venue insight sept'15 issue

V E N U E I N S I G H TN I G H T T I M E I N D U S T R Y M A G A Z I N E

www.venue-insight.com

Liquer & SpiritReviews

Great British Soundwith OHM

The Rugby World Cupwith Heineken

Q and A with Inventor of Brand Stivys

SEPTEMBER | OCTOBER 2015

Eric Cantona swims the channel for Kronenbourg!

Hackney Council postpones licensing decision by 12 months

Top 4 music venues in Glasgow

Heineken to open Rugby World Cup 2015.

Interview with Carlo Valente, Co-founder of Stivys

Vintage copper lighting: The hottest restaurant & bar trend of 2015

Café D’Anvers: Installation at a glance

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Contents

Crystal Design & Media Ltd and the publication Venue Insight Magazine assumes no responsibility for unsolicited material or the accuracy of information received.All material will be treated as unconditionally assigned for publication under copyright and within the editors rights to edit and offer comment. All editorial contributions are to be sent to: [email protected]

Welcome to the very first issue of Venue Insight.

The team have been tirelessly working on the issue and the concept of a night time industry publication.

With the latest news of the UK’s night time hospitality industry halving in the past decade, we hope this publication will go some way to help build this back up. We will support brand campaigns and events as well as featuring the latest innovations in drinks, installations and mixology.

We all come from a time where the bars and clubs would be the main place to go and let our hair down and even possibly attract a partner, but with the boom in online dating websites and price increases across the board, maybe this could be one of the main reasons for the decline of what was such a buoyant industry.

Nightlife still contributes a large amount of revenue to the UK and of course employment. This is a fun industry and we will do what we can as a community to keep the lights flashing. David Sullivan

EDITOR David [email protected] 01634 568927

PUBLICATION MANAGERS Andy Morfey [email protected] 568928

Jon McIntosh [email protected] 01634 568928

DESIGN Steve Simmonds [email protected] 01634 568927

PUBLISHER Robert RobinsonCrystal Design & Media Ltd 01634 568925

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FEATURES 22

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Front Cover image supplied by

Tony T.K Smith The Social 2014

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News

#LeBigSwim campaign ends with a splashEric Cantona said he would “swim English Channel from France to Great Britain” for Kronenbourg 1664

Reveal of #LeBigSwim campaign sees Eric Cantona demonstrate his own take on ‘swimming the Channel’ https://youtu.be/y4xsvupO2TI

Cantona announced his intentions to swim the Channel last month if 10,000 Britons agree with him on social media that Kronenbourg 1664 is the best tasting beer in the world

#LeBigSwim campaign from Kronenbourg 1664 aimed to demonstrate the outstanding taste of the premium lager beer

Heineken, the UK’s leading beer and cider business, has revealed the outcome of its #LeBigSwim digitally-led campaign with Eric Cantona, which aimed to demonstrate the outstanding taste credentials of its premium lager brand Kronenbourg 1664.

Entitled #LeBigSwim, the campaign began with a creative execution by Kronenbourg 1664 in which Cantona announced that if 10,000 Britons agreed with him that Kronenbourg 1664 is the greatest tasting beer, he would salute their good taste

by “swimming the English Channel from France to Britain.”

The final films, released today by Kronenbourg 1664, see Cantona dressed in a skin-tight wetsuit complete with trademark high collar, staying true to his word by diving into the sea with steely determination to embark on the mammoth challenge ahead.

Moments later, however, the film cuts to footage of Cantona approaching a luxury yacht. After climbing aboard Cantona then continues to swim in the vessel’s luxurious heated deck-top swimming pool as a three-piece band play the iconic Chariots’ of Fire theme.

In true cryptic Cantona fashion, once arriving in Great Britain he explained his journey with the philosophical quote: It’s not where the seagull flies to, it’s how it gets there.

The films can be viewed here: https://youtu.be/y4xsvupO2TI

https://youtu.be/1veENmvA-xI

The four-part video series was designed to engage with the brand’s target consumers: self-confident men who put taste first.

Ifeoma Dozie, Beer Brand Director at Heineken said: “We have been thrilled with the encouragement Eric has received from Kronenbourg 1664 supporters to allow him to embark on his swim in his own unique way.

The campaign has allowed Kronenbourg 1664 to evolve from depicting a humorous take on the hop farmers of Alsace with a global superstar, to a playful, tongue-in-cheek digitally-led campaign that our consumers have watched and engaged with.

More and more consumers are looking for a premium drinking experience and Kronenbourg 1664’s outstanding combination of quality, taste and heritage provides just that. Through #LeBigSwim these credentials have been reinforced even more and Britons have agreed with Eric that Kronenbourg is the most suprême tasting beer in the world.”

https://youtu.be/y4xsvupO2TI

https://youtu.be/y4xsvupO2TI

https://youtu.be/1veENmvA-xI


Global Brands offers a taste of history with ‘New’ Premium Soft Drinks Range

News

Global Brands, the UK’s leading independent drinks business, has announced the arrival of premium soft drinks brand Franklins & Sons to its portfolio of top performing alcohol brands.

Officially launching at Imbibe Live 2015, Franklins is set to capitalise on growing demand from adults for better quality and a greater choice of soft drinks.

Franklin & Sons is a range of premium soft drinks presented in a bespoke 275ml bottle that reflects the heritage and history of the brand, which was first established in London in 1886. The recipes draw on unique ingredients with local provenance including Yorkshire Rhubarb through to Sicilian Lemons, all of which blend with complementary tastes of fruits, herbs and spices.

The launch supports Global Brands’ ongoing development of premium and licensed brands, sitting comfortably next to others in the portfolio such as Thornton’s Chocolate Liqueur and Hooper’s Alcoholic Brews.

Simon Green, Marketing Director, Global Brands said: “Adult soft drinks is an underdeveloped category and the Franklin & Sons range will help to unlock opportunities for retailers with the delicious line-up of recipes that stand apart from the usual suspects.

This is a carefully considered move into soft drinks and a great fit for Global Brands as a forward looking business where developing and acquiring new brands in premium segments is part of the growth strategy.

Franklin and Sons is launching now to make the most of the British Summer. The recipes offer year round refreshment but are particularly well suited to pubs and gardens for adults to enjoy a relaxing taste of summer, even if the sun isn’t shining!“.

The launch activity will include feature and sampling at a series of summer events, online promotional activity as well as an exclusive range of point of sale material and glassware for stockists.

The Franklins & Sons range is made with only natural juices and contains no preservatives or artificial sweeteners.


News

Unilever food solutions helps Pubs get set for a sizzling summer with new BBQ guide

Foster’s have launched their brand new ‘Why The Hell Not?’ campaign. Following the hugely successful Good Call campaign featuring Brad and Dan, the new campaign is inspired by the famous ‘can do’ Aussie ingenuity and attitude to life.

‘Why The Hell Not?’ represents a marked shift in brand strategy for Foster’s, replacing Brad and Dan’s ‘no worries’ advice with a more proactive approach, encouraging audiences to ‘give life a go’.

The first instalment of the campaign, created by adam&eveDDB, features a character who exemplifies that ‘can do’ attitude and defies the cynics to become Australia’s first male rugby cheerleader.

The advert premiered in July during Channel 4’s 8 Out of 10 Cats and across social channels with the supporting hashtag #whythehellnot. Further extended content illustrating the hero’s ‘can-do’ nature will also be available on social media.

Ifeoma Dozie, Beer Brand Director for Foster’s, HEINEKEN, says: “Consumers’ outlooks on life have changed – people want to give things a go and share experiences leading to a richer life.

The ‘Why The Hell Not?’ campaign taps into this thinking. The campaign maintains the brand’s long association

with comedy and complements the wider changes we’ve been making to the brand. We’re expecting to see the new campaign really drive excitement, interest and ultimately sales for Foster’s.”

The first installment of the campaign can be viewed on YouTube, please visit: http://youtu.be/iPc_CpAOifE

Foster’s celebrate Aussie philosophy with: ‘Why the Hell Not?’ campaign

Unilever Food Solutions’ new pub guide for BBQs, created by pub food expert Chris Barber, features simple tips on how operators can fire up their summer menus and avoid common mis-steaks.

With inspirational ideas for making the most of cheaper cuts of meat, tips for ensuring smooth service and ideas to help pubs shout about their BBQ menus, the How to Guide is perfect for pubs that want boost sales on sunny days.

Pubs can benefit from simple tips ranging from how to avoid being foiled by washout weather to adding simple twists to classic BBQ staples such as burgers and steaks.

Chris Barber said: “Our BBQ How to Guide can really help pubs make sure their pub gets a reputa tion as the place to go for a smoking hot BBQ.

The guide will inspire pubs with ideas for adding a premium feel to classic BBQ meals, without adding significantly to the cost.”

