version.1 - 12.17 imma brand guidelines · jorge glusberg (argentina) werner hofmann (federal...

ÁRAS NUA-ÉALAINE NA HEIREANN / IRISH MUSEUM OF MODERN ARTIMMA P.1 / 38

VERSION.1 - 12.17

IMMA BRANDGUIDELINES


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IMMA CONTENTS04 IDENTITY

08 LOGO

14 TYPOGRAPHY

17 COLOUR

21 LAYOUT

24 STATIONERY

29 IN USE

36 DIGITAL

39 CONTACT

IMMA IDENTITY

VERSION.1 - 12.17

IMAGE Iran do Espírito Santo / Untitled / Corrections D / Granite / Dimensions variable / Collection IMMA / Purchase 2007ÁRAS NUA-ÉALAINE NA HEIREANN / IRISH MUSEUM OF MODERN ARTIMMA P.4 / 38


IMMA IDENTITY

Our identity is not just a logo. It is a design scheme composed of a number of core elements that come together to create a distinctive look and feel that makes the IMMA brand instantly recognisable. The following pages guide you through the core elements. They will assist you in designing and producing compelling communications with a high degree of creative flexibility.


IMMA IDENTITY

MISSIONIMMA connects audiences and art, providing an extraordinary space in Ireland where contemporary life and contemporary art connect, challenge and inspire one another. We share, develop and conserve the Irish National Collection of Modern and Contemporary Art for now and for the future.


IMMA IDENTITY

IMMA creates the present in a place of history.

VISION


IMMA LOGO

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LOGO

Common Use Logo

The IMMA logo is comprised of two core elements, the word-mark and the logotype. The two elements can act independently of each other depending on context. For internal use, it is not necessary for the two elements to remain locked together. For external use, the logo must appear in its complete form at all times.

01 Word-Mark

The IMMA word-mark is the lead element in our graphic identity. It is used in the logo but can also be abstracted to become a decorative graphic representation of the brand.

02 Logotype

The logotype is made up of the Irish Museum of Modern Art name in both Irish and English. This has been specially created using the primary brand typeface, NB Grotesk.

01 02


LOGO

Single Language Logo An Irish only version of the logo is available for use where it is deemed inappropriate to include the full dual language version. This version should only be used when the context it exists in is also specifically Irish only. The use of the single language logo can only occur with prior approval by the IMMA Brand Manager/ Communications team.


LOGO

Clear Space

To ensure that the logo retains its impact, it is important not to crowd it by placing text, images or other graphic elements within the designated clear space shown here. At any scale, this clear space is the same size as the height of two of the lines in the title. This forms an invisible box around the logo where no other text, images or graphic elements should appear.

Scale

In order to maintain legibility it is necessary for the logo to have recommended minimum sizes. When preparing artwork for reproduction in print the logo should not be used smaller than 11mm tall which gives an 8pt type size.

For use on screen a minimum height of 48px is recommended. There is no maximum logo size, however scale and context of the application should always be considered.

Small Usage Mark

This simplified version of the logo for small applications comprises of just the IMMA word-mark. This can be used in instances where the full text title of the Museum appears in close proximity to it or where it is deemed not necessary to include the full logo. Any use of word-mark only logos can only occur with prior approval by the IMMA Brand Manager/ Communications team.

Minimum Screen Size 48px Minimum Print Size 11mm

Minimum Small Use Print Size 3mmMinimum Small Use Screen Size 21px


LOGO – VIDEO USAGE

Video Usage

The logo should appear consistently in scale and positioning when used as a title card in video. In a 1080p HD context the full height of the logo should be 140px and be vertically and horizontally centred. In alternate formats, the visual proportion shown here should be matched.

