vertical solution reader by marielle obilo

8/14/2019 Vertical Solution Reader By Marielle Obilo

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MarketMarketMarketMarket

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ReaderReaderReaderReader

BYBYBYBY

Marielle V. ObilloMarielle V. ObilloMarielle V. ObilloMarielle V. Obillo

THIS WORK IS LICENSED UNDER CREATIVE COMMONS ATTRIBUTION- NON

COMMERCIAL NO DERIVATIVES WORKS 3.0 PHILIPPINES LICENSE


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TABLE OF CONTENTS

Preface Page 2

Dedication Page 3

Cluetrain Manifesto Book Reviews Page 5 18

Cluetrain Manifesto 95 Thesis Reaction Page 19- 114

Web 2.0 Book Reviews Page 116- 115

Final Paper Page 115- 208


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PREFACE

First of all, My Name is Marielle people call me Yeye. Oh no! First of all, I

am not a Book Lover I am still wondering how I made this book possible! I am

just a simple information systems student whom somehow enrolled myself in

my vertical solution subject. All these words are made for none other than my

vertical solutions class. Of course, if I wouldnt do it, I would fail. Its not that

easy to write a book. I didnt even dream of having my own book. After weeks

of doing my tedious requirements, congratulations yeye! You made your own

book I said to myself. After doing these stuffs, writing was not a barrier

anymore, it was about learning. I learned from all the books I read. The

ClueTrain Manifesto and The Web 2.0 heroes book. Also, we conducted a study

for a company called Kabayan. Honestly, even though I had a hard time for all

these tedious work, it all ripped off of all the lessons I have learned. Want to

know the real thing? Feel it! Its Written Here! Thanks!


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DEDICATION

To my Professor Mr. Paul Pajo

Thanks for making me do these stuffs. I have been challenged for my patience and perseverance

to finish the requirements you have told us to do. You have made me realize how market is very much

important for the Clue Train and how important the web is for the Web 2.0 Heroes. Also, I want to you

to know that Im one of your fans for your excellence. Your excellence has brought you far too cool and

made me feel that achieving that is easier than making an electronic mail account! Thanks!

To my Classmates

We all find these things irrelevant and time wasting. Now we made it, let us congratulate

ourselves that we passed the first step!

To my Friends

Friends, thanks for always being there when I find it difficult to understand the cluetrain thesis

sometimes thanks for being there to always give me an idea of what it is about. See how much we

made? Whew! It was all because of our efforts on passing the subject. Now is it still the grade that we

are after? Or the knowledge that we had acquired that is very mind fitting? Either of the two, we must

thank our mentor which had made us feel our capacity.

To the Readers

Thanks for bearing to read even this dedication page of my book. Hope that you will get

to read the entire publication. Well, I just want you to know that I poured all my time, effort

and knowledge to make this possible. I promise you that you will learn some things


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CLUETRAIN MANIFESTO BOOK REVIEWS


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Book Review Chapter 1

Quote: Life is too short

When I stated to read chapter 1, this 3 words struck my mind since it is a FACT for us

humans whom really longs for an everlasting life. Life is too short we should make the most out

of it. We should be happy inline of being good and doing moral things.

My Learning expectation

Actually I really dont know what to expect since I dont know anything about the book

all I know is that it is a requirement given to us by my professor in vertical solutions, Mr. Pajo.

What I expect to learn is what the book is about. What It consist of and why is it relevant to us.Maybe in the succeeding chapters I may be able to draw my expectations since I already know a

bit of it after reading the first chapter.

Review

For based on the happenings today because of internet information is easy, knowledge

is difficult. There has never been a shortage of mere data and opinion in human life. Its a very

old observation that the most ignorant people are usually full of opinions, while many of the

most knowledgeable people are full of doubt. Other people are certainly sources of knowledge,

but they are also sources of fictitious things. If we simply want information from others, it is

easy to get, if we want knowledge in any strong sense of the word, it is very difficult. Besides

that, long before the Internet, there was more to read, far more television shows and movies to

watch, than anyone could ever absorb in many lifetimes. Before the Internet, people bet their

time to read and learn continuously but know seconds pays it off.

On the other hand, based on the cluetrain manifesto book that internet connects

people. Yes I do agree on that, people relays on the internet on their communications with

others. Now there are many web based applications that may be used to keep in in touch, to

share your day to day experiences and happenings. Also, internet is such a lovely word even inbusiness. Corporate people use the internet to interact with other corporate people around the

world. Internet s used for advertising firms. Inshort, internet is used to make money.

Making money, why do we need to have money? Is it important? Money is for our

survival. What will we do to make money? People work, mostly people go into business. People

go into business with the use of the internet. Why? The Internet is a tool enabling businesses to

reach literally millions of new customers. The Internet is redefining the relationship between

businesses and consumers, even a small to medium sized company now can reach all over the


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globe to share information about it's products and services. Your business can advertise and

reach customers on a global scale that just a few years ago was available to only large

corporations. One advantage to advertising on the internet is the fact that the it is always on.

Your businesses image is shared 24 hrs a day 7 days a week. Another advantage is the Internet

is enabling consumers to purchase from companies outside their geographical location; many

items that were once available only in certain areas now are available worldwide. I believe the

Internet will dramatically change the way we purchase and use the products and services we

use daily. So is the internet important? Indeed, absolutely it is. Is it useful for advertising? One

major advantage of internet advertising is that it is much cheaper as compared to the other

modes of advertising. As the competition is increasing online as well as otherwise, the

importance of internet advertising cannot be challenged. There is a huge target market out

there that a website can only access by using internet advertising techniques. So yes it is very

useful. BUT, based on the book, business people dont really like the internet.

According to the book, it says that the internet invites participation. Why? Just like what

I have said, through the internet businesses advertise. Businesses introduce, businesses are

know. Actually very few firms nowadays dont use the internet to connect and build

conversations for it to be with their customers or even their colleagues. How the internet is

used to participate? For example When you make a website about your firm, the products you

cater, why people needs it etc. Your market would be able to participate on it through the

means of browsing your web site. They become knowledgeable of your offerings and on the

same time it gives credit to you since it is also advertised. Also, through the internet consumers

maybe able to react on your offer, which would give idea to the business on how you would

modify your product based on the functions or features wanted by the public. What is veryevident through all these participations is everything is made through conversations.

Conversations, meaning interactions. In business this the most vital word that has to be

prioritized.

Based on my own experience,I believe that even myself is the market of my professors,

which we create conversations and contact through the internet. We chat, we mail ideas and

requirements. Obviously, it is very helpful for us to be very effiecient and effective. So I believe

that even firms has the same notion and mentality on using the internet as a media.

What I have learned:

Before when we didnt have any internet then suddenly popped out, people didnt take

even take time to care, to think of what it is, to interact with it, they dont even know any idea

of what is composed of etc. One reason is because knowledge is inherited and knowledge is

learned through books. But now we have internet or the www commonly known as the world

wide web. It is the media used nowadays to search information, browse people, places things

and draw conclusions out of it. The mere fact that ideas are only read, scanned for just seconds


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knowledge is on stake. Information is easy to get but knowledge maybe fictitious. The internet

makes the world move.


