vector martini racing partnership programme 2015

PARTNERSHIP PROGRAMME 2015

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VECTOR MARTINI RACING I PARTNERSHIP PROGRAMME 2015

© VECTOR WORLD LIMITED WWW.VECTORMARTINIRACING.COM

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an invitation...

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The coolest marketingplatform on the planet

Vector is offering a select group of premium brands the opportunity to become a partner in the most dynamic new marketing platform in motorsports and entertainment. For the first time in 25 years, brands have the opportunity to access and leverage a global marine motorsport platform and the famous Martini stripes, through the iconic Vector Martini Racing Team and its revolutionary V40R powerboat.This document outlines the opportunities and benefits for new partners around the 2015 Vector Martini Racing Team programme.

WELCOME

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A new era in motorsport marketing and activation

OVERVIEW

In 2014, Vector secured a long-term agreement to become the new and Official Vector Martini Racing Offshore Powerboat Team, last seen over 25 years ago in competitive powerboat endurance racingMartini is arguably the most iconic brand in motorsports and known across the world for its successes in Formula 1, World Rally Championships, Porsche Supercup and Offshore Powerboat Racing.

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“Our relationship with powerboat racing started in 1973 and the new partnership with Vector creates an exciting new chapter in this history. The V40R powerboat with its Martini Racing Stripes looks amazing and we are delighted, as Vector Martini racing, to be participating in competitive offshore racing once again.”

SANDY MAYO - GLOBAL CATEGORY DIRECTOR, MARTINI

“It is a tremendous honour for Vector to be the first British powerboat team to bring the excitement of offshore endurance racing to a whole new global audience through this unique partnership with MARTINI Racing.” MAL CREASE - FOUNDER AND CEO, VECTOR

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Perfect synergy

OUR PARTNERSHIP

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Engineered to winVector Martini Racing is the marine equivalent of a Formula 1 Team and has close links to other teams in the Martini Racing family including Williams Martini Racing.Vector Martini Racing is the first powerboat team to officially carry the Martini Racing the stripes in the last 25 years. It is also the first British Powerboat Team in history to wear the famous Martini Racing Stripes.The boat was unveiled at the Monaco Formula 1 GP as part of the Martini Racing launch weekend. The Team then supported the Martini activation weekend around the Monza F1 GP from Lake Como.The Team also won the prestigious Cowes Classic Endurance Race in its inaugural outing earlier this year, the first time a Martini boat has won the coveted race since 1979.

OUR BUSINESS

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KEY BENEFITS

• PREMIUM BRANDING Association with an existing family of highly-valued premium brands.

• GROWING EXPOSURE Exponentially growing sector and high-profile PR platform with guaranteed media return.

• INTERNATIONAL LOCATIONS International event calendar for 2015 including Europe, Asia-Pacific and the Middle East.

• PREMIUM ASSOCIATION Direct access to Formula 1, World Records and professional racing events.

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KEY BENEFITS CONTINUED

• EXPERIENTIAL ACTIVATION Vector iRace participants experience the exclusive 100mph club, the equivalent of a two-seater Formula 1 car on water.

• iRACE-PRO TEAM ACCESS High-profile media personality association through automatic partnership with the iRace Pro Team.

• SOCIAL MEDIA FOLLOWING 270,000 Followers on Facebook - already larger than many established motorsport / nautical platforms.

• UNIQUE CONTENT Bespoke Vector ‘Trident’ on-board camera systems opening up a high definition world on water for bespoke partner use.

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EVENTS ACTIVITY LOCATION STATUS

6 FORMULA 1 ACTIVATIONS SHANGHAI (SELECTED FROM) BARCELONA CONFIRMED MONACO CONFIRMED MONZA CONFIRMED SINGAPORE CONFIRMED SOCHI ABU DHABI

2 UIM WORLD CROSS – CHANNEL CONFIRMED ENDURANCE RECORDS LONDON – ST PETERSBURG

(SELECTED FROM) MUMBAI – KOCHI HONG KONG – SINGAPORE LONDON – MONACO NEW YORK – MIAMI

1 PROFESSIONAL RACING COWES CLASSIC 2015 (SELECTED FROM) APBA KEY WEST 2015

• Building on the success of 2014, the Team plans to undertake a series of 9 events in 2015 from the provisional schedule below.