140px 1920px

1080px


LOGO – BOOK USAGE

Spine Word-mark

The ‘IMMA’ word-mark should always appear on the spines of artist books. On IMMA publications and when possible on contributing publications it should read from top to bottom following the orientation of the title text. The scale should be determined by that of the text or any additional partner logos. If additional logos are to appear, a proportionate visual balance must be achieved with hierarchy being provided by order and not by scale. The minimum spine width to accommodate the word-mark set horizontally is 20mm. The word-mark should never be reproduced smaller than the minimum height of 3mm.

Back cover Logotype

The dual language logotype should appear on the back cover of artists book when appropriate. This should be positioned in the bottom left corner. When the logotype doesn’t appear on the back cover, the full logo lock-up comprised of both the word-mark and the logotype need to appear in either the front or end matter of the book.

BO

OK

TITLE

B

OO

K AU

THO

R

BO

OK

TITLE

BO

OK

AUTH

OR


IMMA TYPOGRAPHY

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TYPOGRAPHY – FONTS

Neubau Grotesk DISPLAY

NB Grotesk™ was originally developed in 2008 for the ‘Neubauism’ exhibition taking place in Eindhoven, The Netherlands. NB Grotesk™ is a constructed monoline neo grotesk typeface which is based on Gandl’s diamond grid system. The experimental typefaces’ concept is dominated by the fact that no optical corrections were allowed which resulted in NB Grotesk’s raw characteristics. This raw tone adds an appropriate personality to our display and headline typography. Our custom display weight of NB Grotesk was created for IMMA in order to provide optimum legibility when used to typeset the Irish language. To purchase a copy of this version of the typeface, please contact Neubau Berlin at the address below:

[email protected]

NB GROTESK DISPLAYABCDEFGHIJKLMN OPQRSTUVWXYZ1234567890-ÁÉÍÓÚ


TYPOGRAPHY – FONTS

IMMA connects audiences and art, providing an extraordinary space in Ireland where contemporary life and contemporary art connect, challenge and inspire one another. We share, develop and conserve the Irish...

IMMA connects audiences and art, providing an extraordinary space in Ireland where contemporary life and contemporary art connect, challenge and inspire one another. We share, develop and conserve the Irish National Collection of Modern and Contemporary Art for now and for the future.

IMMA connects audiences and art, providing an extraordinary space in Ireland where contemporary life and contemporary art connect, challenge and inspire one another. We share, develop and conserve the Irish...

IMMA connects audiences and art, providing an extraordinary space in Ireland where contemporary life and contemporary art connect, challenge and inspire one another. We share, develop and conserve the Irish National Collection of Modern and Contemporary Art for now and for the future.

Bold

Bold

AaBbCc

Light

Regular

01 NB Grotesk – Display Copy

NB Grotesk™ was originally developed in 2008 for the ‘Neubauism’ exhibition taking place in Eindhoven, The Netherlands. NB Grotesk™ is a constructed monoline neo grotesk typeface which is based on Gandl’s diamond grid system. The experimental typefaces’ concept is dominated by the fact that no optical corrections were allowed which resulted in NB Grotesk’s raw characteristics. This raw tone adds an appropriate personality to our display and headline typography.

neubauladen.com

02 Post Grotesk – Body Copy

Post Grotesk is a is contemporary version of the traditional grotesque sans-serif with very sophisticated and beautiful linear forms with low contrast and generous x-height. Very relaxed fit gives this font elegance in display sizes and it also works very good in a body text. With subtle additions of personality and unique details in letter forms, Post Grotesk reduces the typical rigidity of grotesque typefaces. To be used for the bulk of communication text excluding titles, subtitles and image captions on designed materials eg. events calendar, exhibition guides, school and residency packs.

sharptype.co

03 Arial – Office use

The Arial typeface is one of the most widely used designs of the last 30 years. Drawn in 1982 by Monotype Imaging designers Robin Nicholas and Patricia Saunders for use in an early IBM laser printer, Arial has become a staple for textual content. It is available as part of the MS Office suite and across various platforms making it ideal for shared or internal documents. This is pre-installed on all computers and should be used as the default for all documents, letters, emails, presentations etc. It should only be replaced by NB Grostesk where possible and appropriate.

