video content management bootcamp · 2019-04-30 · video content management bootcamp – action...

Video Content Management Bootcamp

Supercharge Your Content Results with a Focused

System and Strategy

Action Guide

VIDEO CONTENT MANAGEMENT BOOTCAMP – ACTION GUIDE

RAPID BOOST MARKETING

HTTPS://RAPIDBOOSTMARKETING.COM

Table of Contents

How to Use Your Action Guide ............................................................... 3

Module 1 – Choose Your Core Areas of Expertise ...................................... 5

Module 2 – Assess Your Unpublished Content .......................................... 7

Module 3 – Audit Your Published Content ................................................ 9

Module 4 – Track Your Content Performance.......................................... 12

Module 5 – Plan Your Content Priorities ................................................. 14

Module 6 – Align Your Content with Your Offers ..................................... 16

Module 7 – Increase Your Content’s Visibility ......................................... 19

Module 8 – Optimizing For SEO ............................................................ 21

Module 9 – Engage Your Visitors .......................................................... 23

Module 10 – Define a Content Creation Process ..................................... 26

Module 11 – Create a Content Calendar ................................................ 31

Module 12 - Review and Refine ............................................................ 33




How to Use Your Action Guide You’ll get the best results from any course you participate in by completing the Action Steps at the end of each module. They will help you apply what you learn directly to your business and your life, maximizing the investment you’re making. Use the following Action Guide to record your answers, insights, and other notes for the Action Steps, which are outlined in your Course Book. You’ll want to refer to each module’s content as you complete the related steps. While we have left space in the guide for each action step, you may feel more comfortable using a separate notebook or digital application for your work. Use whatever method you feel most comfortable with and don’t feel constrained to using the space in the Action Guide alone.

In addition, your course may have other Action Sheets, such as spreadsheets or planning templates, which are separate from the guide. Look out for those with your other course materials. Finally, you don’t have to complete all the steps at once. Instead, try setting a specific time on your calendar to work on them. And don’t feel that you have to get it right the first time. Learning is a process that happens as you apply your new skills and knowledge. You’ll want to return periodically to your Action Guide and both remind yourself of the work you’ve achieved and edit your answers as you see their impact. Have fun with it and enjoy the progress and successes that will happen as a result of your work!




Introduction

Expectations

Before we start the course, take a minute to think about what you want to get out of it.

Write down three skills you expect to gain.

1

2

3




Module 1 – Choose Your Core Areas of Expertise

1. Quick Win: Brainstorm the areas of expertise you want to be known for.

2. Review the list and divide it into categories where there are similarities in topics.

1.

2.

3.

4.

5.




3. Choose a maximum of 3 core topics (your areas of expertise) that you really want you and your brand to be known for. This can be one main area with 3 sub-topics or separate, but related, areas.

Topic 1

Topic 2

Topic 3




Module 2 – Assess Your Unpublished Content

1. Quick Win: Plan the best way to access your existing information




2. Systematically work through your existing content to find content under the core topic areas you identified in the last module.

Core Topic Existing Content

1.

2.

3.

3. Arrange cloud storage for these files. Make sure all links are entered into the Content Inventory tab of the provided spreadsheet so you can find them easily.




Module 3 – Audit Your Published Content

1. Quick Win: Write a short paragraph about you that reflects your core area(s) of expertise and that can serve as a profile on content sites.

Name

I help X people…

…to achieve X

To get help with X problem…

…download my X here [URL link]




2. Make a list of everywhere you remember posting content and Google your name and its variations to find content that shows up in the first 5 to 10 pages of search results. Visit these sites to check the content.

Site Content




3. Plan to remove irrelevant content where possible and give this task a deadline. Enter the links of content you retain in your Content Inventory tab of the provided spreadsheet.

Irrelevant Content Date to remove by

1.

2.

3.

4.

5.

6.

7.

8.




Module 4 – Track Your Content Performance

1. Quick Win: Identify what goals you have for your content for the next 3 months.

2. Choose the tools you need to use to track the achievement of your goals.

Goal Tool




3. Make a tracking plan and put dates in your diary for this.

Metric Frequency Date(s)

4. Review your Content Inventory. Note any major gaps in any of your core topic areas of expertise that aren’t covered by existing content.




Module 5 – Plan Your Content Priorities

1. Quick Win: Check that the content goals you identified in the last module align with your 12 month business goals.

2. Choose your four or five cornerstone pieces and plan any necessary repurposing or updating.

Cornerstone Content Repurposing or Updating (if

necessary)




3. Think of the year in four quarters and plan your content focus for cornerstone content for Q1, Q2, Q3, and Q4.

Yearly Quarter Content Focus

Q1.

