videocon.doc

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CERTIFICATE

DATE: __________

The project report titled PRODUCT

PROFILE OF VIDEOCON in Sagar City

PreparedbyJHARNA CHAURASIA, under the

guidance and supervision of Miss. Priyanka

Jain (Lecturer OF MBA Deptt. Of

S.S.H.C.JAIN I.M.R.) for the partial fulfillment

of the degree of Master of Business

Administration is satisfactory in respect of :-

Comments By Supervisor Head of

Deptt. Examiner

1. Contents and presentationof the subject matter

2. Language3. Embodies the original work

of the candidate.4. Submission within due date


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Signature of Examiner Signature of

Supervisor

Signature of H.O.D.

DECLARATION BY

CANDIDATE

DATE: __________

I declare that the project report on PRODUCT

PROFILE OF VIDEOCON in Sagar City is my own

work, conduct under the supervision ofMiss. Priyanka

Jain (Lecturer OF M.B.A. Deptt. Of S.S.H.C. JAIN

I.M.R.) Affiliated to Dr. Hari Singh Gour University,

Sagar.

To the best of my knowledge the report does not

contain any work which has been submitted for the award

of any degree, anywhere.


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Signature of the Candidate

ACKNOWLEDGEMENT

I would like to pay my sincere thanks to Prof. R.P.

Rawat Head of the Dept., S.S.H.C. JAIN I.M.R. Sagar

for providing me the opportunity of doing the project report.

I would to express my deep sense of gratitude to Miss.

Priyanka Jain Lecturer of S.S.H.C. JAIN I.M.R.

SAGAR for his valuable guidance, advises, Cooperation &

Constant encouragement during the project preparation. He

is very supporting and without his help I would not have

completed my project report successfully.

I express my heartful thanks to Mrs. Parul Guru, Mr.

Ajay Dwivedi, & Miss. Garima Chourasia and to the staff of

S.S.H.C. JAIN IMR., Parents and friends for their kind

support and suggestion.

I am very thankful to retailer and customer whom I

had approached for collection of necessary data and who give

JHARNA CHAURASIAMBA 2ND Sem


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their valuable time and comments, which were the inputs for

my survey.

Date:

Place: JHARNA

CHAURASIA

MBA 2nd Sem. ( 1st

Batch)

PREFACE

The project report has an objective to get

the MBA student familiar with real life business

situation and gives an opportunity to the student

of understand the theoretical concepts of

marketing and finance in practical way.

In todays world Consumer is the King

consumer test and preference go alone way in

the actual sales of the product. Every research

work has to deal with various people in concern


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organization and each of them have their own

opinion and thinking about various topics.

The main aim of the survey report was to

determine the PRODUCT PROFILE OF

VIDEOCON in Sagar City.

I tried my best to express the report through

satisfactional representation, graphs, pie

diagrams etc. and it helped me to enhance my

knowledge I am extremely happy to place before

our esteemed teachers. The report of the survey

carried in the city of Sagar on Customer

Satisfaction of Videocon Products.

INTRODUCTION

Videocon Industries Ltd. was one of the initials

company that made it to the World. Videocon

Electricals captured the initial Indian Electrical

market and topped the charts for its products such

as Refrigerators, television etc. before other


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players such as Samsung, Whirlpool etc .entered

Indian market. Videcon was one of the first

Electronic Company to Collaborate with Japanese

Toshiba Ltd as early as 1985.

HISTORY

A Man of ideas. A man of substance. A man of vision,Shri Nandlal Madhavlal Dhoot, the founder of the

Videocon group, completed his education in

Ahmednagar, Pune and in Maharashtra, India. A

successful sugarcane and cotton grower, he boldly

ventured forth and imported machinery from Europe,


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setting up the Gangapur Sakhar Karkhana (Sugar Mill)

in 1955, at a time when the village had no electricity,

thereby unleashing an industrial revolution.

The die was cast. Over the years, Nandlalji's

pioneering spirit found expression in a myriad ways,

earning him the well-deserved reputation of the doyen

of industrial activity in Marathwada, India.