01

02

03

45 Light 55 Regular 75 Bold 85 Black65 Semibold35 Ultralight


IMMA COLOURS

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PRIMARY COLOURS

BlackC0 M0 Y0 K100R0 G0 B0

RedC0 M95 Y80 K0R238 G48 B60

PurpleC70 M70 Y0 K0R100 G95 B170

GreenC85 M0 Y30 K0R0 G179 B189

Colour is a core component of our visual identity and our primary palette is used in corporate collateral.

The IMMA identity is led by a predominant use of black and white in combination with image and/or colour from our primary or exhibition palettes.

Corporate Collateral includes, but is not limited to, business cards, letterhead, and other stationary items.

Any external use of the IMMA identity should be limited to black and white.


EXHIBITION COLOURS

Our secondary palette is formed by exhibition colours which are chosen in one of the following three ways:

ROSC 50C30 M0 Y100 K0R202 G209 B34

A Fair LandC10 M28 Y100 K2R217 G180 B25

Picking a complimentary colour based on the lead image.

Referencing a colour from the artists back catalogue.

Choosing a colour based on one of the main installation pieces.

Rosc ‘80 International AdvisorsJames Johnson Sweeney (USA)Georges Boudaille (France)Germano Celant (Italy)Johannes Cladders (Federal German Republic)Rudi Fuchs (Holland)Jorge Glusberg (Argentina)Werner Hofmann (Federal German Republic)Miguel Logrono (Spain)Tadeo Ogura (Japan)Ryszard Stanislawski (Poland)Marina Vaizey (Great Britain)

Rosc ‘80 supplementary exhibitionChinese Art, National Gallery of Ireland

* born or resident in the UK

Rosc ‘80 associated exhibitionsRosc Chorcaí ‘80, Irish Art 1943-1973, curated by Cyril Barrett, Crawford Municipal GalleryShannon Rosc

Rosc ‘80 Patron President of IrelandPatrick J. HilleryHonorary PresidentCharles J. HaugheyHonorary Vice-PresidentDr Tim O’Driscoll

Rosc ‘80 VenueSchool of Architecture, U.C.D., Earlsfort Terrace and National Gallery of Ireland

Rosc ‘80 CommitteeMichael Scott, ChairmanDorothy Walker, Vice-ChairmanCyril BarrettAnne CrookshankJ.B. KearneyCecil KingGordon LambertJohn MeagherHon. Secretary: Kenneth McQuillanHon. Treasurer: Patrick J. MurphyAdministration: Mimi BehnkeDorothy MolloyJenny Haughton

Rosc ‘80 ArtistsMagdalena AbakanowiczMarina Abramovic and UlayLaurie AndersonCarl AndreRobert BallaghBram BogartDaniel BurenPeter CampusLouis CaneRafael CanogarRobert CottinghamMichael Craig-Martin*Walter De MariaKoji EnokuraJose Luis FajardoBarry Flanagan*Jochen GerzRaymond GirkeRed GroomsDuane HansonTimothy HennessyEdward KienholzBrian KingJannis KounellisLouis le Brocquy

Sol LeWittRobert MangoldAgnes MartinMario MerzMarta MinujínLucio MunozLeopoldo NóvoaDennis OppenheimNam June PaikRoger PalmerGiuseppe PenoneJames ReinekingManuel RiveraNigel Rolfe*Ulrich RuckreimKikuo SaitoMiriam SchapiroBen SchonzeitPatrick ScottWilliam Scott*Charles SimondsKenneth SnelsonSaul SteinbergGünther UeckerJerry Zeniuk