UFS’ latest Pub How to Guide, the fifth in its series, has been developed to help independent pubs make the most of their roast dinners, the nation’s favourite meal. It features tips on maximising profits, marketing BBQ menus, handy planning tips and making food extra special. The guide can be downloaded from: www.ufs.com/pubs

http://youtu.be/iPc_CpAOifE

http://www.ufs.com/pubs


Introducing

For more information or to order please call 01246 216 000

www.franklinandsonsltd.com

Franklin & Sons @Franklinandsons @Franklinandsons

Franklin & Sons products were first introduced in 1886 when the three Franklin brothers began selling their handcrafted range of soft drinks from 171 High Street,

Rickmansworth, London.

Over 100 years later, this range of crafted British soft drinks

combines heritage and specially sourced ingredients to reintroduce

the naturally refreshing taste of Franklin’s.

FootfallAd.indd 1 02/09/2015 14:50


News

Captain Morgan Spiced leads golden growthCaptain Morgan Original Spiced Gold®, a top 10 on-trade brand from Diageo, has driven the Golden Rum sub-category to a leading share of 42% in Total Rum.

The Golden Rum sub-category is growing ahead of Total Rum by 1% and within this, Captain Morgan Original Spiced Gold has been in consistent double digit growth across both on and off trade, adding the most incremental volume of any brand to the entire category, year-on-year.

Now the biggest sub-category within Rum, Golden Rum is worth £217m in the on-trade according to the latest CGA data. The Golden Rum sub-category continues to go from strength to strength having grown in value by 11%, with volume rates also rising to lead the category.

Rhys Love, Senior Brand Manager for Captain Morgan WE, says: ‘The power of Captain Morgan for driving growth and consumer trial is proven by the fact that the Golden Rum sub-category is now the largest within Rum. Whilst 95% of outlets stock White Rum, only 5 in 10 stock Captain Morgan Original Spiced Gold. This is a huge opportunity for licensees to take advantage of, by stocking up on Captain Morgan Spiced and capitalising on rising Golden Rum sales.’

Created in 1945, Captain Morgan Original Spiced Gold is currently worth £23m in the on-trade, and is made with fine Caribbean rum, spices and other natural flavours. The brand is continually re-engaging with its fans, and recently launched a new TVC for Captain Morgan Spiced.

Earlier this month, Captain Morgan launched its newest innovation for summer, Captain Morgan White Rum. Set to revitalise the White Rum sub-category, the brand has the ambition to lead White Rum back to growth, just as Captain Morgan Spiced has done for Golden Rum.

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Hackney Council postpones nightlife licensing decision by 12 months

Hackney Council is delaying a decision on the future of the borough’s nightlife.

Citing a “minor error” in the consultation document published earlier this year, the council announced it would “take a step back and re-consult on a new draft policy”.

Emma Plouviez, Chair of Hackney’s licensing committee, said in a statement that the council had chosen to delay any decision by 12 months to “give time for a new consultation next year, and opportunity for further engagement with residents and businesses.”

The early draft of the new policy had attracted criticism from clubbers and venue owners over its description of nightclubs as “not considered appropriate” for the borough, along with proposals for bars and clubs to shut at 11pm.

The council has argued that Dalston and Shoreditch have reached “saturation point” and are “losing the balance between the rights of residents and the rights of businesses.”

“Unfortunately there was a minor error in the published consultation document. Although this was not related to the part of the consultation affecting nightclub opening hours, which is what we know has caused the most concern, we want to ensure that everyone who takes the time to respond to any council consultation can have confidence that they did so with the full facts.

“We needed to decide whether to correct the mistake and extend the current consultation, or take the opportunity to take a step back and re-consult on a new draft policy that we hope both residents and businesses will be able to support.

Hackney’s creative and night time economy is famous worldwide and brings valuable investment and employment into the borough, but Hackney is a place for people to live. Balancing the needs of the night time economy with the rights of our residents to live in a peaceful and safe environment is one of the biggest challenges facing our borough.

“We want to reach a resolution that does just this, so we’re going to be asking residents and businesses to join in an open discussion on where we go from here. We have already met with residents and business groups, but it’s clear we need to listen further to all voices and opinions, and we plan to host a debate on this later in the autumn. We hope that residents, visitors and businesses will join us to help shape a licensing policy for Hackney, which everyone can understand and get behind.”

News

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Top 4 Venues

Top four music venues in GlasgowThese are the venues which have helped make Glasgow such a great city in which to see gigs and make music.

BARROWLAND

You can purpose build venues which tick all the right boxes in terms of acoustics, audience experience and customer service but you can’t manufacture a gem like Barrowland. The former ballroom with the star-spangled neon sign is one of the best loved venues not just in Glasgow but the world. The sprung dancefloor is kind on the knees of old moshers such as myself, the curved ceiling is studded with fluorescent stars and something special happens to that room when you add 2000 crazy fans. Take a stroll along the Album Pathway in nearby Barrowland Park for a glimpse at some of the stellar names who have played there over the years.

NICE’N’SLEAZY

Anywhere that Scarlett Johansson hangs out is fine by me. While the Hollywood star was in town filming Under the Skin a couple of years ago, she spent an evening chilling with friends in this Sauchiehall Street institution – and then came back again the next evening. That’s the relaxed pull of the place. Sleazy’s doesn’t try too hard but everything about it is utterly distinctive, from its distressed décor to its John Peel-endorsed jukebox to its murkily lit red basement where the bands play. It’s also where you will find the city’s off-duty indie musicians, possibly drinking White Russians.

KING TUT’S

Everyone knows the story about Oasis being discovered at Tut’s, right? But they are not the only future superstars to have clambered on to the first rung of the ladder at this most respected of club venues. Band booker Craig Johnston talks about playing King Tut’s roulette and taking a chance on an unknown band. Anyone spinning that wheel over the last 25 years might have witnessed early outings from Blur – that was me, that was - Pulp, Radiohead, Coldplay, The Killers, The White Stripes and Scottish favourites Biffy Clyro, Paolo Nutini and Calvin Harris, none of whom have done too shabbily.

BRITANNIA PANOPTICON MUSIC HALL

If you thought Barrowland was a perfectly preserved time capsule, you need to check out the Panopticon, the world’s oldest surviving music hall, situated right here in our fair city. Stan Laurel trod the boards here, as did a young cove called Archie Leach – later better known as Hollywood heartthrob Cary Grant. But it’s not just a museum to music hall tradition. Visitors are welcome to stand onstage or play the working pianola and there are regular variety-style shows, though none as hair-raising as original turn Dr Walford Bodie, who used to zap himself with electricity.


Trends

6 Alcoholic drinks trends from Imbibe Live 2015We’ve sifted through the wealth of products presented at this year’s Imbibe Live, the must-see trade show for anyone in the world of alcoholic drinks, to identify 6 key trends for innovation. Once again this year’s event brought together a vast array of different companies, big and small, all eager to show off their newest drinks and product ideas: Here are the trends we at Brand Genetics think show the way the world is moving.

1. RE-INVENTION OF READY TO DRINKS

The 90’s may be back in fashion but the days of the garish alcopops are long gone. According to Mintel, the ready-to-drink sector was worth £1bn a year in 2005, but has fallen to half that now. But the convenience of RTDs remains, especially with people living ever busier lives and an up-market re-invention has seen the creation of premium options to appeal to image conscious with more sophisticated cocktails and natural ingredients to the fore.

• FUNKIN COCKTAILS – Funkin claim that they tasted 32 strawberries from 6 different countries before they made their perfect Strawberry Daiquiri!

• WHITE LYAN – This high end bar in Hoxton has no citrus and no ice, all drinks are pre-mixed. For a cocktail bar that’s pretty much heresy, with 500 bottles of pre- prepared cocktails customers seem to have no such doubts and you can now buy their cocktails in Selfridges.

2. UPMARKET MIXERS

As Fever Tree put it, “If 3/4 of your Gin & Tonic is the tonic, make sure you use the best”. As demand for luxury spirits grows targeting “weekend millionaires” (who want to splash out on the best when they go out), so complementary premium mixers are becoming ever more popular.

• FEVER TREE – Market leaders with their iconic tonic water that is now recommended by brands like Sipsmith to enhance the taste of their gin.

• IMBIBERY – In partnership with Belvedere Vodka, this detox/cleanse brand has created an alcoholic drink that is both luxurious and cleansing, the ‘Hail-Mary’ cold-pressed cocktail is made up of beetroot, cucumber, lemon, cayenne pepper and vodka.

• PURDEYS – Even Britvic were pushing the use of Purdey’s (their multivitamin fruit drink) as a cocktail mixer (and we have to admit it worked incredibly well).

3. GIN SPREADS ITS WINGS

The rise of gin continues, with a huge range of independent, craft distilleries presenting at Imbibe. Six years ago there were five gin distilleries in the UK, today there are more than 35! Of course competition means everyone needs a unique angle or story to match their product and increasingly gin is moving beyond the boundaries of London and the UK .

• WEST WINDS – This Australian gin brand seeks to bring the Australian passion for fine wine and food to spirits – their Cutlass variant uses a range of Australian botanicals for a unique flavour (and a great provenance story).

