Objective

 Make it more personal, relatable magazine and website.

Goals

  Increase communication with followers.

 Build awareness for the VIBE brand including products (ex. Music mixer App, book, and bring back VIBE Awards Show.

Strategy and Tactics

 Execute a social media refresh

  Improve and add social sites where necessary.

  Link all social platforms   Increase meaningful content  Put a response team in place to improve

engagement with current and new fans

Current Social Media Strategies

Current Social Media Strategies:   Twitter, Facebook, Myspace, USTREAM, RSS,

YouTube   LinkedIn   Music mixer for iPhone & iPad

Demographics:   Male/Female   18-34 year olds   Minority based ethnicities

COMPLEX Magazine Only has Facebook & Twitter Links to ads

XXL Magazine

VIBE Twitter – Interaction, Listening & Responding with followers – not very active Facebook fan page – 22,000 likes – not very active

VIBE Lifestyle Network (3 mo. old) Twitter – followers: 677, following: 160

Strategies to gain more customers: Listen and respond – since

they are not as responsive on their Twitter and Facebook pages, they could have people (interns) respond to Facebook/Twitter comments to keep the conversation going.

Strategies for awareness: Ex. Vibe Mixer App for

iPhone/ iPad