Rosc ‘80


COLOURS IN USE

IMMA MEMBERSHIP

IMMA.IE

JOIN AND SUPPORT IMMA

TALKS AND EVENTS AT IMMAJAN - FEB 2016

IMMA.IE

IMMA TALKS

Lift to Toilets IMMA Shop IMMA Cafe

Access to Galleries through Main Entrance

OCT 2016 - JAN 2017

IMMA.IE

IMMA FREUDPROJECT

12 - 28 AUG 2016

IMMA.IE

IMMA A FAIR LANDGRIZEDALE ARTS

12 - 28 AUG 2016

IMMA.IE

IMMA ROSC 501967—2017 NIVALIMMA

VISITOR ENGAGEMENT

The variety in our colour palette is representative of the diversity of the work IMMA exhibits and the spectrum created by this system is designed to develop and change over time.

When choosing a colour, the tonality of the existing palettes should be considered. New selections should either be in line with the primary colours or in direct contrast. The range should be diverse but complimentary and avoid clashes.


IMMA LAYOUT

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LAYOUT – TYPE SIZES & HIERARCHY

Artist NameExhibition Title00 Month – 00 Month

We implement standard proportions in regard to type sizes in our printed events guides. These specifications should be replicated where possible across all exhibition material.

For further information on specifications for internal signage, information panels and exhibition guides, refer to the Graphic Guidelines document in IMMA’s Programme Production Department.

01 Artist Name

NB Grotesk55 Regular Signature colour

04 Body Copy

Post GroteskLight Black

05 Captions

NB Grotesk45 Light Black

100%

100%

50%

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit.

IMAGE Artist Name / Name

of work / Year / Materials /

Dimensions / Courtesy line

01

02

03 0402 Exhibition

NB Grotesk55 Regular Black

03 Dates

NB Grotesk55 Regular Black


LAYOUT – ARTISTS IMAGERY IN USE (CALENDAR OF EVENTS EXAMPLE)

In instances where a piece of work is featured in a promotional setting, we do not crop artist images. Laying out imagery in a spread both images must sit on the same baseline. Using the tallest/largest image as a guide.

In formats that necessitate an image to be cropped, we take great care to maintain the integrity of the artists’ work as much as possible.

Any art work used must be accompanied by a correct caption in the format Artist Name / Name of work / Year / Materials / Dimensions / Courtesy line.


LAYOUT – FOOTER LOCK UP

Footer Lock Up

Our footer lock-up consists of the dual-language logotype, the museum address and contact information. Above this information is the allocated space for sponsor logos as well as the Department of Culture, Heritage and the Gaeltacht logo which should appear on all collateral. This footer formatting should be used on the rear of all exhibition guides and event calenders, with the ‘IMMA’ word-mark appearing on the front cover. Other outputs such as ads and posters should aim to reflect this formatting where possible and when space allows.

What We Call Love: From Surrealism to Now

Main Galleries, East Wing / Until Sun 7 Feb / Admission €8/5 Students are Free / Featuring an exciting selection of modern and contemporary masterworks from the world’s leading artists and collections, IMMA presents one of its most ambitious shows ever, tackling a subject that is part of everyone’s lives: Love.

Chloe Dewe Mathews: Shot at Dawn

Courtyard Galleries, East Ground / Until Mon 28 Mar / Admission is Free / Shot at Dawn is a new body of work by the British photographer Chloe Dewe Mathews that focuses on the sites at which British, French and Belgian troops were executed for cowardice and desertion between 1914 and 1918.

Grace Weir, 3 Different Nights, recurring

Main Galleries, West Wing / Until Mon 28 Mar / Admission is Free / IMMA presents the fi rst Museum exhibition by one of Ireland’s most compelling and respected artists Grace Weir.

Garden Galleries / IMMA Collection

Until Sun 7 April / Admission is Free / The role and function of the artist’s studio is an underlying theme in this selection of works from the IMMA Collection which is curated in three exhibitions, fl oor by fl oor.

Nick Miller and the Studio of Edward McGuire

In the Upstairs Galleries we present a sort of ‘portrait in absentia’ by Miller of Irish artist Edward McGuire (1932–1986) and his studio. A painter of hyper-real portraits and still lifes, McGuire’s studio was donated to IMMA in 2009.

