velocity ny 2014 - the natives are getting restless
DESCRIPTION
Overview of the Mobile RUM market.TRANSCRIPT
T H E N AT I VE S A R E G E TT I N G R E S T L E S S
A S URV EY OF THE M OB I LE R UM S PAC E
Buddy Brewer@bbrewer
Cliff Crocker@ccrocker
M OB I L E A D O P T I O N
• WAP
• Full sites on mobile
• m-dot / RWD
• Native applications
TA BL E T S
• Favorite tool of couch surfers worldwide
• Higher conversion vs. phones on average
• Too big for “mobile” site
• Too slow for full site
BY R EG I ON 5 /14
Mobile Usage as % of Web Usage
W H AT I S M O B I L E P E R F O R M A N C E ?
S P I N N E R S ? C O N T R O L L E R S ? N E T W O R K C AL L S ? T I M E T O P E R F O R M TA S K ?
FA M I L I A R P R O B L E M S
PER F OR MANC E BY GEOGRAPHY
P E R F O R M A N C E BY N E T W O R K C A L L
PE RC E I V E D PE R F O R M A N C E
O P E RAT I N G S Y S T E M A N D D E V I C E
PER F OR MA NC E BY TRA FF I C SOU RC E
• Content Delivery Networks
• Third-Party Services
• Origin traffic
U S AG E A N D E N G AG E M E N T
U N FA M I L I A R P R O B L E M S
P E R F O R M A N C E BY S C R E E N / V I E W / AC T I V I T Y
• No such thing as a ‘Page Load’
• However, users still frustrated with poor experience
C RA S H R E P O RT I N G
A P P S T O R E A P PR OVA L
I N S T R U M E N T A N D WA I T
I N S T R U M E N TAT I O N L AT E N CY
U P G RA D E A D O P T I O N
C O N N E C T I O N T Y P E A N D C A R R I E R
A F E W M O B I L E R U M P R OV I D E R S
A PP DY N A M I C S
• Network request snapshots & availability monitoring
• Crash diagnostics
• Tracking of custom metrics
• Server-side correlation available with back-end APM product
• SaaS and on premise
C O M P U WA R E
• Performance and availability monitoring
• Crash diagnostics
• Integration with backend APM solution
• Ability to track custom metrics
• On Premise
C R I TT E RC I S M
• Network latency and availability monitoring
• Crash Diagnostics
• Breadcrumbs provide context into interrupted business transactions
• SaaS
N E W R E L I C
• Network performance and availability monitoring
• User Interaction Tracing
• Auto-instrumentation of Activities and View Controllers
• App usage and adoption
• SaaS
S OA S TA
• Network performance and availability monitoring
• Multi-dimensional views and custom dashboards
• Touch definition of metrics and timers through App interaction
• Correlation of performance with business metrics
• SaaS
C RA S H R E P O RT I N G T O O LS
• Crashlytics
• HockeyApp
• Bugsnag
• BugSense
• TestFlight
Speed Quality
Engagement
S PE E D
Network calls
Method calls
Signal strength
Slowest actions
Slowest geographies
Slowest carriers
Connection type
Slowest devices
Q U A L I T Y
Stack traces
Crash reports
Battery usage
Exception counts
Failed interactions
Bread crumbsThread details
Memory usage
E N G AG E M E N T
Conversions
Upgrade adoption
Sessions/month
Monthly active users
Revenue
Searches
Comments
?
Speed Quality
Engagement
Crash ReportingBack-end APM
On-premises option
Crash reportingBack-end APM
Business metric collection
“Breadcrumbs”Crash diagnostics
Windows Phone support
Back-end APMAuto-Instrument Activities/View Controllers
App usage & adoption
Correlation to business metricsAdd metrics without waiting for app store
Real time reporting
A L L AT V E LO C I T Y
Thank You
ATT R I BU T I O N S
http://www.kpcb.com/internet-trends (Mary Meeker - Internet Trends 2014)https://strategy.wikimedia.org/wiki/Mobile/Forecasts
https://secure.flickr.com/photos/fischerfotos/7457906740 (Traffic)https://secure.flickr.com/photos/gfreeman23/10920980315 (Engine)https://secure.flickr.com/photos/75001512@N00/13318418165 (Antenna)
https://www.flickr.com/photos/36946290@N04/9425419527 (Broken iPhone)
https://secure.flickr.com/photos/openfly/6215738251 (Shoes)https://secure.flickr.com/photos/chipgriffin/2468855742 (Survey)