• ELEPHANT GIN – A style of gin handcrafted in London but made with specific botanical ingredients that capture the essence of Africa. The message is an experience of exploration and discovery, suiting the travellers of today.

• PINKSTER – Pinkster gin stands out from the crowd because… well it’s pink! It’s all because they hand-steep fresh, locally grown raspberries to give it a delicately fruity note.


Trends

4. THE NEW DESSERT

Millenials are no longer pub crawling, they’re now ‘food crawling’. Satisfying their passion for food by spending increasing time and money on dining out. To match this they are seeking original and relevant drinking experiences that complement the food. And hilst food pairing is nothing new, we saw a new emphasison alcoholic options that offered dessert in a glass.

• ESPRESSO MARTINI – The ‘daddy’ of dessert cocktails, this seems to be setting the trend for alcoholic desserts: Get the party started!

• THUNDER TOFFEE VODKA – Made with a natural toffee syrup this works well as a lighter alternative to indulging in a hefty pudding.

• CANDY SKULL – A new vodka shot experience “with a twist” in which a flavoured vodka shot comes with a complimenting candy ‘after shot’ for a sweet and sensory taste experience.

5. ALCOHOLIC TEA Premium tea sales out of home have been on the rise recently and the market for ready-to-drink tea has also been growing strongly, as well as becoming increasingly diverse. As such tea has never been more on trend and now seems to have become a key ingredient for a range of new alcoholic drinks:

• TATRATEA – A tea-based herbal liqueur, that originated in the High Tatra Mountains and is now one of Slovakia’s national drinks, Tatratea’s range now includes citrus, coconut and peach flavours

• SWEET SALLY TEA – This range of craft iced teas, has also developed a range of tea cocktails (‘healthier, with less sugar and lots of taste!’) such as Southern Mississippi Mule and Southern Tipsy Tea

• TANG – Bacardi’s a revolutionary tea-distilled spirit is created from green tea leaves and fresh French sprint water. It is targetingthe Chinese Baijiu market

6. “HEALTHY” ALCOHOL

The healthy eating movement is everywhere, you can hardly move for kale, juicers and ‘courgetti’ and increasingly it’s part of a fashionable lifestyle. While alcohol may not be good for you, there seems is a distinct shift towards ‘healthier’ alcoholic drinks that target this same audience.

• LOVO – This coconut water based vodka drink contains only 128 calories, with absolutely no refined sugar, artificial colours or flavours and of course all the positive connotations of coconut water

• LO CA BEV – This science orientated brand focuses on distilling alcohol that is full of flavour, but the “slimmest serving in town” at 46 calories per serve

• SAINT – This light British lager has no sugar and just 99 calories per bottle but still comes in at a full strength 4.6% ABV. So no need to sacrifice strength just because you want to keep the beer belly away

Of course we’ve missed out many great things, from the importance of provenance, bespoke experiences, the role of technology, democratization of mixology, and fun science (from vodka foam, to the amazing Vap Shots) but we hope the above trends give you a favour of what the future holds for your favourite tipple!

Events

Heineken® will open Rugby World Cup 2015 with a multi-platform campaign that brings fans across the world closer to the action.

As a Worldwide partner of Rugby World Cup 2015, Heineken is searching for 48 fans from across the globe to win a once in a lifetime opportunity to open a match by attending the official coin toss prior to kick off. As well as this ultimate prize Heineken will be producing social content offering an alternative perspective on Rugby World Cup 2015 from the Heineken Rugby Legends.

Heading the campaign is a ‘who’s who’ of international rugby legends, led by ex-All Black superstar Jonah Lomu and former England captain Will Carling.

Joining them are former South Africa Rugby World Cup winning captain John Smit; Matt Dawson, star of England’s Rugby World Cup winning side and British & Irish Lions scrum-half; former Wales and British & Irish Lions number 8 Scott Quinnell; former Australia captain and one of the country’s most decorated players Rocky Elsom and Shane Horgan, former Ireland and British & Irish Lions winger. Heineken will offer a unique and truly international perspective on the Tournament through the eyes of this elite panel in the lead up to, and during Rugby World Cup 2015.

David Lette, Heineken Brand Director said: “With this exclusive coin toss opportunity before every match, Heineken is proud to open Rugby World Cup 2015. We are proud to be rewarding passionate fans around the world with this unique, once-in-a-lifetime VIP experience to get closer to the action. We can’t wait for it all to start!”

Heineken’s sponsorship of Rugby World Cup 2015 is supported by a global media campaign, commencing in August stretching across OOH, print, digital and television, with Heineken’s Jonah Lomu and John Smith appearing in a television commercial themed around the official coin toss.

“Rugby World Cup is the pinnacle for any player and this Tournament will be one of the biggest ever. To partner with Heineken and join such an esteemed group of rugby legends is an honour,” said Lomu. “I was lucky enough to play in two Rugby World Cups, so I know how exciting the Tournament is. This year, I want as many people as possible around the world to enjoy Rugby World Cup 2015 and help get them closer to the action with Heineken.”

In the run up to the Tournament, Heineken will be hosting live events for fans across the United Kingdom. Supporting Rugby World Cup 2015 Trophy Tour, these events will give fans a champion’s eye

view of the Webb Ellis Cup in their local, as well as the chance to be part of an official coin toss.

During the Tournament, Heineken will offer fans around the world the chance to take part in the ultimate 2nd screen experience, the Heineken Rugby Studio; a digital preview/review show that will take place across social media.

Hosted by Will Carling, the content will feature Heineken’s Legends line up, as well as a number of special guests, who will offer opinion and an irreverent look at the major talking points of Rugby World Cup 2015, with fans able to be a part of the action via #ItsYourCall.

Lette added: “Rugby World Cup 2015 is tipped to be the biggest ever. To celebrate, we want to give fans here in the UK and around the world the ultimate 2nd screen experience that brings another level of enjoyment to the Tournament and really opens Rugby World Cup 2015. Through the Heineken Rugby Studio, we will create an engaging digital experience that gets fans closer to Rugby World Cup 2015 action.”

To find out more information about Heineken’s campaign around Rugby World Cup 2015 and for your chance to open Rugby World Cup 2015, follow: @heineken#ItsYourCall

Heineken® to open Rugby World Cup 2015 with #itsyourcall

Sound

Whatever your demand, OHM has a loudspeaker to suitOHM has been manufacturing loudspeakers in England for over 40 years and our products are used worldwide in all places where good quality sound and faithful reproduction is demanded. From dance floor to ceiling, rock to opera; all the world’s a stage and everyone on it deserves to be heard.

OHM’s philosophy is to manufacture a high percentage of the product content in-house. The cabinets are made from Baltic birch ply in our wood shop, grilles, mounting points and accessories in our metal working department, voice coils, cones and magnet assemblies in our driver shop. R & D and full product testing is also done from our Knutsford headquarters

Whether your demands are foreground or background, fairground or sports ground, wedding marquee or festival tent, OHM has a loudspeaker to suit.

Legendary night-spots in Britain and across the world have been enjoying the sounds of OHM; Hard Rock Café, Tokyo Nightclubs and entertainment spaces in major hotel groups are an example of our many installations.

Northern bar and restaurant chain, Arc Inspiration, has completed seven venues with OHM loudspeakers; Banyan in York, four nightclubs under the name of The Pit across West Yorkshire, Manahatta in Leeds and opened in early August, The Box in Headingley.

These installations were done by Media Frenzy North Ltd and OHM’s Total Clarity range was used throughout the seven venues. Media Frenzy’s Rob Woodhouse comments “OHM’s wide range of loudspeakers is ideal in the types of building often used for bars and nightclubs. OHM has a product to suit every location; low or high ceilings, background or full-on, under-seat subs and live venue line array systems. The sound solutions are all available from a single source.”

On the south coast of England, OHM installation partner, Penguin Media Solutions Ltd has been responsible for several night-spots in Brighton. The town is well regarded as a mecca for party-goers and late night revellers, having a large student population and is home to many London commuters.

OHM systems have been installed in Smack and Jackie O’s and Patterns has become the latest to benefit from the OHM sound. Penguin’s director of operations, Dylan Thompson said “Patterns was designed to a very high standard of interior decoration and we needed to offer loudspeakers that complemented the décor. OHM produced custom finished speakers that sounded as good as they looked.”

Many of the World’s premier nightclub owners have chosen and installed OHM throughout their venues. Today’s corporate leisure client demands not only reliable dynamic sound but elegant looks and a consistent style line to run throughout the whole venue. OHM strives to meet these demands, from background to foreground, regardless. In our view, the applications may be different, but the design criteria remain the same.


Mixology

Dan Bowey of Be@1 wins Wild Turkey Cocktail CompetitionEddie Russell, Master Distiller of Wild Turkey Bourbon, has announced the winner of the 2015 Wild Turkey Cocktail Competition as Dan Bovey of Be@1 Bar in Bristol.

Bovey and the two runners up, Robin Honhold of White Lyan and Adam Binnersley of Mojo, will be taken to the

home of Bourbon in Kentucky and also to New York City to try out some of its fine bars.

