Fueling the next generation of live event fan experiences

Founders: Scott Larson & Tim BrennanVENYOO © 2014 Confidential. All rights reserved.

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OUR VISIONTo Enhance the fan experience by providing venues

with a robust data analytics platform, launching a

new era of contextual mobile mapping technologies

Hyper-Local Maps and Navigation

Custom Experience

Anonymous attendee analyticsReal-Time Info and Data

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THE PROBLEMS

• Venues lack the real-time, quality data they need to truly realize revenue potential of $10 Billion (FCI) at live sporting events

• Fan identification is the #1 problem for stadiums and venues in that fans are mostly anonymous

• Losing regular attendees can cut profits ranging from 25% to 125%

• People wait in Long lines/congestion on average for over 2 years in their lifetime

• Engagement and fan experience needs to improve to compete with the couch as witnessed by the 3% decline in overall attendance figures at MLB games in 2013

• Branding and sponsorship is still not being personalized

Stadiums, arenas, theme parks, malls, convention centers, resorts, airports, casinos and

other pedestrian friendly locales all encounter the same pain points.*Fan Cost Index, 2013

*Destinationcrm.com, Attendees

*Sports Business Journal, Research and Ratings NLSlide 3

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VENYOO’s SOLUTION

• Cloud-based repository of hyper-local,

dynamic mobile maps for iOS and Android

• Location based analytic dashboard of relevant

and actionable metrics surrounding fan

experience

• Functionality

− Fan ID and demographic profile

− User location & bread crumbs

− Promotion-based geo triggers

− Heat maps of foot traffic and dwell time (e.g.

line wait times)

− Graph of searched amenities

− Social analysis (check-ins, tweet maps)

The VENYOO platform will provide venue stakeholders access to insightful

real-time data, enabling action.

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COMPELLING MARKET

OPPORTUNITY

T E C H N O L O G Y

Big Data

• By 2018 Big Data spending will reach $114 Billion

Mobile APPS

• Over 268B downloads and $77B in revenue

by 2017

Indoor Location-Based Mapping

(iBeacon/sensor technology)

• Wireless location-based applications to reach $14.5B

in 2014

• Indoor location-based services to reach

$4B by 2018

“GARTNER: Mobile Apps Will Have Generated $77 Billion In Revenue By 2017.” Business Insider. Web, April 2014.

The Amusement Park Guide. Tim O’Brien. 5th Edition, 2003.

“ABIresearch, Technology Market Intelligence, https://www.abiresearch.com/press/big-data-spending-to-reach-114-billion-in-2018-loo

Plunket research, http://www.plunkettresearch.com/sports-recreation-leisure-market-research/industry-statistics

Americangaming.org, Casino Markets Annual revenue

Reionline.org, Top Shopping Centers

www.Aramark.com, Revenues

Music Picture association of America, www.mpaa.org

Denver Airport Numbers, “http://business.flydenver.com/stats/financials/reports/revenue/2013_DEC.pdf”

Gartner, Key Findings From U.S. Digital Marketing Spending Survey, 2013

“Indoor Location & Mapping Services Report.” IndoorLBS.com. 2014. Web, April 2014.

“Indoor Location Market to Reach $4 billion in 2018, Predicts ABI.” Fierce Mobile IT. 2013. Web, April 2014.

“Beacons: What They Are, How They Work, And Why Apple’s iBeacon Technology is Ahead of the Pack. 2014. Web, April 2014.

M a r k e t p l a c e

• According to Gartner’s 2013 Digital marketing spending survey 2.5% of

revenues by corporations will be spent on digital marketing

• Venyoo will capitalize on 5% of the digital marketing expenditures of the

following verticals

• Over $25 Billion in revenues are generated in professional and collegiate

sports each year

• Over $30 Billion in revenues are generated from US based casinos per

year

• 8 of the top 10 mall owners and operators generate in excess of $18 Billion

in revenues

• The concessionaire industry generates north of $20 Billion with Aramark

taking in $14 Billion in revenues

• Approximately $14 Billion in aggregated revenue between 43 airport hubs

in the US

• Movie theaters generated $11 Billion in revenues in 2013

THE BUSINESS MODEL

Subscription based recurring revenue

model

• Annual subscription for data analytics

platform

• Professional services fee

Tiered pricing based on volume of

data, frequency and breadth of

analytics

• Data tiers driven by business need and

unique attributes of each venue

VENYOO allows for multiple revenue streams including a recurring revenue model, data

analytics subscription, advertising and partnership opportunities

Revenue Share Agreements

• Partnerships with other industry players such

as ticketing, merchandise, or concessionaire

companies

Future Product Roadmap

• Platform for Brands/Sponsors/Marketing

teams to buy location aware demographic

data

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COMPETITIVE

OPPORTUNITIESVENYOO is uniquely positioned to develop a location-aware digital

dashboard that will allow the venue stakeholders to enhance the fan

experience. VENYOO also provides the highest quality native mobile

mapping experiences, specifically tailored to usher in a new era of

unprecedented fan convenience.