Quote: Nothing is more intimately a part of who we are than our voice. It expresses what we

think and feel.

I believe in this sentences. Nothing is more intimately a part of who we are than our

voice. It expresses what we think and feel. First, Nothing is more intimately a part of who we

are than our voice. Our voice represents us as humans being very unique and distinct from

others. All of us has different voices. Voices literally in its tonality and voices being in its inner

meaning as how we defend ourselves towards others. Our voices is unique from others the

voice which represents our character since the voice represents how we interact, how we

conclude, how we think, and how we carry ourselves. Also, the voice would be the key on what

impressions people would think to us. The voices of people maybe the edge in humor,

joker,serious, taunting etc. The voice represents us as human beings created individually. All

the voices in this world should be heard and respected. The other sentence which is It

expresses what we think and feel. I also believe in this fact since the voice expresses the

feeling of every individual. When your mad, you have a different voice. Voice in tonality and

sense of meaning. A different voice when your happy and a entirely different when your

surprised and all other emotions that makes the voices different from one another. Voices forme should be respected and given the chance to heard.

My learning Expectation

Now, I know a little bit on what the book is about. But, Im still a little bit confused

because seriously chapter one is very very long! Whew. Now what I am expecting is to know if

people would still honor the internet, not now but for the future because in chapter one, based

on my own understanding the internet keeps the people connected and also consist of

information. And because of the internet being the means of media for the people to be

connected I thought of expecting that maybe in the future, people will not honor it anymore

coz as the internet is being used many fictitious facts maybe given out and soon everything

would only be constructed with the human voice without evidences. What I thought of is that,

will the internet be obsolete?

Review

The first part of the 2nd

chapter is about being manage. What is really being manage?

Well based on my own understanding being manage is putting everything in place. Being


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managed is coping up with hindrances and still can control the impact of it. The first few

paragraphs tell that businesses cannot be managed. Since, everyday it changes. It changes in

the part of its competitors for example. I agree partly coz I believe that businesses cannot be

perfectly managed because of the circumstances happening everyday but it may be controlled.

Followed is that the longing for being managed is the web. I also believe in this. People

thinks that they would be managed with the help of the web. For me, partly yes. Partly no. Coz I

believe that when you get addicted to the internet, you are not managed anymore since you

find time to browse than going into management. But yes of course on the other hand you

could really be managed since their are really web applications made for management. It is also

cited there that the web is being longed for us since it is very important. In a very speedy way,

us people had inherited the internet as our own. Also, the web is place where we can be unique

to others since the web gives us the opportunity to let others hear our voices.

Also, it is stated that the web is a public place. Which because of a being of a public

place, it is an open source which people can access any time provided that they have access. All

of us has a human voice and a stand in our life. With the internet we can share our ideas, our

beliefs, what we think is right and what we think is proper. So for me, since the web is an open

space where freedom is accessed, I think that people always tell the truth to preserve the true

use of the web.

What I have Learned

Actually, I have learned this multiple times already but my the learning expectations i

listed above didnt come out but it ok still I have learned again something that is really evident.

The web is really part of the human life. Every house has a computer, every house has access in

the internet, every house goes into web and of course everything follows. People uses the

internet half of their lives. Internet is a very vital part of the human life since primarily it is a

place where you could burst your freedom.

It is a place where you could connect to other for free. Well I believe that the internet is really

a part of our lives so what we have to do is always be careful on how we use it and what are our

motives are.


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Quote: Artists have a stubborn faith in their ability to create newness from next to nothing. This

faith shapes their work, enables them to establish themselves as individuals, fingerprinting their

way through their medium

The reason why I chose this sort of a paragraph already is because, I consider myself as

an artist too. Just like those artists in drama, painting, photography, racing, drawing etc. Well

Im not one of them since Im not a perfect singer but I consider myself as an artist since I love

to sing. All of these is art. Art as a unique anything that people do that expresses their

feelings and thought. For me, I sing, I write songs which enable me to establish myself. I love

creating new things out of something. For instance, if I love a song, I make a song out of thatsong. If I love the rhythm I write songs based on the rhythms. For me, the best something that

people can make is the art of their uniqueness. The best evidence that a person is exploring

their selves and defining their selves is by expressing their ideas. With those ideas they make

their own art which represents them as distinct, unique individuals.

Learning expectation

What Im expecting to learn now is what I didnt learn in the previous chapter which is,

because of the internet being the means of media for the people to be connected I thought of

expecting that maybe in the future, people will not honor it anymore coz as the internet is

being used many fictitious facts maybe given out and soon everything would only be

constructed with the human voice without evidences. What I thought of is that, will the

internet be obsolete? I really want to know the answer since the internet is connected to each

and every one of us. After reading chapter 2, I already had an idea that I really want to learn

what really is the motive of the author of the book, to help us understand the importance of

internet to use or not to use it. But, just like the two previous chapters, my learning

expectations didnt really pop out but on the other hand I still gained relevant ideas.

Review

The first idea that had strucked me is the idea of the potterist. I think that the potteristis very well said that people are unique. Since they make things based on their ideas and

insights. Also one good thing that the potterist in the book stated that he doesnt care of what

people thinks or acts about him, what cares for him is to do what he thinks is right, do what he

wanted to do. He didnt prioritize things people thought about him what matters is his work of

art. He stated that being those personality is good in business. He said that when you become

very independent and unique and do things differently you get to organize the business well.

Even not in the world of business but everywhere. People is entirely different in giving elegance

and pride to their work. Just like how he defines people having an artistic identity. He also


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referred to the web which has an artistic identity. Why artistic identity? Because every person

behind each and every page we view had a unique solution for that page to exist in the

internet. What really is being pressed here is that all of us individuals are unique all of us are

distinct and entirely different. Also, conversations is still touched in this chapter. Through

conversations you get to know that your friend is being very pretentious, through conversation

you know whether the person you are talking to is not real

Based on the book that I am making this for which is the cluetrain manifesto I quoted

this line which would cover the complexity of this chapter. People talk to each other. In open,

straightforward conversations. Inside and outside organizations. The inside and outside

conversations are connecting. We have no choice but to participate in them. Going back to

conversation, we cannot survive without conversations. For it to be inside or outside our own

comfort zones they all connect. If we dont connect we will be lost. This world is all about

conversations, we really indeed have no choice since if we dont connect we will not converseand the other way around. One way for this? Of course again and again. The world wide web.

What I have learned

What I have learned in this chapter of course is not again what I have expected but I

gained non other than relevant information about conversations. People is artistic, is unique.

Still, can they survive? No. They have to connected to others, they have to converse. How can

they converse? Do they need to sit in one table everyday for 10 minutes and talk about life? No.

Definitely not. How? Non other than the world wide web. The internet. Its the media to be

connected. The media for conversation. The media for voice.


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Quote: In this new place, every product you can name, from fashion to office supplies, can be

discussed, argued over, researched, and bought as part of a vast conversation among the

people interested in it.

