you will be able to print your own course handouts and bring them to the conference. Course handouts are also available online after the conference.

• You will no longer receive duplicate course tickets. You will now receive one ticket per course.

• After the conference, you will receive a letter verifying your course attendance. Please submit this letter to your state board/national accreditation agency for license renewal.

AboUT ACCrEdITATIoNThe accreditation designations serve as a

guide to assist you with course selections.

The courses listed are “pending CE approval.” Please refer to

www.visionexpoeast.com under the

Continuing Education tab for current CE Approvals. You can change a course selection after you register by calling Client services at 1.800.811.7151.

International Vision Expo is not responsible for courses that do not receive accreditation. do not assume that the courses you register for will be approved. You will not receive credit if you are late to a course. Course approval will also be available onsite in the Conference and registration areas.

MOrE COurSES, COVErINg MOrE TOPICS, THaN yOu WILL fINd uNdEr ONE rOOf, aNyWHErE ELSE IN THE WOrLd

1:00 PM– 3:00 PM

1115

What’s New in EyecareModERatoR:Shaw-McMinnPaNELists: Soden/Madonna/Schaeffer

1107

Cases from the ER

Oliver

1109Genomics in optometry

Rapp

1112the Latest and Greatest drugs for treating diabetes: What You Know May save/Extend Your Patients’ Lives

Chous

1113Clinical Considerations with silicone Hydrogel Lenses

Scibal

1116Migraine: important aspects of its diagnosis and Management

Adamczyk

Arranged through the cooperative efforts of NYSOA and COVD

C C, t C, t C C, N C

3:15 PM– 4:15 PM

1215

Unborn at Risk? topical Medications for the Eye

Hom

1207Macular Pigment density and aMd

Eldridge

1208 Life on the Edge

Mastrota

1209 anterior segment disease Grand Rounds

Oliver

This course is 3:15 PM–5:15 PM

1212 developing a diabetes specialty within Your optometric Practice

Chous

1213Glaucoma Grand Rounds

Dul/Madonna


1216 offer Better Vision to Your Patients by Correcting Higher order aberrations with Contact Lenses

Shaw-McMinn

C C C C C

4:30 PM– 5:30 PM

1307Presbyopes in Your Practice

Scibal

1308 Use Wavefront technology to improve Your Patients’ Vision

Shaw-McMinn

1312 Using Retinal Cameras as screening and diagnostic tools

Fingeret

1316Understanding the New antibiotics ii: anti-inflammatory

Hom

C, N C C C C, t C

1:00 PM– 3:00 PM

110225 top tips for success from the Front office

Taylor/Clemens

1103Controversies in Contact LensesModERatoR:WardPaNELists:Caroline/Hom

1104FRaME BUYERs PRoGRaMLow Cost, High Return Marketing and Merchandising

Gibb

1110optical Boot Camp® Level 1 — immersion training for New dispensers

Young/Elkin

$199/$219

This course is 10:00 AM–1:00 PM and continues 2:00 PM–5:00 PM

Not For Credit

1114advanced PaL technology Update

Pierce

a N, NYs/CL, J, C, P a a, NYs/d

3:15 PM– 4:15 PM

1202New Photochromic technologies

Carlton

1203delivering a Nordstrom’s Experience in an optical setting

Gibb

1204E-tECHNoLoGYUsing Electronic Eyewear selection & information systems for Practice Enhancement

McCoy

1214FRaME BUYERs PRoGRaMCommunicating Value differences in Frames

Pierce

a, NYs/d, J, P a a a, NYs/d

4:30 PM– 5:30 PM

1302advanced Contrast sensitivity and Visual Perception

Hanlin

1303i Just did something stupid...Now How do i Fix it?

McLean

1304Reducing Redos & Remakes

Pierce

1314Be a Light Manager

McCoy

a, NYs/d, J, P a a, NYs/d a, NYs/d

Profits Vision Protection Benefits AR Lenses Lifestyles Profits Vision Protection Benefits AR Lenses Lifestyles Profits Vision Protection Benefits AR Lenses Lifestyles Profits Vision Protection Benefits AR Lenses Lifestyles Profits Vision Protection Benefits AR Lenses Lifestyles Profits Vision Protection Benefits AR Lenses Lifestyles Profits Vision Protection Benefits AR Lenses Lifestyles Profits Vision Protection Benefits AR Lenses Lifestyles Profits Vision Protection Benefits AR Lenses Lifestyles Profits Vision Protection Benefits AR Lenses Lifestyles Profits Vision Protection Benefits AR Lenses Lifestyles Profits Vision Protection Benefits AR Lenses Lifestyles Profits Vision Protection Benefits AR Lenses Lifestyles Profits Vision Protection Benefits AR Lenses Lifestyles Profits Vision Protection Benefits AR Lenses Lifestyles Profits Vision Protection Benefits AR Lenses Lifestyles Profits Vision Protection Benefits AR Lenses Lifestyles Profits Vision Protection Benefits AR Lenses Lifestyles Profits Vision Protection Benefits AR Lenses Lifestyles Profits Vision Protection Benefits AR Lenses Lifestyles Profits Vision Protection Benefits AR Lenses Lifestyles Profits Vision Protection Benefits AR Lenses Lifestyles Profits Vision Protection Benefits AR Lenses Lifestyles Profits Vision Protection Benefits AR Lenses Lifestyles Profits Vision Protection Benefits AR Lenses Lifestyles Profits Vision Protection Benefits AR Lenses Lifestyles Profits Vision Protection Benefits AR Lenses Lifestyles Profits Vision Protection Benefits AR Lenses Lifestyles

Friday, March 19

2:45 pm – 3:45 pm >> A Systems Approach for Prescribing and Dispensing Course 2311

4:00 pm – 6:00 pm>> Priceless Vision: It’s A Trust Thing Course 2403

Saturday, March 20

5:00 pm – 6:00 pm>> The Prescribing and Selling System for Anti- Reflective Technology Course 3408

Learn About

Revenue Diversification

The Vision Council’s programs help you enhance your career, your practice and your community’s vision health. For more information, visit www.thevisioncouncil.org.

1:00 PM– 3:00 PM

1111a Forensic study to assist You in Understanding Your Profitability

Binkowitz

C, a

3:15 PM– 4:15 PM

1211Review-Based staff Compensation strategies and Benchmarks

Binkowitz

C, a

4:30 PM– 5:30 PM

1311How to implement disney® Management into Your Practice

Wright

C, a

SEE ViSionomiCS CourSE dESCriPtionS

on PagE 7.


FrIdAY, MArCH 19 optometrists/ophthalmologists

PrOgraM-aT-a-gLaNCE

FrIdAY, MArCH 19 ophthalmic Professionals (opticians/Paras/staff)

PrOgraM-aT-a-gLaNCE

8:30 aM– 9:30 aM

2111a Comprehensive Look at Pricing strategies/Fee structures

Pierce

a

9:45 aM– 11:45 aM

221199 Marketing techniques for Your Practice

Shaw-McMinn

C, a

2:45 PM– 3:45 PM

2311a systems approach for Prescribing and dispensing

Shaw-McMinn/Wright

C, a

4:00 PM– 5:00 PM

24MSKEYNotE

Become the CEo of Your Practice: Manage People, Process and Expenses

Gailmard

FREE

Not for Credit

Located in Medical & Scientific Theater — Booth MS1274 in Exhibit Hall

SEE ViSionomiCS CourSE dESCriPtionS on PagE 7.

8:30 aM– 9:30 aM

2115

advances in optometric Care for Maximizing Premium ioL Patient outcomes

Devries/Ficco

2104the Economics of Primary Low Vision Care

Kammer/Lipshultz

2107 Medical Coding and Billing

Stuckey/Cope

$50 member/ $100 non-member

This course is 8:30 AM–11:30 AM

Arranged through the efforts of POA

2110 Grand Rounds of Cases detected with sd oCt But Missed with tM oCt

Sherman

2112 the differential diagnosis and treatment of the Pediatric Red Eye

Chung


2113antioxidants and Human Vision

Gerson

2114PRK: What, Where and Why?

Van Veen

2116Preparing the ocular and Lens surfaces for successful Contact Lens Wear

Hom

C C C C C C C, N

9:45 aM– 11:45 aM

2215

Preparing the ocular surface for the ideal surgical outcome

Tullo/Owen

2204demystifying Low Vision: a Guide for Examination and Prescribing

Kammer/Lipshultz

2210 dry Eye vs. Contact Lens dry Eye: is the only difference the Lens?

Nichols

2212 Masquerade syndromes: Binocular Vision vs. Pathology

Thimons


2213 Controversies in Retinal Care (He said: she said)

Shectman/Gerson

2214 Posterior Corneal disorders

C. Thomas

2216 ocular drugs for the New Economy

Hom

C C C C, N C C, t C C, t

2:45 PM– 3:45 PM

2315

dry Eye and Lid disease — should We Be More Proactive?

Schachet

230410 tools and tips to Growing Your Low Vision Practice

Kammer/Lipshultz

2307 adding sports Vision, Vision therapy, Low Vision and other specialty Practice Niches

Burns

2310

the Five Myths of Masking astigmatism

Scibal

2313 diabetes: an inside Look

Chous/Gerson


2314E-tECHNoLoGY

technology within a technology oriented office

Lippiatt

2316

Modern Management of Blunt trauma

Myers/Gurwood

C C C C, N C C

4:00 PM– 6:00 PM

2415

Contact Lens Wear and Care: the significance of the ocular surface

Brujic/Schachet

2404 Low Vision Case Management: overcoming Patient objections

Kammer/Lipshultz

2407 advanced Corneal Mapping: Wavescans and topographies

Morgenstern

2412acquired Brain injury for the General Practitioner

Cohen


2414sPECiaL sYMPosiUMWomen ask for direction — Leadership Management for Women

Boyd

FREE

Not for Credit

2416Current Concepts in ocular surface disease: the dry Eye, Corneal dystrophy and Lid disease

Schaeffer/Nichols/Jones

Arranged through the efforts of OSSO

C, t, N C C C, t C C

8:30 aM– 9:30 aM

2102Pre-appointing strategies & Benefits

Carter

2103FRaME BUYERs PRoGRaMFrame inventory: Managing Your Profit Center

Schmidt


2108techniques for troubleshooting Contemporary Lenses

Hanlin

2109Understanding and dispensing strong Lenses

DeGennaro

a a, NYs/d a, NYs/d, J, P

9:45 aM– 11:45 aM

2202E-tECHNoLoGYsocial Networking 101 — What the tweet is Facebook?

