village life experience kerala

11
Green Life India Solutions, Kochi © Presentation Conceived and Designed by Paul V Mathew, Mob: +91-9745482028. Authentic Village Life Experience Together for All - Creating Better Society to Live Together and Stay Together Liveli hood S k i l l Knowl edge

Upload: paul-mathew

Post on 21-Jun-2015

132 views

Category:

Travel


3 download

DESCRIPTION

Responsible Tourism, Kerala, Paul V Mathew

TRANSCRIPT

Page 1: Village life experience kerala

Green Life India Solutions, Kochi© Presentation Conceived and Designed by Paul V Mathew, Mob: +91-9745482028.

Authentic

Village Life Experience

Together for All - Creating Better Society to Live Together and Stay Together

Livelihood

Skill

Knowled

ge

Page 2: Village life experience kerala

More mature and more experienced

Urban/Suburban, Individual or small group trips

Quality Conscious and Special interests for variety and unique experiences

Enriching, authentic and educational experience

Environmentally aware and Nature lovers

High level of concern for conservation

Adventurous, Risk takers and physically active

Customized vacations integrating spontaneity, novelty, and safe adventure

Sophisticated, demanding genuine high quality products

Mentally active and Health conscious

Comfort is not a requirement

Defining “The New Tourist”

Page 3: Village life experience kerala

Physical Safety and Security

Food Safety and Sanitation

Information that matches needs

Anticipation of guest needs

Individual level of comfort

Caring and genuine friendliness

Service Enhances Visitor Experience

Key Customer Requirements

Page 4: Village life experience kerala

The Context

Rural Kerala has much to offer to the world. Rich in the diversity of Rural life and activities, Kerala is highly prospective in portraying its

Authentic Village Life

But real life packages offered here to feel the rural living and culture are meager;And many are artificially packed activities and attractions which don’t have a life

Page 5: Village life experience kerala

The Concept

Life of rural communities

Day to day affairs and way of life

Labour and employment practices

Agrarian practices

Local cuisines

Stories, Myths and legends

Ethnicity

Natural Landscapes

Contribute towards local economic benefits

Know the Village in its genuine setting

Page 6: Village life experience kerala

Village Life Experience – Development Process

Resource Identification Place, Activities & Attractions

Social Networking Orientation & Capacity building

Community Initiatives Productization into packages

Institutionalization Operating systems & Marketing

Page 7: Village life experience kerala

Package Inclusive

Welcome drink (Tender Coconut)

Resting Place and amenities

Meals for tourists (Local /Ethnic Cuisine)

Transportation facilities to spots

Recreational activities

Entertainment programs

Safety and security aspects

Medical facilities

Service of English speaking driver

Service of approved Local Guide

Page 8: Village life experience kerala

Ready to Release VLE Plans (May 2009)

Wayanad 1 Wayanad 2

Kumarakom 1 Kumarakom 2

Thekkady

Kovalam

Page 9: Village life experience kerala

New Age Tourists have begun a global trend opting destinations which are economically, socially and environmentally responsible. This new segment occupies a significant share in the international tourism market which is yet to be explored. Travelers who have craze for knowledge about traditional ways of life, rural activities and culture will be attracted to visit rural Kerala if the concept of Village Life Experience is marketed well.

It is a strong area of GITPAC in networking, strengthening and coordinating community initiatives through which GITPAC can develop and operate the Authentic Village Life Experience Package through out the state.

Thank you

Page 10: Village life experience kerala

In this era of globalization knowledge is too near to inquisitive minds that makes all the far very near. To cop up with the emerging challenges, people strive to unravel and groom their latent talents. Amid competition and rapid changes, the real bottom of the pyramid becomes marginalized. In this juncture, a luminous vision and a leading mission can make a giant leap. Now Green Life India Solutions takes the notion of inclusive and sustainable development. The project community college, a strategic venture of Malankara Catholic Church to bridge the skill deficit by enhancing the capacity of rural community is one among them.Let’s strive together for a better tomorrow. Faster, Sustainable and Inclusive Growth should me our motto in the endeavor.

Thank You

Page 11: Village life experience kerala

Extending Support

• Resource Mapping Tools• Empanelling Resource Persons• Preparation of Detailed Project Report (DPR)• Local Sensitization Programs• Resource Mobilization and Ancillary Supports• Training and Development Projects• Gap Assessment and Need Analysis Study• Advising Infrastructure Solutions• Green Projects Consultancy • Course and Curriculum Design

Green Life India Solutions Kochi, 682311Mob: +91 – 9745482028

[email protected]