VERONICA STRICKLAND6656 Springvale Ct. Eastvale, California 92880

(626) 676-7933 vstrickland_09@yahoo.com

SUMMARY

A results driven retail management professional with extensive experience in all aspects of:

BUSINESS MANAGEMENT SALES MANAGEMENT VENDOR RELATIONSHIPS CUSTOMER RELATIONS TRAINING AND DEVELOPMENT

STRONG PRESENTATION SKILLS EVENT PROMOTION ORGANIZATION CUSTOMER TRACKING SYSTEM EXPERT

DEPARTMENT MANAGEMENT

Cosmetics counter manager and cross-functional leader with strong experience and proven results in sales, sales management, employee development and customer satisfaction. A motivated and organized leader, with customer focus and a strong performer with excellent collaborative and interpersonal skills.

EXPERIENCE

COSMETICS SALES MANAGER/Counter Manager

Macy’s Inc.-South Coast Plaza & Montebello Costa Mesa, CA2004-Present

Manage the cosmetics sales team while achieving sales and growth goals and providing an exceptional customer experience.

Drive and exceed sales goals through effective selling floor leadership, coaching, and recognition Exceed the customer expectation, making Macy’s the premiere global destination for beauty and fragrance

Drive Magic selling, coach cosmetics associates to consistently deliver effective selling behaviors and grow sales and loyalty through our client tracking system My Client

Utilize associate metrics for recognition, coaching and development to improve sales results

Collaborate with the store team to lead selling initiatives both at counters and throughout the store as needed

Ensure accuracy of promotional presentations; execute company events and vendor specific promotions through attainment of pre-sell and/or appointment goals.

Strengthen attendance and weekend hours compliance among staff; leverage scheduling system

Motivate Beauty Advisors to solicit the goal of Macy’s Star Rewards program by reinforcing the benefits of new accounts

Execute quarterly merchandise directives and new receipts, and identify best sellers and key items

Deliver impeccable cleanliness standards

Establish high level of shortage awareness and effectiveness ensuring all policies and procedures are implemented

Recruit a qualified team of selling-focused cosmetics associates

Ensure all cosmetics training is conducted on a timely basis, ensure assigned mentors engage with new hires

Coach associates on product knowledge through product training with vendor representatives

Meet with cosmetics associates in department regularly; identify top sellers and talk about opportunities

Conduct ongoing talent analysis of associates and establish career progression plans for key players and positions to result in retention of best people and turnover reduction

CO-MANAGERVictoria’s Secret Montebello, California

2003-2004

Manage individual store sales and goals while hiring, managing and training staff.

Achieve sales, service and organization customer service satisfaction and profitability goals for the store in compliance with company procedures

Ensure staff maintains store presentation and supports brand consistency Provide effective training to staff in the area of customer service, product knowledge, inventory control and

merchandising while offering developmental opportunities Support, model and enhance all selling and sales support behaviors ensuring a seamless customer service

experience

GROUP SALES MANAGERMacy’s West Los Angeles, California

2001-2003

Responsible for managing a sales team of multiple departments including fashion, jewelry, handbags, fine jewelry and intimates.

Manage sales associates, service, sales, stock and merchandising standards for multiple departments Monitor department associates performance, scheduling and service behaviors Coach, train, and develop a selling and service culture Ensured teams maintain daily store stock and merchandising presentation and adhered to company standards

EDUCATION

ARIZONA STATE UNIVERSITYBachelor of Arts-Organizational Leadership (In progress, to be completed by 2015)

FASHION INSTITUTE OF DESIGN AND MERCHANDISING-LOS ANGELES, CA 2001Associate of Arts- Merchandise Marketing Management

EAST LOS ANGELES CITY COLLEGE-MONTEREY PARK, CA 1999Associate of Arts-Liberal Arts

AWARDS

MACY’S GROUP SALES MANAGER OF THE YEAR-2005, 2011 STAR ACADEMY