Pendergrass

2208E-tECHNoLoGY

the Great debate: is it time to sell Eyewear on the internet?ModERatoR:DeGennaroPaNELists:Cooper/Kodey/Wilson

2209My top Five tips for increasing Multiple Pair sales

Gibb

a a a, J a

2:45 PM– 3:45 PM

2302Using Wavefront technology to improve Your Patient’s Vision

DeGennaro

2303FRaME BUYERs PRoGRaMRetail 101

McCormack

2308advanced Contact Lens Fitting and Management

Caroline/Ward


2309Creating Memorable First & Last impressions

Carter

a, NYs/d a a

4:00 PM– 6:00 PM

2402insurance Verification and Filing

Carter

2403Priceless Vision: it’s a trust thing

Berman/McCoy

2409the truth about optical Myths, Half truths and Falsehoods

DeGennaro

2414sPECiaL sYMPosiUMWomen ask for direction — Leadership Management for Women

Boyd

FREE

Not for Credit

a, J, P a, NYs/d N, NYs/CL, J, C, P a, NYs/d, J, P

intErnationaL ViSion ExPo EaSt iS EndorSEd By:

Conference attendees have an extended break between sessions to visit the Exhibit Hall during these hours:

friday, march 19: 11:45 AM–2:45 PM

Saturday, march 20: 11:45 AM–2:45 PM

Sunday, march 21: 11:45 AM–1:45 PM

NEW For 2010


Exhibit hALL hourSfriday, march 19: 9:30 AM–6:00 PM

Saturday, march 20: 9:30 AM–6:00 PM

Sunday, march 21: 9:30 AM–5:00 PM

Pennsylvania Optometric Association


sATUrdAY, MArCH 20optometrists/ophthalmologists

PrOgraM-aT-a-gLaNCE

sATUrdAY, MArCH 20ophthalmic Professionals (opticians/Paras/staff)

8:30 aM– 9:30 aM

3111E-Prescribing and incorporating EMR into Your Practice

Wright

C, a

9:45 aM– 11:45 aM

3211 Retaining Valuable Employees

C. Thomas

C, a

2:45 PM– 4:45 PM

3311Five Ways to increase ProfitsModERatoR: Shaw-McMinnPaNELists: Burns/Gailmard/Gerber

C, a

5:00 PM– 6:00 PM

3411instrumentation: developing Your Wish List and Making it Happen

Gailmard

C, a


8:30 aM– 9:30 aM

3115

Practical solutions for Common anterior segment ConditionsModERatoR:FiccoPaNELists:Aldridge/Gaddie/Thimons


3109structural and Functional diagnostic tests Used in the Management of aMd

Shectman

3110Headaches, dry Eye, Eyestrain: Building New Practice Profit Centers

Krall

3112the Keys to success in Buying and selling an independent Practice

Schultz

3113Medical Coding 2010: What Every doctor Needs to Know

Soden

$50 members/ $100 non-members


Arranged through the efforts of NYSOA

3114Computerized Refraction

Gailmard

3116the Role of High tech Procedures in the diagnosis and Management of Retinal disorders

Sherman/Dunbar

Arranged through the efforts of Optometric Retina Society

C C C C C

9:45 aM– 11:45 aM

3209aspiring to Be a Million dollar Practice

Braverman/Nelson/Liane

3210Reducing the Pressure on Glaucoma decision-Making

Melton/R. Thomas

3214Glaucoma Early diagnosis

Fingeret

3216the diagnosis of Retinal disorders invisible to ophthalmoscopy

Dunbar/Sherman


C C C C C, t C

12:00 PM– 1:00 PM

3008LUNCH WitH tHE ExPERts RoUNdtaBLE

The Latest Developments in Ophthalmic Instrumentation, Mark Dunbar, OD; The Latest Developments in Optical Laboratory Equipment, David Edwards, LDO, ABO, NCLE; Genetic Testing and Treatment in Eyecare, Richard Madonna, OD; Ocular Diseases and Pharmaceuticals, Vincent Young, MD & Jack Schaeffer, OD; Controversies in Ocular Pathology, Andrew Gurwood, OD; Advanced PAL Designs, Materials and Troubleshooting, Jenean Carlton, ABOC, NCLC & Ed DeGennaro, MEd, ABOM; Contact Lens Designs, Fitting, Materials, Troubleshooting and Solutions, Michael Ward, MMSc, FAAO; Practice Management, Marketing and Merchandizing Strategies, Peter Shaw-McMinn, OD; What’s New in Medical Coding for 2010?, Richard Soden, OD

$50, includes lunch

Not for Credit

12:00 PM– 2:30 PM

30MSKEYNotEobama’s Health Care Plan: Making sense of New Reforms

Applegate

FREE


Not for Credit

MEdiCAL & SCiEntifiC thEAtEr — booth MS1274 in Exhibit hALL

3013What Choices are there after Graduation and How do i Get there?ModERatoR:HorowitzPaNEL oF PRaCtitioNERs

FREE

Lunch Provided

Arranged through the cooperative efforts of NYSOA and POA

Not for Credit

2:45 PM– 4:45 PM

3315

Clinical Grand Rounds

Melton/R. Thomas

3309oral Pharmaceuticals in Clinical optometric Practice

Madonna/Dul

3310New Horizons in Glaucoma

Fingeret

3312Evaluating New technology for Your Practice: Glaucoma and Retinal applications

Dunbar/Gaddie

3313the art of the deal: Practice transitions and associate Relationships

Cleinman

$50 members/ $100 non-members

Arranged through the efforts of NYSOA

3314Post-operative Care for Laser Vision Correction

Van Veen/Morgenstern

3316Retinal Grand Rounds

Shechtman/Sowka


C C, t C C C C, t C

5:00 PM– 6:00 PM

3415

ocular Potpourri

Melton/R. Thomas

3409Beyond Paperless: EyeRoute and Mobil applications

Gross

3410Clinical Laboratory testing

Krumholz

3412the importance of Nutrition and dry Eye syndrome and Macular degeneration

Nelson

3413Understanding allergies to Maximize treatment success

Brujic

3414Evidence Based Lasik

Morgenstern/Owen

3416What’s New in the Management of Common Retinal disorders

Shechtman/Sowka


C C C C C C C

8:30 aM– 9:30 aM

3102How to Present and sell today’s digital and Free-Form Lenses

DeGennaro

3103staff Responsibility in Coding & Billing

Carter

3104E-tECHNoLoGYare Your Patients More Up to date than You?

Walker

3106FRaME BUYERs PRoGRaMFrame selection Workshop

Gibb

$75

Limited Seating

3108FRaME BUYERs PRoGRaMHow to Create & implement successful Frame Buying strategies: For Beginners

Carlton


a, NYs/d a, J, P a a

9:45 aM– 11:45 aM

3202aLLiEd HEaLtHWhat’s New in Clinical trials and ophthalmic technology

Young/Ward

3203Comprehensive Keratoconus Management

Caroline

3204the one-Minute optician: Rapid Fire tips for optical dispensing

Record

3206Boot CaMP WoRKsHoP

Frame adjusting and Repair

Yoho

$150

Limited Seating

Not for Credit

a, J, P N, NYs/CL, J, C, P a, NYs/d a

12:00 PM– 1:00 PM

3008LUNCH WitH tHE ExPERts RoUNdtaBLE

The Latest Developments in Ophthalmic Instrumentation, Mark Dunbar, OD; The Latest Developments in Optical Laboratory Equipment, David Edwards, LDO, ABO, NCLE; Genetic Testing and Treatment in Eyecare, Richard Madonna, OD; Ocular Diseases and Pharmaceuticals, Vincent Young, MD & Jack Schaeffer, OD; Controversies in Ocular Pathology, Andrew Gurwood, OD; Advanced PAL Designs, Materials and Troubleshooting, Jenean Carlton, ABOC, NCLC & Ed DeGennaro, MEd, ABOM; Contact Lens Designs, Fitting, Materials, Troubleshooting and Solutions, Michael Ward, MMSc, FAAO; Practice Management, Marketing and Merchandizing Strategies, Peter Shaw-McMinn, OD; What’s New in Medical Coding for 2010?, Richard Soden, OD

$50, includes lunch

Not for Credit


How to take accurate spectacle Measurements

Yoho

$150

This workshop is 1:45 PM–3:45 PM

Limited Seating

Not for Credit

2:45 PM– 4:45 PM

3302Grand Rounds in ophthalmic technology

Caroline/Ward

3303Emerging spectacle Lens technologies and Materials

DeGennaro

3304E-tECHNoLoGYE-tools for Managing Frame inventory

Walker

3308awareness and Prevention of ophthalmic Medical Errors

Record

Pending Approval for FL

a, N, NYs/CL, J, C, P a, NYs/d, J, P a3406Boot CaMP WoRKsHoP

Basic Lensometry

Yoho

$150


Limited Seating

Not for Credit

a, NYs/d, J, P

5:00 PM– 6:00 PM

3402sunwear: the other First Pair

Gibb

3403FRaME BUYERs PRoGRaMWhy do they Buy?

DeLong

3404ophthalmic Body armor

McCoy

3408the Prescribing and selling system for anti-Reflective technology

Della Pesca

a, NYs/d a a, NYs/d a, NYs/d



sUNdAY, MArCH 21optometrists/ophthalmologists

PrOgraM-aT-a-gLaNCE

sUNdAY, MArCH 21ophthalmic Professionals (opticians/Paras/staff)

the 2010 international Vision expo east courses have been submitted to ABO, NCLE, JCAHPO, COPE, AOA Paraoptometric Section, NY State Board for Ophthalmic Dispensing, and all State Boards of Opticianry for consideration of Continuing Education Credit approval. Most State Boards of Optometry now accept COPE approved courses. For specific State Board of Optometry license rules and regulations pertaining to the COPE acceptance, International Vision Expo recommends contacting your State Board directly. COPE approved courses are accredited in Canada.