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RESEARCH METHODOLOGY

The methodology followed by the researcher, during

the preparation of the report was collection of data

thorough SECONDARY SOURCES

When an investigator uses the data that has been

already collected by others, is called secondary data.The secondary data could be collected from Journals,

Reports, and various publications. The advantages of

the secondary data can be It is economical, both in

terms of money and time spent .The researcher of the

report also did the same and collected secondary data

from various internet sites like www.Google.co.in and

www.yahoo.com and many more. The researcher of

the report also visited various libraries for collection

of the introduction part.
http://www.google.co.in/http://www.google.co.in/


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PRODUCTS OF VIDEOCON

Refrigerator Home

Washing Machine Home

Air Conditioner Home

Microwave Home

LCD TV

LCD TV HURRICANE32

Price: INR 24990

KEY FEATURES

SCREEN SIZE 32" HD

ASPECT RATIO

RESOLUTION 1366 x 768

DISPLAY AREA(H x V) 178(H) / 178(V)

PIXEL PITCH

DISPLAY COLOURS 16.7 Million

BRIGHTNESS 450

SUPER CONTRAST RATIO 60000:1

VIEWING ANGLE 178(H) / 178(V)

RESPONSE TIME(G TO G AVERAGE)

LAMP LIFE50,000 hrs minimum


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Price: INR 2990

DVD Player

VBD15SAU

Super Slim Design (33 mm)- 430 mm Length & 240 mm Depth

Multi-Format Playback- Video : DVDR/DVDRW/SVCD/VCD- Audio : CD/CD-R/CD-RW/MP3/WMA

- JPEG / Kodak DivX / MPEG-4 Playback

Consumer Electronics

Videocon brings to you the

best of products from their

Consumer Elect ronics s table

which includes P lasma TV,Projection TV, Color TV,

Internet TV and loads of other

masterpieces and therefore we

offer you Technology for

Health and Pleasure.

Home Appliances

Videocon has ushered in a

revolut ion making waves in

millions of homes by virtue of

i ts enti re range of state-of-art

Home Appliances.

Fully Automatic
http://www.videoconinternational.com/videoconinternational/ce.htmhttp://www.videoconinternational.com/videoconinternational/ha.htmhttp://www.videoconinternational.com/videoconinternational/ha.htmhttp://www.videoconinternational.com/videoconinternational/ce.htmhttp://www.videoconinternational.com/videoconinternational/ce.htmhttp://www.videoconinternational.com/videoconinternational/ha.htm


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Digi rainbow

Fuzzy LogicSteel Tub3 waterfall4 Wash ProgramChild Lock & Ex DryNet FilterMemory BackupTwister PulsatorPowder coated metal body/PCM Sheet8 Level Water SelectionTransparent Plastic WindowWash Capacity 6.5kgDynamic soak

Price: INR 12750

Window AC

VPW52

Deo Filter

Anti Bacteria FilterOn/Off & Sleep Timer

Price: INR 18990

REFRIGERATORS


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Baseline: Bring home the leader

Headline: Over Cool. Under Cool. Perfect Cool.

Subhead: The only refrigerator that adjusts the temperature to

ensure perfect cooling.

Bodycopy: The Videocon frost-free refrigerator with the

breakthrough Sensi-flow technology. The perfect cooling system that

keeps food fresh and nutritious by ensuring continuous circulation of

cool air through the many vents inside. What's more, the refrigerator

also has the sensi-control system. An intelligent device that senses

even the slightest rise in temperature; when you place a hot dish inside

the refrigerator, with that the air vents open and the rush of cool air

inside brings the temperature down to the required level. That's

science at work for you, ensuring you and your family eats fresh food

and stays healthy.


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Baseline: Bring home the leaderAGENCY: Quadran

RNV275

DIGITAL SENSI FLOW

DURAFRESH PLATINUM

DEODORIZER

GREEN HOUSE

STYLISH EURO HANDLE

6 YEARS WARRANTY

RNR312
http://www.videoconinternational.com/videoconinternational/prod_details.asp?catagory=Frost%20Free&model=RNV275


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SENSI FLOW SYSTEM

DURAFRESH PLATINUM

DEODORIZER

GREEN HOUSE CRISPER

RECESSED HANDLE

6 YEARS WARRANTY

D380MF

No Frost Multi Flow System

Antibiotic Deodorizer

New Edge Door design

New Style Vertical Handle

6 Years Warranty

D452MF

INBUILT DEODORIZER

FULLY AUTOMATIC DEFROSTING

SYSTEM

MULTIFLOW COOLING SYSTEM

6 YEARS WARRANTY
http://www.videoconinternational.com/videoconinternational/prod_details.asp?catagory=Frost%20Free&model=D452MFhttp://www.videoconinternational.com/videoconinternational/prod_details.asp?catagory=Frost%20Free&model=D380MFhttp://www.videoconinternational.com/videoconinternational/prod_details.asp?catagory=Frost%20Free&model=RNR312


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DATA & ANALYSIS & INTERPRETATION

Position of the Company on the Basis ofConsumer Survey

GOOD 20%

BETTER 15%

BEST 25%

EXCELLENT 40%


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Following factors influence on ConsumerAwareness

Television 40%

Newspaper 25%

Salesmen 20%

Internet 15%


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Promotion factors effect on CustomerSatisfaction

COMPANY IMAGE 35%

PRICE 20%

QUALITY 30%

OTHERS 15%


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ADVERTISEMENT OF VIDEOCON ON MEDIA

Headline: Hidden in the new Videocon 290L are six refrigerators.