“Everybody did a great job, these are the guys who are growing the industry and doing such a wonderful job,” says Russell. “Dan’s drink made the most of the flavours in our bourbon, coupled with

what he knew about Wild Turkey without having been at the distillery makes Dan a worthy winner this year.”

The final saw fierce competition with nine of the UK’s best bartenders competing, having being shortlisted from six heats across the country. They were subject to not only to the usual cocktail making, but also a bourbon knowledge quiz and a Wild Turkey Manhattan tasting challenge.

“It’s just unbelievable and completely unexpected,” adds Bovey, whose winning cocktail is called Russell’s Preserve. “I went on first so watching everyone present after me and seeing they were all such a high standard, it has completely blown me away that I’ve won. It completely freaked me out having Eddie there – because a lot of my presentation was about Eddie and the Russell’s, so telling Eddie about what he does was nerve wrecking and crazy.”

Constellation buys stake in cocktail companyConstellation has acquired a minority stake in a Chicago based cocktail company, the first project of its newly established investment arm Constellation Ventures.

Crafthouse Cocktails, which produces ready-to-drink, spirits-based cocktails, will continue to operate independently as part of the agreement.

The investment is the first project for Constellation Ventures, which is focused on identifying smaller scale investment opportunities and emerging categories within the drinks industry.

“We are moving forward in a competitive and ever changing industry by identifying opportunities for innovation, both inside and outside the company, as part of our total growth strategy,” said Bill Newlands, Executive Vice President and Chief Growth Officer, Constellation Brands.

“Constellation Ventures connects us with entrepreneurial brands and technologies, and allows us to support consumer-proven

products early in their lifecycle. We are excited to work with the forward-thinking team at Crafthouse as they continue to grow their brand and create new opportunities for consumers to enjoy a premium cocktail experience.”

Crafthouse Cocktails was founded in 2013 and produces pre-mixed, premium bottled cocktails. Its range currently includes a Moscow Mule, Paloma and Southside, available in Illinois, Ohio, Michigan and Colorado.


Lucozade Ribena Suntory Ltd is reinvigorating its Orangina brand in the UK market and has announced details of its £4million marketing campaign, entitled ‘Life is Flat Unless You Shake It’, which is set to truly shake up the soft drinks market. The brand relaunched in May to on-premise and retail channels with a new target consumer, positioning, visual design, range and communications. This new marketing campaign aims to truly disrupt consumers in their everyday lives, unlocking Orangina’s iconicity in the UK and tapping into consumers’ desire for premium and unique offerings.

The ‘Life is Flat Unless You Shake It’ campaign aims to break the everyday routine and encourage millennials to try something a little bit different by elevating the famous ritual shake of Orangina’s bulby bottle and its unmistakable, zesty taste. With out of home proximity advertising that started on the 10th August; video-on-demand and cinema advertising, on-premise and in-store POS, as well as experiential activity, Orangina is set to be completely unmissable for its target audience of ‘Open Socials’ this summer, and is set to drive footfall in both retail and on-premise establishments.

The campaign advertising utilises both the 250ml glass bottle, which is available in the on-premise channel, as well as the 420ml PET bottle which is sold across the retail market. The tagline ‘Your nose tells you it tastes sparkly’ playfully highlights the zesty aroma, the light sparkling bubbles and unmistakable taste that creates the Orangina experience and looks to resonate with millennials who seek out the small pleasures to make any day a bit different. These are all defining attributes for premium soft drinks, with 44% of consumers telling us that premium drinks should have a different taste to lower value products in the market .

A new cinema advert will also run, targeting Open Socials in their free time to gain cut-through and drive awareness outside of their everyday routine. The cinema advert plays up to the European brand’s quirky and vibrant positioning, with elevator doors opening to the magnetic, sparkling world of Orangina. French rock music fills our ears, a sunshine orange glow fills our eyes and then we see it. A glistening bottle of Orangina being shaken by a beautifully quirky woman named Sandrine, in perfect time to the beat, whilst hula hooping. The ad closes with onlookers utterly transfixed and the elevator doors closing, with the end frame, ‘Orangina. C’est Shook’.

Orangina also launched an exclusive pop-up rooftop experience to bring the essence of the Mediterranean to London with the launch of Boulers; an evening of pétanque, a French form of boules. Earlier this August in Stratford for seven nights, advance awareness of the event was driven via social media. Guests could sit back and relax with a complimentary sparkling Orangina upon arrival, before embarking on a competitive game of pétanque. The rooftop was a-buzz with music from top London DJs and a rooftop cinema amongst the setting of the attractive London skyline.

Jamie Nascimento, Orangina Marketing Manager, Lucozade Ribena Suntory Ltd, says: “We have had a great reaction from consumers to the news that Orangina is back and this campaign ensured we are continuing to spread the word and in addition drive footfall for retailers and the on-premise channel. From cinema advertising, which will certainly add sparkle to the campaign, through to a London pop-up experience, we are really looking to shake things up for the market.

“Orangina is all about having fun and is a premium treat for those actively seeking out small pleasures that make any day feel a little different. The overall campaign has been designed to reflect this, as well as its iconic bulby-shaped bottle, unmistakable taste, sparkle and real orange pulp that have all been recognisably Orangina since 1936. With a light variant now also available, the brand has evolved to reflect the needs of today’s health conscious consumers with a lower calorie option that maintains the classic, zesty taste of Orangina that consumers know and love. We are excited to get more and more consumers talking about Orangina and this is the first big investment since Lucozade Ribena Suntory acquired the brand.”

Mixology

‘Life is Flat, Unless You Shake It’ with Orangina’s £4m marketing campaign


Tel: 01622 751449 E-mail: [email protected] www.4u2promote.co.uk

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Mixology


Interview

We talk to Stivys Co-founder Carlo Valente NEW

CONTACT US:

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INCREASE YOUR SALES WITH THE BEST SELLING SCOTTISH SHOT

NEW STICKY TOFFEE PUDDING FLAVOUR - A MUST TRY FOR YOUR CUSTOMERSIDEAL AS A SHOT OR THE BASE OF A COCKTAIL NATIONAL CONSUMER CAMPAIGN WITH RADIO, PROMO TOURS AND MUCH MOREPOS KIT AVAILABLE

Q. What is the story behind the Stivys brand?

A. As one of the co-founders of the company, I came up with the idea for the original shooter and mixer in the 90›s while working from his bar in Fife. Making a variety of shots from home selling them in his bar and serving them up in medicine cups that he purchased from hospital suppliers as there was no such thing as a shot glass at that time.

Q. Why should venues stock the products?

A. Our products not only taste great they are versatile they can be served as a shot, a mixer in a long drink or as the base for an easy to make cocktail.

It has stand out packaging that has the ability to grace any back bar or gantry. Our products are unique and innovative we were the first company to introduce the Kola Kube and Jaffa Cake flavours and now Sticky Toffee Pudding (which is amazing)

We extended the brand last year introducing Stivys Cider again with unique flavour profiles such as Kola Fruits, Cherry Berry and now Fruit Salad.

Our products are not available in supermarkets in England so that gives a real point of difference for the on trade where as in Scotland and Ireland the brand is established and continues to perform well.

Q. Any plans for exciting new flavours or products?

A. We pride ourselves on being innovative and though other companies copy what we do we take it as a compliment so yes we will be introducing new lines but Im afraid you will have to wait and see!!

Q. What are the plans regarding national distribution?

A. We have distribution with national companies such as Matthew Clark, Booker and Batleys stronger distribution in Scotland and Ireland.

In England distribution is still fragmented but we have the ability to supply anywhere in the country and will continue to work hard to do so.

Q. How do you feel the night time industry has changed over the last 5 years?

A. Night time trade has changed dramatically clubs and pub trading hours have been extended or moved to later times in recent years but the trading opportunity has gotten shorter as customers choose to come out later ..even in the cities if its not a Saturday night it can be a challenge to get them in the door.


NEW

CONTACT US:

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INCREASE YOUR SALES WITH THE BEST SELLING SCOTTISH SHOT

NEW STICKY TOFFEE PUDDING FLAVOUR - A MUST TRY FOR YOUR CUSTOMERSIDEAL AS A SHOT OR THE BASE OF A COCKTAIL NATIONAL CONSUMER CAMPAIGN WITH RADIO, PROMO TOURS AND MUCH MOREPOS KIT AVAILABLE

Captain Morgan® leads the way for White Rum with new £1M ATL campaignFollowing its successful launch earlier this year, Captain Morgan White Rum is unveiling a new seven figure above the line campaign, that hit Facebook on Wednesday 29th July and TV screens on Monday 3rd August.

The seven figure marketing campaign is designed to drive mass awareness, and build on Captain Morgan’s existing leading position within the rum category as defined by CGA and Nielsen by executing a multi-channel and multi-media launch, maximising the number of consumers that can be reached. Through a combination of TV, OOH, social media and digital partnerships, the campaign will bring this message to life to nearly three quarters of the legal drinking population. Furthermore, in true Captain Morgan style, there will be some surprises interspersed along the way to build further excitement amongst the vibrant rum consumer audience.

