verena grubmüller, bernhard krieger, katharina götsch – social media analytics for government in...
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CeDEM13 Day 2 / Social and Mobile Media for Public Administration, SE 0.3, Chair: Sylvia Archmann, Norbert KerstingTRANSCRIPT
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SOCIAL MEDIA ANALYTICS FOR GOVERNMENT IN THE LIGHT OF LEGAL AND ETHICAL CHALLENGES Authors: Verena Grubmüller (INSET, Vienna) Bernhard Krieger (University of Potsdam) Katharina Götsch (INSET, Vienna)
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E-consultation tools used by Governments
United Nations (2012): E-Government Survey 2012. E-Government for the People. New York: United Nations
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Web 2.0 tools used in e-decision making
United Nations (2012): E-Government Survey 2012. E-Government for the People. New York: United Nations
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Social Media Analytics (SMA):
Automatical collection, filtering and analyses (predetermined sources, keywords and categories)
Publically available, user generated contents produced on social media
www.uniteeurope.org
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Privacy concerns on the internet….
…are low in general social media usage
…are high when government is concerned
SMA: - No „informed consent“! - Who is the data subject?
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Selection of sources in SMA
- According to compliance with data protection principles;
- Who is active on social media?
- Whose voices are „heard“?
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Presentation of results
- No representativeness
- Quantitative vs qualitative (context information)
- Sentiment analyses?
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Conclusion • SMA-tools tailored for Governments
• Methodological specifities due to ethical and legal requirements
• SMA continue to be in a legal „grey zone“
• Aim: Social acceptability