Show us how you

Spring into Summer!

History and MissionThe Vera Bradley Story• Friends and neighbors Barbara Bradley

Baekgaard and Patricia R. Miller

The Vera Bradley Mission• To design, manufacture and

internationally market a distinctive line of superior quality handbags, travel items, stationery, eyewear and accessories that convey the Vera Bradley image and unique lifestyle. Currently, we release new colors and styles each season.

The Big Idea“Show us how you spring into summer!”

The bright colorful patterns are going to be the creative piece that links all of this together. There will be a lot of focus on photos of new

patterns.

Target Audience

Women ages 18-34

College students

20 Somethings

Women on the go

Key Performance Indicators

Goals/What we hope to accomplish• Promote Vera Bradley’s summer patterns and use

Pinterest, Instagram, Facebook, Twitter and Google Adwords to drive traffic to the Vera Bradley website

Measuring Success

• Use Google Analytics to measure how many people visit the Vera Bradley website.

Tools and Tactics

Tools and Tactics

BudgetDigital Agency• Estimating 100 hours for planning, strategy,

building, implementing and managing the campaign

• Cost per hour of the digital agency is $250, which brings the total to $25,000

Google Adwords• We included a Google Adwords budget of $512.75

per day.• If we run that for two months that would bring the

total to $31,277.75. Both together would be $56,277.75 for two months

SummaryBright, bold colors

and designsPhotos to catch

the eye

Personal

Social media: Instagram,

Facebook, Twitter, Pinterest

Drive traffic to Vera Bradley

website