A series of adverts have been designed to deliver the clear message that ‘White Rum has a New Captain’; a Captain with irreverent charisma and one that is offering a delicious, credible white rum. In a brand first, the campaign will also see Captain Morgan partner with BuzzFeed to provide engaging content to reach an estimated 18m consumers per month.

Claire McQuattie, Head of Captain Morgan Marketing for Western Europe, comments: “Our launch campaign will drive excitement and mass awareness for our new variant, Captain Morgan White Rum. We will drive Captain Morgan White Rum to create new news in the largest segment of rum, and we will re-ignite and

add excitement to the category. The new white variant is a perfect complement to our existing offerings - Captain Morgan Original Rum and Captain Morgan Original Spiced Gold. Our communications will look to target the Rum consumer in a variety of ways over the coming weeks.”

White Rum remains the largest rum segment with a 41% Value share and Captain Morgan White Rum is perfectly positioned to boost the category. Made from a selection of the finest Caribbean rums to produce a deliciously clean, smooth, slightly sweet and refreshing taste with authentic rum character, Captain Morgan White Rum joins the growing Captain Morgan portfolio, unleashing the unmistakable, irreverent Captain spirit alongside Captain Morgan Original Rum and Captain Morgan Original Spiced Gold.

Rum is responsible for 21% of the Spirits category value growth and the category is worth £845m. With Captain Morgan attracting 123% more new shoppers in GB this year vs. last year in the off trade, the brand continues to be a must stock for retailers looking to make the most of their spirits offering. Captain Morgan Trademark is the fastest growing Rum brand as defined by CGA and Nielsen* in both Volume and Value in the Total Trade. This Captain Morgan White Rum seven figure media campaign will amplify the profit opportunity for retailers of a category with vast sales potential, further raising the profile of Rum as an innovative, exciting and accessible spirit for consumers.

Spirits


Craft Cocktails just got Smarter

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Premium Spirits & Cocktails

ABK6 Cognac joins Mckinley Vintners

Premiumisation is an established trend that has helped to increase demand for premium brands in the sprits category.

We have seen consumers choose to ‘treat’ themselves and spend more on better quality drinks. It is therefore no surprise that Cocktail culture is growing year on year and that, on average, outlets who serve cocktails sell 36% more spirits than ones that don’t. ‘Build-Your-Own-Cocktail’ promotions where consumers choose a mixer to

pair with one of the Teichenné Schnapps flavours and add a garnish of their choice are a sure fire way to encourage greater engagement and reinforce what is special about drinking out of home. Equally, suggesting cocktails and shotails to pair with food can complement dishes and create a unique experience for consumers.

We are seeing a new generation of cocktail drinks who are focussing on flavours and ingredients. For them brands such as Teichenné, with its range of 15 fruit

flavours are made with natural ingredients and fresh fruit essences which are a the perfect choice for a range of skinny cocktails or iced straight serves with premium low calorie tonics.

Top ten liqueur brand in the on-trade, Corky’s has a new range of Glitter mixes, including Raspberry Glitter and Mango Glitter. These schnapps, with edible flecks of glitter, infused with a mix of sweet and fruity flavours makes a perfect addition for a sparkly shot or cocktail.

ABK6 Cognac from Domaines Francis Abécassis, a single estate Cognac aimed at a “new generation” of Cognac drinkers, has joined McKinley Vintners’ UK portfolio.

Launched in 2005, ABK6 is owned and run by father daughter team of Francis and Elodie Abécassis of Domaines Francis Abécassis and is described as a “modern” Cognac to appeal to a new generation of drinkers. Each batch is blended from a selection of very old eaux-de-vies produced from the fruit of Domaines Francis Abécassis, grown across Grande Champagne, Petite Champagne and Fins Bois.

”The quality and individuality of the Cognacs produced by Francis and Elodie are truly remarkable and I can’t wait to show them to our customers alongside our other great spirits”, said Peter McKinley.

ABK6 (pronounced A-be-ca-sis) is taken from the shorthand the family have always used to write their surname, Abécassis.

Elodie Abécassis, Director of Domaines Francis Abécassis, said: “We have been looking for a suitable UK partner for some time and are delighted to be working with the McKinley Vintners team. This is a very exciting development in the story of ABK6 Cognac.”

ABK6 Cognacs are now available from McKinley Vintners, and joins a range that includes Calvados Christian Drouin, Bristol Classic Rums, Snow Queen Vodka, Bodegas Tradicion Sherries and Quinta do Tedo Ports. The ABK6 range includes VS, VSOP, XO Family Réserve, Vintage 1985, Extra, Limited Edition ‘ICE’ and its new Honey Cognac Liqueur “ABK6 Honey”.

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Spirits

Lower Calorie ‘Juniper-Infused’ spirit launchedNew spirits range LoCa, founded by a 26 year old entrepreneur, has launched its first product, a lower calorie, low abv “juniper infused spirit” called Minus 33.

Not classified as gin due to its lower strength abv, the spirit is the result of a partnership between LoCa Bev, founded by Sam Trett, and branding and design agency Good.

Created by Trett as an “alternative to traditional spirits”, the 33% abv spirit claims to carry almost one third fewer calories per serving than many other major brands of gin.

Designed by Good, who have a 10% stake in the company, each label features Trett’s signature, a feature that is in line with a continuing trend among spirits brands for an authentic, handcrafted aesthetic.

“LoCa’s mission, reflected in its first product launch Minus 33, is genuinely different and Minus 33 is a stand out brand offering something genuinely new to the market merging traditional flavours with modern development and distillation techniques to create something really unique”, said Keith Forbes, Founding Partner at Good. “The brand challenge here was for us to create something in LoCa that could stand the test of time, flexible enough to be home to a range of great products over the coming years. And in Minus 33, we needed to reflect the huge amounts of innovation behind the liquid in a simple, accessible way.”

Sam Trett, Founder, LoCa Bev, added: “We have an unusual message to communicate. We are not a gin, we’re offering something better than that, but Good has met this challenge head on with a product that makes sense in all elements of design.”

Minus 33 is available at select bars across the UK as well as in independent stockists and via locabev.com. Larger retailers, including Fortnum and Masons and Harvey Nicholls, will stock the product from September.

Jack Daniel’s goes for gold with new No. 27 limited editionJack Daniel’s launches its first double-barrelled, double mellowed expression in the UK

Jack Daniel’s, the world’s no.1 crafted American Whiskey, is launching Jack Daniel’s No.27 Gold Tennessee Whiskey, a double-barrelled and double-mellowed expression of Jack Daniel’s Old No.7 Tennessee Whiskey, following a successful launch in Global Travel Retail markets over the last 12 months.

Available in the UK from August, the release of Jack Daniel’s No.27 Gold Tennessee Whiskey marks the first time the Lynchburg distillery has offered a double-barrelled and double-mellowed expression of Old No.7 Tennessee Whiskey since it was founded 140 years ago in 1866.

A super premium expression that caters to the growing demand for high-end American whiskey in the UK, Jack Daniel’s No.27 Gold Tennessee Whiskey is first matured in brand new charred white oak barrels, before being matured in golden-hued maple barrels. It is then twice mellowed through a sugar maple charcoal mellowing process and bottled at 40%. The result is a smooth refined expression reminiscent of the original Jack Daniel’s Old No.7 Tennessee Whiskey, with a natural amber hue, a scent of toasted oak and honey and a taste of rich, warm maple and fruits. The special edition bottle pays homage to the iconic Jack Daniel’s Old No.7, the world’s bestselling American whiskey, adopting a premium gold colour instead of the traditional black of Old No.7. Packaged within a sleek, limited edition box that resembles a golden brick, the design of Jack Daniel’s No.27 Gold Tennessee Whiskey matches the luxurious finish of the liquid bottled inside. The significance of the number 27 is a further reference to the bestseller, indicating that the new expression is based on the Old No.7 recipe, but double-barrelled and double-mellowed.

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Shots

Candy Skull Launched in April, 2015, Candy Skull is the exciting new vodka shot experience with a twist. Enjoy the fusion of flavoured vodka shots that are followed by a carefully selected candy.

Let Candy Skull play with your senses! It creates joyful confusion in your mind.

Candy Skull Premium Vodka is a wheat based, small batched produced vodka which has gone through multiple distillations creating a soft and smooth, yet elegant taste found in few vodkas. Unlike many vodka based party drinks, this premium vodka is full strength at 37.5% ABV. The candies have been specially selected to complement each flavoured vodka to create a delightful and fulfilling sensory experience.

Does it sound good? Well, it tastes even better!

Candy Skull is great for a night out on the town with your friends! What’s missing from the best nights out? Candy Skull.

Flavours:

Lemon Explosion – The intense summer lemon vodka is paired with an explosive zingy lemon sherbet.

Apple Grimace - The crisp apple vodka is paired with a grimacing sour liquid.