With Internet booming every part of the world, businesses are turning online and there

are lots of websites available online helping you to buy or sell your car, clothes, computers,

accessories. Everything you prefer is in the internet now. Before, when you admire something

or you want to buy something you go to the mall and go canvass. Ask people that relates to the

product, accessory, stuffs you want before you but it. Especially when its very very expensive,

it will take lots of time and effort for you to decide on what you really want and will take you a

long time. It would really take you a long time if the budget for what your buying would be

expensive, you will review in the malls what the product you like, ask the salesladies on what

they think is good and all the techniques you have in mind when buying stuffs. But now, in the

internet, what you will only be doing is go to a search engine, like google and yahoo, type

anything you want, then after a millisecond there you have it! You can canvass and review what

you had searched for. Its that easy. You can find reviews about other people who has the same

preference as you do. You dont have to go to the malls and waste time. At the end of the day

browsing, by tomorrow you ca n buy it. Thats how easy and convenient it is.

My Learning Expectation

My learning expectation for this chapter is to know if businesses are happy of what is

happening right now in the internet. I want to know if firms are contented of the help of the

internet to their organization.

Review

The internet had already conquered the business world. The internet will always be the

means of voice and conversation of the people all over the world. When buying stuffs,

reviewing things they want, asking for opinions, everything is in the internet. The mere fact it is

the means of connection of the people, the market doesnt want to hear anything anymore

from businesses. They want to hear reactions from their peers, relatives, everyone but not from

businesses. How to do this? Easily with the internet. Why dont the people want to hear things

from the businesses itself? Isnt it more precise and exact when their looking for an answer of

is it a good product, is it of quality?


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Well, of course, even us humans would be very bias about it. For instance, someone

asks you, is your product of quality? if I were the one who spent all my time and effort

making it, then I will say of course it is. With this example thats what the people in the

business world does. When people asks them they will just patronize their own without saying

the fact about their products. Thats what the market doesnt really like. Instead of being

controlled by the firms words, they go to the internet to seek for opinions of other maybe

negative or positive about products they want. That the real thing. No bias no self- centric

people everything open and freedom is pointed out.

So now, where do businesses takes place? The answers are, through advertising,

marketing strategies Personal Relations and more strategies to get the markets attention. Why

are they doing this? Its because they want the market to use and acquire whatever they are

catering. Why not talk to them face to face? The answer is markets dont want to hear anything

from businesses!

What did I learned

What I have learned is that, to be loved by your market, you shouldnt be self- centric.

You shouldnt be biased. Just like businesses sometimes they tend to admire their own by not

saying their secrets about the bad parts of their products. Well of course no one would. So the

best thing use the internet to find the real thing.


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Quote: Without anyone asking for it, the Web has given the people inside an organization easy

access to one another in a rich variety of ways

Before, without the internet or the world wide web people talk through letters, bringing

it in the post office then after a few days sends it to address where the sender wants it to be

received by. It takes days and even months depending on the place. Now, People use electronic

mail. Email is really fass it is sent and received in seconds, minutes at the most. All you need is

access to the Internet, an email program, and the email address of the person with whom you

wish to communicate. every day, hundreds of thousands of people are communicating through

the Internet, conversing, collaborating, working, playing they do everything through the

internet. Friendships, marriages, are made and broken on the Internet. Clubs are formed.

Problems are solved. Jobs are found. Handicaps and disabilities make no difference.

Through email and the other methods of online communication, people have become

best friends without ever seeing or talking to each other. It is not uncommon for people to turn

to the Net for answers, but internet users should be responsible enough to know whats right

from wrong so that information delivered would be credible. Now, internet is very much easy

to access I think that people will slowly transcend by using the internet as the means of their

communication. Actually its not only sending and receiving e-mail but also the means of leisureor entertainment. There are lots of things to make you entertained in the net. Things like the

access on games, movies and more. You can do everything on the internet.

My learning expectation

Well, based on my previous observations regarding my learning expectations, merely

50% of it or less only came out. So, what I had thought of is to scan first the chapter before

writing my expectation. Now, after scanning I had a clear expectation. My expectation is to

learn hyperlinked organizations.

Review

Hyperlinked organization? What about it. First, let us define the meaning of a hyperlink.

Based on the book that I all of this is written from, of course non other than the cluetrain

manifesto, hyperlink means The Web isnt even a little like that. The Web literally consists of

hundreds of millions of pages hyperlinked together by the author of each individual page.

Anyone can plug in and any page can be linked to any other, without asking permission so, its

connected. With this characteristic of the web, it changes how businesses moves. Why?


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Because everything and everyone is connected and going back conversations happen. Also, for

me the information I admired most in this chapter that hyperlinks subvert hierarchy the first

two question that would pop out from your mind is, how and why? Well first how? Because of

being hyperlinked together people are all equal in the web, there is no CEO, there is no

President just like the normal organizations in the real world of business and second is the

question why? The answer is through the conversations of the people it is all equally given the

chance to speak without having more or less freedom towards the people.

What I have learned

In this chapter, what I have learned is that people in the web are all equal. No power, no

CEO no President everyones chance of expressing their selves. Not like the true organization of

the world of business, which the respect given to people dictates and s partnered by their level

of authority, sad to say.


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Quote: Dont wait for someone to show you how. Learn from your spontaneous mistakes, not

from safe prescriptions and cautiously analyzed procedures.

What does this quotation mean? Well for me, even though the Cluetrain Manifesto is

about the markets, internet, the web, business etc. This quotation do not pinpoint only one of

these topics of the book rather to everyone. I believe in this quotation since I myself is an

adventurous person. I love to be curious on things especially to those things that are very

different to my eyes. I take time to observe and know how it came to be, how to use it, what

functionalities it has etc. Every one of us may learn by ourselves, without the help of others. We

should not be disappointed when we fail but to strive more. People tend to give up easily, theydont know that when they give up, the very time is the time they are learning most. We should

be very patient in learning different things and after all we should be proud of what knowledge

we had gained.


Will businesses be strong enough to completely accept the genre of the world wide

web? Would they invest huge amount of money for the sake of their business investment. Do

business really like them being talked about by the mass through the internet?

Review

Businesses, never really believed in the internet. Before things are done manually.

Hierarchy in the organization is still respected and honoured. So workers, being the

subordinates of the higher people in the management didnt get the chance to speak on what

they need, want and feels. So, in the internet they get to converse and express their selves.

They get to speak to other people on what they need, want, and feels.

Based on my reading on chapter 6, the most important thing I learned is that

organizations must encourage and engage in genuine conversation with workers and

markets. What does this means? Based on my comprehension, this means that organizationsmust know how to value their workers and markets. How? They can give credit to them by

joining them in their conversations. We all know that everything is being stipulated in the

internet, so businesses should do the things as workers and their markets do. Go into

conversations. Understand what they need and feel. It will be very advantageous to the

organization since they will get to know what they need to cater and do to their markets and

workers. Everything is done through the internet. So, in short businesses should have to really

go into the internet to reach conversations.


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What did I learn?

In order for your business to be profitable and to achieve its mission and vision, no

matter how high you are in the management you should know how to go down to your workers

and market. Since, the businesses reason for existence is their market they should know how to

reach them by the means of conversations and also reaching their workers is also important

because, without the workers they will never survive.


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Quote: . In the newly humanized and highly vocal global marketplace the Internet has helped

create, can corporations survive at all? Not if they're unable to speak for themselves.

