vip training how to create and monetize your own video e ... · how to create and monetize your own...

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How to Create and Monetize

Your Own Video E-Course

VIP Bonus Training

April 2014

with Marilee Tolen

copyright 2014 Marilee Tolen Inc.

Overview of This TrainingCREATE YOUR OWN VIDEO ECOURSE!

We will cover:

Intention / topic / description of your video ecourse

Promotion or Education

Free or Fee

Creating video ecourse content

Creating the videos

Uploading the videos

Creating registration / sales page for the ecourse

Registration process

Marketing the video ecourse

Delivering the video ecourse

Follow ups after the ecourse

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First Decision

• Here are the questions to ask:

– What do I want the outcome of this course to be?

• Sell my product / service

• Educate my clients / students / list / prospects

– Do I want to sell this course as a program to make money on immediately (fee)? or have it be a list builder / lead generator (free)?


Free vs. Fee

• Free Videos– Promotional

• to up sell your product or service

• Fee-Based Videos– Educational

• Teaching something that will add value to their profession or life

– Often used as part of an already existing educational program or curriculum

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Marilee’s Suggestion

• Start with a free video e-course as a lead generator / list builder

• Show “How To” use your product or do something in your practice (demo a modality)

• Up sell your product or practice OR another (fee-based) video ecourse


Course Title – Keep It Simple

• How to __________________

• Turn Your _________into a _____

• Introduction to _______________

• 7 Ways to_________________

• 3 Steps to__________________

• Why You Should______________

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Decide on Time Frame

• What is the length of your course?• 7 Days – good for free promo

– How to

• 14 – 21 Days – good for changing a life pattern

– Could be 2 week or 3 week and send every few days

» Diet

» Meditation

» Detox

» Exercise

• 30 Day / 4 week

– Teaching a skill

• 3 month

– Teaching How to Teach


Creating Content“Tell them what you’ll teach them, teach them, and tell

them what you taught them – and then

make them an offer!’

• Start with an Outline– Introduction

– What you are teaching

– How it can help them

– What they can do with it

– How it compares to others like it

– What makes this different

– Show how it works

– Tell them how they can get it

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HUGE TIP

Always teach people what they can do with what you are

teaching (enforcing the value) and repeat it frequently

“When you work with me we will _____________”

“When you use this product you can___________”

“When you take this class you can_________”


Creating the VideoDecide What Type

• Your Video Presentation

– Talking Head

– Full Body Demo

– Power Point

– Slideshow

• ie – animoto

– Video slideshow with photos, videos, music

– Crazy

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Creating the Video

• Talking Head

– Webcam

– Camera on tripod


Creating the Video

• Full Body Demo

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Creating the Video

• Power Point Presentation


Creating the Video

• Slideshow

Animoto.com

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Creating the Video

• Crazy


Create Your Course!

• Start with an Outline– Introduction

– What you are teaching

– How it can help them

– What they can do with it

– How it compares to others like it

– What makes this different

– Show how it works

– Tell them how they can get it

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Share Your Course with Us!!


Uploading the Video(assuming video is on hard drive)

• Choices– You Tube

– Vimeo

– Audio Acrobat (marilee.audioacrobat.com)• Fee based

– Page on your Wordpress website• Upload to Amazon S3

• Put on page on website

• need a player – JW – http://www.jwplayer.com/

– All of these options give you links!

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Two Next Important Things

• After uploading you need TWO THINGS– 1 – link

– 2 – screen shot


Link

link

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Screen Shot

• Take Screen Shot Image with Screen

Capture Software

• OR

• Some programs will give you a screen

shot already prepared

ie – audio acrobat


Screen Shot aka Preview Image

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Screen Shot aka Preview Image


Deliver Video With:

• Screen Shot (Preview Image)

• Link

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Deliver Video By:

• Email

• Page after Registration


Video Delivered by Page After Registration

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Video Delivered by Email

• Sent from Shopping CartDear <$firstname$>,Here is your first class for the Free Video Mini E-Course on "How To Use Essential Oils"!

This is a gift from me to you as a Thank You for signing up as a subscriber to my Home Spa Lady "Tips of the Week" newsletter.

I also encourage you to visit my "Green Tea with Marilee" Show site where you can hear my online Natural Health radio show.

Click on this link for Class #1:http://tinyurl.com/hsl-cls-1(1 minute, 8 seconds)

{You might have to copy and paste this link into your address bar}

Stay tuned for six upcoming classes over the next six days.Marilee


Creating Registration Page

• On page on website (WP)

• Title and Details (date, time)

• Graphic

• Registration Box

– Email will be written that will go out to the registrant after they register in the box

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Sample Registration page


Sample registration cont’d

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Marketing

• Free – especially the freebie

– Everywhere!

• Sig files

• Social Media

• Business cards

• On every piece that goes out

• Remind People all the time


Marketing

• Fee Based

– Just like any other sales process

– For many educational programs think…

…….‘JOINT VENTURE PARTNERS’

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Video E-courses are usually in Series

• Autoresponders – scheduled out in

shopping cart

– They go out automatically after someone registers


Follow up with scheduled emails

• After the course is delivered – send emails

that are scheduled

• “Did you enjoy the course?”

• “Do you need help ordering?”

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Now Go Make Your Videos!

And turn them into a Course, and

turn that into Money!

vip training how to create and monetize your own video e ... · how to create and monetize your own...

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