Our Approach to Asset Allocation - Video Transcript – Filmed: March 4, 2014 Important disclosures provided on page 2.                                                                                                                                                                                1        

     

Our Approach to Asset Allocation – Video Transcript An interview with:

Clay Webb, CFA Head of Asset Allocation  Why is asset allocation the central pillar of our investment strategy? We believe strategic asset allocation is the most important factor for creating the potential to deliver long-term, goal-oriented investment results for our clients. In our view, strategic asset allocation creates this value by providing the potential for more consistent returns with less risk. And, this process helps us construct suitable investment portfolios for our clients based on their return objectives and their tolerance for risk. Our approach allows us to avoid the problems and pitfalls often associated with market timing and also supports our discipline for rebalancing our clients’ investment portfolios over time. What are the key principles use in our asset allocation approach that help create value? Our strategic asset allocation process is grounded in three key principles: First, we attempt to reduce risk. This is particularly relevant during times of market stress, such as during the recent financial crisis that we experienced across investment markets. Second, we like to think globally. While U.S. investments may have been historically perceived as less risky so to speak, the abundance of opportunities across international markets are simply too compelling to ignore. And third, we strive to maintain our perspective. This is important because, in our view, well-laid plans for the long term can be disrupted by short-term fears in the markets. We believe this long-term perspective is paramount to helping our clients successfully achieve their investment objectives. For more information on this topic, please contact your Wealth Management Advisor.

Our Approach to Asset Allocation - Video Transcript – Filmed: March 4, 2014 Important disclosures provided on page 2.                                                                                                                                                                                2        

IMPORTANT DISCLOSURES

This information represents the opinion of U.S. Bank and does not constitute investment advice and is issued without regard to specific investment objectives or the financial situation of any particular individual. Since economic and market conditions change frequently, there can be no assurance that the trends described here will continue or that the forecasts will come to pass. These views were presented on March 4, 2014 and are subject to change at any time based upon market or other conditions. The information presented is for discussion purposes only and is not intended to serve as a recommendation or solicitation for the purchase or sale of any type of security.

Past performance is not a guarantee of future results. International investing involves special risks, including foreign taxation, currency risks, risks associated with possible differences in financial standards and other risks associated with future political and economic developments.