• Only Optometrists and Opticians licensed in Florida must provide their license # when registering for International Vision Expo continuing education courses.

• All Optometrists are required to provide their ARBO/OE Tracker # for COPE when registering for International Vision Expo continuing education courses.

• If you are requesting/maintaining AOA Para Certification, JCAHPO Certification or New York State Optician Licensure, be sure to complete a Certification Request Form available onsite in the Conference Office. A Continuing Education Certificate will be mailed to you after the conference.

• To request a TQ/CEE Exam(s), please complete the TQ/CEE Exam Request Form available onsite in the Conference Office and be sure to return it to the Conference Office before departing. If you do not complete a form onsite, you will NOT receive the exams. After the conference, you will receive the test questions by mail from the State University of New York (SUNY), which administers these exams. SUNY will directly charge you $25 for grading each exam.

Please refer to the Web site for the current CE approvals at www.visionexpoeast.com/ce under the Continuing Education tab.

Remember, you always have the opportunity to change a course selection after you have registered by calling Client Services at 1.800.811.7151.

8:30 aM– 10:30 aM

4111the Great debate: staff Management tacticsModERatoR:Shaw-McMinnPaNELists:Wright/Gailmard/Gerber

C, a

10:45 aM– 11:45 aM

4211Cheap Marketing that Pays off Big time

Gerber

C, a

1:45 PM– 3:45 PM

4311Use the Medical Model and advanced technology to improve Patient Care and Profits

C. Thomas

C, a


8:30 aM– 10:30 aM


How to take accurate spectacle Measurements

Dennis

$150

Limited Seating

Not for Credit

4107Basics of soft Contact Lens Fitting and Problem solving

Winegar

4110optical Boot Camp® Level 2 — top Gun

DeGennaro/Young

$139/$159

This course is 8:30 AM–12:30 PM

41128 Most Common Reasons Patients Become Upset and What to do

Record

4114FRaME BUYERs PRoGRaMBenchmarking Your optical dispensary

Main

N, NYs/CL, J, P a a

10:45 aM– 11:45 aM


Frame adjusting and Repair

Dennis

$150

This workshop is 10:45 AM–12:45 PM

Limited Seating

Not for Credit

4207Contemporary options for Presbyopic CL Correction

Winegar

4212aLLiEd HEaLtHinside the operating Room

Young

4214E-tECHNoLoGYGrowing Your Practice Using social Media sites Like Facebook

Main

N, NYs/CL, J, P a, NYs/d, P J a

1:45 PM– 3:45 PM


Basic Lensometry

Dennis

$150

Limited Seating

Not for Credit

4307Headache, diplopia and other Unexplained Vision Loss

Ward/Young

4310sales Benchmarks and strategies for Premiere dispensers Workshop

Schmidt

$225


Limited Seating

4312212° Eyewear dispensing

Record

4314Essentials of RGP Lens Fitting & design

Winegar

J, C a a N, NYs/CL, J, P

8:30 aM– 10:30 aM

4108Redefining Quality of Vision: New technologies influencing Vision Care

Karpecki

4109Prevention of Medical Errors

Sowka

Pending Approval for NY and FL

4113Current Perspectives in transient Vision Loss

Krumholz

4115therapeutic and specialty applications of soft Contact Lenses

Resnick

4116Periocular Malignancies

Myers/Gurwood

C C C C, t, N C, t

10:45 aM– 11:45 aM

4208E-tECHNoLoGY

Podcasting Primer

Clompus

4209From Cornea to Cortex: the Most Common Causes of Chief Complaints

Ball

4213Repairing Retinal detachments

Krumholz

4215Uveitis Management: a Clinical approach

Ficco

4216Macular Pigment Carotenoids and Visual Function

Bass

C C C C C

1:45 PM– 3:45 PM

4308Cases from Joslin diabetes Clinic: an optometrist’s Point of View

Ball

4309Contact Lens Management of the Compromised Cornea

Resnick

4313Visual Field Loss Masquerading as Glaucoma

Bass

4315infectious Control with HiV

Krumholz

Pending Approval for NY and FL

4316When ods Become Emergency docs

Gurwood/Myers

C, t C C C C, t

Program is subject to change FrEE EdUCATIoN riGht inSidE thE Exhibit hALLAll Medical & scientific Theater courses are FrEE. registration is required. Check our Web site www.visionexpoeast.com for full course descriptions. Located in Exhibit Hall, Medical & scientific Pavilion Theater: booth Ms-1274.

FrIdAY, MArCH 19

10:30 AM–11:30 AM Ms11www.topcon.com

the topcon 3d oCt-2000. advanced diagnosis meets Ease of useThe Topcon 3D OCT-2000 is the latest generation OCT system. It is the only device of its kind to feature an integrated fundus camera. This course will provide an overview about the 3D OCT-2000 technology and discuss billing and reimbursement for the different imaging modalities that the system offers. In addition, participants will learn about the successful integration of OCT technology in the OD practice and return-on-investment models.

12:00 PM–1:00 PM Ms12

Essilor of america

1:30 PM–2:30 PM Ms13 www.eyefinity.com

How to Sell High-End ar LensesValerie Manso, Jeff HopkinsYou will learn techniques on how to articulate the benefits of high-end AR lenses. Learn from your peers what techniques have been the most successful. You will leave this presentation with key skills to help you increase your revenue via selling high-end AR lenses.COPE Pending

3:00 PM–4:00 PM Ms14www.eyefinity.com

How to Sell anti-fatigue LensesMason smith, od Your peers will discuss the health issues that can be prevented by using anti-fatigue lenses. Examples will be given on how to successfully discuss anti-fatigue lenses with patients and increase revenue.COPE Pending

4:00 PM–5:00 PM 24Ms

ViSionomiCS® kEynotE addrESS

Become the CEo of your Practice: manage People, Process and Expenses

Neil Gailmard, odUnderstand how to analyze the eyecare practice as a business.

sATUrdAY, MArCH 20

10:00 AM–11:00 AM Ms21www.topcon.com

How Connectivity Can improve Efficiency and Workflow in the optometric PracticePaul Karpecki, od, FAAoThe EyeRoute Image Management System interconnects over 100 diagnostic devices from various manufacturers in one secure, Web-based environment. This course will give detailed insights in how EyeRoute can positively impact workflow and diagnostic capabilities in the optometric practice, and enable the transition to a truly paperless environment.

5:00 PM–6:00 PM

nEW! Shamrock festODs will receive a special invitation to this new event. Enjoy free beer and wine, live Irish music and a photo memento.

PLEasE NotEYou may select any or all of the courses listed above. Please note, however, that registration is required. Seating is limited and sessions are subject to availability. There is no charge for the education courses presented in the Medical Scientific Theater. register for these courses in any of the following ways: 1 – Register online at www.visionexpoeast.com; 2 – Call our Client Services Department at 800-811-7151; or 3 – Register at the show in the Continuing Education registration area *subject to availability*.Additional courses may be added prior to the show. Dates and times are subject to change. Check Web site regularly for updated listings.


0909C03D ICP Ja.indd 1 11/25/09 9:34:57 AM

Risk-Free 60-Day Trial$8,000 Profit Potential*

An Offer As Unbeatable As The iZon® Lens System

Call for details about adding more profit to your practice with the iZon Lens System: 1.877.FOR.iZON (1.877.367.4966)

*Profits will vary by practice. †Invest $1,000 for the 60 Day Trial. $750 will be applied to your final Z-View purchase. The iZon logo, “WOW,” and “get the WOW” are trademarks of Ophthonix, Inc. iZon and Z-View are registered trademarks of Ophthonix, Inc. © 2009. Patents pending.

Z-View® Aberrometer 60 Day Trial†

iZon High Resolution Spectacle Lenses 8 Pairs of Complimentary LensesSpecial Lens Pricing

09-OPH-681 VEE color adMECH.indd 1 12/2/09 10:46 AM


LEArNING oUTCoMEs


delivering a nordstrom’s Experience in an optical SettingJoy Gibb, AboC

• Be able to define service behaviors that can improve your practices

• Offer improved service to your patients/customers• Communicate with confidence and clarity• Create an action plan to enhance the patient

experience• Improve the practice’s reputation within the

community• Use the behaviors discussed to improve sales and

word of mouth referrals


using Electronic Eyewear Selection & information Systems for Practice Enhancementrichard McCoy

• Be familiar with various digital image systems and how they can benefit an ophthalmic practice

• Be knowledgeable about quality frame selection, state-of-the-art PD and vertical placement measurements and lens/option simulations


Communicating Value differences in framesLaurie Pierce, Ldo, AboM, NCLC

• Identify various materials used in today’s frames• Differentiate between metals (gold plate/gold filled,

titanium/beta titanium, cellulose acetate, etc.)• Identify various methods of manufacturing: high-

volume, handmade, machine tooling/human element• List fashion trends today with current clothing and

eyewear designs included• Match fashion trends with construction/technologies• Communicate FAB (Features and Benefits) for

specific technology/design trends• Identify and differentiate between “wants” and

“needs” in regard to a consumer purchase• Match frame benefits with wants and needs and

explain these benefits to the client


advanced Contrast Sensitivity and Visual PerceptionPete Hanlin

• Define the role of contrast sensitivity on visual perception

• Understand the impact of ophthalmic lenses on contrast perception

• Identify the symptoms of decreased contrast perception

e-teCHnoloGY

fraMe buYers ProGraM

THUrsdAY, MArCH 18


25 top tips for Success from the front officeCharlene Taylor, CPo; Julie Clemens, CPo