Competitive Advantages

• Location-aware data metrics

• Engineered for the mobile platform and user experience

• Sensor technology integration

• Search-ability

• Completely accurate maps with no reliance on GPS

• Customized for each venue

Venyoo TimelineLast Quarter 2014

• Raise seed funding

• Complete Market Requirements Document (MRD) with key stakeholders in the industry

• On-board key development resources

First Quarter 2015

• Build Data Dashbaord: Product development

• Ramp up sales strategy

• Hire sales team

• Attend to marketing needs

Second and Third Quarter 2015

• Go live with strategic customers

• Actively sell product into targeted verticals

• On-going marketing and branding activities

Fourth Quarter 2015 and beyond

• On-board new customers

• Asses product, team, and continue to enhance product offerings

VENYOO’s strategic plan will allow the company to grow into a profitable large scale

company.Slide 8

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SALES Traction and

PIPELINE

T E A M S

L E A G U E

S

J V s

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VENYOO is LIVE with the New England Patriots on both iOS and Android!https://itunes.apple.com/us/app/patriots-gameday-live/id386241868?mt=8

https://play.google.com/store/apps/details?id=com.yinzcam.nfl.patriots&hl=en

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THE FOUNDING TEAM

Key Hires

Business Development Representative | Lead Developer and 5 Staff Developers

Marketing Manager and Customer Service Representative

Bios of VENYOO’s advisory board can be found in the appendix

Over 12 years of corporate experience across multiple

disciplines. BS Finance Boston College. Tim has spent

time in various roles in Finance, Real Estate, CRM

Consulting, and most recently technology sales and

business development. Main responsibilities include

strategy, raising capital, sales, driving revenues, new

business development, & management responsibilities.

VENYOO’s management team brings the experience, expertise, and connections

required to exponentially build on the company’s potential

15 years of software experience. BS Finance

U of MN, MS Computer Science Depaul.

Hand-built a web-services based CRM

system from the ground up. PMI certified and

has managed multi-million software project

implementations for the entertainment

industry. Main responsibilities include product

roadmap & team management.

Scott Larson, CEO

DREAMER, HUSTLER, MAKER

Tim Brennan, CMO

STRATEGIST, BIZ DEV, SALES

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Revenue Model

V E N Y O O ’s

p r o j e c t i o n s i n

t h e S p o r t s &

E n t e r t a i n m e n t

Ve r t i c a l :

- 10 subscriptions in year 1

- 29 in year 2

- 74 in year 3

- 118 in year 4

- and 182 in year 5

Year 1 Year 2 Year 3 Year 4 Year 5

Total Revenue $593,978 $3,305,289 $8,706,035 $15,288,006 $23,750,510

COGS $725,497 $2,027,040 $4,554,437 $7,226,326 $10,814,066

Operating Expenses $573,027 $1,308,621 $2,197,004 $3,139,022 $4,400,652

Gross Profit -$704,546 -$30,373 $1,954,595 $4,922,658 $8,535,793

-$5,000,000

$0

$5,000,000

$10,000,000

$15,000,000

$20,000,000

$25,000,000

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FUNDING REQUEST & USE OF

FUNDS• Requesting seed funding of $750K

• Use of Funds

− $500K in software and product development

− $200K in sales, marketing and operating expenses

− $50K in startup costs

• Invested $120K in personal startup capital to date

− Built and delivered an SDK for the NE Patriots

− Closed first customer, collected valuable market data and built

customer pipeline

− Finalist in L.A. startup weekend pitch contest presented by the

Kauffman Foundation

VENYOO is seeking $750K in convertible notes to accomplish the company’s

growth goals

M I L E S TO N E S

• In 6 months complete

build out of data

dashboard

• Onboard 3-4 beta strategic

beta customers

• Secure all IP and legal

liabilities

• Continue to build pipeline

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APPENDIX: BOARD OF ADVISORS

Jody Mulkey, CTO of Ticketmaster

• Technology executive in the Ecommerce/Internet space with successful start-up experience.

• Specialties: Building high performance teams, systems and technology powered businesses

Nate Williams, CMO of GreenWave

• Technology Executive & Entrepreneur & Internet of Things Consortium advisor.

• Successful exits: 4Home (to Motorola '10), Motorola Mobility (to Google '12), and Motorola Home (to ARRIS '13).

Ben Grossman, Principal at Selhurst Media Ventures

• Former Twitter Executive, Current Strategic Media and Production Consultant.

• Former Professional sports league, team and media executive

Matt Rowe, General Counsel at Shoobx

• Represented public and private growth technology companies in a variety of industries. Previous company Endeca

acquired by Oracle ’11.

• Regularly advised clients on general corporate, SEC compliance, corporate governance and corporate finance matters.