Approaches to Paper

This exhibition explores the material qualities of paper and the signifi cance of preparatory work in studio practice. Artists include Edward Allington, Andrew Folan, Antony Gormley, Alice Maher, Hughie O’Donoghue, Kiki Smith, Kara Walker and Hermione Wiltshire with a a special focus on the studio practice of veteran British sculptor Bill Woodrow.

Les Levine

Levine doesn’t have a studio in the traditional sense. Describing himself as a media sculptor, he takes his ideas to various manufacturers such as photo-printing houses, billboard printers, and media buying agencies and only sees his work when it is realised in city centre sites, the subway and other urban locations.

IMMA EXHIBITIONS

+353 1 612 9900 imma.ie / [email protected]

Royal Hospital KilmainhamDublin 8 D08 FW31, Ireland

Ospidéal RíogaCill MhaighneánBaile Átha Cliath 8DO8 FW31, Éire

Sponsor Logo Sponsor Logo Sponsor Logo


IMMA STATIONERY

VERSION.1 - 12.17

IMAGE Nan Goldin / Weekend Plans / Installation view / IMMA / 2017


STATIONERY

Monica Cullinane Senior Communications and Marketing Executive

[email protected] +353 1 6129924

+353 1 612 9900 imma.ie


Royal Hospital Kilmainham Dublin 8 D08 FW31, Ireland

+353 1 612 9900 imma.ie



+353 1 612 9900 imma.ie

Board MembersDavid Harvey – Chairman, Mary Apied, Gerard Byrne, Jane Dillon Byrne, Dermod Dwyer, Emma Goltz, Denis Hickie, Penelope Kenny, Mary McCarthy, Declan Moylan, Sheila O’Regan and Tim Scanlon.

Charity No. CHY 6666VAT No. IE4800456PCompany Reg. 106739

Paul McBride,Detail. Design Studio11 The Friary, Bow Street,Smithfi eld, Dublin 2.

Dear Paul,

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed tincidunt enim non velit facilisis ornare. Nulla a magna ac risus porta pulvinar. Aliquam a aliquet elit. rnMauris velit orci, ullamcorper eget varius ut, adipiscing et nibh. Vivamus dignissim nibh a leo dapibus, quis dignissim tortor placerat. Cras sit amet elit nisi. Maecenas at jsjfs fsklf.

Condimentum arcu.Quisque enim nulla, lobortis sed quam nec, semper scelerisque lacus.Etiam dignissim eget augue at fringilla. Praesent at ultrices nulla, pellentesque fermen tum erat. Aliquam blandit quam sed porta porttitor. Nam non urna risus. Curabitur vitae nibh dignissim est porta luctus non eu quam. Praesent faucibus leo sapien, sed ve hicula turpis euismod fermentum. Phasellus id condimentum turpis. Integer sed rutrum magna. Vestibulum vestibulum placerat sem.

Maecenas tempor porttitor arcu, nec ultrices orci volutpat sit amet. Pellentesque rhoncus quam ut ipsum venenatis aliquam. Proin imperdiet eu ipsum ut tempor. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut sed facilisis risus. Morbi sollicitudin ante mauris, at feugiat justo ullamcorper a. Ut vestibulum est neque, sagittis semper orci interdum quis.Pellentesque dignissim rhoncus mi, quis aliquet lectus. Maecenas non mi quis lorem lobortis commodo. Vivamus tincidunt turpis a varius suscipit.Etiam dignissim eget augue at fringilla. Praesent at ultrices nulla, pellentesque fermen tum erat. Aliquam blandit quam sed porta porttitor. Nam non faucibus leo sapien, sed ve hicula turpis euismod fermentum. Phasellus id condimentum turpis. Integer sed rutrum magna. Vestibulum vestibulum placerat sem.


