video game developer engagement

GamrRank: The Ultimate Gaming Engagement Platform

Wednesday, 21 November, 12

GamrRank• Is a two (ered system for gaming reputa(on

• Tier 1 Consumer facing GamrRank.com

• Tier 2 Developer facing engagement pla@orm

to promote content and reward for ac(vity


Tier 1GamrRank.com:

THE ULTIMATE RANK


What does the gamer do?

• Gamers sign up and associate:

• Gaming profiles = PLAY

• Social accounts = SAY

• Community given kudos = RESPECT

• Example connec5ons

XBL PSN STEAM

FB Tw Twitch,tv

Respect


GamrRank: Ranks1.White2.Yellow3.Orange4.Green5.Blue6.Purple7.Red8.Brown9.Black10.Master


GamrRank• ALLOWS GAMERS TO:

• Be Rewarded for being part of a gaming community

• Compare their reputa=on with their friends by game and network

• Challenge their peers • Discover relevant gaming content

• Purchase games that they do not have in their porBolio

• ALLOWS BRANDS TO:

• Segment their community

• Reward their community segments differently

• Challenge their community

• Drive relevant content • Mone=ze through targeted marke=ng


Mega Trends• Mobile phones, ease of use of video capture/edi=ng soJware and YouTube have allowed everyone to put their gaming feats up online

• For the gamer, discovery of new cool games on any plaBorm is hard

• As a developer how do I get my game in front of people in an efficient, engaging and rewarding way?

• Cost of acquisi=on is sky rocke=ng


GamrRank Challenges• Developers can reward gamers in a targeted and engaging way

• Medals are meta achievements across mul=ple games and social ac=vi=es

• Video Challenges ask the YouTube genera=on to go and promote contentin a fun and rewarding way

• Both mechanisms can reward the gamer with real world and digital goods


Medals• Select the game, achievements and/or social components you wish to reward

• Add as many as you like in any combina=on

• Upload art that is fiTng for your Medal

• Select whether you wish to reward everyone who completes, your own hand picked selec=on or a random selec=on

• Give us a list of redeem codes or one single code and the amount of rewardees

• Describe where you want your rewardees to go

• Push it live!

• GamrRankers complete the required ac=vi=es and are Rewarded


An Example -‐ Mass Effect•We want to reward Mass Effect fans who have bought all three games and talked about us socially


An Example -‐ Mass EffectStep 2 -‐ Upload your art


An Example -‐ Mass EffectStep 3 -‐ Select Your Ac=ons Req’d


An Example -‐ Mass EffectStep 4 -‐ Select Your Reward Method


An Example -‐ Mass EffectStep 5 -‐ Check it and Set it Free


Summary• Target gamers with Rewards for being who they are -‐ Gamers

• Target users far beKer than any other pla@orm• Segment your own audience in ways that no one else can

• Understand your social media audience


Contact

http://[email protected]


mailto:[email protected]




video game developer engagement

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