Vanilla Fudgetastic – The creamy vanilla vodka is paired with textured Cornish fudge cubes.

Raspberry Crunch – The ‘just-picked’ raspberry vodka is paired with delicious crunchy white chocolate pieces.

Berry Burst – The ‘fruits of the forest’ berry vodka is paired with mind-blowing strawberry popping candy.

Slogans:

It creates joyful confusion in your mind The Aftershot Experience Play with your senses!

The Candy Skull Story

The Candy Skull brand was developed from the Dia de Muertos – The Days of the Dead; one of Mexico’s most important celebrations.

The Mexican festival brings people together to celebrate and honour their deceased loved ones with the belief that their souls will return to visit. The ritual is full of love, joy and remembrance along with the hope of retaining connections with the spirits.

To encourage their ‘loved ones souls’ to return, families would offer their favourite foods and drinks on decorative graves and alters.

It’s no surprise that alcohol and candy are the two most common offerings at the Dia de Muertos to attract and encourage the souls of the dead to return to our world!


Reviews

ENOSIS, Greek for union, and a brand of Mastiha. Native to the island of Chios in Greece, ‘Mastiha’ is the natural resin of the mastic tree. As a Whisky drinking man, I was apprehensive, but I have got to say that although it is sweet with a thickish viscosity to it, I didn’t find it as sickly as I thought. The sweetness is there but its subtle and there is definitely an aftertaste like fresh grass, sappy or even a freshly sawn piece of pine flavour which is very enjoyable and different. Drinking neat, I couldn’t manage more than a 2-3 glasses, but served as a cocktail with lemon juice, chilli syrup and mint leaves, I am polishing off quite a few. (Its good!) A very different drink that I would recommend and suggest as an alternative if you like a Gin & Tonic.

Enosis HpnotiqHpnotiq liqueur is an alcoholic beverage, native to New York but bottled in France by Heaven Hill Distilleries, made from fruit juices, vodka and a cognac. It is 34 proof (17% ABV) and is available in over 70 countries worldwide. On first mouthful, a very sweet drink, you can certainly taste the exotic fruits, I tasted more peachiness than anything else which isn’t really my bag. Despite my dislike for the peachy taste, Im finding it really quite smooth and it clears your palate nicely. The taste of Cognac & Vodka are definitely there in the background but quite subtle. I couldn’t drink this neat, but I think with a mixer like Lemonade and a few cubes of ice, this could be a great refreshing drink for a summer evening. I think this would be a good alternative to Peach Schnapps.

Fireball Whiskey

This spirit has an enormous following in the US with it being in the top 5 spirits consumed in nearly every state. I have to say this does not taste like whiskey at all but that is not negative. It is sweet and the cinnamon is powerful, but it does not ruin the experience It comes in two stages, at first, sweet cinnamon and then heat, pure unadulterated heat! Im not sure its just a cinnamon burn or if there is some form of chilli oil in there, but I found myself going back for more, until I felt I was coughing up embers at least

As for the UK will it be a success, perhaps a player. It would be perfect as a shot serve and a great alternative to the likes of Sambuca and Jagermeister, but is a little too hot to keep drinking.

PenderynNestled in the foothills of the Brecon Beacons in Wales and launched on the 1st March 2004, this Whisky is pure nectar to a single malt man! It tastes fairly dry but has a great rounded palate and there are hints of raisins and almost what tastes like a sweet toffee flavour right in the background and fruit. This really is a lovely smooth drink and I will possibly get blasted for this, but with a couple of cubes of ice, this drink was really brought to life. As I got onto my second glass, I thought there was a taste a little like Glemorangie and realised that I was experiencing the taste of Madeira wine casks used to mature these Whiskies. This is a fabulous drink I would recommend to anyone who doesn’t like the peatiness of some of the other Whiskies out there.


TenderOne Cocktails installs first UK machine!TenderOne Cocktails, owner of the UK’s first award winning cocktail system for bars & pubs, installed their first machine this week at Spirit Group’s latest launch: Anthology in Wilmslow.

Head mixologist Colin Leadbetter was delighted with his new bar companion, which precisely measures all the ingredients needed for his cocktails directly into the shaker.

“I thought perhaps using a machine would take away from the taste & experience of the cocktails in some way but it’s actually doing the opposite. I’m delighted with the accuracy and consistency that all our drinks now have and happy that I have more time to work on their presentation & keep my customers happy!”

The TenderOne system was designed to fit into the bar in much the same way as a beer tap and aims to take away some of the key stresses regularly associated with cocktail preparation without the use of pre prepared mixers.

With 32 individual lines the key ingredients for each recipe are poured into your shaker or glass in as little as 3 seconds with absolutely no waste or spillage. For less experienced bar staff the dispenser has a touch screen, which illustrates how to build or shake the cocktail, and which glass & garnish to use.

TenderOne have recently developed a range of fantastic cocktails in conjunction with Italian mixologist Claudio Poggi, (Lab bar and Soho House) but customers can also program up to 200 bespoke cocktail recipes into the system. TenderOne are expecting to place at least 6 more units in the next 2 months.

For more information on where you can try out the TenderOne first hand. Call Lisa on: 01753 290353 Or visit: www.tenderone.co.uk

Installations


Installations

Vintage copper lighting: The hottest restaurant and bar trend of 2015

As the weather hots up its only right for us to mention the hottest new trend to have hit the interior design world in 2015. Copper is here and it is everywhere. Recognisable for its reddish hue, Copper is a hot new metal working its way into every type and style of interior projects!

Copper’s surprising versatility appears to be the reasoning behind its continued popularity within interior design. The variety of tones, finishes and textures allow for copper to be used in an inveritable feast of creative schemes. The growing popularity of greys and blues within interior design works extremely well with pinkie tones of

copper. Our own redesigned Industville Showroom in London is the perfect backdrop for our exciting new launch. In testament to its versatility though, copper works equally well against warmer tones too, showing that the possibilities truly are endless. Our new dedicated Pinterest Copper lighting pinboard reflects the innumerable creative possibilities with this exciting new metallic shade and showcase the copper lighting ideas.

As the popularity of the Industrial style continues, the use of Copper both softens and adds an attractive warming quality not typically associated with the style making it perfect for use in more domestic spaces where the demands are to create a softer and more cosy effect. Copper is also a great addition too many bars, hotels and restaurants as it maintains the illuminating aspect of the metals and metallic tones whilst adding an uplifting and dramatic grandiose quality to the space.

At Industville, we are proud to present our new Vintage Copper Lighting Collection! This beautiful new range features a selection of our most popular designs from the existing collection hand crafted in a hot copper hue.

We have purposely designed the collection to allow you to bring as much or as little copper as you like into your design project. This new collection works particularly well with our range of Vintage Edison LED Filament bulbs, as their warm white glow really works to bring out the rich tones in the copper to create a beautiful effect perfect for domestic interior projects and commercial spaces alike.

The Collection features a wonderful range of light fittings, from statement pendant lights for an instant upgrade to a more subtle hint of copper, with our new copper holders, for both pendants and wall sconces, that can be used with any of our existing Brooklyn range for those who wish to create a more restrained and sophisticated interior effect. We personally love the combination of our classic pewter shades with the copper holders, with copper adding a beautiful warmth and dimension to the light fitting as a whole.

At Industville, we are so excited at the introduction of this new Retro Copper Restaurant and bar Lighting Collection to our lighting repertoire and think these products will be an exhilarating and rejuvenating addition to our current collection just in time for summer!

If you’re as copper crazy as we are, let us know what you think!

Industville are the UK’s leading suppliers of Vintage, retro, antique, industrial, home, hotel, bar, coffee shop and restaurant lighting and furniture. Industville’s London based showroom serves thousands of customers, including a number of prestigious restaurants.

Wide range of lighting and furniture available for next day deliveryBespoke and unique design • Competitive prices • Trade discounts available

Visit our London showroom or call: 020 7971 7871www.industville.co.uk

Bar & Restaurant Retro Lighting

BARS • RESTAUR ANTS • CAFES • SPAS • RES IDE NT IAL

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AWARD WINNING INTERIORDESIGN CONSULTANCY

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Café D’Anvers chooses Pioneer Pro Audio and Powersoft to design a music system to raise the roof and not wake the neighboursInstallation at a glance• 2 x GS-WAVE stacks with GS-WAVE HORN extensions• 4 x GS-WAVE POD tweeters• 4 x XY-122 PA speakers• 4 x XY-215S quasi-bandpass subwoofers• 4 x XY-81 PA speakers in dual array clusters• 2 x XY-101 PA speakers (bar)• 2 x XY-122 monitor speakers (booth)• 1 x XY-115S bass reflex subwoofer (booth)• 4 x XY-122 PA speakers• 2 x XY-118S bass reflex subwoofer• 2 x XY-81 monitor speakers (booth)

Plus• XY Series speakers feature custom-made gold grilles• Brackets and array plates provided by Pioneer

Main room• 9 Powersoft K Series amps with built-in DSP and Pioneer pre-sets• 2 x Powersoft M30 amps

Balcony room• 2 x Powersoft K Series amps with built- in DSP and Pioneer pre-sets• 1 x Powersoft M30 amp• Room EQ settings defined with Armonía Pro software

CAFÉ D’ANVERSINSTALLATION AT A GLANCE

For years, iconic house music club CaféD’Anvers struggled to find a sound system that could deliver a powerful sound throughout the venue – without disturbing the neighbours.

