video marketing bootcamp
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Marketing with video works. Video increases website traffic by 157%, increases time on site by 105%, and sites with video convert at two times the rate of sites without video. In this slideshare, you will learn about the essential technologies for video marketing, how video fits within your overall technology stack, best practices to drive real results and how companies like Salesforce’s ExactTarget and Puma are executing video-centric marketing strategies at scale.TRANSCRIPT
- 1. Video Marketing Playbook
2. The Video Marketing PlaybookHelp get your video marketing into shape and drive success 3. of the buyer journeyis driven through digitalchannels and content 4. Which meansYour content is the criticalmarketing asset 5. Average adultattention span?TODAYthe year 2002 6. helps you deliverimpressive marketing resultswith video 7. Video is one of the most powerfulways to drive marketing results 8. Whats your game plan? What are your video marketing goals? How will you use video for marketing? Are you planning for growth? What are your options?Lets take a look at somevideo strategies we see8 | 2014 Brightcove Inc 9. REASONS You are SEO-focusedand want results Its where the viewers are You want to get likes andshare content Its free!CHALLENGES You are driving traffic to a channel that is not your branded property. You give up control, scalability, integration and support.9 | 2014 Brightcove Inc 10. The Do It Yourself PlayREASONS We are tech savvy and we have an IT department We know our own systems the best We wont have to invest a lot oftime and money in thisCHALLENGES A clunky system that provides a bad experience. It is only works with some of the other stuff you use. You invest a lot of time and energyon something that is always outdated.10 | 2014 Brightcove Inc 11. Five questions to ask yourself11 | 2014 Brightcove Inc 12. Drive Toward Business ResultsUNDERSTAND YOUR AUDIENCE Best-performing videos Most popular video landing pages Most popular days to publish videosUNDERSTAND YOUR VIDEOS What is engaging? Where can I make changes? What should I do next time?12 | 2014 Brightcove Inc 13. Delivering Results, Wherever Your Audience IsHIGH QUALITY VIDEO IS MOREIMPORTANT THAN EVER 20% of total online videoconsumption is mobile it will be40% in 2018 32% of brands identified mobileoptimization and content marketingas their main goals13 | 2014 Brightcove Inc 14. Best-of-Breed Video ExperiencesCREATE BRANDED VIDEOEXPERIENCES EVERYWHERE Control the Player experience66% of consumers have morepositive view of professionalplatforms vs. YouTube14 | 2014 Brightcove Inc 15. Best-of-Breed Video ExperiencesCREATE BRANDED VIDEOEXPERIENCES EVERYWHERE Create engaging video portals 100% increase in time on site Reduced bounce rate by 12% Increased conversion rate15 | 2014 Brightcove Inc 16. Video Solutions Must be Team PlayersTake advantage of the power of video to strengthen your marketing workflow.16 | 2014 Brightcove Inc 17. Video Solutions Must be Team Players17 | 2014 Brightcove Inc 18. Help with the Long PlayTHE SOLUTION MUSTSCALE AS YOU GROW Content management andorganization User management and control Resources for strategy coaching Support organization to helpyou at a moments notice18 | 2014 Brightcove Inc 19. Video Quick Wins Playbook5 plays you should run immediately! 20. Video Quick Wins PlaybookPlay #1Add video to homepageand landing pages.300% increase inconversion!20 | 2014 Brightcove Inc 21. Video Quick Wins PlaybookPlay #2Track performance.Shape marketing strategyand effectiveness!21 | 2014 Brightcove Inc 22. Video Quick Wins PlaybookPlay #3Push videos tosocial channels.Extend reach andbuild audience!22 | 2014 Brightcove Inc 23. Video Quick Wins PlaybookPlay #4Plug your video strategyinto your workflow.Make it easy to do video!23 | 2014 Brightcove Inc 24. Video Quick Wins PlaybookPlay #5Create a video portal plan.Double time on site andconversion rates!24 | 2014 Brightcove Inc 25. Brightcove Video Marketing Suite Video Marketing Suite Pitch Slide25 | 2014 Brightcove Inc 26. The most comprehensive suiteof video technologies for the needsof the modern marketer26 | 2014 Brightcove Inc 27. Your Video27 | 2014 Brightcove IncContentYour MarketingResultsYour Audience 28. Video Content Management Player Experiences Global Video DeliveryLightning Fast Encoding Social Sharing Real-time analyticsContent Protection Calls to action Technology PartnerYour Video28 | 2014 Brightcove IncContentYour MarketingResultsYour Audience 29. Thank [email protected]@brightcoveVisit brightcove.com/vms to Watch some cool videos! Download the ExactTarget case study Access video marketing resources