vilanovadiba14 dan ariely - santiago espinosa
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Power DIBA Interesting PeopleTRANSCRIPT
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Disseny i la Geltrú
Daniel Ariely
“Interesting People” for the practice: Participative Innovation Space
Santiago I. Espinosa de los Mont. / Vilanova 28 Setembre 2014
Disseny i la Geltrú
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Disseny i la Geltrú
Un innovador del s. XXI
New York 1968 // Prof. U. Tev Aviv, MIT...New York 1968 // Prof. U. Tev Aviv, MIT...
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Disseny i la Geltrú
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Disseny i la Geltrú
Algunas teorías
Experimenting in a laboratory
Reconocimiento del trabajo
Living lab
Precio de anclajePor qué mentimos
Do it yourself
Efecto IKEA
Be yourself
Traditional
Efecto placebo
Etnographic
Webs de contactos
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Disseny i la Geltrú
Tradicional:Dolor percibido
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Disseny i la Geltrú
Tradicional:Dolor percibido
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Disseny i la Geltrú
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Disseny i la Geltrú
Experimenting in a laboratory:Teoría económica o racional
Dinero
Esfuerzo
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Disseny i la Geltrú
3,00 $2,70 $2,40 $2,10 $
...
Significado del trabajo
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Disseny i la Geltrú
Grupo control Grupo sísifo
Significado del trabajo
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Disseny i la Geltrú
Love of lego
Cantidadconjuntosmontados Grupo control
Grupo sísifo
Significado del trabajo
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Disseny i la Geltrú
Living lab:Economía conductual
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Disseny i la Geltrú
Moltes gràcies