The team wanted a deep bass on the dancefloor and for the energetic sound to fill the bar areas while allowing customers to talk comfortably. Pioneer Pro Audio and Powersoft designed a system with custom EQ settings, which doesn’t compromise on sound quality or volume and keeps the local residents happy.

“At last, after 26 years, we can finally say we have the best sound system. To have this concentration of bass on the dancefloor, and no complaints from the neighbours.Everyone’s happy.” Pim de Rhoodes, Owner of Café D’Anvers, comments.

Continued next page

BARS • RESTAURANTS • CAFES • SPAS • RES IDE NT IAL

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AWARD WINNING INTERIORDESIGN CONSULTANCY

Kai New Advert 2015.indd 1 26/08/2015 12:11


A true club sound with no compromiseThe challengeCafé D’Anvers opened its doors in 1989 and hasbeen a mecca for savvy clubbers ever since.Occupying a 16th century church in the heart of Antwerp’s built-up red light district, the 1000capacity club has two rooms – the main room anda balcony dancefloor – with regular DJ slots fromLuciano, Nic Fanciulli and veteran Sven Vath.But Café D’Anvers had a long-standing problem:finding a sound system that could deliver a trueclub sound without disturbing the venue’s manyneighbours. As owner Pim de Rhoodes explains:“We had to limit the volume and bass, whichwasn’t great for the atmosphere. We couldn’t dotoo much soundproofing because these old wallsare part of the special character of the place.”The team wanted a sound system that would bathecustomers in music throughout the venue. They wanted a powerful bass and exhilarating highson the dancefloor. And they wanted that soundquality to continue in the bar, letting people talkcomfortably and galvanising them to dance.

In the quest for the best, the team flew to Ibiza to experience Pioneer Pro Audio and Powersoft’s flagship set-up at Booom! Impressed by the system, they commissioned the team to design a sound system for Café D’Anvers. However, after 26 years and numerous sound systems, de Rhoodes was still sceptical.

“I thought: it’s an amazing sound system, but we can’t make that much bass here, with our neighbours. Or can we?” “The dancefloor must be almost overwhelming; you want to feel it’sjust you and the music. At the bar, you want to be able to talk, but you still want to be in the music, the club, to be tempted to dance.” Pim de Rhoodes, Owner of Café D’Anvers


The solution“The combination of the GS-WAVE extension horn and the Armonia Pro EQ settings means we could create a powerful clubsound and keep the neighbours happy too.”Alex Barrand, Manager of Pioneer Pro Audio

Pioneer Pro Audio teamed up with Powersoft to design a sound system that met Café D’Anver’s needs. In the main room, they installed two three-metre GS-WAVE stacks at the front, four GS-WAVE tweeter pods overhead, and four XY-122 PA speakers and four XY-215S subwoofers at the rear. This configuration ensures a warm, powerful sound on the dancefloor and a clear line of sight from the bar.

The GS-WAVE stacks’ extension horn adds another five dB at50 Hz and also concentrates the bass on to the dancefloorrather than the surrounding area – enabling Café D’Anvers toplay the system very loud without upsetting the neighbours.In-fill is provided by four XY-81s in dual array clusters, and thebar area has two XY-101s. The DJ booth has two XY-122s andan XY-115S reflex loaded subwoofer. Upstairs the team installed four XY-122s and two XY-118S subwoofers, and two XY-81s in the booth.

Throughout the club, the XY Series speakers have gold grilles to complement the GS-WAVE’s design.The whole system is powered by Powersoft’s compact,high-performance amps with built-in DSP and Pioneer presets.

The main room is driven by three K6s, two K2s and one M30 for the GS-WAVE stacks, three K2s for the in-fills, and a K2 and M30 for the booth. Upstairs has one K3, one K2 and an M30.

The amps use Powersoft’s pioneering switch mode technology toprovide incredible power with the highest efficiency – intelligently managing the power supply to work at very low impedance and deliver a natural, crystal clear sound.

The team used Powersoft’s Armonía Pro Audio software to define EQ settings for the room and to stop some problem frequenciesleaving the building. The software also enables the club’s manager to wirelessly control the whole system and easily adjust the sound; for example turning it up when there are more people to absorb the sound, and gradually turning it down as people leave the venue.

The resultA powerful club sound that stays in the club!

“It’s amazing, it really is. The sound is 100 per cent better. It’s like you’re inside the music. It’s not just the deep bass; you’ve got all the sounds surrounding you.”Pim de Rhoodes, Owner of Café D’Anvers

The GS-WAVE and XY Series work in harmony to create an immersive sound with a deep bass concentrated on the dancefloor. The energy continues into the bar area to draw clubbers into the main floor, but lets them hold a comfortable conversation too.

The Armonía Pro software gives the club full control of the system from a laptop or tablet, so the manager can adjust the volume or EQ settings throughout the night – which helps contain the sound as necessary.

Owner de Rhoodes’ concerns about installing such a powerful system have now disappeared. “Alex and the team knew exactly what they were doing.They measured all the frequencies and made it work. Now the music is through the roof and the neighbours aren’t complaining,” he says.


RTD’s

Heineken launches new ATL campaign for Old Mout CiderHeineken is launching a new ATL campaign for Old Mout, in order further establish the brand’s unique character and increase consumer awareness and interest in this quirky world cider.

The campaign that went live on 29th June was run across out-of-home and video-on-demand, with support from BTL, social and experiential channels. The brand’s new flavour “Pomegranate & Strawberry” has been promoted, as well as established flavours “Kiwi & Lime” and “Passionfruit & Apple”.

Old Mout, which originates from New Zealand, was launched in the UK market last year and is positioned to compete in the fast-growing World Cider market.

The campaign, inspired by the quirky Kiwi sense of humour, was aimed to associate the brand with an adventurous lifestyle and encourage people to try the unexpected fruit & cider combinations. It featured the strapline, “The Kiwi taste for adventure”.

Emma Sherwood-Smith, Brand Unit Director of Cider Brands at Heineken, said “With consumer interest in brands that offer quality and provenance showing no sign of abating, there is a clear opportunity for Old Mout in the UK.

Heineken has ambitious plans across the cider portfolio and we’re hopeful this campaign will build on a very successful launch in 2014 and encourage Old Mout consumers to embrace their inner Kiwi!”

The digital advert can be viewed on YouTube, please visit: https://youtu.be/mLPHWzuu0Hc


RTD’sGlobal Brands are the biggest player in the RTD category and continue to support it with multi-million pound investment across its market leading RTD range, Hooch, VK and Hoopers.Although VK is out performing other traditional RTDs in the category, the iconic Hooch brand is the fastest growing RTD in the on trade. Hooch is showing volume growth +42% as the demand for ‘grown up’ RTDs continues to increase, backed by an award winning TV campaign in 2014, which featured ITV comedian Keith Lemon and resulted in 104% uplift in sales. Continual product development and investment into a multi media campaign to support the latest Hooch Apple SKU, has contributed to the phenomenal sales growth this year that has exceeded all expectations. Further cutting edge activity is planned for the rest of the year to communicate the brands ethos of ‘full on refreshment’ across digital and social media channels. Supporting POS includes Hooch slogan t-shirt collector kits with ‘selfie’ props and Hooch Christmas cracker kits with a branded hat, gift and Hooch joke, supported by a back bar Christmas display.

Global Brands traditional RTD, VK is the number 1 RTD for students and continues to lead the traditional RTD performance.

In the on trade, VK provides the best cash margin and has invested this year with ‘VK Full Moon Parties’ and a sponsorship deal with Odeon Cinemas to win cinema tickets with VKs new big screen bucket serves.

Global Brands have capitalised on the premium and unique heritage of Hooper’s Alcoholic Brews, which is one of the fastest growing RTD brands in the UK alongside Hooch.

Global Brands Marketing Director, Simon Green explains: “Hooper’s Brilliantly British Brews are thriving in the category with their unique flavours and quirky personality.

“Hooper’s latest brew is Plum & Sloe which launched in September, presented in the unique iconic Hooper’s 500ml bottles to be served over ice for a relaxed, refreshing drinking experience.

“The new SKU aims to extend the seasonality of the category all backed by cross-platform investment in a calendar of quintessentially British events throughout the year, including the Royal Henley Regatta and the World Conker Championship.”

RTD’s aren’t just back, they’re thriving. With a category value of £267m in the on trade, it shows no sign of slowing. The growth is attributed to the continuous investment and insight-led product development to drive the phenomenal success of the Global Brands’ portfolio.

