verge 2012-lisbon-hand-over
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So(Pho)LoMo - Bringing the Brand to the Social / Local / Mobile intersections.TRANSCRIPT
Verge Lisbon
So(Pho)LoMoNuno SantosOgilvy Paris - Head of MobileBrandEmotivity - Partner, Strategy
Lisbon, 6 June 2011
Friday, 8 June 12
So, lets get started...
Friday, 8 June 12
So (Pho) Lo Mo
So, lets get started...
Friday, 8 June 12
John Doerr
Venture Capitalist
Partner at KPCB
Friday, 8 June 12
Mobile
Social Local
The “magic” intersection
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The world’s Third Nation
Mobile
Social Local
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The world’s Third Nation
Mobile
Social Local
Source: Mashable
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160 Million Professionals
Mobile
Social Local
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The fastest ever social network growth
Mobile
Social Local
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Social TV
Mobile
Social Local
Mobile
Social Local
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While watching TV
12%
7%
11%
24%
46%
13%
10%
13%
24%
41%
Daily Several times Week Several times month Once a month or less Never
Source: Nielsen Q2 2011
iPad Smartphone
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Mobile
Social LocalThe precursor of “Local”
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Mobile
Social Local83 million subscribers - 16 million buy deals
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Livingsocial just raised 25 million dollars
Mobile
Social Local
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Community buying power
Mobile
Social Local
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Fund beyond ROI
Mobile
Social Local
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If your business is for the community
Mobile
Social Local
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4 million active users - 1 billion rewards
Mobile
Social Local
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Enabling Local Businesses
Mobile
Social Local
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Social, Local, Mobile Gamification!
Mobile
Social Local
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Started as “neighbours helping neighbours”
Mobile
Social Local
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Everyone can become a “Gigwalker”
Mobile
Social Local
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Mobile
Social Local
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Mobile
Social Local
Facebook1 Billion members
PermanentGeographic Context
Around meNear my heart
Community Enablement
1.3 Billion 3G Connections
PermanentSocial Context
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So (Pho) Lo Mo
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Path / Pinterest / Facebook...
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Tell amazing stories...
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That inspire people...
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... and get people to inspire other people...
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Mobile
Social Local
SoLoMoThe Structure
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(Pho)The Story. The Brand.
Mobile
Social Local
SoLoMoThe Structure
(Pho)The Essence
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Thank you!
Obrigado!
London Paris Singapore Shanghai
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