It is a fact that the internet had already captured the whole world. Not only people in

small organizations that share s the same interest, but the people that completes the world.

Based on the book that businesses do not believe in the internet, they dont believe that the

internet is a huge help not only to them but to other people as well. Why dont businesses

believe in the internet? Its because, they view the internet as a media for a one-way

communication. For instance, if I am an organization, I dont believe in the internet since people

can say anything about my product, people can say things about my company and all those

negative things. But look, everybody can do this even t ordinary people, they can make blogs

hating you without you knowing it. The internet is a very powerful media to make businesses

move, what I believe is that the reason why businesses to dot adhere to the internet, as it says

in the book, they do not find time and interest to believe that the internet is the most powerful

tool regarding on anything.


Will businesses be strong enough to completely accept the genre of the world wideweb? Would they invest huge amount of money for the sake of their business investment. Do

business really like them being talked about by the mass through the internet?

Review

The book is the conflict that the market is a conversation, and that the web gives us a

voice and personality. The use of e-mail, mail lists, newsgroups, chat rooms, and web pages are

all cited as examples of how Businesses see the Internet as just another method for

broadcasting marketing messages in a one-way conversation, rather than a dialogue with a

network of knowledgeable stakeholders. The authors believe that via the Internet, markets can

rise from conversations that are independent of time-worn institutions like business,

government and education. So, the author of the book and businesses do not jive. What would

be the reason? Well, based on my viewpoint, businesses today are lesser than the mass. What

do I mean by this, businesses think that no matter what they do markets will always talk about

them in many different ways at the back of their minds.

So what should be done? Should the internet be taken away from the mass? The answer

is CANNOT BE. The internet is the primary means of conversation of the people, the primary


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source of information and to others, after God, the internet is the primary priority. What is the

rationale? Businesses should fully accept the internet. Businesses should fully accept what is

going on. View the internet as a means of media for your company, that would reach your

market. Not as a one-way conversation.

What I have learned

Actually, I have absorbed this for several times already. Businesses will not survive if

they will not involve their firm in the web. The world wide web had already manipulated the

world. Almost half of the lives of the people is being done within the internet. For your business

not to be left out, you must not be against the internet, rather engage and use it for the

betterment of your company.


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CLUETRAIN MANIFESTO 95 THESES REVIEWS


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1 Markets are conversation

Markets are conversations because us people being the market are know by firms

through communications. Firms become knowledgeable of what they should cater us, what we

need and what edge we want inorder to patronize their products or services. Also through

conversations we consumers would be able to know what is "in" and what businesses cater.

Through conversations organizations become knowledgeable on how they would be the edge

through other company's without conversations they will never know what they shouldproduce and what users require. For instance, if I have a techie friend that has a blog and

writes blogs about the top needs or features of gadgets wanted by the mass, as a agent of for

an example nokia philippines, I could contact those bloggers who makes certain blogs about

techie gadgets which includes non evident requirements people wants for cellphones. If nokia

philippines would enhance their products for the needs of the people then if they make those

products suited for their needs then consumers or the market would be able to purchase or

aquire what nokia philippines had introduced. For sure, it would be bought and acquired since

it is needed by them. Did it help to increase the sales of nokia philippines? Yes! ofcourse indeed

it would help, what did we use inorder to know what the user requirements? conversations.

Conversation is the key, with the conversations, nokia philippines knew the needs of the

market. I believe that without the conversations made, firms today will not know even a single

fact on what the y should cater to the public. Regardless of what industry your in, conversation

is the key for you to success. Your market should fully be prioritized. No matter how big your

company is, no matter how known you are, no matter how modern, no matter how systematic,

your company will never succeed f you dont prioritize your market. Remember, your market

not your high end technlogies, trianed sprecalist nor your money would give you success. IT'S

YOUR MARKET!


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2 Markets consist of human beings not demographic sectors

Frankly, I dont really know what First let us define what human beings are, Humans are

notable for their desire to understand and influence the world around them, seeking to explain

and manipulate natural phenomena through science, philosophy, mythology and religion. This

natural curiosity has led to the development of advanced tools and skills; humans are the only

species known to build fires, cook their food, clothe themselves, and manipulate and develop

numerous other technologies. Humans pass down their skills and knowledge to the next

generations through education. (http://en.wikipedia.org/wiki/Human) inshort humans are US!

On the other hand what is a demographic sector? for me it means the partitions of people. I'm

not that sure of the meaning of this phrase but i thinks those demographic sectors are the

departments or the groupings itself. So, if your going back on the phrase, it is really evident and

logical that your market consist of humans which are us. I believe that markets are all human

beings and not the partitions of the human beings itself. Since the demoraphic sectors cannot

react on what they want, what they need and what would be the features they want.

Demographic sectors is only the groups presented but not the human beings whom are

perfectly the market. But on the other hand demographic sectors is a huge help when stating

your target since the demograpic sectors are grouped based on such requirements, with that it

is more easier to determine your target market.


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3 Conversations among human beings sound human, they are conducted in a

human voice

Us humans know whether someone is telling a lie, pretending, being a plastic, a

backfighter and all other characters of a person especially if you know trully that person. For

example, if you have a friend for so long already and you know a lot about that person then

suddenly reacts differently then it still doesnt sound like him. I you can easily tell that he is

telling a lie or being very pretencious since you are very knowledgeable of what character or

personality that person is. Based on this phrase, ofcourse conversations is made through

human voices. Conversations cannot be made without you humane voice. since conversation

isA conversation is communication by two or more people, or by one's self. Conversations are

the ideal form of communication in some respects, since they allow people with different views

of a topic to learn from each other. A speech, on the other hand, is an oral presentation by one

person directed at a group. Based on my research at

http://en.wikipedia.org/wiki/Conversation. In this world, it is not possible for you to survive

without communcations or conversations. Everything is through this, making money, spreding

informations, interactions etc. The world cannot move and not be productive with this. For a

conversation to be fruitful and healthy it should really sound human and not fictitious since

nothing would be given birth if conversations are made for the only fact of speaking. It should

be clearly stated and understood.


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4 Whether delivering information opinions perspectives dissenting arguments

humurous asides the human voice is typically open natural and incontrived

When people talk to others and converse to others their human voice is very natural to

them, distinct, clearly different from others and unique. Even when giving out informations.

Stating their opinions and thoughts to others aguing and even in the humour side is entirely

unique and different when compared to others. Since, initially when god made us, we are all

different from one another and has the distinction among other masterpieces of our lord god.

One of the most uniqueness of us is our human voice. We speak, we interact, we defend

ourselves differently from one another. Which, frequently makes us special. The human voice is

incontrived meaning is very genuine and authentic to us. Every person in this world is described

based on their differences among people which ofcourse includes our human voices. No person

has the same human voice as another human voice. It really differs and no matter what would

never be the same because people do things individually, think diversely and reacts unlikely. I

think that the human voice should definetly be open to others coz ofcourse it is our uniqueness

which makes us very special. Apparently, people sometimes tend to react, defend and state as

others do which makes only degrades their capacity as humans. They do not use their natural

ideas but copy others ways. For me it is very important for us people to be very distinctive

because it shades and edge among others.