Yours Sincerely,Sarah Glennie, Director—[email protected]+353 (0)1 6129925



Our stationery suite consists of a note card, business card, letterhead and document folder. The letterhead is supplied as a Microsoft word template with three colour options and can be printed on the supplied specified complimentary green or purple coloured paper or on any standard white paper stock.


STATIONERY

Monica Cullinane Senior Communications and Marketing Executive

[email protected] +353 1 6129924

+353 1 612 9900 imma.ie

Board MembersDavid Harvey – Chairman, Mary Apied, Gerard Byrne, Jane Dillon Byrne, Dermod Dwyer, Emma Goltz, Denis Hickie, Penelope Kenny, Mary McCarthy, Declan Moylan, Sheila O’Regan and Tim Scanlon.

Charity No. CHY 6666VAT No. IE4800456PCompany Reg. 106739

Paul McBride,Detail. Design Studio11 The Friary, Bow Street,Smithfi eld, Dublin 2.

Dear Paul,

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed tincidunt enim non velit facilisis ornare. Nulla a magna ac risus porta pulvinar. Aliquam a aliquet elit. rnMauris velit orci, ullamcorper eget varius ut, adipiscing et nibh. Vivamus dignissim nibh a leo dapibus, quis dignissim tortor placerat. Cras sit amet elit nisi. Maecenas at jsjfs fsklf.


Maecenas tempor porttitor arcu, nec ultrices orci volutpat sit amet. Pellentesque rhoncus quam ut ipsum venenatis aliquam. Proin imperdiet eu ipsum ut tempor. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut sed facilisis risus. Morbi sollicitudin ante mauris, at feugiat justo ullamcorper a. Ut vestibulum est neque, sagittis semper orci interdum quis.Pellentesque dignissim rhoncus mi, quis aliquet lectus. Maecenas non mi quis lorem lobortis commodo. Vivamus tincidunt turpis a varius suscipit.Etiam dignissim eget augue at fringilla. Praesent at ultrices nulla, pellentesque fermen tum erat. Aliquam blandit quam sed porta porttitor. Nam non faucibus leo sapien, sed ve hicula turpis euismod fermentum. Phasellus id condimentum turpis. Integer sed rutrum magna. Vestibulum vestibulum placerat sem.


Yours Sincerely,Sarah Glennie, Director—[email protected]+353 (0)1 6129925



+353 1 612 9900 imma.ie



+353 1 612 9900 imma.ie



The colour variations in our stationery convey the personality of our brand and should be embraced to make use of all alternates as frequently as possible.


DOCUMENT COVER FOLDER & TITLE PAGE

FELLOWSHIP: ART & AGEINGBRIEFING DOCUMENT



+353 1 612 9900 imma.ie

FELLOWSHIP: ART & AGEINGBRIEFING DOCUMENT



+353 1 612 9900 imma.ie


DOCUMENT TEMPLATE

BACKGROUND Fusce in dolor bibendum, iaculis nunc vel, gravida tellus. Proin tristique cursus lectus, et convallis massa accumsan sed.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In lobortis quam id libero

arcu mauris egestas diam, et vulputate turpis risus a orci. Donec lacinia libero ac sapien consectetur suscipit. Cras vel dignissim orci. Sed metus purus, maximus vel varius ut, maximus vel dolor. Donec vestibulum accumsan sapien, vel vulputate lacus

dolor at ligula pharetra, sit amet lacinia ante pulvinar. Aenean id nisl arcu. Vivamus quis rhoncus lacus. Nunc ut eros id libero ultrices tempor. Ut diam dolor, molestie sed felis viverra, fringilla fringilla massa. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Curabitur cursus maximus purus vitae tempor. Duis tempus metus felis, eu pharetra felis eleifend sed.

