Growing your Reach, Reviews, and Reputation

Kim SmithVP Sales & Business Development

kim@viewpoints.com 312.447.6119

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How Can Viewpoints

Help Your Company?

We get your products into people’s hands

We make it easy for people to recommend you to friends and family

We leverage the reach of the Viewpoints community to spread the word to in-market shoppers

The Viewpoints Social Influencer Program

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How the program works

#1 – Get Your Product In Consumers’ Hands

You Select the Reviewers

Identify reviewers you want to reach based onyour targeting criteria

Prequalify further through opt-in process

Only registered reviewers are eligible to participate insuring quality

Preselected Reviewers Receive Invite Preselected Reviewers Must Apply

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How the program works

#2 - Generate Reviews of your Product Preselected Viewers Write Reviews

Reviews Contains

Star RatingProduct Details Honest feedbackPros/ConsCommentsSampling Disclosure

Reviews Enhanced By: Targeted MediaRoad-blocked AdsCustom VideoSEOProduct DetailsMember Polls

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How the program works

#3 – Leverage the Viewpoints CommunityReviews are Optimized for Organic Search Traffic Members are Encouraged to Share Reviews

We extend program reach by encouraging sharing via email, other social networks, blogs, Twitter, Facebook and more.

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How the program works

#3 – Leverage the Viewpoints CommunityReviews are Featured in Follow up Emails Reviews are Featured in Follow up Online Ads

Ads run on Viewpoints.com in targeted inventory.

Ads may also run outside of Viewpoints, provided there is logo attribution.

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How the program works

#4 – Conclude with Insights and ExtensionCustom Surveys Deliver Additional Insights Reviews may be Displayed on Brand Sites

At the conclusion of every campaign, Viewpoints surveys all participants. All clients receive a 15+ page Post Campaign Analysis Report highlighting review and product trends, additional feedback gathered via survey, and data on the amplification and impact of the program.

Optionally, review snippets may be featured on brand sites for no cost and little technical effort.

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Optional Program Extensions

Expand your presence in the communityComplement With Targeted Media Complement With Custom Content Creation

Opportunities include:

Extend your brand’s voice on Viewpoints through media messaging.

Establish your brand as an authoritative voice through custom content creation.

Sample Buying GuideSample Targeted Category Page

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Program Rationale

Leverage Consumer Trust in Advertising

Consumer Trust in Advertising by Channel (Trust Somewhat/Completely) 2007 vs. 2009 July 2009 Nielsen Global Online Consumer Survey: Trust, Value and Engagement in Advertising

Our Social Influencer Programs help you take advantage of two of the most trusted forms of advertising: peer recommendations & online reviews

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Program Rationale

Viewpoints has the Right Audience

• 315,000+ registered MEMBERS who are contributors, not just readers, of social content

• 2 million monthly unique visitors ACTIVELY looking for product information and are IN-MARKET and ready to make purchases

• 90% of our READERS find us directly from Search Engines

• Reviews, enhanced product details, and any custom content created for this program STAY LIVE in perpetuity, serving as an on-going resource for the millions of in-market shoppers that visit Viewpoints.com each month

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Social Influencer Program

Turnkey Implementation

You Provide Approved imagesProduct features Descriptions

Viewpoints Delivers All custom creative creation and developmentAll Search Engine Optimization tacticsAll reviewer recruitmentExtensive campaign promotionAll engagement with reviewers

General Timeline3 weeks to launch new programs3-6 month total engagements are typical

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Social Influencer Program

Summary

Growing your Reach, Reviews, and Reputation is as easy as:

1.Product or Sample Distribution2.Creation of Consumer Reviews3.Leveraging the Viewpoints Community