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6 The Internet is enabling conversations among human beings that were simply

not possible in the era of mass media

Before, without the internet or the world wide web people talk through letters, bringing

it in the post office then after a few days sends it to address where the sender wants it to be

received by. It takes days and even months depending on the place. Now, People use electronic

mail. Email is really fast it is sent and received in seconds, minutes at the most. All you need is

access to the Internet, an email program, and the email address of the person with whom you

wish to communicate every day, hundreds of thousands of people are communicating through

the Internet, conversing, collaborating, working, playing they do everything through the

internet. Friendships, marriages, are made and broken on the Internet. Clubs are formed.

Problems are solved. Jobs are found. Handicaps and disabilities make no difference. Through

email and the other methods of online communication, people have become best friends

without ever seeing or talking to each other. It is not uncommon for people to turn to the Net

for answers, but internet users should be responsible enough to know whats right from wrong

so that information delivered would be credible. Now, internet is very much easy to access I

think that people will slowly transcend by using the internet as the means of their

communication. Actually its not only sending and receiving e-mail but also the means of leisure

or entertainment. There are lots of things to make you entertained in the net. Things like the

access on games, movies and more. You can do everything on the internet.


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7 Hyperlink Subverts Hierarchy

What is hierarchy? It means, the business today. What is the Hyperlinks? Hyperlinks are

the websites, e-commerce, or inshort its the internet. In businesses before, you cannot react on

your boss. For instance, I'm a workers of a manufacturing firm, my boss is gettng too hard on

me. What should I do? ofcourse, stay quiet coz that's yout boss. You dont have the right to be

hard on him too. Now, there are blogs where you could defend yourself, act and talk to others

on what you feel. Does your know that you're blogging? No. Thats the big help of the internet

or the world wide web.In addition, Its really a fact that everything is being runned by the

internet. It conquers businesses today coz now we also have e-commerce. Where you could do

business while stting down infront of your laptop. You just post what you can offer. You just

simply sit down and wait for people who wants to have your products or services. Thats just as

simple as that. Against before, you have to go to different places to introduce your products. It

is very helpful using the web to businesses. Also, businesses uses the internet to help their

transactions to customers coz other businesses cannot entirely put their firm in the web and

make everything there. Finally the conclusion is, the world wide web had already conquered

the businesses ways on operations, advertising etc. Almost everything is done through the

internet rather than before. All manual.


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8.In both internetworked markets and among intranetworked employees,

people are speaking to each other in a powerful new way.

Based on the influence of internet to people I think that we can never live without the

internet. The internet is a vital part of our life. Just what I have mentioned before, on my past

blogs, internet is the means of communication of everyone. Internet technology is the most

popular means of communication and business transaction today,use for sending mails,making

calls and for business transaction. Communications have been made easier today through the

means of internet,not like the past century why business men well have to go to post office to

post mails,now you can do that

right inside you office with no stress,and the receiver get the message in minutes and this has

gone a long way to fasten communication in today world which is an essential part of a

business. Making of calls are also possible through the service of the internet today,and the

most interesting part of internet call is the cheap rate of their calls which make calls flexible for

business transaction,and that is what most people are using today. Not only businesses, but

also the market, they share to other people what they need, what they think about certain

products and what their reactions are.


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9. These networked conversations are enabling powerful new forms of social

organization and knowledge exchange to emerge.

People before dont care about the internet. How its used and how big help it could

give. They dont know that it will greatly impact their lives since its very helpful. How helpful?

You can connect to other people you dont know and ask for help. Talk to people to ask what

product is best, read other elses blogs to know whats in the market. Those kinds of questions

which the truth lies in the internet. Its not only a big help to your part but also a big help to

others. Through conversing with them you gain them new ideas and information maybe they

dont know that would surely help them. Also, when conversing to other people, you also get to

form such organizations which would help others. For instance, a group of bloggers already

improved a website regarding information regarding vertical markets. Isnt that great? As a

blogger you get to help other people who are not aware of the vertical markets. You get to help

them through the means of giving them extra knowledge by only sitting in their perspective

computers at home, after 5 minutes of reading your groups blog, they get to appreciate you.

For me the cool thing about conversing to others is you get to exchange information and learn

through the experiences.


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10. As a result, markets are getting smarter, more informed, more organized.

Participation in a networked market changes people fundamentally

The Internet Technology had greatly influenced the market. Markets gets smarter. How?

One influence is the bloggers. Bloggers being the market at the readers of the blogs that the

bloggers write is being examined by the readers. Just like a hoolah hoop turning around. Thats

how market gets smarter they get to know new ideas about what is new and in, and also they

get to know bad things about organizations or businesses. They become knowledgeable on

what brand to be bought for mobile phones, what brand of shoes is lasting etc. It has changed

the people, especially how they view businesses. They join theirselves in communities

associated with your type of product and see what people are talking about. How did the

Internet change the people? The internet changed the people because people became more

intelligent. They dont just believe in hearsay that this and that product is good based on biases

of organizations. For example, if you go to apple store, of course people engaged in that firm

would say that their products are of great quality, but the real truth will prosper in the internet

through blogs etc. People will not believe them, people are more intelligent now since the

internet is available 24/7 for them to be resourceful and find real information.


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11. People in networked markets have figured out that they get far better

information and support from one another than from vendors. So much for

corporate rhetoric about adding value to commoditized products

People in the market gets better information that from vendors. Why did I say this? Its

because if you for example go to sony appliance center and is canvassing a sony liquid crstal

display television. People in the sony appliance center will engage you to buy their products

since it is of good quality, without knowing sometime things that they say are untrue and

fictitious. The agents of sony only needs to increase their commissions and sales. Sometimes

people is being bribed by those kinds of agendas. On the other hand, the internet is the place to

be. The internet is where canvassing is great. Why? You get to know the real things about such

things. We people get information that are very relevant for our decisions. The greater the

exchange of data, the better the information is gained. Now, people are networked, they get to

share information. Being networked or connected can never be washed away since it is already

a genre of us people. If we have questions, we go to the internet right away. If we have queries,

we jump to our computers and post a question for example in yahoo answers. There are lots of

ways how people may be connected and never in this world after introducing the internet,

survive without it.


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12. There are no secrets. The networked market knows more than companies

do about their own products. And whether the news is good or bad, they tell

everyone.

There are not secrets! With this phrase, people may agree on it. Based on my

observations, secrets can always be hidden but never cannot be revealed. It is already proven

by many. No matter how you hide things it will always be revealed. Why? Is there a curse on it?

Well, we dont really know, but what I know is that humans are the most resourceful beings of

all. Because of the internet, is one of the heaviest reasons why secrets are known all over the

world. Even though youre in Africa and Im in the Philippines no matter how far we are, if you

have an internet connection even though running on dial up or wifi, you get to know the

revelations of the mass every second. Thats also the way how the market knows about the

hidden agendas or secrets of firms. Whether their products are of great value it is revealed. If

their products do not have value still it is revealed. This is the power of the internet. It makes

people very knowledgeable of what is happening in our industry. Every single second the world

revolves the internet is connected with it. Thats also the trend in businesses. Things are

broadcast in the internet about their products and services, thats what makes the market

intelligent.