• A mixture of Formula 1 Experience/Activation Events, World Endurance Records and Professional Endurance Racing Events.

• Additional bespoke partner events can be incorporated into the core programme at any stage in the season subject to scheduling and forms part of the partner offer.

9 Events

2015 PROGRAMME (PROVISIONAL)

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NEW YORK

MIAMI KEY WEST SUPERBOAT CHAMPIONSHIPS

BARCELONA MONACO

CROSS-CHANNEL

SOCHI

ABU DHABI MUMBAI*

KOCHI*

SINGAPORE

HONG KONG

SHANGHAI

MONZA COWES 2015 CLASSIC

ST PETERSBURG

2015 EVENT CALENDAR (PROVISIONAL)

FORMULA 1 ACTIVATION UIM WORLD RECORD ATTEMPT PROFESSIONAL ENDURANCE RACING EVENT

LONDON

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Branding and rights• Branding on boat and at every location.

• Drivers, crew, vehicles, collaterals and PR materials.

• Partner designation and composite logo to be used by partner across all marketing.

• Dedicated joint press and PR programme to be run by Vector in conjunction with partner PR agency.

• iRace seats in selected activations and locations TBC.

• Dedicated VIP iRace experience days TBC.

• Bespoke cleared content for advertising, marketing, promotional use, online, mobile and in-store activation.

• Additional activation opportunities on the ground with pilots, iRace-Pro Team and VMR V40R.

KEY PARTNERSHIP BENEFITS

highly modular programme

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CONFIRMED PARTNERS FOR 2015

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PARTNER BRANDING FOR 2015

1 TITLE PARTNER MARTINI 6 OFFICIAL PARTNERS

PORSCHE POSITION 1 & 2 - TBC POSITION 3 - TBC POSITION 4 - TBC

7 TECHNICAL PARTNERS HENRI LLOYD ILMOR Y.CO RAYMARINE POSITION 5 - TBC POSITION 6 - TBC

Logo placement

P3

P1

P2

P4P5

P6

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VECTOR iRACE PROGRAMME

The Vector iRace programme is unique. Vector Martini Racing is the only professional powerboat racing Team in the world insured to carry corporate VIPs and guests at speeds of up to 100mph. Personally experience the total exhilaration of high-speed professional powerboat racing and become part of a VERY exclusive club.A once-in-a-lifetime experience only available through the Vector iRace programme.

a unique club

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VECTOR iRACE SAFETY

Vector has the experience of being World Endurance Champions as well as training future World Endurance Champions. Co-Founder, Peter Dredge, has over 30 years of competitive racing skill and was head of powerboat safety at the RYA for over 14 years. The entire training and tuition syllabus is supported by a multiple World Offshore Championship winning team who between them have covered many thousands of miles of competitive endurance racing and still retain 15 World Endurance Records. Due to an exemplary record and unparalleled experience, Vector is in the unique position as the only powerboat team in the world currently insured to undertake such an activity for corporate clients.

impeccable safety credentials

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VECTOR iRACE-PRO TEAM

Selected partner candidates may also be selected to join the iRace-Pro Team and participate in a stage of either an Official World Endurance Record or a professional Endurance Race from the 2015 Programme and become Certified Members of the Vector Martini Racing Powerboat Team including:

• Full training and provision of relevant racing and open water boat licences, with iRace insurance cover through Vector’s unique iRace experience programme.

• Bespoke NOMEX racing suit, competition helmet and other equipment and travel in the 1st stage of the World Record in full racing conditions.