• Discuss all aspects of appointment making• Cover recall scenarios and notification systems• Instruct the audience on different forms of fee

collection at time of service• List the different forms necessary to be in

compliance with current regulatory guidelines• Identify when and to whom records release is legally

appropriate• Identify collecting copays and deductibles


Controversies in Contact LensesModerator: Michael Ward, MMsc, FAAoPanelists: Pat Caroline; Milton Hom, od

• Explain two methods of managing GPC• Identity PMD vs. KC by cylinder axis and topo• List two attributes each of peroxide and MPS• List two types of in-office hydrogel lens diagnostic

lens maintenance• Explain plasma surfacing of GP lenses• Explain “feather touch” vs. apical clearance


Low Cost, High return marketing and merchandisingJoy Gibb, AboC

• Define avenues for securing displays at little to no cost

• List ways to merchandise within the office• Create displays that increase attention to specific

products• Define what marketing is• List ways to effectively market your business• Create an event plan to stimulate business and

name recognition

1110 $199/$219 rooM 1010:00 AM–1:00 PM ANd CoNTINUEs 2:00 PM—5:00 PM sIx HoUrs

optical Boot Camp® Level 1 — immersion training for new dispensersVincent Young, Md; Cindy Elkin

• Identify and explain each component of the eye• Differentiate between common ocular pathologies• Describe the basic theory of light and refraction and

how it relates to the eye and vision• List the basic ophthalmic lens designs and the

specific vision conditions they may be used to improve


• Define the characteristics of spherical and cylindrical lenses and how they are made

• Explain what a Pupilary Distance is, demonstrate how to measure it and list why it is important to be precise with the PD measurement

• Describe the different lens materials and how they relate to a well designed pair of glasses

• Identify the needs and concerns of their patients through effective communication, information gathering and questioning skills

• Utilize feature and benefit scripting to communicate solutions to their patients

• Create scripts for managing patient objections to price, multiple pairs and other common purchasing roadblocks

Not for Credit


advanced PaL technology updateLaurie Pierce, Ldo, AboM, NCLC

• Demonstrate a knowledge of the difference between process of manufacture (freeform) and design

• List design criteria, such as placement of distortion, ratio of distortion, position of gaze and management of optical aberrations

• Compare/contrast PAL design plots to understand design philosophies

• Compare/contrast front surface, dual surface and back surface PAL designs

• List 10 types of freeform technologies on the market today

• Identify Position of Wear items such as Vetex, Panto, Wrap

• Demonstrate knowledge of the optical changes with Vertex, Panto and Wrap adjustment

• Identify how to take Position of Wear measurements• List various uses for Personalized Freeform PALs• Match occupations/lifestyles with Personalized

Freeform PAL solutions


new Photochromic technologiesJenean Carlton, AboC, NCLC

• Describe In-Mass and Imbibing fabrication techniques

• Define photochromic (organic and inorganic) dyes and how they are applied

• Express how consumers benefit from today’s modern day photochromic lenses

• Explain the differences between the various dye compounds

• List the categories of photochromic lenses• Answer questions pertaining to the science behind

modern day photochromic lenses

32 E x PA N d Y o U r F I E L d o F V I s I o N I N T E r N AT I o N A L V I s I o N E x P o & C o N F E r E N C E




LEArNING oUTCoMEs


frame inventory: managing your Profit CenterMary schmidt

• Understand how much inventory to stock, how to determine product mix and how to put together an effective re-ordering plan for your practice

• Have the ability to put together a personal action plan for inventory management

• Staff will understand the financial impact of the dispensary on the practice profits and how to improve your bottom line


techniques for troubleshooting Contemporary LensesPete Hanlin

• Adopt a process to evaluate PAL non-adapts that follows a routine (check of order acc., Rx acc., fit acc., adjustment acc., PAL type appropriateness)

• Understand the symptoms/resolution steps associated with improper Rx, improper fitment, etc.

• Demonstration of proper fitting technique and procedures


understanding and dispensing Strong LensesEdward deGennaro, MEd, AboM

• List the aberrations associated with strong lenses• Describe each lens aberration and explain its

implication on the patient• Describe how to manage each aberration and

mechanical factor presented in this seminar


Social networking 101 — What the tweet is facebook?Angela Pendergrass

• Understand the basics of Facebook and Twitter• Familiarize user with new applications so they can

eventually use them for personal and professional outreach


the great debate: is it time to Sell Eyewear on the internet?Moderator: Edward deGennaro, MEd, AboMPanelists: dhavid Cooper; steve Kodey; Lisa Wilson


e-teCHnoloGY

e-teCHnoloGY


i Just did Something Stupid...now How do i fix it?Karlen McLean, AboC, NCLC, Ldo

• By honing mistake-fixing skills, ECPs can learn how to serve customers and their communities better, while making a profit

• Mistakes can happen on three levels: with staff, with patients and with vendors. Addressing all three in a step-by-step approach, yet spontaneously, comes with knowledge and practice

• Setting policies while giving employees decision-making prowess frees management and empowers employees, building trust and solid working relationships

• Presented in a “here’s what I did wrong” and “here’s what I did right” format by panelists who’ve learned how to handle both large and small mistakes, attendees can document their own to-do’s and don’ts


reducing redos & remakesLaurie Pierce, Ldo, AboM, NCLC

• Identify “hidden” optical problems like vertex compensation or slab off prism in prescriptions

• Investigate the differences between a complaint, which is adaptive from one which is optically induced

• Discuss example “case studies” and see if the solution can be found outside the doctor’s room

• Go through an “optical checklist” before deciding if the complaint is adaptive or optically based

• Review troubleshooting adjustment techniques to alleviate optical aberrations


Be a Light managerrichard McCoy

• Gain an understanding of lens materials, how light is affected by them, and the options to increase light transmission, decrease reflection and introduce filtration as needed

• Become familiar with matching lens combinations and options to the patient’s lifestyle

FrIdAY, MArCH 19


Pre-appointing Strategies & Benefitssharon Carter

• Efficiently manage your patient base• Avoid downtime by taking the initiative• Increase income by keeping patient flow consistent

• Create a sales plan for each classification of business

• Describe the difference between a top down or bottom up sales plan

• Define the term “inventory turn”• List three ways to create an inviting and exciting

retail experience

2308 rooM 082:45 PM–5:45 PM THrEE HoUrs

advanced Contact Lens fitting and managementPat Caroline; Michael Ward, MMsc, FAAo

• Diagram how GP lenses can correct irregular astigmatism

• Explain why diameter is more important than base curve in soft lens fitting

• List three potential complications associated with scleral lens wear


Creating memorable first & Last impressionssharon Carter

• Learn the importance of first/last impressions on practice growth

• Learn how the front office is an integral part of a team effort to provide the best eyecare for patients

• Learn that the patient’s experience begins before they enter the office and is ongoing, resulting in a first impression and a lasting impression


insurance Verification and filingsharon Carter

• Identify which positions contribute to the insurance filing process

• Recognize what is required of each position• Recognize and understand filing requirements such

as authorization, documentation, proper billing and timely filing for medical and vision claims


Priceless Vision: it’s a trust thingPaul berman, od, FAAo; richard McCoy

• Understand why you need to protect your patients’ eyes

• Know the prevalence of various types of eye injuries • Know how to educate your staff about eye protection• Know how to present eye safety to your patients• Understand Computer Vision Syndrome and how to

treat it• Get the tools you need to institute an Eye Safety

Program in your office


the truth about optical myths, Half truths and falsehoodsEdward deGennaro, MEd, AboM

• Describe how to focus the eyepiece of a lensometer correctly

• Explain why you must turn a bifocal lens around when reading its add power

• Illustrate why you can’t measure the effective diameter of an eyewire with a ruler

• Analyze the anti-reflective formula to illustrate how it relates to lens materials and reflectance

• Explain why you don’t get the same power reading for a lens from each side

• Discuss and illustrate what you are actually trying to measure when taking a PD

• Explain the objectives of Internet retailing, including some of the pros and cons of this technology as seen from independent eyecare professionals

• Provide examples of Internet retailing sites and explain what they offer and how they offer it

• Examine FramesDirect and how they retail eyewear• Examine the efforts that Essilor is making toward

getting eyecare professionals into Internet retailing• Highlight the Internet retailing site of one eyecare

professional who is currently selling eyewear on the Internet

• Describe the technology of Internet retailing, including how measurements are currently taken and how they might be taken in the future

• Discuss how Internet retailing may help and possibly hurt the independent eyecare professional

• Discuss what the future of Internet eyewear retailing will be and how long it will take to get there

• Discuss what the total Internet eyewear retailing potential might be in 10 years

• Discuss the implications if ECPs decide not to get into Internet eyewear retailing


my top five tips for increasing multiple Pair SalesJoy Gibb, AboC

• Gain an understanding as to why you should want to increase multiple pair sales

• Learn how to assess the needs of your patients and make appropriate suggestions

• Learn to utilize demonstrators and educational materials in educating the patients

• Be able to suggest a wide range of multiple pair needs and uses to patients

• Gain ideas for how to merchandise eyewear throughout a practice to generate awareness for multiple pairs

• Learn how to explain the benefits of a multiple pair and overcome objections


using Wavefront technology to improve your Patient’s VisionEdward deGennaro, MEd, AboM

• Illustrate and explain what a wavefront is• Describe how lower order aberrations differ from

higher order aberrations• How wavefront technology is used clinically to

assess vision• How wavefront spectacle lenses raise the correction

of vision to a new level


retail 101Corinne McCormack

• Create and define their classifications of business

• Describe what a sales plan includes and list steps to implement


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co-sponsored by Eyecare Business

Thursday, March 18 Friday, March 19

1:00 pm – 3:00 pm>> Low Cost, High Return Marketing and Merchandising Course 1104

8:30 am – 11:30 am>> Frame Inventory: Managing Your Profit Center Course 2103

3:15 pm – 4:15 pm>> Communicating Value Differences in Frames Course 1214

2:45 pm – 3:45 pm>> Retail 101 Course 2303

Saturday, March 20

8:30 am – 9:30 am>> Frame Selection Workshop Course 3106

8:30 am – 11:30 am>> How to Create and Implement Successful Frame Buying Strategies: For Beginners Course 3108