Subhead:


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Bodycopy: Ice Twist Fastest ice maker. With just a simple twist you

can collect ice cubes in the tray.Dura Fresh A long lasting platinum

deodoriser that adsorbs bad odours and noxious gases.

Green House The ceramic additives present in the vegetable tray

increase the life of the vegetables by preventing moisture loss and

vitamin degeneration.Chill Zone The spacious chiller maintains a

temperature that's around freezing point, to ensure maximum

freshness.

Sensi-flow System The automatic thermostat controller in the

advanced multi-air flow system ensures optimum and uniform

cooling.

CFC-free Our compressor uses an environment friendly gas to ensure

a better future.Buying the new Videocon 290L frost-free multi-fridge

is as good as getting six others. While the other fridges just have a few

specialities, Videocon has everything.

0%10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


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RECOMMENDATIONS AND

SUGGESTIONS

Freezer should be small

No crystal, grill shelf should be there

No MRP is written. So MRP should be written

Date of manufacturing is not written

Model change should be there constantly

Double door refrigerator should be provided.

In todays world of competition, the company should pay more

attention towards:

Best sales service

Displays

In festivals we do promotions

0% finance

Exchange offer

High incentives

0% interest

Carry back scheme


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BIBLIOGRAPHY

Philip Kotler for Marketing Management

NIS Study Material for Marketing Management

NIS Study Material for Marketing Research

www.videocon.com

www.yahoo.com

www.google.co.in

www.aol.in
http://www.videocon.com/http://www.yahoo.com/http://www.google.co.in/http://www.aol.in/http://www.videocon.com/http://www.yahoo.com/http://www.google.co.in/http://www.aol.in/


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QUESTIONNAIRE FOR CUSTOMER

Q.1 Which Electrical Brand do you use?

(a) Philips (b) Videocon (c) LG(d) others

Q.2 You purchase the above brand because of the?

(a) Price (b) Quality (c) Scheme(d) Guarantee

Q3. You buy the product on account of?

(a) On youre one (b) Advised buy the friends

(c) Advertisement (d) Demonstration of the Product

Q4. How your rate the product?

(a)First Quality (b) Quantity (c) Second Quality

(d) Third Poor Quality

Q5. What is view about packaging?

(a) Highly Satisfactory (b) Satisfactory

(c) Not Satisfactory

Q6. Do you get any gifts, Discount or other schemes while

purchasing the products?-----------------------------------

Q7. Are you aware of any sales promotion schemes?----------------

Q8. Why are you using this Brand?

(a) Cheap (b) Long Life (c) Brand Image (d) All

Q9. Offer your suggestion to the dealer? ----------------------------------

Date: Signature


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Thanks for your Co-operation

Questionnaire

Dealer

Name of Student: JHARANA CHAURASIAMBA 2ND Sem. 1ST Batch

Name of DealerName of Shop ..

Signature & Seal:

Please answer the relevant question:

1.Which companys dealership you are having?

2. What region convinced you to have dealership of the following?

3. What are the various model of Videocon product available in the

market?

4. Which of your model is serving as the best in the market?

5. Who is major competitor of Videocon?

6. Does Advertising by media helpful to you? How?

7. DO you have any suggestions for the co. towards improvement?

Date:

Thanks for your Co-operation


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FINDINGS & CONCLUSIONFINDINGS & CONCLUSION

As various companies enter into market so it is difficult to make

availability of way brand.

Now a-days customer loyalty has been decreased as some Videocon

product is having good quality but high price or vice-versa. So it is

difficult to find locating among customers.

Sagar is small city & there are not many dealers & service centers of

the company.

Mostly middle class people live in sagar so it is difficult to sell

costly Videocon Products..

As this project is based on Product Profile of Videocon in

sagar city information was gathered through simple conversation

with the customers & the dealers. I came to the following

conclusion:-

The interpretation shows that there is no doubt that the

purchasing behaviour revolves around the what, why, when,

how questions? As people differ not only is usual ways but also

in their activities preferences and opinions. However there are

some failures succeed in effecting the consumer behaviour.

The data revealed that people are not much aware of Videocon

products.


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LIMITATIONS

1.The report had to be completed in a selected area

with in a specified time limit.

2.The facts & Figures perceived in this project report

are based on the data collected from the

respondents. Hence their might be chance of having

a little difference from actual.

3. Sample size was very small as compared to the

population of Sagar city.

4. People did not give full response & there is a bias in

some personnel questions.

5. Data from the secondary source may have some

errors & their objectives may not be relevant with

the present project.

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