• Photographic/video diary of entire programme in presentation format with a framed certificate and confirmation of participation.

participate in a UIM World Record

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15 UIM WORLD ENDURANCE RECORDS

2 WORLD CHAMPIONSHIP TITLES

3 EUROPEAN CHAMPIONSHIP TITLES

iRace Pro-Team Achievements

VECTOR iRACE-PRO TEAM

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“Amazing 100mph ride yesterday on the fastest boat of the moment.” DAVID GANDY

davidgandy_official 205k followers

“Awesome stuff, guys!! Next time we go for a bit longer!” BRUNO SENNA

@BSenna 663k followers

The Vector iRace-Pro team will feature 10 high-profile media personalities from different industries all with only one goal - to participate in a nautical endurance World Record.

PROFESSIONAL / MEDIA PERSONALITY INVOLVEMENT

high-profile iRace-Pro pilots

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SOCIAL MEDIA AND CONTENT

In less than a year Vector has already established the largest marine Facebook following in the world. Partner benefits include:

• Branding on www.vectormartiniracing.com / www.vectorworld.net • Use of exclusive content • Branding and unique feature editorial • Bespoke Twitter campaign • Bespoke online videos • Bespoke online content/downloads • Bespoke mobile content/downloads • Viral iRace vignettes/competitions • VIP ‘App’ development

Fast growth social media platform

over 270k Facebook followerswww.facebook.com/vectoroffshore

www.twitter.com/vectormartini

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ANTICIPATED MEDIA ROI 2015

Based on 2014 media results the total anticipated media ROI in 2015 across 9 events is £81m. Vector will guarantee a minimum 10:1 media return against any 2015 partner expenditure.

MEDIA CHANNELSPrimary television £20,000,000Secondary broadcast £16,000,000Printmedia, consumer, lifestyle, £18,000,000 celebrity, businessDigital, online, social media, content £12,000,000Event branding and promotions. £15,000,000Total Media Return £81,000,000

10:1 media return

10:1 guaranteed media return

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CASE STUDY #1 FORMULA ONE ACTIVATION PROGRAMME

• 110 Vector iRace Experiences including 50 journalists and media personalities.

• 350 nautical miles covered over 6 days of activation and filming on location.

• 5 Formula 1 Drivers on the boat - Massa, Bottas, Coulthard, Senna and Keegan.

• Distributed to over 140 international broadcasters (TV and online).

• Over 300 million impressions with independently-audited media ROI over £25m.

Monaco GP 2014

over 300 million media impressions

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CASE STUDY #2 FORMULA ONE ACTIVATION PROGRAMME

• 120 Vector iRace Experiences over a 4-day race weekend programme.

• Prize-winner fulfilment programme for 50 international winners.

• Full hospitality programme at the fabulous Villa Erba on the shore of Lake Como.

• Dedicated and exclusive high-speed powerboat track on Lake Como.

• Allowing the V40R and VIP guests to achieve speeds of up to 100mph.

• Production of iconic video content now in edit for international distribution.

• Activation highlight of the MARTINI Monza F1 weekend.

Monza GP 2014

over 120 participants in

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Winner of the Cowes Classic 2014• The world’s oldest powerboat endurance race.

• 2 races covering 200 miles between Cowes and Torquay on the south coast of England.

• The first official race with the famous Martini stripes in 25 years.

• Team finished first in both races and won overall championship.

• Now the No.1 Powerboat Endurance Racing Team in Europe.

• Massive social media coverage – Twitter, Facebook, YouTube.

• Over 270,000 people now following Vector Martini Racing on Facebook.

CASE STUDY #3 2014 COWES TORQUAY ENDURANCE RACE

the world’s toughest endurance race

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PRESS COVERAGE

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SUMMARY

• An opportunity to partner with the most progressive platform in motorsports and engage with a fast-growing global audience.

• As a key sponsor, you will be a part of the Formula 1 circuit, professional racing, world record attempts and activation in some of the world’s most glamorous locations.

• Give your target audience the experience of a lifetime, the invitation they will always remember.

• Join the Vector Martini Racing Team - the coolest marketing platform on the planet.

When was the last time you experienced something for the first time?

see you in 2015

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WWW.VECTORMARTINIRACING.COM

www.facebook.com/vectoroffshore

vector martini racing partnership programme 2015

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