vimto international · why is vimto so unique and different compared to other soft drinks brands?...
TRANSCRIPT
Vimto is locally produced in 30 countries and sold in 85. As we expand our business further, we invest more and
more resources into helping our partners with research, marketing, technical support and new product development.
Our goal is to create an open dialogue with our partners, striving together to achieve results and create long term and
fruitful partnerships. The unique Vimto flavour is delivered in recipes and packaging formats optimised for the tastes of local consumers and markets. This ability to adapt has been
fundamental to the company’s success.
VIMTO INTERNATIONAL
A DIVISION OF NICHOLS PLC
Vimto International is a fast-growing division of Nichols plc – a highly focused drinks company with annual turnover of $150
million. Since our first exports way back in 1919 to South America, our brand has remained true to its roots and mission
– delivering a unique and unforgettable taste experience.
Why is Vimto so unique and different compared to other soft drinks brands? The answer can be found in our taste! It starts
with our delicious flavour combination of blackcurrants and raspberries, which when added to our secret blend (containing over 25 ingredients and packed with herbs and spices) delivers
a wonderful flavour sensation!
In Vimto Malt and Vimto Gold, we also have the unique Vimto flavour combined with dark malt and Ginger Beer - both with
0% alcohol and 100% taste.
2016 also sees the launch of two new brands under the Vimto International portfolio – Feel Good and Noisy Drinks.
WHAT IS VIMTO?
FEEL GOODFeel Good is a range of still and sparkling fruit drinks made
from 100% natural ingredients with no added sugar. Counting as 1 of your 5-a-day, Feel Good comes in a wide range of
delicious flavours such as Apple & Blueberry, Cranberry & Lime, Cloudy Lemon and Orange & Passionfruit. With still
and sparkling fruit drinks, in glass bottles, PET and kids’ juice pouches, there is a Feel Good product for every occasion.
NOISY DRINKSNoisy Drinks offers a range of iced drinks – Starslush iced
slush drink with flavours including Vimto, cola, strawberry and lemon & lime; and Burrrst frozen carbonated drinks with flavours including Vimto and blue raspberry. We also provide the equipment and a first class service & backup to ensure a
smooth-running and profitable operation.
1908 1930
1920
1919 19911928
VIMTO WAS CREATED
Export Popularity expands By 1930, Vimto could already be found in over 30 countries, on 4 continents
Vimto reaches India Vimto goes halfway across the world and brings a bit of joy to our Indian consumers
Vimto first goes overseas First exports of Vimto are to Guyana
Vimto expands in Europe First exports to France, Portugal and Spain
Vimto goes to the Middle East The Vimto flavour reaches the Middle East via the family business of Abdulla Aujan & Brothers
HISTORY OF VIMTO
2002
1992 2011
20081999 2016
Expanding in Africa Vimto conquers Africa bit by bit! 2002 sees launches in Mozambique, Ivory Coast and MaliVimto
ConfectionaryVimto launches its confectionary range
New markets Continuing our mission: Vimto expands even further in Africa, Algeria, Cape Verde, Ghana, Guinea, Liberia Sierra Leone and strengthens distribution across Europe.
Happy Birthday Vimto! Vimto celebrates its centenary
Cameroon Vimto launches in glass bottles. Cameroon becomes one of our top performing markets in Africa
Angola, Chad, DRC, Gabon, India, Russia & Sudan 2016 sees exciting launches including India where we first exported in the 1920’s
TURNING THE WORLD PURPLEALGERIAANGOLAAUSTRALIAAUSTRIABAHRAINBELGIUMBENINBRUNEI DARASSALAMBULGARIABURKINA FASOCAMEROON
CANADACANARY ISLANDCAPE VERDECHADCONGOCOTE D’IVOIRECYPRUSDENMARKD R CONGODJIBOUTIEGYPT
EQUATORIAL GUINEAERITREAETHIOPIAFINLANDFRANCEGABONGERMANYGHANAGREECEGUINEAGUINEA BISSAU
INDIAIRANIRAQIRELANDISLE OF MAN ITALYJORDANKENYAKUWAITLEBANONLIBERIA
LUXEMBURGMALAYSIAMALIMAURITANIAMONACOMOROCCOMOZAMBIQUEMYANMARNEPALNETHERLANDSNIGER
NIGERIANORWAYOMANPAKISTANPORTUGALQATARROMANIARUSSIASAUDI ARABIASAO TOME & PRINCIPESENEGAL
SEYCHELLESSIERRA LEONESOLOMON ISLANDSSOMALIASOUTH AFRICASPAINSUDANSWEDEN SYRIATANZANIATHE GAMBIA
TOGOTUNISIAUGANDAUNITED ARAB EMIRATESUNITED KINGDOMUNITED STATES OF AMERICAYEMEN
AND COUNTING...
ETHNIC CHANNEL OFFERING (NORTH AMERICA, EUROPE & MIDDLE EAST)
ICEPOPS
330mlLITE 350ml
PET
500mlPET
2LPET
591mlPET
591mlPET
330mlCAN
MALTCAN
710mlGLASS
CAN
The double Strength cordial has become synonymous with the holy celebration of Ramadan, with Vimto being the beverage of choice to break the fast during Iftar. Our presence in the Middle East for over 90 years has created a strong brand equity among our consumers.
35M BOTTLES ARE BOUGHT ACROSS THE MIDDLE EAST EACH YEAR
Want to find out more about our brands? You can get in touch with us at the email address below:
Alternatively you can write to us at our Head Office at:
Vimto InternationalLaurel House, Ashton Road, Woodlands Park, Newton Le Willows, WA12 0HH, UK.
Or contact us at:
www.vimto.co.ukwww.vimto.com
We look forward to hearing from you!