versd pitch
DESCRIPTION
Final pitch by #jpreneur students Dominique Williams, Zach Losher, Marion Ziegler, and Jessica Rainer for Versd, an app that makes it easy to pair reading with listening to music.TRANSCRIPT
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Dominique Williams Samuel Losher Jessica Rainer Marion Ziegler
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The Problem
The point of reading is to•Escape•Learn•Experience
versd will completely change your e-reading experience.
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How Big is the Problem?
General Readership• 76% of adults are reading regularly• 28% are E-Readers • 51% of E-readers use Kindle as their preferred format
Customer Discovery• 90% are interested in enhancing their reading experience with music• 23% are willing to pay for this product
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Solution
versd•Embedded links•Socializing app and website
Features•Create playlists of your favorite books•Buy music for your own collection
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Benefits
versd users will be able to•Listen to music referenced in books while they are reading or save the songs for later•Create personal playlists for the books they read•Share their playlists, discuss books, and connect with other versd users
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Competition
Goodreads •Discover new authors and books• Browse original content• Connect with other users Goodreads + music = versd•Add music into the equation•Capitalize on the consumer behavior that Goodreads has already developed•More ways for users to connect with each other
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Go-To-Market Strategy
•Partnerships with publishers•Introduce versd directly to target users•Co-advertise launch of our product •Publishers help advertise and distribute our product
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How much money can you make?
Freemium model•Free app download•2.99/month for upgrade
Strategies•Advertisements (pay per click)•Affiliate Revenue, i.e. Book publishers•Branded Content
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Financial Projections
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Our Team
Chief Marketing Officer
Jessica Rainer@ITsJESSforME
Chief Operating Officer
Zach Losher@szlosher
ChiefExecutive Officer
Dominique Williams@D_creatiVE
Chief Creative Officer
Marion Ziegler@marion_tseeglur
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Progress
• Idea to Concept • Several Rounds Customer Discovery
• Branding• Financials
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We need funding!
$75,000• Legal fees• Financial advisors • App/website designers
Partnerships•publishers and authors•music streaming providers
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I eventually understood what he meant when I started really listening to them.
Broken banjo strings, momentary passionate lapses of harmony, voices that go from smooth to gravelling to
all out screaming in a single verse.
All these things add substance, character and believability to their music.
Colleen Hoover – Slammed
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Thank you!
will completely change your e-reading experience.
Contact us! mail [email protected] #versd
Dominique Williams Samuel Losher Jessica Rainer Marion Ziegler