5:00 pm – 6:00 pm>> Why Do They Buy? Course 3403

Sunday, March 21

8:30 am – 10:30 am>> Benchmarking Your Optical Dispensary Course 4114

Frame Buyers CertificateChoose 8 hours of courses to receive

your Frame Buyer’s Certificate




LEArNING oUTCoMEs


frEE

SPECiAL SyMPoSiuMWomen ask for direction — Leadership management for WomenPam boyd

• Better understand the role of leadership vs. the role of boss

• Feel more confident in your communication, learn to say no without guilt and learn why people are not “hearing” you

• Learn how to use praise and recognition without the backlash

• Have a model for successful coaching• Learn to avoid the pitfall of tolerating poor

performance• Learn productive and insightful interview techniques,

on-boarding practices, and techniques for correcting and confronting problem associates

Not for Credit

sATUrdAY, MArCH 20


How to Present and Sell today’s digital and free-form LensesEdward deGennaro, MEd, AboM

• List the features of free-form lenses• Categorize progressive lenses• Explain two systems for presenting and selling free-

form lenses


Staff responsibility in Coding & Billingsharon Carter

• Learn what goes into choosing the appropriate code• History taking is your staff’s responsibility; learn

how to document a history that will make you bulletproof in an audit

• Learn what is not your responsibility and understand the liability of over-stepping your responsibility


are your Patients more up to date than you? Phernell Walker, AboM, NCLEC

• Understand the impact of social networking and its effect on patient expectations of optical products and technology

• Understand the way the tech savvy patient thinks, makes buying decisions and remains informed on new optical technology

• Know the tools for competing in a high tech environment

e-teCHnoloGY

3106 $75 rooM 068:30 AM–9:30 AM oNE HoUr

frame Selection WorkshopJoy Gibb, AboC

• List two rules for creating facial balance• Identify a patient’s predominant facial shape • Select appropriate eyewear based on facial balance

rules• List at least three fitting challenges and how to

correctly manage them with appropriate frame selection

Limited Seating


How to Create & implement Successful frame Buying Strategies: for BeginnersJenean Carlton, bA, AboC, NCLC

• Determine the appropriate inventory levels for your business

• Select and utilize a software program specializing in inventory control

• Improve the cash flow of the business by avoiding impulse purchasing

• Select vendors who will add value to the business• Learn how to create a vendor contract• Have an understanding of profit and loss reports• Select an inventory manager for your practice• Understand how a Just-in-Time inventory program

is achieved• Minimize inventory shrinkage levels in the practice• Explain the differences between high- and low-quality

optical frames• Have an understanding of the costs involved in

fabricating an optical frame• Explain the various machinery needed to fabricate

an optical frame• Discuss the various materials used in frame

production today and highlight the pros and cons of each material


What’s new in Clinical trials and ophthalmic technologyVincent Young, Md; Michael Ward, MMsc, FAAo

• Explain the rationale behind the use of collagen cross linking for keratoconus

• List two practical limitations of retinal implants• List two applications of “red-reflex” monitoring



allied HealtH


Comprehensive keratoconus managementPat Caroline

• Understand the complex diagnosis related to keratoconus

• Understand the new research related to the etiology of the condition

• Understand the new instrumentation available to aid in our understanding of keratoconus and its progression patterns

• Understand the many new contact lens designs for the condition

• Understand the advances in fitting techniques for these new lens designs

• Understand the many other ecstatic conditions that can affect the eye and how each is best managed with contact lenses


the one-minute optician: rapid fire tips for opticial dispensingAnthony record

• To become more familiar with optical products, companies, tools, consumer products, office procedures, best dispensing practices, etc.

3206 $150 rooM 069:45 AM–11:45 AM TWo HoUrs

Boot CamP WorkSHoP frame adjusting and repairAlex Yoho, AboM

• Describe two physical forces that affect the fit of eyewear

• Describe a common method of adjusting nose pads for pediatric patients

• Describe a method for converting temples to cable types

• Explain what nose pad adjustments are used to raise or lower a frame

• List at least three steps in universal frame alignment• Describe pantoscopic tilt• Explain how frames with skull temples are adjusted

to prevent slippageThis workshop is also offered Sunday, March 21, 10:45 AM–12:45 PM, course 4206.Not for Credit, Limited Seating

3008 $50, includes lunch rooM 0812:00 PM–1:00 PM oNE HoUr

Lunch with the Experts roundtablesee page 27 for table topics and speakers.

• Have lunch with members of International Vision Expo’s Conference Advisory Board to discuss critical topics in an intimate roundtable environment

Not for Credit

36 E x PA N d Y o U r F I E L d o F V I s I o N I N T E r N AT I o N A L V I s I o N E x P o & C o N F E r E N C E Topcon Medical Systems, Inc. t 800.223.1130 www.topconmedical.com/3doct

The Topcon 3D OCT-2000 delivers the powerful knockout combination of a Spectral Domain OCT and a high resolution 12.3 megapixel non-mydriatic fundus camera.

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The one-two punch you’re going to love.

3DOCT2000_AD_veecb.indd 1 11/20/09 3:36 PM


LEArNING oUTCoMEs


grand rounds in ophthalmic technologyPat Caroline; Michael Ward, MMsc, FAAo

• Explain the benefits and limitations of punctual occlusion

• Explain the differences in axial vs. tangential topography interpretations

• Describe how a tight graft suture will induce astigmatism at what relative axis

• List three ways to evaluate tear quality• What effect does serum glucose have on ocular

refraction?• Name two systemic medications that may impact

the ciliary muscle


Emerging Spectacle Lens technologies and materialsEdward deGennaro, MEd, AboM

• Explain what free-form technology is• Explain the current categories of free-form lenses• List the currently available free-form lenses• Discuss and illustrate the concept and usage of

wavefront technology in spectacle lenses• Explain how wavefront technology is used in the

Ophthonix iZon Wavefront-Guided lens and Essilor’s Physio lenses

• Discuss the latest features and benefits of ballistic level NXT lens material

• Discuss the latest features and benefits of Trivex lens material

• Discuss the latest features and benefits of 1.74 lens material and list its providers


E-tools for managing frame inventoryPhernell Walker, AboM, NCLEC

• Describe how to E-tools can help manage optical inventory

• Calculate optical frame inventory• Describe how to increase the dispensary’s cash flow

through proper frame inventory ordering methods• Calculate inventory under-stock (frames, contact

lenses and ophthalmic lenses)• Describe a DC or Distribution Center• Describe FIFO vs. LIFO average cost methods and

COS or Cost of Goods

3306 $150 rooM 061:45 PM–3:45 PM TWo HoUrs

Boot CamP WorkSHoP How to take accurate Spectacle measurementsAlex Yoho, AboM

• Describe two methods to take an accurate PD• Describe the Box measurement system

e-teCHnoloGY

• Describe a method for calculating the decentration needed for each lens

• Explain the effects of decentration on lenses to a patient

• List at least three measurements needed to properly fabricate a lens

• Describe the relationship between pantoscopic tilt and MRP

• Explain how a frames difference is used to calculate seg drop

This workshop is also offered Sunday, March 21, 8:30 AM–10:30 AM, course 4106.Not for Credit, Limited Seating


awareness and Prevention of ophthalmic medical ErrorsAnthony record

• Be familiar with the whole concept of errors, their prevention and the role you play in identifying them

• Learn the definition of a medical error, as well as the IOM’s (Institute of Medicine) conclusion as to the primary and secondary causes of such errors

• Identify specific optical, opticianry and optometric errors that contribute to errors, and devise ways to limit their occurrence

• Suggest ways to prevent medical errors for patients and healthcare workers


Sunwear: the other first PairJoy Gibb, AboC

• Create dialogue to assess the sunwear fashion/function/performance needs of each patient

• Select sunglass lens and frame products that match the needs of your current and potential consumer

• List two ways to introduce the concept of sunwear to a patient

• List the features and benefits of sunglass lenses and frames as they apply to a specific task or activity

• Describe how to implement business strategies to market and merchandise sunglasses

• Create at least two marketing events to increase current patient and community awareness of the importance of sunwear


Why do they Buy? steph deLong

• Understand and know how to act on what’s different now from a few years ago that makes presenting and selling product both different and more challenging

• Come away with specific strategies that will help you sell smarter, including phrases that work (and ones that don’t)

• Look at customers/patients in a fresh light; how they differ in terms of demographics and psychographics



ophthalmic Body armorrichard McCoy

• Understand the physical and protective properties of Glass Plastic Polycarbonate and trivex

• Recommend the best lens material to serve a patient’s lifestyle

• Understand liability and duty to warn with respect to lens materials


Boot CamP WorkSHoP Basic LensometryAlex Yoho, AboM

• Describe the principle on which a lensometer works• List three measurements made on a lensometer• Explain which part of the prescription the axis refers

to• Describe an optical cross• List at least three stipulations of the ANSI Z80

standard• Explain the optical center of a lens• Describe the shape of a prism• List the steps used to spot the PD on a pair of

spectacles• Explain a disadvantage of using an automatic

lensometerThis workshop is also offered Sunday, March 21, 1:45 PM–3:45 PM, course 4306.Not for Credit, Limited Seating


the Prescribing and Selling System for anti-reflective technologyMichael della Pesca

• Communicate the value of Anti-Reflective technology in benefit statements

• Develop an in-office system to increase patients’ compliance with Anti-Reflective Prescriptions

• Calculate the economics of prescribing and selling Anti-Reflective lenses

sUNdAY, MArCH 21

4106 $150 rooM 068:30 AM–10:30 AM TWo HoUrs

Boot CamP WorkSHoP How to take accurate Spectacle measurementsraymond dennis, MAsee page 38, course 3306, for details.This workshop is also offered Saturday, March 20, 1:45 PM–3:45 PM.Not for Credit, Limited Seating


8:45 pmComfortably terrified.