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13. What's happening to markets is also happening among employees. A

metaphysical construct called "The Company" is the only thing standing

between the two.

What is happening in the market? The only thing happening in the market is only

conversations. Conversations? Is this important? Well, it is, it is very important. How is it

important? Through conversations markets talk to what product is in, what are their reactions

about the products, what they feel about it and should people buy the same product still?

These are only a few examples of what the market converse about businesses in the internet.

How is it related to employees? Its basically the same, they may also talk about their

companys product but much they talk about is the upper management, how they feel about

their bosss attitude. These are all conversations and these conversations in the side of the

markets and employees are the same. They exchange information and become knowledgeable

through others opinions and stories. The only difference is that employees is that they are in a

company. Still, has hierarchy. Theres the upper management consisting of the powerful CEO

etc. While on the other hand, markets have no The Company markets have no hierarchy.

Markets are all equal.


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14. Corporations do not speak in the same voice as these new networked

conversations. To their intended online audiences, companies sound hollow,

flat, literally inhuman

Corporations do not speak as normal people in the internet do. They dont speak for

their market but they speak for their own good. They value their products and only speak for

their corporations sake. They sound flat. They sound empty. In short they really dont care

about the internet. They dont care of what is the advantage of the internet for them. They

dont make the internet as their primary means of conversation towards their market.

Compared to the mass, compared to the market talking and conversing online. Corporations do

not primarily for me based on the quotations makes their market as their primary necessity.

Why did I say this? If the networked people was important to them, why not sound human, not

flat and not hollow. It just seems that firms and organizations do not like the trend of the

internet. On the contrary, they need to accept that the internet is monopolizing the business

world now. My opinion would be, organizations cannot accept the fact the internet is such a

great tool to make the world very open to conversations. So what? Its a great factor in their

firm, since people are open businesses no more can trap the heads of the people of only

information by them, but information whether good or bad about their products and services

by the means of the internet.


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15. In just a few more years, the current homogenized "voice" of businessthe

sound of mission statements and brochureswill seem as contrived and

artificial as the language of the 18th century French court.

Before, when businesses go out of their organizations and do things that would

encourage their market, they get the attention they wanted, and soon make people acquire the

goods that they are selling. People befoe without the internet and do not care about the

internet are being controlled by people who just turn things on what they want people tobelieve them. An example of this is, when a certain agent of something is wanting you to buy

their products, they get to bribe you and soon you will definitely buy their products. Its because

people do not know much about the internet. They dont have a place where they can read

reviews and ask for opinion. But now, because of the internet and the voices of people today.

Businesses mission and visions will never be listened anymore. Since every converses through

the internet, people do not mind of what businesses believe and businesses stand in the

industry. On the other hand, businesses still prepares and spend money and time to make

those brochures to make people bribed and come up with missions and visions. Because of the

great influence of the internet, people are highly addicted and mixed with it. People will never

care on things said by firms, on promises made by them. People will never believe on those

promises businesses make since people are getting more intelligent because of the great

influence of the world wide web.


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16. Already, companies that speak in the language of the pitch, the dog-and-

pony show, are no longer speaking to anyone.

Companys before can easily manipulate and control their market. In just by having a

freebie of their sub standard products, they get to encourage their market to buy almost all the

products they are catering. Before there where no means of communication to others but to

talk to the nearest person beside you, or to send those letters that would have a reply 10 years

after you send it. So, people will just believe what those agents of such firms says in order forthem to buy their products! In short there where no internet where people could directly ask

for opinions to people whom they dont even know where he or she settles Thats the power of

the internet, against businesses that makes the minds of the people turn to what they want,

the internet is a place where the reality bites! Based on our era or generation I should say,

companies ways of manipulating the minds of the market is no longer viable. People now are

thousand times more knowledgeable because the internet makes them to be so. No one in this

world will no longer let other people manipulate them just like businesses before do to their

market. Since the internet is just one click away to ask for help, to ask for opinions or on the

other hand, you helping others.


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17. Companies that assume online markets are the same markets that used to

watch their ads on television are kidding themselves.

Just like the other theses before this, companies view to their market is entirely different today.

Before, company thinks that whenever they have a nice and cool advertisement they will get their

market to buy their products. Businesses think that if they give freebies to their markets they get t o

encourage them to buy their good. That notion is ended when the internet came. Based on my

observation, since the internet is a great factor to people, businesses are challenged to have better

advertisements, services and products for their market since markets with the help of the internet can

never be manipulated. For me, very few people watches those cool advertisements rather surf the

internet to see what really is the quality of a certain product. My conclusion would be, since the

internet is a great impact to everyone, businesses partly also had a great competitor. Well, for me I

dont consider the internet a competitor or both businesses and the internet having a competition since

the internet is just an open space where people interact and learn. So, my conclusion is, as time passes

by businesses would not anymore make those fancy advertisements but to make their products and

services quality driven, for the internet would be the media for the people to know how their products

are close to perfection.


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18. Companies that don't realize their markets are now networked person-to-

person, getting smarter as a result and deeply joined in conversation are missing

their best opportunity.

Companies should not stick to just talking to their co- employees or co- workers. Just what other

company employee does, they just care about the people in their environment. Thats what they

prioritize. With that kind of system they will never hear what their market needs. They will never feel

the urge to do something better. Its because they dont care to the people that they are catering in the

first place. Companies should know how to engage their selves in conversations towards their markets.

Companies should not only talk and converse within their organization but outside of their organization.

Businesses exist not only for their selves but for their market so they have to make a way to reach their

market. The best way is by the means of the internet. They should connect to their market. They should

align their selves to their market. They should let their market fell that they care. they have to make a

way to communicate like share thoughts in the net or through forums then companies must make way

to be involved to their market to know their opinions, comments, and how they feel .


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19. Companies can now communicate with their markets directly. If they blow

it, it could be their last chance.

The internet is such a big help not only to us normal people but those big heads in the business

industry. With the internet people get to communicate to far flung places. Its because of Email messages

is sent and received in seconds, minutes at the most. All you need is access to the Internet, an email

program, and the email address of the person with whom you wish to communicate. Every day,

hundreds of thousands of people are communicating through the Internet, conversing, collaborating,

working, playing they do everything through the internet. Friendships, marriages, are made and broken

on the Internet. Clubs are formed. Problems are solved. Jobs are found. Handicaps and disabilities make

no difference. Through email and the other methods of online communication, people have become

best friends without ever seeing or talking to each other. It is not uncommon for people to turn to the

Net for answers! So what is the bottom-line? Companies can communicate directly to their market.

How? The internet. The internet is the most powerful way on how to communicate to your market.

Businesses should believe in the internet. How can they communicate? There are lots of ways, like

blogging, emails everything. The internet is the most vital means of communication nowadays sobusinesses should start using it and believe in it.


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20. Companies need to realize their markets are often laughing at them.

