Video Advertising...and why it has to be part of your 2020 marketing strategy

Video Advertising

Often our events clients are in need of more video content, or just have outdated post show videos. We want to change that!

Tag Digital are rolling out a new video offering - creating you a teaser video for your upcoming show to:

• Excite the audience

• Ensure you are ready with the best format for ad networks

• Can utilise video advertising - cheap and effective media

Once we have strong content we will then always be able to utilise:

• YouTube Custom Intent & True View for Action

• FB video Campaigns

• Instagram video/stories

These ad formats are cheaper, super effective and a great way to engage users and build new audiences through engaged with content.

Video Advertising

The Facts

• 81% of businesses use video as a marketing tool — up from 63% over the last year. (Hubspot)

• By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)

• A Facebook executive predicted that their platform will be all video and no text by 2021. (Quartz)

• Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)

• Social video gets shared 1200% more than text and images combined. (Wordstream)

• YouTube is the second most popular website after Google. (Alexa)

• 92% of users watching video on mobile will share it with others. (Wordstream)

• Video campaigns on LinkedIn have 50% view rates. (LinkedIn)

• Mobile video ad spend is expected to be around 72% of the total digital ad spend this year. (eMarketer)

YouTube has improved significantly from a conversion point of view and can even have lower CPAs than some competitive search campaigns and/or display audiences!

Video Advertising

OUR PRODUCTS

Digital Video for Ad Networks - Production

• Quick and easy process

• 3 different video product types to choose from

• Produced specifically for social media & YouTube

• 4 video resolutions covering all networks formats and resolutions

• Mobile ready

• Organic and paid social media activities ready

• Best practice implemented

16 : 9

4 : 4 4 : 5

9 : 16

Video Advertising

OUR PRODUCTS

Where and how you can use our videos?

• Shared Post Video

• Stories

• Desktop Feed Link Video

• Carousel Video

• Collection Video

• Canvas Video

• Autoplay Video Canvas Ad

• In Feed Landscape (Organic & Ads)

• Instagram Stories (Organic & Ads)

• Carousel Video

Video Advertising

• Organic YouTube Video (can be embedded on website)

• Skippable & Trueview Ads

• Non-Skippable Trueview Ads

• Trueview for Action Ads

• Shared Video

• Video Ad

• Video Wide Ad

Other included platforms:35+ Organic and Ad formats covered.

Video Advertising

Smart Slideshow

What you provide:

• 7+ High resolution pictures

• Up to 5 USP texts (each up to 5 words)

• Call to Action text

• Your website url

• Your Logo

• Brand guidelines (optional)

What you get:

4 videos covering all social network formats and resolutions

• 16 : 9

• 4 : 4

• 4 : 5

• 9 : 16

VIEW FULL SHOWCASE ORDER NOW

Video created with client images

£1500

Deliverables

• 1920 × 1080 mp4 video file (16:9)

• 1080 × 1350 mp4 video file (4:5)

• 1080 × 1080 mp4 video file (4:4)

• 1080 × 1920 mp4 video file (9:16)*up to 7 business days for first version and up to 2 free edits

Video created with client video & images

£2000

Deliverables

• 1920 × 1080 mp4 video file (16:9)

• 1080 × 1350 mp4 video file (4:5)

• 1080 × 1080 mp4 video file (4:4)

• 1080 × 1920 mp4 video file (9:16)

Smart Reel

VIEW FULL SHOWCASE

What you provide:

• HD Video footage from your last show

• 7+ High resolution pictures (optional)

• Up to 5 USP texts (each up to 5 words)

• Call to action text

• Your website URL

• Your Logo

• Brand guidelines (optional)

What you get:

4 videos covering all social network formats and resolutions

• 16 : 9

• 4 : 4

• 4 : 5

• 9 : 16

*up to 7 business days for first version and up to 2 free edits

Video Advertising

ORDER NOW

Video created with stock video & images

£2500

*up to 7 business days for first version and up to 2 free edits

Deliverables

• 1920 × 1080 mp4 video file (16:9)

• 1080 × 1350 mp4 video file (4:5)

• 1080 × 1080 mp4 video file (4:4)

• 1080 × 1920 mp4 video file (9:16)

Stock Reel

What you provide:

• Up to 5 USP texts (each up to 5 words)

• Call to action text

• Your website URL

• Brand guidelines (optional)

What you get:

4 videos covering all social network formats and resolutions

• 16 : 9

• 4 : 4

• 4 : 5

• 9 : 16

Video is produced entirely using high quality stock videos and images.

SHOWCASE COMING SOON

Video Advertising

ORDER NOW

Ready to get started?

CREATE MY VIDEO