Contact lenses shouldn’t compete for your patient’s attention—especially during evening activities. And with ACUVUE® OASYS™ Brand Contact Lenses with HYDRACLEAR® Plus, they won’t. Consider this:

• Discomfort is the main reason 80% of wearers discontinue their contact lenses before age 50*

• Nearly 80% of patients rate ACUVUE® OASYS™ Brand excellent or very good in “comfort at the end of the day”†

• Traditional hydrogel lenses make patients 50% more likely to discontinue than newer technologies such as

ACUVUE® OASYS™‡

• Numbers that tell the story: more than 9 out of 10 patients stay in ACUVUE® OASYS™*

Ask your patients when their contacts become uncomfortable, and fit them with a lens that starts and stays comfortable until the end of the day—ACUVUE® OASYS™.

ACUVUE® Brand Contact Lenses are indicated for vision correction. As with any contact lens, eye problems, including corneal ulcers, can develop. Some wearers may experience mild irritation, itching or discomfort. Lenses should not be prescribed if patients have an eye infection, or experience eye discomfort, excessive tearing, vision changes, redness or other eye problems. Consult the package insert for complete information. Complete information is also available from VISTAKON®, Division of Johnson & Johnson Vision Care, Inc., by calling 1-800-843-2020 or by visiting jnjvisioncare.com.

*HPR data, 2008.†ACUVUE® OASYS™ Brand Contact Lenses Fitting Study Consumer Evaluations. Rothstein-Tauber Inc. Market Research and Brand Strategy.‡Data on file, Johnson & Johnson Vision Care, Inc.

ACUVUE®, ACUVUE® OASYS™, HYDRACLEAR®, LIFE HAPPENS BEYOND THE CHAIR™, and VISTAKON® are trademarks of Johnson & Johnson Vision Care, Inc.©Johnson & Johnson Vision Care, Inc. 2009.

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BEYOND THE CHAIR.™

Lenses also available for ASTIGMATISM!


LEArNING oUTCoMEs


Boot CamP WorkSHoP Basic Lensometryraymond dennis, MAsee page 38, course 3406, for details.This workshop is also offered Saturday, March 20, 4:00 PM–6:00 PM.Not for Credit, Limited Seating


Headache, diplopia and other unexplained Vision LossMichael Ward, MMsc, FAAo; Vincent Young, Md

• List two types of primary headaches• List two causes of secondary headaches• List two media associated types of vision loss• Name three cranial nerve palsies that may cause

dipoplia• Name one type of vision loss that is a true ocular

emergency• Outline four major landmarks of the visual pathways

4310 $225 rooM 1012:45 PM–3:45 PM THrEE HoUrs

Sales Benchmarks and Strategies for Premiere dispensers WorkshopMary schmidt

• Understand how to evaluate the economic forces within your practice and how they relate to national averages

• Put together a strategy to improve the economic performance within your practice

Limited Seating


212° Eyewear dispensingAnthony record

• Know the difference between “ordinary” and “extraordinary” opticianry

• Learn dozens of specific practices to practice extraordinary, 212o dispensing

• Be made aware of what 212o dispensing is NOT


Essentials of rgP Lens fitting & designWilliam Winegar

• Learn about RGP materials and designs• Teach fitting techniques for all types of RGP lenses• Instruct the optics and fluorescein patterns of RGP

lenses• Discuss problem solving and follow-up care related

to RGP lenses• Review indications and contra-indications of RGP

fitting• Discuss specialty RGP fitting, i.e., keratoconus, PMD

and lasik induced ectascia


Basics of Soft Contact Lens fitting and Problem SolvingWilliam Winegar

• Become familiar with all soft lens materials and designs

• Learn fitting methodologies for soft lens designs including toric and multifocal lenses

• Be familiar with follow-up care and problem solving

4110 $139/$159 rooM 108:30 AM–12:30 PM FoUr HoUrs

optical Boot Camp® Level 2 — top gunEdward deGennaro, MEd, AboM; Vincent Young, Md

• Name each of the six ocular muscles and their functions

• Explain the benefits of implementing a needs-assessment tool or lifestyle questionnaire

• List common patient complaints and how to avoid them

• Describe proper fitting and measurement techniques to reduce patient complaints

• List how lens remakes negatively affect an optical business

• Describe the term “standard adjustment”• Demonstrate how to properly adjust moveable

nosepads with nose pad pliers• Show how to raise and lower optical centers via

adjustments


8 most Common reasons Patients Become upset and What to doAnthony record

• Learn the difference between “patient” and “customer” and “difficult” and “upset”

• Learn techniques to help with both• Understand reasons why it is important for the

practice and the individual to take the calming of upset customers seriously

• Learn the eight most common reasons why customers become upset, and what we can do about them

• Learn about the seven things upset customers absolutely want, and four specific techniques for giving it to them

• Learn 10 specific techniques for dealing with upset people over the phone, and event assessments after it’s all over


Benchmarking your optical dispensarybob Main, AboM, FNAo

• Understand what benchmarking is, how to do it and the importance of doing it

• Know where to go to get good benchmarking information


• Properly gather the information necessary to use for benchmarking

• Know what can be benchmarked for your business/practice, and determine which benchmarking data is important to you

• Take the benchmarking information and compare it to your business/practice

• Develop a plan of action based on the information from benchmarking

4206 $150 rooM 0610:45 AM–12:45 PM TWo HoUrs

Boot CamP WorkSHoP frame adjusting and repairraymond dennis, MAsee page 36, course 3206, for details.This workshop is also offered Saturday, March 20, 9:45 AM–11:45 AM.Not for Credit, Limited Seating


Contemporary options for Presybopic CL CorrectionWilliam Winegar

• Learn the fitting of multifocal contact lenses• Translating, Concentric and Aspheric designs will be

reviewed and fitting objectives taught• Problem solving for the multifocal lenses


inside the operating roomVincent Young, Md

• Important pre-operative discussion, patient expectations

• Pre-operative preparations• Operating room setup• Surgical instrumentation, equipment• Surgical procedure• Post-operative considerations


growing your Practice using Social media Sites Like facebookbob Main, AboM, FNAo

• Know the differences in social media sites and which ones can help your practice vs. hurt

• Learn how to create a space/page on a social media site that will enhance your practice image

• Better understand how to market your practice using social media and how to measure results

allied HealtH

e-teCHnoloGY


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• book your car on the International Vision Expo travel Web site or call 800.388.8106

• book directly on www.avis.com using code b136001

• Call Avis at 800.331.1600 using code b136001

trAin diSCount• book directly on www.amtrak.com

using code x89Y-966

• Call Amtrak at 800.872.7245 using code x89Y-966

PArkinG And ShuttLE AVAiLAbiLityhotels: Complimentary shuttles are available to and from Vision Expo show hotels and the convention center. When you book your accommodations online through TTG, remember that hotels marked as Event Hotels offer shuttle service.

Airports: Complimentary shuttles will be available on sunday, March 21, from 3:00 PM–7:00 PM servicing the Jacob K. Javits Convention Center to LaGuardia International Airport (LGA), John F Kenney International (JFK) and Newark Liberty International Airport (EWr).

hotEL diSCountSThe official International Vision Expo East Travel desk has handpicked the most convenient hotels in New York City and negotiated the best rates. In fact, we’re continuing to negotiate! If hotel prices go down, TTG will automatically lower the costs of your existing reservation. There are also custom packages that make it easy for you to book your hotel, airfare or car all online, and to make real-time changes as necessary.

To take advantage of this service, please go to the “Travel” section at www.visionexpoeast.com

SEE NyC fOr LESS!

OFFICIAL HOTEL RESERVATION FORM • RESERVATION DEADLINE: FEbRuARy 23. 2010

N E W Y O R KTRAVEL DESKHOTEL FLIGHT CAR

Complimentary Shuttle Bus (Rate includes an event transportation subsidy)

Map used to indicate approximate locations only.

12

7

20

1

2

23

3

10

14

611

5

194

1718

169

21

8

13

15

March 19–21, 2010

Javits Convention Center

New York, NY

Plan Ahead to Make your Reservations


(800) 388 8106 US Toll-free (312) 527 7300 Local

[email protected]

(312) 329 9513 Fax

PDF

PDF

PDF

PDF

OFFICIAL HOTELS & RATES

MAP

TRAVEL DISCOuNTS

Flight Discounts are available when you fly with American Airlines. Available on all fares including first class, the 7% discount applies to all domestic and international segments of American Airlines and American Eagle flights.

American Airlines: www.aa.com • (800) 433 1790 • OnlineReference Code 7630AD, or use Reference Code A7630AD if booking with your own travel agent.

Receive a 5% discount when you fly into New York on JetBlue Airways. This discount must be reserved through the JetBlue website.Jetblue Airways: www.jetblue.com/promo • Promo Code: vision2010

Car Rental & Rail Discounts have been secured for your trip with Avis and Amtrak.

AVIS: www.avis.com • (800) 331 1600 • Discount Code: B136001

Amtrak: www.amtrak.com • (800) 872 7245 • Reference Code X89Y-966

Headquarter Hotel 1 Marriott Marquis 1535 Broadway

«Single/Double: $249

2 Crowne Plaza Manhattan Times Square 1605 Broadway «Single/Double: $229

3 Doubletree Guest Suites Times Square 1568 Broadway Single/Double: $289 (King Bed), $319 (2 Beds)

4 Doubletree Metropolitan 569 Lexington Ave Single/Double: $189 (King Bed), $209 (2 Beds)

5 Hampton Inn Chelsea 108 W 24th St «Single: $159, Double: $169

6 Hampton Inn Madison Square Garden 116 W 31st St «Single: $159, Double: $169

7 Hampton Inn Times Square North 851 8th Ave Single/Double: $229 (King Bed), $249 (2 Beds)

8 Hilton Garden Inn 35th Street 63 West 35th St Single/Double: $215 (King Bed), $230 (2 Beds)

9 Hilton Garden Inn Times Square 790 8th Ave «Single/Double: $199 (King Bed), $229 (2 Beds)

10 Hilton New york & Towers 1335 Avenue of the Americas Single/Double: $229

11 Holiday Inn Express Madison Square Garden 1232 W 29th St «Single: $159, Double: $169

12 Holiday Inn Midtown-57th Street 440 W 57th St Single/Double: $175

13 Paramount Hotel 235 West 46th St Single/Double: $189 (1 Bed), $209 (2 Beds)

14 Park Central Hotel 870 7th Ave Single/Double: $179 (1 Bed), $199 (2 Beds)

15 Radisson Lexington Hotel 511 Lexington Ave Single/Double: $159 16 Sheraton Manhattan 790 7th Ave


17 Sheraton New york & Towers 811 7th Ave at 53rd St «Single/Double: $229

18 The Time 224 W 49th St «Single/Double: $170

19 W New york 541 Lexington Ave «Single/Double: $269

20 W New york Times Square 1567 Broadway «Single/Double: $309

21 Westin New york Times Square 270 W 43rd St «Single/Double: $289 Rates do not include current tax of 14.25% or a $3.50 per night occupancy tax; subject to change.