When you are in s business you should be too optimistic. Well first of all what is being

optimistic? For me, the meaning of being an optimistic person is when you think to positive. You think

that everything is alright and everything will come out fine. Why can this be your attitude in the business

world? If you think like this, youre assuming that you will not have problems, your assuming that your

market loves you very much, which is a bad attitude, because you will never improve your service to

your market. On the other hand you should think is a pessimistic manner. Pessimistic which means think

negatively, should always be keen, you should always think twice, are my customer happy? Are theysatisfied? You should always have questions like these since it will improve you and your business. You

should realize that every single minute your market is always making fun of you, personally or thru the

internet. They are always laughing at your service, products everything. So as a concern person in your

business you should minimize this. You should minimize the people making fun of you. So you always

have to make your business friendly and serve your market properly so that you could minimize those

people making fun of your business.


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21. Companies need to lighten up and take themselves less seriously. They need

to get a sense of humour.

Companies are too serious. Maybe that is one of their reasons why they dont want to

engage their selves to the internet. They should not only prioritize their products and their

services but also to prioritize the wanting of the mass. They should know how to joke around

and reach their market. How? Thru the internet, currently this is not possible, why? They dont

believe that the world wide web is the means of conversation of the people. They dont believe

that to reach their market they should go online and align their selves to the people. They

shouldnt act that they are higher than the others. They should learn how to reach their market.

They should not act that they are too serious and no one can ever catch them. I believe that

when you have your business you should know how to mingle with your market. It doesnt

mean that if youre the owner you will no more be friends to your market. You should let them

see that you care, you should let them see that you do not have any difference to them. You

should have the sense of humour. How to enhance your the humour of a company? Well for

me the way to enhance the humour of your company is not literally by looking stupid and sees

how people laugh at you but not to be too serious if people or your market sees that you are

approachable, then they will like you.


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22. Getting a sense of humor does not mean putting some jokes on the

corporate web site. Rather, it requires big values, a little humility, straight talk,

and a genuine point of view.

Companies should have sense of humor. What does it mean? To joke around? To laugh hard?

No! Definitely not, they should talk straight forward to their market. They shouldnt be too shy or too

high not to talk to their market. Companies are too serious. Maybe that is one of their reasons why they

dont want to engage their selves to the internet. They should not only prioritize their products and their

services but also to prioritize the wanting of the mass. They should know how to converse around and

reach their market. How? Thru the internet, currently this is not possible, why? They dont believe that

the world wide web is the means of conversation of the people. They dont believe that to reach their

market they should go online and align their selves to the people. They shouldnt act that they are

higher than the others. They should learn how to reach their market. They should not act that they are

too serious and no one can ever catch them. I believe that when you have your business you should

know how to mingle with your market. It doesnt mean that if youre the owner you will no more be

friends to your market. You should let them see that you care, you should let them see that you do not

have any difference to them. You should have the sense of humour.


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23. Companies attempting to "position" themselves need to take a position.

Optimally, it should relate to something their market actually cares about.

How can a company be in a position wherein he can be marketable? What does it mean

to be marketable? For me, the simplest meaning of being marketable is by the means of your

market giving you attention. If your market do not give a damn about you, then you are not

marketable, your products is not marketable. What should companies do? They should not just

talk about the good things of their product. They should not only prioritize their employees and

pay them right. They should not only go into the internet and advertise. They should not be

self- centric and prioritize their own good. But to prioritize their market. What do they have to

do in order to prioritize their market? Do they need to give them freebies? Do companies need

to bribe them? No, definitely not! Businesses and Firms should know first who their market is,

and relate to them. How do firms can relate to the market? Talk to them personally, ask them

what they feel and what they need. No matter what freebies you give out cif you dont relate to

your market, youre just wasting your time and effort. First of all, before anything else I believe

that you really have to keep in touch to your market and know what they need.


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24. Bombastic boasts"We are positioned to become the preeminent provider

of XYZ"do not constitute a position.

What does it mean to be in position? Simply position is a position where somebody is in.

Does it mean in business you have a position if your the number 1 dealer of sardines all over

the world? Well, primarily it is in the economy but not in any place in your markets mind. Being

in the right position is just what the 23rd theses says. it should relate to something their market

actually cares about. meaning They should not continue selling sardines to people who

doesnt care for them, they should not be self- centric and prioritize their own good. But to

prioritize their market. What do they have to do in order to prioritize their market? Do they

need to give them freebies? Do companies need to bribe them? No, definitely not! Businesses

and Firms should know first who their market is, and relate to them. That constitutes a position.

The true meaning of a position is being able as a firm or business feel that your customer gives

credit to you. Your market is happy for your existence, isnt that better than being the number

1 seller of sardines in the country? Well, it seems it is. For me, I believe that first before

positioning my own good and my own products, I should first be in a good position in regards to

my relation to my market, since if it do so, all the products will be admired and be given the

sense of attention.


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25. Companies need to come down from their Ivory Towers and talk to the

people with whom they hope to create relationships.

Companies view to their market is entirely different today. Before, company thinks that

whenever they have a nice and cool advertisement they will get their market to buy their

products. Businesses think that if they give freebies to their markets they get to encourage

them to buy their good. Businesses should step out of their well ventilated offices and go out to

the mass, go out and talk to them, let them feel that even your one of the board of directors

you care for them. You should know how to engage yourselves in conversations towards their

markets. Companies should not only talk and converse within their organization but outside of

their organization. Businesses exist not only for their selves but for their market so they have

to make a way to reach their market. Nowadays, markets are no longer easily manipulated,

they want to let those big heads talk to them so that they will get to feel that firms do not only

need their money but also their conversations and companions. Having a great relationship to

your market do not only mean that you have an edge against other firms, but you will get to

feel the loyalty and fidelity of your market.


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26. Public Relations does not relate to the public. Companies are deeply afraid

of their markets.

For me the public means the market. For the firms, the public means, those rich big

head like them. It means that whenever they make public relations, they make contracts about

their million dollar agendas. Well it is public relations, but not the public this theses is proposing

to. The public is the market. The public is the mass. The public is us. Companies are scared to

talk to their market? What should be the overlying reason? Are they scared or afraid to berejected? Why? I think that based on my own opinion, they find it boring and inefficient to talk

to their market and ask what they need. They find it time consuming and time wasting if they

talk to their market rather than talking to those big heads. They dont prioritize their market.

Do they think its proper? Well they maybe thinking it is but their market do not even care about

them coz their market feels that those firms dont care for them either. So it seems that they

really dont prioritize their markets, so their afraid to approach them, maybe because the

market/mass knows best and their agendas will flop! What should firms to in order for them tobe accepted by their market? Te answer is, firms should build good relationship to those

markets, so that those markets will find time to know what they have.


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27. By speaking in language that is distant, uninviting, arrogant, they build walls

to keep markets at bay.

What does it mean to speak in distant? It means speaking and talking far from

eachother. What does it mean to be uninviting? It means less appealing or not appealing at all.

What does it mean to be arrogant? It means lifting your chair with your hands. Does it sound

childish? Sorry though, it is being done by businesses today. They dont find time to talk to their

market. They dont find time to know what their market needs. What matters most for them is

to give best products, but the problem is to whom? Since they dont even find time to talk to

them. By these bad practices, businesses distances their market away from them. They just

throw out advertisements, but they dont talk to their market face to face. Maybe before they

can persuade their market with those distant messages but now, markets are more

knowledgeable and intelligent they know what convincing things are and lies. Markets inorder

to believe want fine relationship to those businesses. By just being arrogant of your products

and lifting your chairs up, you just make your market further to you. You distant your market

from you and make them feel that they are less important.


