verizon small business: chris dessi presenting social media for small business
DESCRIPTION
Presented on November 7th, 2012 via Webinar to Verizon Small Business Participants. The full webinar can be found on Brighttalk on demand - here https://www.brighttalk.com/webcast/6255/55997TRANSCRIPT
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FUN !
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1. EVERYTHING HAS CHANGED
2. EVOLVE OR DIE3. STOP PUSHING,
START LISTENING
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EVERYTHING HAS
CHANGED
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5
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6
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7
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Less than 20% of small & medium-
sized business websites have a
link to a Facebook page & fewer have links to Twitter and LinkedIn
– BIAL/KELSEY
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Evolve or Die
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57% want to receive a discount or promotion – Mashable
Globally, 46% of
those with online
access use social
media to help make
purchase decisions -
Nielson
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12
STOP PUSHING START
LISTENING
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1. EVERYTHING HAS CHANGED
2. EVOLVE OR DIE3. STOP PUSHING,
START LISTENING
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87% of Facebook users like a brand
on Facebook – LAB42
53% of social media marketers don’t measure their success – Awareness Networks
The Average age of Facebook users is 40.5 years of age - PINGDOM
Facebook now has 1 billion
users who are “actively”
spending time with the site –
Mark Zuckerberg
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Holy cow
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1. COVER IMAGE2. TIMELINE 3. TACTICS
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COVER IMAGE
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TIMELINE
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TACTICS
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Outside Business Hours
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Don’t overlook the weekend
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Posts that end in a question
have 15% higher
engagement – Buddy Media
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WhereWhen
WouldShould
How Who
What
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Like Take
Submit
Post Comment
Tell Us
EventWinner
Offer
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Twitter generates 200
Million tweets & 1.6 Billion
search queries per day
-YESMAIL
The average age of Twitter User is 37.3 years of age –
PINGDOM
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Holy cow again.
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Tweets containing less than 100 characters receive 17% higher engagement than longer Tweets
(Source: Buddy Media)
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Tweets with one or two hashtags receive 21% higher engagement than those with three or more hashtags
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1. WHY SHOULD YOU TWEET?
2. WHAT SHOULD YOU TWEET?
3. WHEN SHOULD YOU TWEET ?
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WHY?
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Twitter now has more than 500M accounts, with 141.8M in the US - SEMIOCAST
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What?
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S-p-e-l-l it out Add images
Add Links<100 characters
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When ?
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Short Should I Use?
8am- 7pm
1-5 Tweets per Day
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IDEAS CONCEPTS
EMOTION
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“You can’t stop the waves, but you can learn to surf.” Jon Kabat-Zinn
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Accomplish the great taskby a series of small acts. - Tao De Ching
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AMBIENT AWARENESS
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AMBIENT AWARENESS
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