viral marketing: know the medium. know your message
TRANSCRIPT
VIRAL MARKETING
GabrielaTaylor.com
I help entrepreneurs discover and fully live their purpose and business ambitions via a range of services such as:
12-month Certified Empowered Entrepreneur coaching program
Online Marketing Startup Consulting
Assisted Self-Publishing and Author Marketing
Cross Cultural services and interpreting in 7 languages
Word of Mouth Marketing
Know the Medium Know the Message
Something that spreads quickly
VIRAL
Good Media Exposure
Don’t underestimate the Power of
Exposure
Consumer to Consumer
Word-of-Mouth by friends carries twice as much weight in making a purchase decision compared
to any information from mass advertising.
Consumer to Marketer
Information Overload
SkepticismConnectivity
HERE Are
VIRALMARKETING
EVENTS
No Makeup Selfie
The power of the Hashtag.Sit back and
watch ‘Viral’ in action
#nomakeupselfie£8m was generated in just six days
The ALS Association reported that since July 29, 2014 their
donations exceeded well over $100 million
ICE Bucket Challenge
Harlem Shake
Viral media campaigns don’t always have to
be focused on a special, noble cause!
The ultimate goal of a Viral Campaign is not primarily to go viral, but instead to grasp an opportunity to expose the brand and
achieve strategic objectives
Author, Marketer &
Holistic Business Coach
Will your Marketing Campaign
be the Next Internet
sensation?
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