NEWLy REDuCED RATES! «

OFFICIAL HOTEL RESERVATION FORM • RESERVATION DEADLINE: FEbRuARy 23. 2010

N E W Y O R KTRAVEL DESKHOTEL FLIGHT CAR

Complimentary Shuttle Bus (Rate includes an event transportation subsidy)

Map used to indicate approximate locations only.

12

7

20

1

2

23

3

10

14

611

5

194

1718

169

21

8

13

15

March 19–21, 2010

Javits Convention Center

New York, NY

Plan Ahead to Make your Reservations


(800) 388 8106 US Toll-free (312) 527 7300 Local

[email protected]

(312) 329 9513 Fax

PDF

PDF

PDF

PDF

OFFICIAL HOTELS & RATES

MAP

TRAVEL DISCOuNTS

Flight Discounts are available when you fly with American Airlines. Available on all fares including first class, the 7% discount applies to all domestic and international segments of American Airlines and American Eagle flights.

American Airlines: www.aa.com • (800) 433 1790 • OnlineReference Code 7630AD, or use Reference Code A7630AD if booking with your own travel agent.

Receive a 5% discount when you fly into New York on JetBlue Airways. This discount must be reserved through the JetBlue website.Jetblue Airways: www.jetblue.com/promo • Promo Code: vision2010

Car Rental & Rail Discounts have been secured for your trip with Avis and Amtrak.

AVIS: www.avis.com • (800) 331 1600 • Discount Code: B136001

Amtrak: www.amtrak.com • (800) 872 7245 • Reference Code X89Y-966

Headquarter Hotel 1 Marriott Marquis 1535 Broadway


2 Crowne Plaza Manhattan Times Square 1605 Broadway «Single/Double: $229

3 Doubletree Guest Suites Times Square 1568 Broadway Single/Double: $289 (King Bed), $319 (2 Beds)

4 Doubletree Metropolitan 569 Lexington Ave Single/Double: $189 (King Bed), $209 (2 Beds)

5 Hampton Inn Chelsea 108 W 24th St «Single: $159, Double: $169

6 Hampton Inn Madison Square Garden 116 W 31st St «Single: $159, Double: $169

7 Hampton Inn Times Square North 851 8th Ave Single/Double: $229 (King Bed), $249 (2 Beds)

8 Hilton Garden Inn 35th Street 63 West 35th St Single/Double: $215 (King Bed), $230 (2 Beds)

9 Hilton Garden Inn Times Square 790 8th Ave «Single/Double: $199 (King Bed), $229 (2 Beds)

10 Hilton New york & Towers 1335 Avenue of the Americas Single/Double: $229

11 Holiday Inn Express Madison Square Garden 1232 W 29th St «Single: $159, Double: $169

12 Holiday Inn Midtown-57th Street 440 W 57th St Single/Double: $175

13 Paramount Hotel 235 West 46th St Single/Double: $189 (1 Bed), $209 (2 Beds)

14 Park Central Hotel 870 7th Ave Single/Double: $179 (1 Bed), $199 (2 Beds)

15 Radisson Lexington Hotel 511 Lexington Ave Single/Double: $159 16 Sheraton Manhattan 790 7th Ave


17 Sheraton New york & Towers 811 7th Ave at 53rd St «Single/Double: $229

18 The Time 224 W 49th St «Single/Double: $170

19 W New york 541 Lexington Ave «Single/Double: $269

20 W New york Times Square 1567 Broadway «Single/Double: $309

21 Westin New york Times Square 270 W 43rd St «Single/Double: $289 Rates do not include current tax of 14.25% or a $3.50 per night occupancy tax; subject to change.

NEWLy REDuCED RATES! «

AffordAbLE nEW yorkLooking for budget conscious (but tasty) restaurants, recommendations for af-fordable hotels or entertainment? Vision Expo introduces the Affordable New York program. View our guides online to dine on a dime, enjoy a broadway show or take in some local flavor.

broAdWAy ShoW diSCountSVision Expo is pleased to partner with broadway Inbound to secure discounted tickets to broadway shows and tours.

tour diSCountS International Vision Expo partnered with tour companies in New York to provide you with the best shopping experience

possible at an affordable, discounted rate. Find details in the Travel section on www.visionexpoeast.com.

• soHo and Nolita tour — use VIsIoN as your discount code

• Garment Center tour — use VIsIoN as your discount code

ShoPPinG bloomingdales offer — Vision Expo guests who are visiting New York City will receive an 10% savings certificate for shop-ping at the country’s flagship store at 1000 Third Avenue.

on the first floor balcony of bloomingdale’s 59th street, the Visi-tor Center service area can make your shopping trip easier, with both luggage and coat checks, as well as concierge services. out-of-town visitors are entitled to a free gift with a bloomingdale’s purchase totaling $200 or more. Their services include:

• Personal shopping Assistance

• Translators and Multi-lingual store directories

• Coat and Package Check

• Hotel package delivery with $250 purchase

OffICIaL HOTELS & raTES MaP

Vision Expo offers many travel ease programs to make attending easy and economical. We’re constantly

adding programs and discounts to help offset your travel costs — here’s a preview, but visit the travel section

of www.visionexpoeast.com for full details.

ENTErTaINMENT aNd SHOPPINg dISCOuNTS

dISCOuNTEd TraVEL

Experience the best of nyC on a budget. new york is one of the most exciting cities in the world to visit, and we know

many of you are planning to come early or stay late to take in as much as possible.

ContACt uSThe International Vision Expo East 2010 Travel desk is open from 7:00 AM–6:00 PM CsT Monday through Friday to serve you.

Call: 1.800.388.8106 within the U.s., International callers please dial +1.312.527.7300

E-mail: [email protected]

fax: +1.312.329.9513

Mail: Vision Expo East Travel deskc/o Travel Tech110 West Hubbard st.Chicago, IL 60610 UsA


Grow Training Education Business Management Inventory Control Sales Marketing Build Grow Training Education Business Management Inventory Control Sales Marketing Build Grow Training Education Business Management ventory Control Sales Marketing Build Grow Training Education Business Management Inventory Control Sales Marketing Build Grow Training Education Business Management Inventory Control Sales Marketing Build Grow Training Education Business Management Inventory Control Sales Marketing Build Grow Training Education Business Management Inventory Control Sales Marketing Build Grow Training Education Business Management Inventory Control Sales Marketing Build Grow Training Education Business Management Inventory Control Sales Marketing Build Grow Training Education Business Management Inventory Control Sales Marketing Build Grow Training Education Business Management Inventory Control Sales Marketing Build Grow Training Education Business Management Inventory Control Sales Marketing Build Grow Training Education Business Management Inventory Control Sales Marketing Build Grow Training Education Business Management Inventory Control Sales Marketing Build


The Vision Council offers custom solutions for your training and education needs. From business management to inventory control to sales and marketing strategies and tactics, The Vision Council can provide the tools and training to get your practice on the right track.

To learn more, visit www.thevisioncouncil.org/ecp or call us at (703) 740-1096.

Grow Your Practice with

The Vision Council

BT_SECO_Ad copy.pdf 9/14/09 10:36:11 AM

CoNTINUING EdUCATIoN PrICINGone of our money-saving Continuing Education Packages is sure to

fit your needs. To register, simply list the courses you are taking on

the registration Form on the back cover. or go online to register at

www.visionexpoeast.com — it’s that easy!

ALL ContinuinG EduCAtion rEGiStrAtionS inCLudE thE foLLoWinG:

AdMIssIoN To ExHIbITs ($75 VALUE)

AdMIssIoN To CoNFErENCE ATTENdEE LoUNGE

CE rEGIsTrATIoN ProCEssING FEE ($40 VALUE)

NOTE: Standard Package and/or A la Carte registrations cannot be changed to Total Office Package registrations. All registration fees are non-refundable and non-transferable.

*$40 CE Registration Processing Fee applies if onlY registering for Workshops.Advance Registration is required for free courses. Seating is limited.

CoNTINUING EdUCATIoN CANCELLATIoN PoLICY• All cancellation requests must be made by completing the Cancellation

Request Form.• $40 CE registration processing fee is non-refundable.• Optical Boot Camp® Level 1 and Optical Boot Camp® Level 2 are non-

refundable.• Exhibit Hall Registration Fees are non-refundable and non-transferable.• Standard Package and/or A la Carte registrations cannot be changed to

Total Office Package registrations. All registration fees are non-refundable and non-transferable.

• Credit rollovers will not be granted for unused hours.• All cancellation requests will be processed after International Vision Expo

East beginning in April in the form of a credit rollover. You will receive notification of your credit rollover within 60 days of processing. Credit rollovers are valid for International Vision Expo East 2011 or West 2010 continuing education only.

• Credit rollovers cannot be transferred to another person.• Continuing Education credit is not awarded if a credit rollover is issued.• Credit rollover will expire if not used by Vision Expo East 2011.• No refunds will be given if the credit rollover is not used in full.

