vermont innovation at the verge
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“For centuries people assumed economic growth resulted from the interplay between capital and labor. Today we know that these elements are outweighed by a single critical factor: innovation.Presented by Joel A. Barker, futurist, author, filmmakerTRANSCRIPT
Innovation
The importance of Innovation
“For centuries people assumed economic growth resulted from the interplay between capital and labor. Today we know that these elements are outweighed by a single critical factor: innovation.
“Innovation is the source of US economic leadership and the foundation for our competitiveness in the global economy.” Bill Gates
Innovation & the Marketplace
Importance of innovation in world economy New jobs New wealth Progress The great leveler Larger marketplace
The Economist magazine
“Innovation is now recognized as the single most important ingredient in any modern economy”
Definitions of Innovation
“New products, business processes, and organic changes that create wealth or social welfare.” OECD
“Fresh thinking that creates value.” Richard Lyons, Goldman Sachs
A new idea successfully implemented in the marketplace.
Where to Look for Innovations
21st Century will be different than 20th Century
Mark of the 20th century: single, separate innovations
New territory for discovery
Puzzle #1
The Titan 1000,Six Axis, 1000kg manufacturing robot built by Kuka
New applications?
Copyright Kuka Robotics Group
Robocoaster!
Copyright Kuka Robotics Group
Puzzle #2
Gift wrapping paper + Paper bag= ?
Puzzle #2
Gift Bags!
The Lacey Paper Company
Innovation at the Verge
Both are the results of “Innovation at the Verge”
Both created new categories
Both are exemplars of 21st century innovation
The “Verge”
Where something and something different meet.
“Most of the big ideas of the 21st century will be
combinations of single ideas from the 20th”
Jerry Allan, architect and professor
Question:
Where, in an ecosystem, is the most logical place for highest rates of breakthrough innovation?
Where the competition is strongest? Where the competition is weakest?
Old Answer
Where the competition is fiercest—the center of the system…”survival of the fittest.”
New Answer
Also at the edge…at the vergebetween ecosystems…
where something and something different meet.
Why?
Novel stimuli New opportunities Safer to
experiment Fewer competitors Failure in secret
Nature’s Innovations at the Verge
Fish
out
of
water
Copyright University of California, Berkley
Nature’s Innovationsat the Verge
Creaturestaking flight
Howard D. Sirak animalworldspecialimages.com
Copyright Big Stock Photo
Nature’s Innovationsat the Verge
Returning
to the sea
Copyright Big Stock Photo
Does it work for us?
Robocoaster Review
Kuka Robotics Group
Prius
Toyota Motor Sales America, Inc
MDI Compressed Air Car
Moteur Developpment International
Finding a “Disease”
Copyright 2008, Joel A. Barker. All Rights Reserved
Leadership SolutionsCompanies
Debbe Kennedy Consultant
+
Sally Green
Graphic Artist
=
monopoly advantage
Verge Graph
My T
errito
ry
High Competition
Oth
er T
errito
ry
Low Competition
Vergent Territory—Fed Ex
My T
errito
ry
High Competition
Oth
er T
errito
ry
Low Competition
“Partners Over there”--iPod
My T
errito
ry
High Competition
Oth
er T
errito
ry
Low Competition
“Over and Back” --Prius
Low Competition
Oth
er T
errito
ry
High Competition
My T
errito
ry
“Enhancing at the Verge”--software
Low Competition
Oth
er T
errito
ry
High Competition
My T
errito
ry
USC Inkjet Housing
A “Printed” wall
http://www.cbsnews.com/stories/2007/02/16/business/realestate/main2487598.shtml
Programmable Clothing
Spider Silk and Goats
Finding S 1 Verges Exercise
List five of your greatest strengths
Ask yourself, who in a totally different industry could you form a verge relationship with?
Copyright 2008, Joel A. Barker. All Rights Reserved
V Team Structure
Super Verges
Platforms that offers many partnerships opportunities from many directions
The Big Four
The Big Four
The Big four
The Big four
Copyright, GCIS
Dubai Verge
Daniel Boorstin
“The Fertile Verge”
Saw America as the most “vergent” nation in the history of the world.
Family Companies
You, as leaders, must find innovative ways to educate, to run your companies
Your largest opportunities will be at the Verge.
At the intersection of differences lies the
opportunity for innovation.
JB