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MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.

1)


Essentially a publicity release touting the Pharaoh's accomplishments, this provided the key to modern understanding about ancient Egyptian hieroglyphics:


1)


_______ A)


Stories of the Acropolis.


B)


stone tablets. C)


the Rosetta Stone.


D)


the Crusades. Answer:


C

2)


The word "propaganda" dates back to


2)


_______ A)


the Republic of Venice. B)


Pope Gregory XV in the seventeenth century. C)


the Crusades. D)


the American Revolution. Answer:


B

3)


Which is not a reason why public relations practitioners should use research with regard to reputation management?


3)


_______ A)


communication audits.


B)


networking. C)


social audits.


D)


environmental monitoring. Answer:


B

4)


Which is not associated with the legendary P.T. Barnum?


4)


_______ A)


press agentry.


B)


Tom Thumb.


C)


Annie Oakley.


D)


Jenny Lind. Answer:


C

5)


Tom Paine's influential pamphlet "Common Sense" was written during the


5)


_______ A)


Spanish-American War.


B)


Revolutionary War. C)


Civil War.


D)


Vietnam War. Answer:


B

6)


A counselor to Andrew Jackson, he was likely the first presidential press secretary:


6)


_______ A)


Elmer Davis.


B)


Amos Kendall.


C)


Ivy Lee.


D)


George Creel. Answer:


B

7)


Which is not a correct "matching pair"?


7)


_______ A)


BBC/Great Britain. B)


Taiwan/nation-building. C)


Thailand/Pacific birthplace of public relations. D)


Krupp/Germany. Answer:


C

8)


Arthur W. Page advocated that public relations was a


8)


_______ A)


media-centric function.


B)


negotiating function. C)


humanistic function.


D)


management function. Answer:


D

9)


Which is not one of Edward Bernays' signature campaigns?


9)


_______ A)


Rockefeller/Ludlow reconciliation.


B)


Lights Golden Jubilee. C)


Ballet Russe.


D)


Ivory Soap. Answer:


A

10)


The promotion of such figures as Tom Thumb and Jenny Lind was based, in large part, on first inviting key opinion leaders to their performances. In public relations, this technique is called


10)


______ A)


positioning.


B)


press agentry. C)


hype.


D)


third-party endorsement. Answer:


D

11)


Which is not a reason why there is an influx of women working in public relations?


11)


______ A)


Women can start public relations firms without a lot of capital. B)


Women have a better business or bottom-line sense than men. C)


Women tend to have better listening/communication skills than men. D)


Women make more money in public relations than most comparable fields. Answer:


B

12)


The Creel Committee is best known as


12)


______ A)


a group of muckrakers that helped break down the power of robber barons. B)


an assembly of premier communicators that provided a profound public relations boost to American efforts in World War I.

C)


a group headed by Elmer Davis that shaped propaganda in World War II. D)


the forerunner to the Public Relations Society of America. Answer:


B

13)


Which is the most "balanced" or feedback-based of Grunig's four models of public relations?


13)


______ A)


two-way asymmetric.


B)


press agentry/publicity. C)


two-way symmetric.


D)


public information. Answer:


C

14)


The "grande dame" of fashion public relations is


14)


______ A)


Eleanor Lambert.


B)


Jenny Lind. C)


Doris Fleischman.


D)


Leone Baxter. Answer:


A

15)


Which company hired painters and photographers to promote tourism in the American Southwest?


15)


______ A)


Burlington Railroad.


B)


Homestake Mining Company. C)


Santa Fe Railway.


D)


Southern Pacific Railroad. Answer:


C

16)


Which is not a correct "matching pair"?


16)


______ A)


1900s/press agentry model. B)


1920s-1960s/psychological and social effects of persuasion. C)


1900-1920/public relations an extension of the journalistic function. D)


1960s/brought about need for issues management. Answer:


A

17)


The first president to make extensive use of press conferences was


17)


______ A)


Theodore Roosevelt.


B)


Andrew Johnson. C)


Harry Truman.


D)


Franklin Roosevelt.Answer:


A

18)


Which term best describes new innovations such as YouTube and MySpace?


18)


______ A)


direct media.


B)


new media. C)


symmetrical media.


D)


social media. Answer:


D

19)


A budding young practitioner that assisted the World War I effort was


19)


______ A)


Paul W. Garrett.


B)


Elmer Davis. C)


George Creel.


D)


Edward L. Bernays. Answer:


D

20)


Which term is not associated with Ivy Lee?


20)


______ A)


Ludlow Massacre.


B)


John Rockefeller, Sr. C)


Declaration of Principles.


D)


Creel Committee. Answer:


D

TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false. 21)


Edward Bernays was known as the first influential person to coin or utilize the term "public relations counsel."


21)


______ Answer:


True


False

22)


In 1900, Henry Ford obtained coverage of the Model T automobile by demonstrating it to a reporter from the Detroit Tribune newspaper.


22)


______ Answer:


True


False

23)


Samuel Insull started the "bill stuffer" concept of communication.


23)


______ Answer:


True


False

24)


Relationship management builds specifically on the notion of asymmetrical communication.


24)


______ Answer:


True


False

25)


The Creel Committee oversaw public relations/propaganda efforts for president Woodrow Wilson during World War I.


25)


______ Answer:


True


False

26)


The fastest-growing minority audience in the United States is the African-American audience.


26)


______ Answer:


True


False

27)


Before the 1920s, public relations was seen as a simple extension of the journalistic function, with little consideration of feedback.


27)


______ Answer:


True


False

28)


Women in higher levels of management are now common in business and industry.


28)


______ Answer:


True


False

29)


The classic "positive" model for product recall is the Tylenol/Johnson & Johnson case.


29)


______ Answer:


True


False

30)


Women constitute about 70 percent of all public relations practitioners.


30)


______ Answer:


True


False

ESSAY. Write your answer in the space provided or on a separate sheet of paper. 31)


Compare how the Ludlow Massacre was handled in comparison to a recent, major mine controversy/disaster such as the Sago Mines in West Virginia. How did the tactics, media coverage, and outcomes differ?

Answer :


32)


Note the recent push and campaigns by persons to have English as the "official" language of the U.S., in light of recent immigration reform and struggles. What are the key arguments and tactics on "their" side, as well as their opponents that try for a more "welcoming" approach to Hispanic/Latino audiences?

Answer :


1)


C 2)


B 3)


B 4)


C 5)


B 6)


B 7)


C 8)


D 9)


A 10)


D 11)


B 12)


B 13)


C 14)


A 15)


C 16)


A 17)


A 18)


D 19)


D 20)


D 21)


TRUE 22)


TRUE 23)


TRUE 24)


FALSE 25)


TRUE 26)


FALSE 27)


TRUE 28)


FALSE 29)


TRUE 30)


TRUE 31)


32)

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