Cancellation Request forms are available at www.visionexpoeast.com

SEND CANCELLATION REQUEST FORMS TO:Cancellation — International Vision Expo Eastc/o Reed Exhibitions, 383 Main Avenue, Norwalk, CT 06851Attn: Lisa Colson(Or, fax to 1.203.840.9442)

sTANdArd PACKAGEsOn or Before

2/19/10After

2/19/10

Package a 6 hours of education $230 $250

Package b 9 hours of education $290 $315

Package C 13 hours of education $390 $410

Package d 18 hours of education $520 $540

IMPORTANT: Hours from one registrant CANNOT BE COMBINED with another registrant in order to take advantage of the Standard Packages. This will be strictly monitored. Discount may not be combined with any other offer. Package prices are based on paid course hours selected. a la Carte courses are excluded. Credit rollovers will not be granted for unused hours. Ticket and Badge name must correspond in order to gain admittance to the course. To accommodate several individuals from the same business, please see Total Office Packages below.Additional hours can be added to any package above for $35 per hour.

ToTAL oFFICE PACKAGEs Total Office Pricing

Package e 25 hours of education $700 – Up to 4 people

Package f 35 hours of education $900 – Up to 7 people

Package G 45 hours of education $1,105 – Up to 10 people

Total Office Packages are designed to accommodate several individuals from the same practice and make it affordable for the doctor to bring his or her staff. When you register, all registrations must be submitted or called in at the same time and the same company name and address (including zip code) must be used. Package prices are based on paid course hours selected. a la Carte courses are excluded. Other discounts do not apply. Credit rollovers will not be granted for unused hours. Ticket and Badge name must correspond in order to gain admittance to the course. Additional hours can be added to any package above for $35 per hour.

A LA CArTE On or Before

2/19/10After

2/19/10

1 hour of education $90 $95

2 hours of education $150 $160




optical boot Camp® level 1 (non-refundable): 1110

$199 $219

optical boot Camp® level 2 (non-refundable): 4110

$139 $159

POA Medical Coding and Billing: 2107NYSOA Medical Coding: 3113NYSOA Art of the Deal: 3313

$50 members$100 non-members

free CoursesObama’s Health Care Plan Keynote: 30MSVisionomics Keynote: 24MSWomen Ask for Direction: 2414NYSOA/POA Post-Graduation Choices: 3013

(includes lunch)Medical & Scientific Theater Courses

F R E E

Lunch with the Experts Roundtable: 3008 $50 includes lunch

WorksHoPs*

Frame Selection: 3106Boot Camp Frame Adjusting & Repair: 3206Boot Camp Spectacle Measurements: 3306Boot Camp Basic Lensometry: 3406Boot Camp Spectacle Measurements: 4106Boot Camp Frame Adjusting & Repair: 4206Boot Camp Basic Lensometry: 4306Sales Benchmarks: 4310

$75$150$150$150$150$150$150$225

Lauri JorgensenGroup [email protected]

Leo AvilaAssociate [email protected]

Erin Schlussel SteverNational Account [email protected]

Lisa NobleSenior Sales [email protected]

For more information about print, e-media, and live event solutions please contact our sales team:

Proud Endorsers of Vision Expo East!

Expands reach by circulating to the total offi ce and other members of the eyecare profession.

TO SUBSCRIBE VISIT: www.optometrytimes.com/subscribewww.ophthalmologytimes.com/subscribe

D I G I TA L E D I T I O N S

▶ Powerful Reach to Over 95,000 Optometrists, Ophthalmologists, and Students Worldwide

▶ Superior and Comprehensive News Sources for Eyecare Professionals

▶ Esteemed Editorial Advisory Boards Comprised of Industry-Leading Experts

▶ Global Access to International Decision-Makers and Institutions

of Vision Expo East!

Powerful Reach to Over 95,000 Optometrists,


international Vision eXPo east eXHibits onlY and/or ContinuinG eduCation reGistrationCONFERENCE: March 18 – 21, 2010 ExHIBITION: March 19 – 21, 2010

1.CONTACT INFORMATION If the information on the mailing label is incorrect, please make changes directly to the pre-printed information.

BUSINESS TELEPHONE (DO NOT INCLUDE INTERNATIONAL DIALING CODE)

BUSINESS FAX (DO NOT INCLUDE INTERNATIONAL DIALING CODE)

E-mAIL Mandatory to receive CE Attendance Letter

FL OD LICENSE # FL OPTICIAN LICENSE #

ARBO/COPE OE TRACKER # (OD’s Only)

PROCESSING FEE: $ GRAND TOTAL (9–11): $

I would like to donate $3 to the official Vision Expo East Charities.

9.REGISTRATION TYPE EXHIBITS ONLY: Before 2.19.10: $50 After 2.19.10: $75 CONTINUING EDUCATION: Includes Exhibit Hall

10.REGISTRATION PACKAGES AND A LA CARTE SELECTIONS

11.LIST BELOW THE COURSES YOU WOULD LIKE TO TAKE (including free courses)

standard Packages on or Before 2.19.10 after 2.19.10Package A–6 Hours $230 $250 Package B–9 Hours $290 $315 Package C–13 Hours $390 $410 Package D–18 Hours $520 $540

total office Packages total office PricingPackage E–25 Hours $700 up to 4 peoplePackage F–35 Hours $900 up to 7 peoplePackage G–45 Hours $1105 up to 10 people

**Free Courses ***Workshops

Medical & Scientific Theater Courses (specify course number) Frame Selection: 3106 — $75 Boot Camp Spectacle Measurements: 4106 — $150

Women Ask for Direction: 2414 Boot Camp Frame Adjusting & Repair: 3206 — $150 Boot Camp Frame Adjusting & Repair: 4206 — $150

Visionomics Keynote: 24MS Boot Camp Spectacle Measurements: 3306 — $150 Boot Camp Basic Lensometry: 4306 — $150

Obama’s Health Care Plan Keynote: 30MS Boot Camp Basic Lensometry: 3406 — $150 Sales Benchmarks: 4310 — $225

NYSOA/POA Post-Graduation Choices: 3013(includes lunch)

**Registration required for free courses ***$40 CE registration processing fee applies if ONLY registering for workshops

tHURsdaYCourse Fee FRidaY

Course Fee satURdaYCourse Fee sUNdaY

Course Fee

12a.METHODOFPAYMENT 12b.CARDHOLDER’SNAME(Please Print)

ACCOUNT #:

EXPIRATION DATE:

CARDHOLDER’S SIGNATURE:

I agree to pay the above total amount according to my card issuer agreement.

ONLINE www.visionexpoeast.com

BY FAx Fax this completed form to 972.620.3099. Please include your phone number in case we have questions. method of payment by credit card only.

BY PHONE Call 800.811.7151 for conference registration only and have your credit card.

BY MAIL Send this completed form to: International Vision Expo East, c/o ARI, 350 East Royal Lane, Suite 100, Irving, TX 75039-3105.

AMOUNT $

CHECK ENCLOSED Payable to Reed Exhibitions

CHARGE TO: AmEX masterCard VISA

iNFoRMatioNStandard Packages do not include A La Carte courses. Hours cannot be combined with another registrant. Total Office Packages do not include A La Carte courses. When registering please use same company name, address and zip code and a registration form for each person. Please Note: registrations must be submitted together.

Other discounts do not apply. Additional hours can be added to any package for $35 per hour. Package prices are based on paid course hours. Credit rollovers will not be granted for unused hours.

Standard Package and/or A La Carte registrations cannot be changed to Total Office Package Registrations. All registration fees are non-refundable and non-transferable.

Ticket and badge name must correspond for admittance to each course.

iMPoRtaNtThe Pre-registration cut-off date is 2.19.10. To receive your badge and course tickets in the mail, registrations must be postmarked by 2.19.10. Registrations received after 2.19.10 will be processed; however, badges and course tickets will need to be picked up onsite.

We collect this data in order to provide you with information about International Vision Expo and other companies in your industry. If you prefer not to receive further information, please see our Privacy Statement at http://visionexpo.com or call our Privacy Administrator at 1.888.306.2344, or from outside the U.S. at 1.203.840.5810.

CaNCELLatioN PoLiCY:www.visionexpoeast.com

FOUR WAYS TO REGISTER

ANY QUESTIONS?CALL 1.800.811.7151 OR 1.203.840.5610

(Please check one. This selection determines your badge category.) A Buyer — Optical B Buyer — Retail C Corporate management D Laboratory manager E Laboratory Technician F manufacturer’s Representative G Optician, Licensed or Certified H Optician, Non-Certified J Opticianry Assistant K Ophthalmologist m Ophthalmic medical Personnel — COA N Ophthalmic medical Personnel — COT P Ophthalmic medical Personnel — COmT Q Ophthalmological Assistant — (non-certified) R Ophthalmological Resident S Optometrist T Optometric Technician U Optometric Resident V Optometric Student W Practice manager X Guest Y Other (please specify)

(Please check one.) A Chain/Department/Superstore B Independent Ophthalmological Practice C Independent Optometric Practice D Independent Optometric Practice Affiliated

w/Corp. Chain E Laboratory F manufacturer G multidisciplinary Practice H Retail — Drug/Pharmacy/Grocery J Retail Optical Store, 1–10 locations K Retail Optical Chain, 10+ locations m Sporting Goods N Wholesaler/Distributer P Student

A Owner B manager C Employee

D Buyer E Student F Guest

2.YOURTITLE/POSITION 3.TYPEOFBUSINESS/PRACTICE

4.YOUAREA/AN(Please check one.)

6.For Demographic Census Purposes, please indicate if you are: A male B Female

a La Carte on or Before 2.19.10 after 2.19.101 Hour $90 $95 2 Hours $150 $160 3 Hours $175 $185 4 Hours $190 $210 5 Hours $220 $240 *Optical Boot Camp® Level 1: 1110 $199 $219 *Optical Boot Camp® Level 2: 4110 $139 $159

POA medical Coding and Billing: 2107NYSOA medical Coding: 3113NYSOA Art of the Deal: 3313

$50 members $100 non-members

Lunch with the Experts Roundtable: 3008 $50 includes lunch *Non-refundable

Presort StdU.S. Postage

PAIDReed Exhibitions

international Vision Expo East383 Main Ave., Norwalk, CT 06851

Priority Code:

Customer Id:

EntEr your id for fASt WEb rEGiStrAtion

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