Donec ultrices tortor at purus feugiat porttitor. Cras eleifend massa in neque interdum, eget viverra justo scelerisque. Suspendisse ac massa et diam lacinia ornare sed vitae augue. Integer fringilla, lorem sit amet tincidunt molestie, eros urna aliquet eros, sagittis blandit urna leo at enim. Vivamus vitae posuere dui.

Proin vel mattis augue. Suspendisse tellus nibh, placerat in massa ut, auctor placerat arcu. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Fusce in dolor bibendum, iaculis nunc vel, gravida tellus. Proin tristique cursus lectus, et convallis massa accumsan sed. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Aliquam pulvinar, nibh et convallis mollis, libero nisl ultrices quam, ut tincidunt tortor sem ac quam.

imperdiet dolor rhoncus, rhoncus nulla. Etiam cursus dolor non posuere laoreet.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse pharetra dolor

nunc. Phasellus quis convallis est, ac molestie lectus. Praesent lobortis pharetra ex.

amet enim ut mattis. Fusce pharetra vehicula ex in euismod. Integer vel blandit ex.

venenatis ac fringilla vitae, iaculis sed dolor. Integer augue ligula, bibendum sit amet hendrerit quis, varius at dolor.

03

The folder is used to hold A4 documents. The should make use of the supplied document Word template and always include a title page at the front.

The document template contains styling that should act as the basis for all document types. Any additions to the provided styles should be made under careful consideration and ensuring that they align with the template’s appearance, allowing for consistent layout and typographic styling across all of our corporate documentation.


IMMA IN USE

VERSION.1 - 12.17


IN USE

Highlights include: THEATREclubFood by Concrete TikiStan Douglas talkHappenings open-air cinemaFood workshopsInteractive artFree family & teen workshopsWalks and talksPerformances: Dorit ChryslerRuth ProctorElla De BurcaSarah JonesDimitra Xidous Lee WelchLive Music & DJs: RainfearDas DJPress Charges (Sunken Foal)Simon ConwayEllll

SUMMER RISING: The IMMA Festival is a 10-day celebration of art, food, music and performance, for all ages, in the galleries, gardens and grounds of IMMA. Kicking off with exhibitions by artists Etel Adnan and Stan Douglas (4 June), enjoy family events, workshops, walks and talks throughout the day at GARDEN RISING (6 & 14 June), and party as the sun goes down at the IMMA Summer Party (6 June) and the Concrete Tiki Razing (14 June).

PLUS much more to do, see, hear, taste and enjoy at SUMMER RISING 2015.

All day-time activities free, tickets starting from €15 for food and night-time events. Tickets on sale at www.imma.ie

For full programme visit www.imma.ie

Irish Museum of Modern Art, Royal Hospital, Military Road, Kilmainham, Dublin 8

T +353 (0)1 6129900E [email protected] www.imma.ie

IMAGE Etel Adnan / Untitled #206 / 2013 / Oil on canvas / 24 x 30 cm / Courtesy the artist and Sfeir-Semler Gallery, Beirut / Hamburg

SUMMERRISING:THE IMMA FESTIVAL4—14 JUNE 2015

1 SEPT 2016 — JAN 2017

IMMASEPT 2016 – JAN 2017

2 SEPT 2016 — JAN 2017

IMMAMAR – JUL 2016

3 SEPT 2016 — JAN 2017

IMMAAPR – JUL 2015


IN USE

imma.ie 13 Oct 2017 – 8 Apr 2018 —

William CrozierThe Edge of the Landscape

Gallery Opening Hours Tue - Fri 11.30am - 5.30pmSat 10am - 5.30pmSun & Bank Holidays 12 - 5.30pmClosed Mondays

Museum admission freeExhibitions, Café, Shop and Gardens

24 Nov 2017 – 18 Feb 2018 —

Rodney GrahamThat’s Not Me

[email protected]+353 1 612 9900 imma.ie


IN USE


IN USE

24 Nov 2017 – 18 Feb 2018

Rodney GrahamThat’s Not Me

13 Oct 2017 – 30 Sept 2018

LennonPorous Plane

Admission is free.