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28. Most marketing programs are based on the fear that the market might see

what's really going on inside the company.

Almost all companys has hidden agendas. Almost all companys hs dirty secrets. Thats

what people dont know. But, now its beginning to spread. No companys will ever be

productive for long if they keep on hiding their agendas. But, their too good until now they kept

on hiding still markets are bribed because of their marketing programs. What are these

marketing programs? These programs are the things businesses do in order for them to be

known by the public in spite of the dirty things that they are doing. They give discounts, they

give out freebies, they help charities etc.initially people are happy and glad of what they hear

but they dont know that those companies do that for their secret mission to be hidden. I

believe that no companies will ever succeed in this kind of practice. They will just realize profit

and earn in the start but afterwards fail and lose. For me, doing those secret things in a

business is very much immoral. Firms do those things just for the sake of their own good but

not for the sake of their customers or market. Everything done will have them pay for it. I

believe that what you do to others it will eventually go back to you. Thats what should be

addressed to those firms, markets can be manipulated but so are they. Not by the market, but

by God.


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29. Elvis said it best: "We can't go on together with suspicious minds."

We all know that business have their own hidden agendas. Businesses do not care of

what people will think about their company and businesses do not care of what impression

others have towards them. What businesses care about is that the products offered would

make the customers buy. For me, this phrase is a little bit challenging to explain but for me the

meaning of this is, businesses cannot go in the minds of the market today. Businesses cannot

bribe the market today. Since the market is intelligent enough to know how businesses becometo secretive about their agendas. Especially to those businesses whom really does secret things.

we cant go on together with suspicious minds says elvis, ehich is for me Elvis plays a role as a

big head in a certain business. The meaning of suspicious is, tending to believe that something

is wrong. That suspicious word is for the knowledgeable markets we have. If the people

knows and thinks that something s going on in a business, those businesses cant do anything

about. Which the statement declares. Maybe before when markets dont care about

businesses, elvis can say that they can go together with suspicious minds, its because markets

dont know anything about businesses. Markets are not updated of what suspicious things are

going on. For me, if my understanding of this phrase would be the right meaning of it,

businesses shouldnt really do secret things, or hide things from their market. They should learn

how to converse and communicate so that there is a two way connection between the market

and the businesses. People today can no longer be manipulated. If they have suspicions, it will

stuck to their minds and dont care.


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30. Brand loyalty is the corporate version of going steady, but the breakup is

inevitableand coming fast. Because they are networked, smart markets are

able to renegotiate relationships with blinding speed.

First of all what is brand loyalty? Based on research on Wikipedia.org, Brand loyalty, in

marketing, consists of a consumer's commitment to repurchase the brand and can be

demonstrated by repeated buying of a product or service or other positive behaviors such as

word of mouth advocacy. True brand loyalty implies that the consumer is willing, at least on

occasion, to put aside their own desires in the interest of the brand. Brand loyalty has been

proclaimed by some to be the ultimate goal of marketing. But nowadays, is brand loyalty is still

being done by the market? Maybe others still do but most of the market dont. Why? What

should be the reason? The reason is, people are networked. People are connected and people

are always talking to eachother. So it means that they will never be bribed anymore. People are

easily communicated. People talk to other people through the internet at a very fast binding

speed. People share information through blogs and emails. People are smart compared to

those markets before. Its also because of the fact that they are connected easily and because of

the internet. Businesses can no longer twist the minds of the people. They can no longer bribe

the people. People thinks quickly, people are smarter. Because of the fact that people are

networked, it a great impact on businesses side. They can no longer play, they should make

products of quality, so that people will acquire it, people will like it, and people will have brand

loyalty.


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31. Networked markets can change suppliers overnight. Networked knowledge

workers can change employers over lunch. Your own "downsizing initiatives"

taught us to ask the question: "Loyalty? What's that?"

Before, communication is such a gigantic controversy since it is very hard to do. People

uses pen and paper and sends their messages through mail. And then comes the telephone

which makes it sort of easy. Now, People use electronic mail. Email is really fast it is sent and

received in seconds, minutes at the most. All you need is access to the Internet, an email

program, and the email address of the person with whom you wish to communicate every day,

hundreds of thousands of people are communicating through the Internet, conversing,

collaborating, working, playing they do everything through the internet. Because of the

networked people, because of the internet in businesses it is very easy to search information

for your firm. You can easily search information, you can easily make contracts, you can easily

back out. Everything vital for a business to run is being manipulated through the internet. Its

very easy to change suppliers. Its very easy to change employers. They are not one mail away

but one e-mail away. Actually you can do it by seconds. Also, it is not only for businesses but as

well as the market. So, because of the ever changing things that are happening loyalty is no

longer practiced. For instance, as a manufacturing company, if you find other materials cheaper

rather of your existing supplier, then you change suppliers. Its that easy, with the internet, you

can already communicate. Well, the disloyalty happening to businesses and markets nowadays

is partly wrong for me, but on the other hand it is really happening in businesses and it is

already inevitable to change suppliers, employers etc. The most constant thing in this world is

change maybe thats one of the reasons why loyalty is no longer respected.


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32. Smart markets will find suppliers who speak their own language.

Why are markets smart? How do they get smart? Before, markets dont care, before

markets just purchase things without knowing where it came from without knowing who made

it, and without knowing what it is made of, what matters to them is that they had the chance to

experience the benefits of a certain product. Those markets before is said to be stupid markets

now. Stupid market does things which smart markets do before. They dont care where their

products came from, what a matter for them is simply to buy and acquire the product.

Compared to our generation now, people are much knowledgeable of suppliers who give

quality products. Actually those suppliers are businesses as well. They look for suppliers or

businesses that are different from others. They look firms that would satisfy their needs. They

look for businesses that will make them benefit to what they want. They dont want those

businesses who just bribe their market, but does not perform what they promise to give to

their market. Businesses must be very keen that their markets are networked and are

conversations. Suppliers/ businesses are easily known throughout the network. There is no

need for the businesses to bribe the market. Markets will be the one to consider if those

businesses will be chosen by them. For me, I think that businesses should think of a unique and

distinctive way to reach their market so that markets would be able to glance at them. As time

passes by, the internet greatly impacts how the market decides. They find suppliers of products

they want by not even having the business talk to them, so as a result with the internet, market

easily do decisions.


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33. Learning to speak with a human voice is not a parlor trick. It can't be "picked

up" at some tony conference.

First of all what is a human voice? The meaning for me of the human voice is how we

speak, obviously because of the word voice but the thing is, the human word. What is does

it take to be a human? Well being a human is such a wonderful blessing an entity can have.

What I mean by this is, gadgets arent human, food arent human, books arent human. We

people are human. Being a human consist of not only a voice but a human voice which is

distinctive and unique, human voice means every person has different ways on expressing their

ideas, and expressing their selves. Things we say are innate because ideas in our minds never

had been equal to the ideas of others. The human voice is not bought compared to a cheap

parlor trick. Why is it compared to a parlor trick? Its because, a parlor trick can be bought while

the human v

vertical solution reader by marielle obilo

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