Q2.

Q3.

Q4.




Module 6 – Align Your Content with Your Offers

1. Quick Win: List your offers and lead magnets.

Offer Lead Magnet




2. Revisit your Content Inventory and seek out content that will be particularly relevant to help promote your paid offers and your lead magnets. Choose 5 pieces of content for each. If you need to create content, plan time to do this.

Offer/Lead Magnet Content

1.

2.

3.




Offer/Lead Magnet Content

4.

5.

3. In your Content Inventory, Columns K and L, add in the URL and name of where each piece of content is pointing, e.g. to X offer, to X free report.

4. Note where you don’t have content either to promote your paid offers or your lead magnets.

1.

2.

3.

4.

5.




Module 7 – Increase Your Content’s Visibility

1. Quick Win: Note down if you have an area of expertise that needs more visibility online to reflect what you want to be known for.

2. Review your current content and flag what needs to be updated. Set yourself a time plan for updating.

Content Timeframe for Updating




3. Identify where you need more visibility and what content you can repurpose to achieve this. Single out 3 key areas and repurpose accordingly.

Areas to Increase Visibility Content to Repurpose

1.

2.

3.




Module 8 – Optimize For SEO

1. Quick Win: Identify a tool you will use for finding keywords.

2. Using a keyword analysis tool, find the keywords that best align with your key areas of expertise and list them below.

Key Areas of Expertise Best Keywords

1.

2.

3.




3. Use a tool or plugin and check that your most important content is optimized. If it is not, then take steps to do this, either yourself or outsource it to an SEO expert.

Tool/Plugin for Optimization

Content to Optimize

1.

2.

3.

4.

5.

6.

7.

8.




Module 9 – Engage Your Visitors

1. Quick Win: Check your current visitor engagement with Google Analytics.

2. Track any existing content series you currently have and assess their usefulness in getting visitors to come back.

Series Visitor Retention

1.

2.

3.

4.

5.




3. Choose your top content goal. Repurpose your content to plan three different series that relate to the goal using three different formats (video, audio, text, etc.). Record these ideas below and set aside time in your diary to create them.

Series 1

Goal

Content to Repurpose

Formats

Date

Series 2

Goal


Formats

Date




Series 3

Goal


Formats

Date




Module 10 – Define a Content Creation Process

1. Quick Win: Review your Content Inventory and your notes from previous modules. Identify any gaps in your existing content where you have little or no content to reflect a key area of expertise.

2. Choose one topic and apply the content creation process Steps 1 & 2 to create one piece of content.




Step 1: Identify Your Topic

Review your inventory to check for gaps where

you need to create content

Generate ideas (for individual content or a

series)

Do background research

Select a topic and keyword focus

Decide where it fits in your key areas of

expertise and what other older content is

related




Step 2: Create Your Content

Outline the content and create it

Generate multiple titles and pick one

Review and edit it

Add images and graphics (if relevant)




3. Complete the process with Steps 3 & 4 to publish and set up tracking for it.

Step 3: Publish and Share Your Content

Publish the content as widely as possible

Share on social media and in emails

Repurpose to different formats

Share again or schedule to re-share multiple

times




Step 4: Monitor and Maximize Visibility

Set up tracking and analytics for the content

you published

Plan regular tracking sessions

Check stats for views/opens/shares/likes

etc.




Module 11 – Create a Content Calendar

1. Quick Win: Decide how regularly you want to publish content – e.g. weekly, daily, twice a week, three times a day etc.

(E.g. I want to blog twice a week, post on Facebook every day…)

2. Complete the Content Calendar tab in your Inventory & Calendar spreadsheet to identify the key content pieces you’ll create, update, or repurpose in the next 3 months.

Use this tab to consolidate your notes from previous modules and plan your next content pieces around your key area(s) of expertise, making sure each piece has a clear goal.

You can use any Editorial Calendar tool or spreadsheet when you’re ready to plan details, like when and where you’ll publish each piece.

Once you’ve published the content, be sure to add the details to the Content Inventory tab of your spreadsheet, so that it’s always up to date.




3. Choose which scheduling tool(s) will help you and plan regular content management time in your diary.

Scheduling Tool Content Management Time




Module 12 - Review and Refine

1. Decide what else you need help with and how you could go about building a team to help you with content management.




2. Answer the course review questions and use the action plan table to record your goals and what needs to happen next.

Ø What have you learned about organizing and managing your content?

Ø What difficulties have you encountered?

Ø How do you plan to address these?

Ø What further steps can you take to become totally comfortable with the process?




Action to Take Action Deadline

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video content management bootcamp · 2019-04-30 · video content management bootcamp – action...

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