IMAGE L : Rodney Graham / Dinner Break (Salisbury Steak) / 2017 / Painted aluminum lightbox with transmounted chromogenic transparency / 113.3 x 87.9 x 17.8 cm / © Rodney Graham / Courtesy Lisson Gallery IMAGE R: Lennon / Folded/Unfolded / 1972 / Acrylic paint and linen / 3m x 50m / Courtesy the artist

+353 1 612 9900 imma.ie / [email protected]

Sponsor Logo Sponsor Logo


IMMA DIGITAL

VERSION.1 - 12.17

IMAGE Vivienne Dick / 93% STARDUST / Installation view / IMMA / 2017

IMMA P.36 / 38

DIGITAL

Digital – Emailer

Our email communications are produced through one of our three MailChimp templates. These are broken down into:

01 IMMA Edit / Newsletter Template 02 Single Event Notification most commonly used for Talks, one-off events, and Member Events 03 Exhibition Invitation that allows for invites to single or multiple exhibitions

01 02 03

IMMA P.37 / 38

DIGITAL

Digital – Powerpoint Template

Our powerpoint template is designed to allow for flexibility while maintaining a consistent standard of layout. Title slides feature either a treated background image or one of the brand colours as a solid background. Text slides come in two formats, one for shorter larger statements and one for longer paragraphs or bullet points. There are also two Image slides formats. One allows for full screen images. The other follows the format of our print material that displays uncropped images on a consistent baseline. Images should reproduced as supplied whenever possible, but in instances where image and text are required on a single slide, such as an artist introduction, the image may be cropped to fit the template. Artist images used in powerpoint templates must be captioned. Give due consideration to copyright of images if publishing your powerpoint slides publicly.

P1 ÁRAS NUA-EALAÍNE NA hÉIREANN / IRISH MUSEUM OF MODERN ART

IMMA 10002016—2029

IMMA.IE

In year one we have raised €120,000 through IMMA 1000


IMMA 1000 / 2016—2019

Lucian Freud

An outstanding talent, Lucian Freud was the most celebrated and distinguished fi gurative painter of the late 20th century. A painter of great passion, Freud has inspired artists and audiences for decades.


IMMA COLLECTION / FREUD PROJECT

IMMA 1000 is a fundraising initiative by IMMA to support the future of Irish contemporary art.


IMMA 1000 / 2016—2019

Remains2013

Willie Doherty


IMMA 1000 / 2016—2019

An opportunity exists to partner with IMMA on this monumental project and become part of the Freud Circle. Open to a strictly limited number of three corporate partners, the Freud Circle will help create a truly exceptional experience for both Irish and International visitors with the work of outstanding fi gurative painter Lucian Freud.


IMMA 1000 / 2016—2019

The Welfare of Tomás Ó Hallissy2016

Duncan Campbell


IMMA.IE

INVITATION TO JOINTHE FREUD CIRCLE

IMMA COLLECTIONFREUD PROJECT2016—2021

Brand recognition logos for EY and the Freud Circle will appear on:

— The printed Calendar of Events, published 2-3times per year with a print run of 30,000 and distributed widely.

— All Museum advertising including print, large format, outdoor and on screen.

— All of the individual exhibition pages for The Freud Project on IMMA’s website

— The individual digital evite for each of The Freud Project exhibitions which is sent to a subscriber list of 20,500+ and shared online.


IMMA COLLECTION / FREUD PROJECT


BRAND GUIDELINES V.1

Áras Nua-Ealaíne na hÉireannIrish Museum of Modern Art

Royal HospitalKilmainhamDublin 8 D08 FW31, Ireland

+353 1 612 9900 [email protected] / imma.ie

For further information or brand assets please contact: [email protected]+353 1 612 9900

version.1 - 12.17 imma brand guidelines · jorge glusberg (argentina) werner hofmann (federal...

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