RTD’s


RTD’s

The latest addition to Caledonian Brewery’s monthly guest beer line-up celebrates the biggest sporting event of 2015, the Rugby World Cup. The World Pale Ale is brewed with hops from tournament favourites including England, Australia, France, New Zealand and South Africa and of course, malt from Scotland.

The 4% Pale Ale has a bright golden straw colour and a grassy, zesty aroma with a fresh hoppy kick. Drop Kick is a lively, bold ale, brewed as a perfect accompaniment to the excitement of a match.

Andy Maddock, Managing Director of Caledonian Brewery explains: “The Rugby World Cup gave us an ideal opportunity to create an ale that feeds into the excitement surrounding the event. Using hops from around the world felt fitting and the result is a punchy flavoured ale that is a celebration of beer and sport.

Available throughout the tournament, Drop Kick is the perfect partner for every match.”

Drop Kick has been available to order on draught nationwide since 27th August 2015.

Make the most of the Rugby World Cup with Caledonian’s Drop Kick

New limited edition world hopped Pale Ale is a winner

BirPackaging refresh takes Birra Moretti back to its rootsBirra Moretti is unveiling brand new packaging this summer as part of a wider brand refresh, set to launch nationwide in July.

Designed to convey the brand’s authentic Italian roots, the new packaging uses a matt circular label and the colours of the Italian flag to communicate Birra Moretti’s values of heritage, tradition and quality in a simplistic and premium style.

The refreshed packaging launches as part of wider activity to further increase visibility of Birra Moretti and align the brand image globally.

Birra Moretti has experienced exponential growth in both the on and off trade in the last year, performing at more than twice the World Beer category average, with value up 29.7% and volume increasing by 29.2%.

David Lette, Premium Brand Director at HEINEKEN says: “The World Beer category has seen huge growth in the last year which shows the changing tastes of consumers, and Birra Moretti’s exceptional performance within this is a testament to its commitment to quality and the use of the traditional recipe in the brewing process. The new packaging showcases what we are most proud of, the beer’s deep-rooted Italian heritage, in an authentic yet stylish design that showcases the product’s premium nature and which will increase visibility and drive sales further.”

Also taking place this summer is the ‘Birra Moretti Gran Tour’, a series of pop-up food festivals across the UK, following on from last year’s success. The festival highlights Birra Moretti’s unique flavour that perfectly complements Italian food and reached 20 million consumers in 2014.

CALEDONIAN BREWERY MONTHLY GUEST BEER - SEPTEMBER 2015

DROP KICK - PALE ALE

www.venue-insight.com

Budweiser Budvar launches 102 summer campaign

Czech Brewer Budweiser Budvar is proud to raise a glass to their 120th Anniversary year, honouring the history and heritage of the iconic brewery. To celebrate their long-standing traditions the brand are running a two-month Budweiser Budvar summer campaign up and down the country, taking place in 102 pubs and bars.

The campaign will highlight Budweiser Budvar’s 102-day brewing tradition, giving away 102 free samples to 102 customers in 102 locations across the country including Edinburgh, Glasgow, London, Bath, Manchester, Oxford and Sheffield to name a few.

Lets take a step back in time to 7th October 1895, when the first batch of Budweiser Budvar was brewed in Budweis.

Fast forward to today and many of the traditions remain the same; custom methods and exquisite ingredients are used to produce an extraordinary taste.

A 700-year long tradition of brewing Budějovice beer means it takes 102 days to brew and condition Budweiser Budvar. About 7 times longer than most beers. It’s the only way to preserve our unique and unmatchable taste. 102 days in the making and no short cuts. Savour the perfectly synchronised sweet bitter equation.

Simon George, UK Sales Director, Budweiser Budvar UK said: “On October 7th we celebrate 120 years of Budweiser Budvar’s brewing tradition. This authentic and original brewing process delivers an uncompromising taste that deserves to be shared.

Our 102 summer promotion will visit the length and breadth of the country, highlighting that 102 days is the magic number for exceptional lager.”

Keep up to date on all the latest news from Budweiser Budvar at www.budweiserbudvar.co.uk and follow us on social media: @budvaruk.

Pint in the skyJohn Smith’s acquires the first ever pint glass shaped constellation, to give ordinary men the chance to be turned into stars, in new campaign.

Today John Smith’s is launching a campaign that is truly out of this world. The best selling ale brand has acquired the first ever pint shaped constellation, made up from 100 stars in the night sky, and is giving ordinary British blokes with extraordinary talents the chance to own one of them.

Part of the brand’s Only Ordinary By Name campaign, the John Smith’s Constellation will make stars of ordinary John Smith’s lovers who have previously uncelebrated talents. The digital activation invites those who are ordinary by name, but possess extraordinary talents, to upload a short video of them showcasing their special skill to www.johnsmiths.co.uk, to be in with a chance of winning their very own piece of the universe.

Once shortlisted, the talented star owners will then be featured in a video on the digital platform alongside the very star that belongs to them, so that consumers can follow the full story of the constellation online.

The activation, created jointly by adam&eveDDB & Starcom MediaVest Group goes live on 16th July and continues throughout the summer. The constellation is held in an

interactive video unit created in partnership with Wirewax LTD. The campaign is to be supported via social media, digital display and PR.

Ifeoma Dozie, at John Smith’s, commented: “This is a great way to engage with the passionate and extraordinary fans of John Smith’s. An extension of our Only Ordinary By Name campaign, the John Smith’s Constellation gives us the opportunity to quite literally make stars of those who, like John Smith’s, are ordinary by name but have hidden extraordinary talents. We’ll celebrate these men and then reward them with a prize like no other. We can’t wait to see the entries coming in. What ale lover wouldn’t want their very own piece of the universe’s first ever pint glass shaped star constellation, it’s a real talking point and something we think our consumers will be chatting to their mates about in the pub.”

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RTD’s


RTD’s

Extra sparkle guaranteed with Corky’s new flavour launch and £1000 ‘Win a Hen-Party’ giveaway

As part of the pioneering Corky’s Glitter range, Raspberry Glitter has been unveiled in the market this month to sustain the brands ambition to remain a top ten liqueur brand on the on-trade.

Raspberry Glitter has a sweet and fruity flavour, infused with speckles of edible glitter making it a perfect edition for a sparkly shot or cocktail this summer season.

To complement the launch of the new Corky’s Raspberry Glitter in Morrison’s Stores back in May, extra sparkle had been added to offer the opportunity for consumers to enter a competition to win a Hen party valued at £1000.

Offering consumers a unique shot experience with edible glitter, unexplored by any other liqueur product in this category, the launch came at a time when the Corky’s range was trending and proving immensely popular with the ‘Big Night In’ female consumers.

Each of the neck collars on the latest bottle promoted the ‘Win a Hen-party’ competition giving entrants the opportunity to win one of the 100 goody-bags in addition to the exclusive prize via an online microsite specifically developed for the competition.

Simon Green, Marketing Director, Global Brands said: “In light of the success of the launch of Mango Glitter in 2013, Raspberry Glitter is part of natural progression for us using on-trend flavour and glitter technology.

“Corky’s is seeing triple digit growth in the off-trade and the Hen-party competition will be a success via digital platforms over the next 12 months and should benefit from more traffic and awareness.

Full details of the Corky’s Raspberry Glitter ‘Win a Hen-party’ competition can be found at: www.corkys.co.uk

For more information, or to speak to Simon Green, please contact Kate Hobson on 01246 216026 or email [email protected]

http://www.corkys.co.uk


Recipes

Cocktail recipe: CiroscaIngredients

• 50ml Cîroc® Vodka

• 2wedge(s) Lime

• 10ml Sugar Syrup

• 10ml Limoncello

• 6 piece(s) Red Grape

Equipment

• 1 x Glass

• 1 x Muddler

• 1 x Jigger

• 1 x Ice

• 1 x Cocktail Shaker

• 1 x Strainer

How to make

1. Muddle red grapes and lime in a cocktail shaker to extract the juice and flavour.

2. Using a Muddler press down on 4 red grapes and 2 lime wedges in a cocktail shaker to extract thejuice and flavour.

3. Add ice cubes to the shaker.

4. Pour Cîroc Vodka, Limoncello and sugar syrup into the shaker.

5. Using a Jigger, measure 50ml Cîroc Vodka, 10ml Limoncello and 10ml sugar syrup into the shaker and shake until cold.

6. Shake the mixture vigorously until the surface of the cocktail shaker feels chilled and strain into a glass filled with ice.

7. Garnish with red grapes.

Cocktail recipe: Summer HoedownIngredients

● 5 pieces watermelon

● 1 tbsp sugar

● 1 part Maraschino liqueur

● 8 parts stout beer

● Ice

How to make

1. Add ice and watermelon to the blender.

2. Blend together.

3. Add sugar to the blender.

4. Blend together.

5. Strain into the old fashioned glass.

6. Pour Stout Beer & Maraschino liqueur into the glass.

Indulge Yourself

Find us at www.rubiswine.com or www.facebook.com/rubischocolatewinePlease Drink Rubis responsibly - drinkaware.co.uk

The Luxury Chocolate Wine

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